THEME The Device That Binds the Book Together DEVELOPMEN T.

The Device That Binds the Book Together

DEVELOPMENT

Developing Your Theme . . .

• Is both visual and

verbal

• Relate to the school

• Relates to the year

• Is clear to the reader

A GREAT THEME

• Type• Color• Shape• Pattern/Texture

VISUAL THEMEIDENTIFIERS

THEME VISUALSGO ON THE

• Cover• Endsheet• Title page• Opening/Closing• Dividers• Folios• Secondary story packages• Index letter indicators

ON THE COVER

• Name of school + city, state• Year• Book name + volume number• Theme statement/logo

• Theme statement• Year• Book name

ON THE SPINE

Theme / Logo

Year / Book Name

Shape /Pattern

Type /Color

ubiquity 2011

Theme Statement/Logo

School Name/City/State

Year/Book Name/Volume Number

ON THE ENDSHEET• Theme statement• Table of contents

Table of Contents

ON THE TITLE PAGE• Theme statement• Year• Name of book + volume number

• School name• Street address/city/state/zip• Phone/fax number w/area code

• Website address• Student population• Staff population

OPTIONAL TITLE PAGE INFO

• Principal• Each Class’s Population• Athletic League

School Contact Information

Student/Staff Population

Optional Information

Consistent VisualTheme Elements

Year/Book Name/Volume #

Colophon Theme/Logo Index Letters

• Sierra Middle School• Parker, CO• Jed Palmer, Adviser• Ahren Moydell, editor

THE VIEWWITHIN

QuickTime™ and a decompressor

are needed to see this picture.

• Carlson High School• Gibraltar, MI• Sandra Strall, Adviser• Hollie Agee, Julianne Chesney,

editors

EBB TIDEC THE DIFFERENCE

• Casa Roble High School• Orangevale, CA• Dan Austin, Adviser• Aarika LaMarr, Becca Moore, • Kenny Teeter, editors

RAMPAGESOUR BETTER IS BETTER

TEST YOUR THEME Recognizable?Repeatable?Relevant?Refreshing?Realistic?

RecognizableRepeatableRelevantRefreshingRealistic

IF IT’S NOT

RETHINK ITIT’S TIME TO

THEME DEVELOPMENT createdin conjunction with Paul EnderHerff Jones Special Consultant

are needed to see this picture.THANK YOU

THEME The Device That Binds the Book Together DEVELOPMEN T.

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