Theo theodorou videology - mml 2013
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THEO THEODOROU
@theotheodorou SVP EMEA
THE NUMBERS THAT MATTER
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ENTERPRISE MEDIA TECHNOLOGY FOR ADVERTISERS, AGENCIES & MEDIA COMPANIES.
Unified platform bridging gap between
television, internet & mobile
TV-centric technology design
to maximise media value
Math & science driven to activate
data for addressability
MM
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DISTILLING THE NUMBERS DOWN TO THE ONES THAT COUNT
HOW ADVERTISERS CAN SEGEMENT, REACH AND EXECUTE CAMPAIGNS
CONTINUES TO FRAGMENT IN A MULTISCREEN LANDSCAPE
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4
ONE TO MANY…
…MANY TO ONE
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IT ALWAYS WILL BE ABOUT
AUDIENCES
12.8m UK tablet users July 2013
The total digital population is 46.2m
PC + mobile + tablet
Multiplatform users consume 23% more
digital content than PC only users
69% of the total online population
access the internet via 2 or more
devices
Source - comScore
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A SIMPLE CONCEPT
SO WHY IS IT SO HARD?
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HOW DOES ADDRESSABILITY BENEFIT THE ECOSYSTEM?
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CROSS SCREEN
CAMPAIGNS DELIVER
SIGNIFICANT
RESULTS
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ADDRESSABILITY REALISED