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THEATRE PROGRAMME DETAILS Programme advert sizes and rates All adverts are reproduced in full colour

Advert Size Dimensions Price Notes

Full page 210 x 297 mm €220.00 Extra 3mm bleed can be accepted

Half page 200 x 140 mm €120.00 Quarter Page 96 x 140 mm €70.00 Eighth page 96 x 65 mm €40.00

Specifications: All ads to be sent in pdf / jpeg / tiff / psd format Must be saved in CMYK colour mode Resolution 300 lpi

Run and distribution: 2000 programmes

A3 folded and stitched to A4

Full colour art gloss stock Distribution:

Pissouri amphitheatre 1500 capacity

Paphos Ancient Odeon Amphitheatre 800 capacity

About Rubber Ear Productions

Triple award-winning theatre company Rubber Ear Productions have toured the UK and abroad for over 12 years and are winners of the prestigious Edinburgh Fringe First Award.

Prior to Spare Ribs they have toured with Check Your Coupon, Sex, Chips and

Ouzo, The Devil Wears Primark and Death Of A Playboy.

The critically-acclaimed Sex, Chips and Ouzo is currently being transferred to

the big screen following its sensational success in the UK and overseas.

Writer and star of the play, Kathleen Ruddy is working in collaboration with

New York and Los Angeles Film Festival award winner David Goodall and

filming on location in Cyprus and Glasgow. The play has been re-written by

Ruddy to adapt to film but remains as true as possible to the original script

and characters.

Last year’s tour of Death Of A Playboy in Cyprus was a resounding success

and a great hit with audiences island-wide, with many of the ancient

amphitheatres filled to sell-out capacity audiences.

Spare Ribs There’s something about your first cut

ike her prime sausages, Rita O'Hagan is full of mince, loaded with alcohol and

past her sell-by-date.

Struggling to keep their heads above water during the horsemeat crisis,

pensioners Rita and Nancy plot revenge on Rita's estranged butcher husband, Frank,

who ran off with the bacon-slicer and Rita's award-winning recipe.

Along with local, pregnant teenager Maggie, they decide to put the only women-run

Irish butchers back on the prime cuts map and reclaim the coveted 'Best National

Sausage' trophy.

If only Rita can stop drowning her sorrows long enough to remember what she put

in her original recipe, then maybe the trio can figure a way out.

But fortune throws them a lifeline via a misprint in their local rag that takes matters

out of their hands as they use their feminine guile to lure in a different kind of

customer.

Join Rita, Maggie and Nancy, three 'spare ribs' as they embark on a feel-good,

comedic journey of love, sex and sausage.

Spare Ribs. There's something about your first cut.

L

What the papers said:

About The Devil Wears Primark

Award-winning Scottish playwright Kathleen Ruddy is currently touring her latest production The Devil

Wears Primark in amphitheatres around the island; if you don’t want to miss the rare opportunity for a

picnic-theatre comedy evening, book your tickets now to avoid disappointment, as there are only a few

shows left!

Following the renowned success of Sex, Chips and Ouzo, which sold-out in Cyprus last year, The Devil Wears

Primark pivots around the self-centered Athenoulla Georgiou (Ruddy), a sex-advice radio show host, eagerly

awaiting an MBE award from the Queen. Her narcoleptic husband, played by Richard Didonian, who

repeatedly announces that ‘the husband should wear the pants in the family!’, lives under the illusion that

his wife is unaware of his cross-dressing fetish. Throw in a fat, unloved daughter who communicates through

hand-puppets, and a ‘clown’ son who brings home his Turkish fire-dancing girlfriend to meet the Cypriot

parents, and you’ve got a recipe for a night of laughs.

In fact, audiences roared with laughter and left the theatre quoting the lines to each other in chuckles. And

the jokes were not the only thing that impressed. The actors (all professional, with incredibly notable

resumes) supported Ruddy well, but it is unquestionable that the show’s creator stole the limelight. Ruddy

has impeccable comic-timing, and is one of those rare actresses that steps onto a stage and just owns it.

Eleni Cosma

Cyprus Mail, Wednesday 19th September 2012

As with all of Ruddy’s previous award-winning plays – ‘Sex, Chips and Ouzo’, ‘Check Your Coupon’ and

‘Glasgow Hard Tickets’, the dialogue bristles with inventiveness and sharp humour, the action is

unpredictable and the plot twists and turns in a maze of surprises.’

Athena Karsera

The Cyprus Weekly, September 7th 2012

Audiences have become accustomed to Ruddy’s clever comedy style and expect to come away laughing. She

has also built a reputation for strong one-liners and a unique, sometimes scathing and eye-wateringly honest

appraisal of human behaviour.

Bejay Browne

Sunday Mail, May 19th 2013

This comedy really was a laugh a minute, with an exceptional performance from Ruddy, whose timing and

full embrace of her character, coupled with the comic genius of the rest of the cast was reminiscent of ‘My

Big Fat Greek Wedding’.

Daxi Magazine, November 2012

What the papers said:

About Rubber Ear and Kathleen Ruddy

“Hard-boiled wit… fun and well directed by the author” THE MAIL ON SUNDAY “A delicious farce…. It’s a showcase for the whole genre of Glasgow comedy….a brilliant career is predicted for the writer/director” THE SCOTSMAN “Excellently played….a bawdy bruising debut and well worth taking a look at” THE STAGE “Crackles with banter…excellent” THE LIST “Ribald gags and sassy performances” THE GLASGOW HERALD “What a Ruddy good show…Tipped to be the hit of the Fringe” THE EVENING TIMES “An excellent, ‘Carry On’ like farce” THE DAILY EXPRESS

‘’A Rip-roaring smutty delight!” INDEPENDENT ON SUNDAY “Spectacular!” THE GLASWEGIAN “If this isn’t a recipe for a new British screenplay then I don’t know what is” THE STAGE “Sharply written, bursting with warmth and energy and performed with real infectious relish” THE SCOTSMAN “Played with superb comic timing..A star performer and writer undoubtedly…” THE HERALD “Tastier than a smoked sausage dipped in taramasalata…book the package deal today” THE LIST “I peed my pants!…..The whole theatre erupted higher than the volcano in Dante’s peak” EK News

A Pure Belter of a comedy! THE GLASGOW HERALD A rollicking Scottish comedy! EDINBURGH EVENING NEWS “ A cracking show..talking to Ruddy is like being caught in a gag wind tunnel” THE BRIAN MORTON SHOW –BBC RADIO SCOTLAND “I loved this…A must go see” THE SUNDAY HERALD “Pick of the day….odds on favourite” THE EVENING TIMES “Brilliant!…played with insane inspired gusto” THE SCOTSMAN “Ruddy is a huge talent with an impressive track record in her profession. That she is an astute people-watcher is evident in a well-written script, full of humour and wit. Her bawdy and true-to-life characters are obviously drawn from her keen observation of real people” THE CYPRUS MAIL

What our audiences said:

What a fantastic night out at the Ayia Thekla Amphitheatre tonight! Brilliant comedy, superb

cast and great production with special effects. Cannot wait for Rubber Ear Productions to

return.

Well done all those concerned and especially the cast and producer.

Jen Joan, Cyprus Eastern Forum

Bravo Rubber Ear!! Call me Oliver..... I want more!

Have already made a note in my diary to watch this space for the release dates of Kathleen

Ruddy's two 2013 shows.... "Wolfed" and "Death of a Playboy".....

Mils, Cyprus Eastern Forum

Loved the show (saw it twice)......congratulations to you all! I can’t wait a whole year for the

next one.

Karen Dutton, DWP Facebook Page

Saw the play at Pomos last night. Fantastic! Thank you laughed out loud and thoroughly

enjoyed. :o)

Dawn Cook, DWP Facebook Page

We're just home from seeing 'Devil Wears Primark' at Tala Amphitheatre.......OMG SOOOOO

funny......brilliantly written, directed and of course acted. Congratulations to all the cast for

fantastic, enjoyable performances. I highly recommend this show for a great night out. I

laughed from start to finish!

Lisha Lennon, DWP Facebook Page

Went to see The Devil Wears Primark last night… absolutely brilliant…cried laughing…

Cyprus Joy, Paphos People Forum

A summary of audience data and feedback

AUDIENCE DATA FROM QUESTIONNAIRE HANDED IN AFTER PERFORMANCES OF THE DEVIL WEARS PRIMARK SHOWS

IN CYPRUS AMPHITHEATRES (TOUR 2012) AND E-QUESTIONNAIRE ON FACEBOOK FAN PAGES AND EMAILING LIST.

AUDIENCE EXIT POLLS ALSO TAKEN AFTER PERFORMANCES AT CURIUM AMPHITHEATRE IN LIMASSOL AND PAPHOS

ANCIENT ODEON AMPHITHEATRE. (AN INCENTIVE OF 2 FREE TICKETS WAS MADE AVAILABLE TO THOSE WHO COMPLETED THE QUESTIONNAIRE FOR THE NEXT PRODUCTION TO TOUR CYPRUS.

WINNERS WERE DRAWN OUT RANDOMLY AND ANNOUNCE ONLINE AND CONTACTED BY EMAIL AND TEXT MESSAGE)

Date data obtained: Sept/Oct 2012 Questionnaire replies:1,123

Audience information Questions Range Of Answers Results

Sex Male Female

32% 68%

Age 0- 17 18-30 31-40 41-50 51-60 61 or more

2% 15% 40% 29% 10% 4%

Nationality Cypriot Cypriot Repatriate British Expatriate Other Expatriate British Visitor Other Visitor

16% 24% 46% 2% 9% 3%

Educational background School leaver University Degree (s)

44% 56%

How many theatrical and musical shows do you attend every year?

0-2 3-5 5 or more

23% 22% 55%

How many of Kathleen Ruddy’s plays have you seen before?

None 1 2 or more

11% 21% 68%

Which form of advertising influenced your attendance tonight?

Posters, Flyers, Banners Press Radio Online listings Social media Word-of-mouth

20% 11% 11% 12% 21% 25%

Employment In education Unemployed Employed Self Employed Retired

13% 6% 51% 26% 4%

Reaction to the play Excellent Good Average Not satisfactory

98% 2% 0% 0%

Audience data synopsis:

The Devil Wears Primark audiences were predominantly female (68%)

The average audience age was between 31-40 years

Most were British expatriates now residing in Cyprus (46%)

Most had completed university education (56%), were fully employed (51%) or self-employed (26%).

Most of the audience had seen 2 or more Kathleen Ruddy plays prior to The Devil Wears Primark (68%).

Most had heard of the performance by word-of-mouth prior to purchasing tickets (25%) as well as visible

advertising (posters, flyers, banners – 20%)

The audience sample almost unanimously agreed the play was ‘excellent’ – 98%

Photo: Luciana Franzolin, Paphos Ancient Odeon Amphitheatre (2011 performance of Sex, Chips and Ouzo)

Programme and artwork samples

Death Of A Playboy:

Centre pages of programme

Front and back covers

The Devil Wears Primark:

Advert pages

Front and back covers

Sample inside pages

Sample artwork from Cyprus tours:

Posters, flyers, banners and video promos

All artwork is designed and directed in-house and printed on

highest quality art gloss and art matte stock. Literature is

distributed island-wide on focal points of ex-patriate,

re-patriate and local English speaking communities. Targets

include supermarkets, social clubs, utility companies, public

noticeboards, municipalities, popular retail outlets and

cultural centres.

We have teams of distributors in all major towns and

surrounding villages.