thehome.se Google Analytics presentation
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GEE GROUPD A N I J E L A / J O A C I M / J E R O M E / L I N N E A / D I E G O
Thursday, November 28, 13
CLIENTthehome.sea f f o r d a b l e g o o d d e s i g n
Thursday, November 28, 13
Thursday, November 28, 13
B R I E F .
Thursday, November 28, 13
c u s t o m e r s
t u r n o v e r / s a l e s / r e v e n u e
i n s p i r a t i o n
i n s i g h t s.
Thursday, November 28, 13
auditdashboards
& insights
GOOGLE ANALYTICS
Thursday, November 28, 13
AUDIT
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Improvements and RecommendationsThis is what we found to be OK
Thursday, November 28, 13
2nd. meeting
Thursday, November 28, 13
2nd. meetingc l e a r d i r e c t i o n
Thursday, November 28, 13
dashboards
sales marketing content
+usability test.
Thursday, November 28, 13
SHOW DASHBOARDstalk about it
SALES.
Thursday, November 28, 13
SHOW DASHBOARDstalk about it
SALESt o p p e r f o r m i n g a d w o r d s
r e v e n u e
p r o d u c t r e v e n u e
.
Thursday, November 28, 13
SHOW DASHBOARDstalk about it
CONTENT.
Thursday, November 28, 13
SHOW DASHBOARDstalk about it
CONTENTb o u n c e r a t e / p a g e
v i s i t s / s e a r c h t e r m
s o c i a l m e d i a r e f e r r a l s
u n i q u e m o b i l e v i s i t o r s
.
Thursday, November 28, 13
HOOTSUITE
IKEA PEPSI VIRGIN. .Thursday, November 28, 13
SHOW DASHBOARDstalk about it
MARKETING.
Thursday, November 28, 13
SHOW DASHBOARDstalk about it
MARKETINGr e v e n u e / k e y w o r d s
r e v e n u e / s o u r c e
v i s i t s / s o u r c e
.
Thursday, November 28, 13
Thursday, November 28, 13
SALESCONTENT
MARKETINGThursday, November 28, 13
SALESCONTENT
MARKETINGThursday, November 28, 13
i n s i g h t s
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returning visitors 69% of all
successful transactions and spend
40% more than new visitors
Thursday, November 28, 13
unique mobile visitors
37%Thursday, November 28, 13
no revenue from social media this past month
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some adwords have high ROI while others
are making a loss.Thursday, November 28, 13
bounce rate for some pages is high.
Thursday, November 28, 13
U I / U X t e s t
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usability hub
Thursday, November 28, 13
usability hub
“ v e r y b l o c k y
i w a s n ’ t i n s p i r e d b y i t
w a y c l u t t e r e d
i ’ d b u y i f i t w a s d i s c o u n t e d ”
Thursday, November 28, 13
u s a b i l i t y t e s t
- o p e n & g u i d e d q u e s t i o n s -
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“not inviting”
“I feel nothing”
“fractured”
“inspiration: pinterest, tumblr, blogs”
“No context”
“They have a showroom, feels solid”
Thursday, November 28, 13
i n s p i r a t i o n
m o r e t h a n b e i n g s o l d t o
w e l c o m e d
g r e a t e x p e r i e n c e
- m o s t p e o p l e b e l i e v e t h e
w e b s i t e i s t h e w h o l e p r o d u c t -
.
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INSPIRATION
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Thursday, November 28, 13
Thursday, November 28, 13
Thursday, November 28, 13
CONCLUSION
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o p t i m i z e a d w o r d s
e x p l o r e s o c i a l
U X / U I - A B t e s t i n g
g r e a t e x p e r i e n c e
t h i n k m o b i l e , a l s o
- a w i n d o w i n t o w h a t t h e
c o m p a n y s t a n d s f o r -
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s o c i a l
AWARENESS
TRAFFIC
CONVERSION
RETENTION
AWARENESSAWARENESS
a d w o r d s
r e l e v a n t c a m p a i g n s
i n s p i r a t i o n
n e w s l e t t e r s
U X / U I
G A d a s h b o a r d s
m o b i l e
Thursday, November 28, 13
s o c i a l
AWARENESS
TRAFFIC
CONVERSION
RETENTION
AWARENESSAWARENESS
a d w o r d s
r e l e v a n t c a m p a i g n s
i n s p i r a t i o n
n e w s l e t t e r s
U X / U I
G A d a s h b o a r d s
m o b i l e
Thursday, November 28, 13
c u s t o m e r s
t u r n o v e r / s a l e s / r e v e n u e
i n s p i r a t i o n
i n s i g h t s
Thursday, November 28, 13
Thursday, November 28, 13
THANK YOU
Thursday, November 28, 13