Theories of Communication MMC110 Instructed by Hillarie Zimmermann MMC110 Instructed by Hillarie...
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Transcript of Theories of Communication MMC110 Instructed by Hillarie Zimmermann MMC110 Instructed by Hillarie...
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Theories of Communication
MMC110Instructed by Hillarie
Zimmermann
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Today’s ClassToday’s Class
• Lab Details• Course Description• Course Blog• Activity - Introductions• Chapter 1 - Review• Activity – Post a comment on the blog• Review homework
• Lab Details• Course Description• Course Blog• Activity - Introductions• Chapter 1 - Review• Activity – Post a comment on the blog• Review homework
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A bit about me ….A bit about me ….
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Lab DetailsLab Details
•Power button is on the back of the computer – left hand side•Dual boot screen – “Boot-camp”•Choose your preference (PC or Mac)•Single click•Turn on your instructor screen by pushing directly up•Choose: “Student” - Password: create
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Course DescriptionCourse Description
• Introductory course to the theory behind mass media communication
• Exploration of successful communication strategies• Development of a theoretical foundation needed to
understand mass media communication• Topics covered will include
• analysis and brief history of Canadian print, radio, sound recording, internet, film, television, and news media
• knowing and targeting an audience• Advertising• public relations• media responsibility• the effects of mass media communication
• Introductory course to the theory behind mass media communication
• Exploration of successful communication strategies• Development of a theoretical foundation needed to
understand mass media communication• Topics covered will include
• analysis and brief history of Canadian print, radio, sound recording, internet, film, television, and news media
• knowing and targeting an audience• Advertising• public relations• media responsibility• the effects of mass media communication
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Course RequirementsCourse Requirements
• Attendance• Assignments• Essay and Presentation• Demonstrated Student
Leadership
• Attendance• Assignments• Essay and Presentation• Demonstrated Student
Leadership
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EvaluationEvaluation
Deliverables % of Final Mark
Assignments 50%
Essay and Presentation 30%
Demonstrated Leadership 20%
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Required Materials for the Course
Required Materials for the Course
1. Vivian, John and Peter Maurin. The Media of Mass Communication
2. A set of headphones that connect to the computers in class.
3. A functioning email account that you can access at the college and/or a USB flash drive for storage.
1. Vivian, John and Peter Maurin. The Media of Mass Communication
2. A set of headphones that connect to the computers in class.
3. A functioning email account that you can access at the college and/or a USB flash drive for storage.
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Course BlogCourse Blog
• Weekly Comments• Homework• Class presentation• Hot Com Links• Assignments• Grades
• Weekly Comments• Homework• Class presentation• Hot Com Links• Assignments• Grades
mmc110.wordpress.com
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Activity - IntroductionsActivity - Introductions
• Theory Matching Activity• Name• Where you are from• What you’ve been doing• Why you are taking this course• Something we can’t guess by
looking at you
• Theory Matching Activity• Name• Where you are from• What you’ve been doing• Why you are taking this course• Something we can’t guess by
looking at you
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The mass media convey mass
messages to mass audiences through the
process of communication.
Chapter 1 - ReviewKey Point
Chapter 1 - ReviewKey Point
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mass audiences: recipients of mass messagesmass media: vehicles that carry messagesmass message: what is communicatedmass communication: many recipients; not face to face; a process
DefinitionsDefinitions
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Media TheoryMedia Theory
• Models/Theory can help our understanding of communication processes
• Toronto or Canadian School• Marshall McLuhan: The Medium is the Message• Harold Innis: Time and Space
• Models/Theory can help our understanding of communication processes
• Toronto or Canadian School• Marshall McLuhan: The Medium is the Message• Harold Innis: Time and Space
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Marshall McLuhanMarshall McLuhanThe Medium is the Message
What do you think this means?
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Harold InnisHarold Innis
• Time and Space• Communication model based on a bias in
communication• Main hypothesis: the type of social
organization in a society was signified by the types of media that each used to communicate information
• Time and Space• Communication model based on a bias in
communication• Main hypothesis: the type of social
organization in a society was signified by the types of media that each used to communicate information
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Other Media ModelsOther Media Models
• Entertainment and Information• Elitist versus Populist
• Entertainment and Information• Elitist versus Populist
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Importance of Mass MediaImportance of Mass Media
• Pervasiveness• Information Source• Entertainment Source• Persuasion Forum
• Pervasiveness• Information Source• Entertainment Source• Persuasion Forum
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Primary Mass MediaPrimary Mass Media
• Print TechnologyBooks, magazines, newspapers
• Chemical Technology Movies, video
• Electronic Technology Television, radio, web
• Print TechnologyBooks, magazines, newspapers
• Chemical Technology Movies, video
• Electronic Technology Television, radio, web
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Media ConglomerationMedia ConglomerationMedia ownership consolidation
• Concentration of ownership• Convergence
Convergence in Canada• CTVglobemedia - CTVglobemedia Inc. is Canada's premier multimedia
company with ownership of CTV, Canada’s No. 1 television network, and The Globe and Mail, Canada’s No. 1 national newspaper. CTV Inc. owns and operates 27 conventional stations across the country, with interests in 30 specialty channels, including Canada’s No. 1 specialty channel, TSN. CTVglobemedia also owns the CHUM Radio Division, which operates 34 radio stations throughout Canada, including CHUM FM, Canada’s No. 1 FM station.
• CanWest Global• Quebecor• Rogers Media• Corus Entertainment
Media ownership consolidation• Concentration of ownership• Convergence
Convergence in Canada• CTVglobemedia - CTVglobemedia Inc. is Canada's premier multimedia
company with ownership of CTV, Canada’s No. 1 television network, and The Globe and Mail, Canada’s No. 1 national newspaper. CTV Inc. owns and operates 27 conventional stations across the country, with interests in 30 specialty channels, including Canada’s No. 1 specialty channel, TSN. CTVglobemedia also owns the CHUM Radio Division, which operates 34 radio stations throughout Canada, including CHUM FM, Canada’s No. 1 FM station.
• CanWest Global• Quebecor• Rogers Media• Corus Entertainment
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Final PointsFinal Points
• Models/Theory are a useful way to understand mass media.
• There are various types of mass media.• Mass media are vehicles of information,
entertainment, persuasion and social cohesion.
• Models/Theory are a useful way to understand mass media.
• There are various types of mass media.• Mass media are vehicles of information,
entertainment, persuasion and social cohesion.
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Activity – Blog commentActivity – Blog comment
• Take some time to leave a comment on “Week 1” on the Blog.
• Under Week 1 watch the grand prize winner for television advertisements – 2010 Clio Awards
• Leave a comment• Ask me if you have any problems/questions.
• Take some time to leave a comment on “Week 1” on the Blog.
• Under Week 1 watch the grand prize winner for television advertisements – 2010 Clio Awards
• Leave a comment• Ask me if you have any problems/questions.
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HomeworkHomework
• Read Chapter 1 if you have not already done so
• Pre-read Chapter 13 for next class• Comment on weeks 1 & 2 on blog (comment
on Week 1 in class before you leave)• Remember you will always be commenting on the
upcoming week
• Read Chapter 1 if you have not already done so
• Pre-read Chapter 13 for next class• Comment on weeks 1 & 2 on blog (comment
on Week 1 in class before you leave)• Remember you will always be commenting on the
upcoming week