There is an app for that a review of smartphone apps for marketing research
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Transcript of There is an app for that a review of smartphone apps for marketing research
A review of smartphone apps for marketing research
Mark Michelson
Consumer Anthropologist
Co-Founder MSPA
� Gazillion apps
� Few unbiased reviews
� No real taxonomy
� Search, reviews, details screenshots
� Limited to iPhone/iPad
� Very few apps for other mobile platforms
� Search by methods
� Different definitions of “survey”
� By method, application, usefulness, cost?
� Survey apps◦ For Researchers� Proprietary
� Open
◦ For Consumers� Social/Fun
� For benefits/pay
� Qualitative apps
� Mystery shopping apps◦ Multi-function apps
� Panel apps & Research utilities
� Useful all-purpose apps for researchers
*as of 12/3/10
App Name Type Target Use Access Cost
Daily Digest (NPD) Survey Consumer Journal Closed Free
AppRewards Survey Consumer Benefits Open Free
iPinion Survey Consumer Benefits Open Free
Joe Survey Survey Consumer Benefits Open Free
OnePoll Survey Consumer Benefits Open Free
QuickSurvey Survey Consumer Benefits Open Free
Surv-eye Survey Consumer Benefits Open Free
SurveySavvy Survey Consumer Benefits Open Free
Thumbspeak Survey Consumer Benefits/Social Open Free
2nd Opinion Survey Consumer Social Open Free
Crowdscan Survey Consumer Social Open Free & 99¢
Pissed Consumer Survey Consumer Social Open Free
Right Now Survey Consumer Social Open Free
Show of Hands Survey Consumer Social Open Free
SurveySays Survey Consumer Social Open Free
Talee Survey Consumer Social Open Free
TwitSurvey Survey Consumer Social Open Free
SurveySmart Survey Consumer Benefits Open Free
Survey on the Spot Survey Consumer/Researcher Benefits Open Free - 30 day trial
Polls Online Survey Consumer/Researcher Utility Open Free & 99¢
SurveyMonster Survey Reseacher Utility Open Free
iForm Survey Researcher Utility Closed Free
iForm ES Survey Researcher Utility Closed 9.99
Mobilscan Survey Researcher Utility Closed Free
SA (Survey Analytics) Survey Researcher Utility Closed Free
Touchpoint Survey Researcher Utility Closed Free
iQuestionnaire Survey Researcher Utility Open 0.99
iSurvey Survey Researcher Utility Open Pay for Survey
Polldaddy Survey Researcher Utility Open Free
Sample Size Survey Researcher Utility Open Free
Supervision Survey Researcher Utility Open $4.99
App Name Type Target Use Access Cost
Focus Forums Qualitative Consumer OBB Closed Free
dScout Qualitative Consumer Ethnographic Open Free
EthOS Consumer Qualitative Consumer Ethnographic Open Free
Revelation Qualitative Researcher Ethnographic Closed Free
SODA Qualitative Researcher Ethnographic Open Free
EthOS Pro Qualitative Researcher Ethnographic Open $11.99
IBAAQualitative Behavioral Assessment Academic Ethnographic Closed $129.99
App Name Type Target Use Access Cost
MobiAudit Multi-Function Researcher Utility Closed Free
ISCIS Mystery Shop Researcher Benefits Open Free
iSecretShop Mystery Shop Researcher Benefits Open Free
Job Slinger Mystery Shop Consumer Benefits Open Free
QSR Shop /FSR Shop Mystery Shop Researcher Utility Open Free
Paid to Shop Mystery Shop (Scam) Consumer Benefits Open 99¢
Medallia Mobile Customer Experience Researcher Client Reporting Closed Free
Walker Link Customer Experience Researcher Client Reporting Closed Free
App Name Type Target Use Access Cost
iC mobile Community Consumer US Only Closed Free
OrangePanel Community Consumer Benefits Open Free
SIC Community Community Researcher Ethnographic Closed Free
Marketing Research on a Shoestring Utility Researcher Resource Open 7.99
Survey Research Glossary Utility Researcher Resource Open 99¢
Grocer Share Secondary Researcher UK Retail Sales Closed Free
Presented @ International conference on Market
Research in the Mobile World
2 & 3 Dec 2010, Berlin
For more information
Please visit: http://www.merlien.org