Thenielsencompanys i Preport 120526102515 Phpapp02
-
Upload
akeip-khan -
Category
Documents
-
view
218 -
download
0
description
Transcript of Thenielsencompanys i Preport 120526102515 Phpapp02
![Page 1: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/1.jpg)
Name of the company: The Nielson CompanyName of SIP industry Guide :Mr.Ritesh Rajput Name of mentor : Pro.Jitendra Sharma
![Page 2: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/2.jpg)
The Nielsen is biggest market research company in the world .
Founded by Arthur Charles Nielsen in 1923
Nielsen’s operations span more than 100 countries. Headquarter in New York.
Nielsen research provide solutions to individual client requirement.
36000 employee(2009) and total revenues 5.13 $ billion(2010)
![Page 3: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/3.jpg)
Rank Company 1 The Nielsen Company2 Kanter Group 3 IMS Health Inc4 GFK AG5 Ipsos6 Synovate7 IRI8 Westat9 Arbitron
![Page 4: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/4.jpg)
Nielsen measures markets, media and consumer behavior across industries and around the world.
integrate information from across business.
transform raw data into strategic insights and made recommendations.
analyze and advise about complex sales and marketing issues for winning business decisions.
![Page 5: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/5.jpg)
![Page 6: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/6.jpg)
![Page 7: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/7.jpg)
Strength Weakness Opportunities Threats
Right products, quality
and
Reliability
staff need training, Local competitors have
poor
Products.
After gating training
employee went to other
company
Big market demand Client have more power High margins profit competition from the well
established brands
Product innovations
ongoing.
Lack of qualitative manpower
High rate of market
growth
Privacy of data
Management is
committed and
Confident.
Lack of Consistency in employee
Support core business
economies
Friendly relationships
with clients
Over dependency upon manpower
Lake of Highly Educated Interviewer
![Page 8: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/8.jpg)
![Page 9: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/9.jpg)
In this project we went to door to door and ask respondent that you took visit supermarket or hypermarket like Big Bazaar, Star Bazaar,D-Mart,reliance fresh-Mart-super in last month.
If respondent said yes than we check their category. if respondent match with our requirement than we start interview of respondent.
![Page 10: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/10.jpg)
In this project we find satisfaction level of customer with specific mall, Monthly purchasing power from mall, experience in last visit, problem face in mall etc….
Research Methodology: Conclusive research design Sampling Method: Random sampling method and R&R rules Date of project starting:24-5-2011 Date of project ending:3-6-2011 Total call:23
![Page 11: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/11.jpg)
Billing process is not good in all mall, there was much problem in billing process of Reliance fresh and Big Bazaar.
Behaviour of staff was almost good in all malls.
Nearly all things are available in malls which customer want purchase except some time.
Fruits are not always fresh in Reliance fresh and big bazaar.
![Page 12: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/12.jpg)
Customer prefer cheap price and demand medium or high quality of goods.
Big Bazaar’s popularity going down because our most respondent said that many problems in billing process, staff was not good, price was more than other mall.
Overall product quality is good in all malls except some case.
![Page 13: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/13.jpg)
In this project no need to go door to door because company have data base of Tata’s customer who bought car in last Jan,Fab,March
So first I took telephonic interview if respondent ready to give appointment .than I checked category. if respondent match with our category than I took appointment of interview.
![Page 14: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/14.jpg)
In this project we asked respondent about car’s problem, satisfaction level with model and make.
Research Methodology:exploratory research design
Sampling Method: Secondary data
Date of project starting : 5-6-2011 Date of project ending: 16-7-2011 Total call:19
![Page 15: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/15.jpg)
Most of respondent was not want to sell car till 4 to 5 year.
Some car holder was satisfied from car because they want cheap car and his expectation was satisfied so he have no problem with his car.
Some car holder told that I will never purchase Tata’s car because they was totally dissatisfied from their car performance.
Most of respondent received his car between one month
![Page 16: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/16.jpg)
Some car holder have no problem with his car, they has only problem with dealer. Respondents told that dealer was give us big commitment only for dump car because they doing nothing after giving commitment.
So I can say that Tata need to work hard for consumer satisfaction.
![Page 17: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/17.jpg)
This project was out of town. We did this project in Rajkot urban and Rajkot Rural. In this, project team divided in two parts. In hall
team and field team. I was appointed in in hall team. Field team find interviewer and fill up questionnaire than we took main interview of respondent.
![Page 18: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/18.jpg)
First two days we work in urban area and than last day we work in Rural area.
In this project we find customer level of satisfaction, his most consumed juice brand, purchasing Power etc…
In three days we fill up 105 questionnaire.
![Page 19: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/19.jpg)
This project also out of town.
We done this project in Baroda.
This project was about Hair dye and Mahendi.
Sample size was about 225 questionnaire.
I did work in this project for only four days.
I did supervising for a day in this project and also I did Back checking and briefing of questionnaire.
![Page 20: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/20.jpg)
This project was about Banking Concept like Mobile banking, internet banking, Dial-a-draft etc
Criteria : 10 lakh+ yearly income,30 to 46 age , good four wheeler, and only man.
Very difficult to find respondent to match this criteria. I work on this project only five days but I could not
find single respondent so I leave this project and join other project.
![Page 21: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/21.jpg)
This project was also out of town.
We did this project in Rajkot urban and Rajkot Rural.
In this, project team divided in two parts. In hall team and field team. I was appointed in In hall team. Field team find interviewer and fill up questionnaire than we took main interview of respondent
![Page 22: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/22.jpg)
First three days we work in urban area and than three days we work in rural area.
In this project we find customer level of satisfaction, his most consumed Soft-drink brand, purchasing Power etc…
In first three days we fill up 105 questionnaire in urban area and last two day we fill up 80 questionnaire in Rural area.
![Page 23: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/23.jpg)
Research Methodology:Conclusive research designs Sampling Method: Booster sampling method
Duration of this project:
Date of start:12-7-2011 Date of end: 17-7-2011
![Page 24: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/24.jpg)
Most of customer gives rank to Coca-cola, Pepsi, thumps up.
Most of customer prefers 200 ml glass bottle and 600 plastic bottle packs
Customer gives first importance to price and brand, than size, than flavour.
![Page 25: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/25.jpg)
I got chance to do supervising for a day and I did it successfully.
I got chance to do back checking and briefing of questionnaire and I did it successfully.
Improve in convincing power for take appointment Get chance to doing scrutiny of project juice and successfully
did it. Able to work in market research industry
![Page 26: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/26.jpg)
How to interact with respondent. How to fill up real questionnaire. How to check questionnaire. Time managing I learn that how to do scrutiny and briefing of any
questionnaire I Understand that what your boss wants and act in the
direction he wants. Don’t expect more than your capacity
![Page 27: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/27.jpg)
![Page 28: Thenielsencompanys i Preport 120526102515 Phpapp02](https://reader030.fdocuments.net/reader030/viewer/2022032516/563dbb98550346aa9aae8a1f/html5/thumbnails/28.jpg)
Thank You!