•theme

•design package

•design trends

•fonts and color

A theme is a…

•unifying concept

•coverage catalyst

•tone & mood enhancer

•set of words (verbal)

•graphic packaging (visual)

•method of story-telling

Think verbally

•Understand & dissect theme/concept

•Interpret key words & their ability to unfold the story of the year

•Explore synonym/antonym words & phrases for potential integration

•Determine the writing style & the copy treatments that will best communicate your theme/concept

Visually appealing

Make the best photo & graphic choices:•promotes sign of the times

•provides mass appeal

•creates isolated elements

•shows tone & mood

•indicates reader recognition

•allows for inclusivity

•enhances overall concept

Layer your theme:•Tell the story in multiple ways

•Echo verbal & visual formatsrepeat words & phrases

repeat/reflect shapes or graphic tools

•Incorporate in coverage plan

•Marry content with design process

•Vary the methods of incorporation

•Create elements & designs that are “this book” specific

Visual layering

Develops concept & offers reader cuesIn photos:

content size, shape, positioning, packaging

In type:font, style, size, case, placement

In graphics:lines, shapes, textures, color, white space

In color:lines, shapes, graphics, backgrounds

Verbal layering

Repeating & relating wordsUse for identification/labels with…

quote boxes, info-graphs, photo collections

Guide questions for…quotes, headlines, copy formats

Design specific termsfor a DPS

Layout (template for each page) Structure (column division) Dominance (focal point of the page) Contrast (visual interest created by variety) Eyeflow/Eyeline (keeps the reader interacting

w/content) Linkage (visually links two facing pages)

These elements should be a part of the page designing process.

See Design PowerPoint

http://www.creativebloq.com/print-design/top-trends-print-design-2013-5132941

Design Trends

1. Flat Design

2. Typographic Contrast

3. Distortion

4. Playfulness

5. Hand Lettering/Letterbox

Using typography to enhance content

establish a hierarchy of sizes from large to small

Structure (column division) resist the urge to use a lot of fonts;

vary weight, case and color to create different looks

Contrast (visual interest created by variety) combine two contrasting fonts [serif

and sans serif; thick and thin] readers should notice the words not

the lettering itself

Examples from Web Design

http://tympanus.net/codrops/2011/11/12/25-fresh-examples-of-beautiful-typeface-combinations-in-web-design/

Color properties

Warm & coolRed/yellow/orange & blue/green/violet

Monochromatic

Complementary

Analogous-similar

Color palettes

Tints & shades

Color strategiesNumber of colors

Type & palette selection

Strategic content enhancementEchoing

Complementing

Contrasting

Trademarking

ConcernsBusy, distracting colors & combinations

Tint & shade adjustments

Color Resources•Jostens Color Guide

•Pantone Color Trends/Predictions

http://www.pantone.com/pages/fcr.aspx?pg=21064&ca=4

•Infographic on Color Meanings

http://designspiration.net/image/3651587849394/

•Color Psychology

http://media-cache-ec3.pinimg.com/736x/3f/a4/12/3fa4126abf2e9b5e93a7efe8052dae5d.jpg

•Color Wheel Handout

Theme activity:Evaluate your 2013 book for thematic concepts (see below). How well did you do? What can you add to your 2014 book to bring your theme together?

•cover•fonts•color•graphics•design•repeated ideas/concepts•anything else?