CAFE GIFTS

BRAND IDENTITY MANUAL 2013

Table of Contents

Introduction

The Yellow Peach 4

Our Look

Our Color Scheme 7

Typography 9

Logo 11

May and May Nots 12

Considerations 13

Other Marks 14

Stationary

Business Cards 17

Letterhead 18

Envelope 19

About Us

The Perfect Location 25

How We Look 27

Brand Gifts 29

Gifts and Stationary 32

Take a Look Inside 34

CAFE GIFTS

The concept behind The Yellow Peach isn’t just to be a provider of coffee

and gifts, but to give our customers an experience that they will remember,

and find themselves craving. The environment is a synergy of creativity and

warmth that invites the customer in and leaves them wanting more.

The aroma of fresh coffee beans fill the air, with each wall and corner providing

stationary and gifts suitable for every occasion. Acoustic music from the local

bands who come and play invites every guest to sit down and stay, even if

just for a minute. The eclectic yet homey feel and embracing personalities of

our staff make The Yellow Peach feel more like a haven than a stop on a list

of errands. The Yellow Peach strives for excellence and plans on giving nothing

less. So come and take a bite.

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Color SchemeOur colors capture the essence of a peach and it’s environment, which is sweet and inviting.

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This handwritten type was created to

embody the artsy and creative aspect of

the store. This type may only be used in

the company color scheme and may not

be manipulated in any way.

The Yellow Peach logo is a hand

written type used only in under

case letters. May also be used in

signage inside the store and/or

on the store window for promoting.

Also used for print and mobile

advertising.

Typography

AlexandriaFLF regular

AlexandriaFLF bold

Aa B b C c D d E e F f G g H h I i J j K k L l M m

N n O o P p Q q R r S s T t U u V v W w X x Y y Z z

A a B b C c D d E e F f G g H h I i J j K k L l M m

N n O o P p Q q R r S s T t U u V v W w X x Y y Z z

“Cafe and gifts” are in the

AlexandriaFLF family. This font was chosen to

compliment the handwritten feel. It is used for

all business documents, advertising, signs, etc.

The ampersand used in “Cafe &

Gifts” is not in the AlexandriaFLF

family. It, too, is hand created.

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CAFE GIFTS

CAFE GIFTS

The logo is a symbol for all things that

The Yellow Peach strives to embody: creativity,

eclectic energy, friendliness, and an inviting look.

The logo was created by hand, which furthers our

artsy feel. The peach accompanies the type and

may also be used on its own.

Logo The May and May Nots

You May: You May Not:

The peach can be used on its own. This is often used on mugs, hats, stickers, etc.

You may not have the logo without the peach visible.

The logo color may not be changed to anything outside of the color scheme.

You may not rotate or skew the peach in any way.

You may use the logo with out ‘cafe and gifts.’ However, not on any signage, only on certain store merchandise.

You may change the color of the type as long as it remains within the color scheme. 1211

Considerations Other Marks Used

Other creative elements that we include are

more hand drawn add-ons to pull our creative

look together. These are generally used as small

feautures on words to draw the eye in.

1413

OWNER Paige Johnson

500 W Broughton StreetSAVANNAH,GEORGIA

31401

www.theyellowpeach.com

Store Number: 912.555.1245Cell Number: 770.354.4275

CAFE GIFTS

CAFE GIFTS

500 W Broughton Street Savannah, Ga 31401 912.555.1245 www.theyellowpeach.com

Business Cards Letterhead

The business cards displays the logo

on the front and the information on

the back. The back includes the

peach as well as some of the creative

elements to make the card fun and

appealing.

2 x 3 in

The letterhead is kept more

simple with a plain white

background and the logo

clearly displayed on the top.

Important contact information

is displayed on the bottom

with a peach separator and

a flare of creative at the very

bottom.

8.5 x 11in

1817

CAFE GIFTS

Leesa Hawthorne10 E 56th Street

Savannah, Ga 31302

Leesa Hawthorne10 E 56th Street

Savannah, Ga 31302

CAFE GIFTS

5.75 x 4.375 in

Envelope

Their are two envelopes available

for use. The “announcement”

envelope is used to send out to

customers. This includes

promotions, coupons, gift cards,

etc. The “standard” envelope

size is used for in-house

business documents.

3.875 x 8.875 in

The peach pattern is used on the

inner flap, with a curved closer to

repeat the curvature of the symbol. A

peach sticker is used to fully seal the

envelope and add on to the style.

Standard envelope back for

business documents.

2019

Stationary Continued

2221

The Perfect Location

The Yellow Peach is settled in the heart of downtown Savannah, Georgia

on Broughton Street. Savannah has the perfect mix of art, music, and unique

citizens that make it the ideal location for The Yellow Peach. With a diverse

community comprised of students, visitors, and natives, The Yellow Peach is

a destination that will speak to every consumer.

It is a place for SCAD students to sell their art or work a part-time job, visitors

will appreciate the inherently southern ties and stepping into a place that

embodies the true nature of Savannah that draws in people from all over

the world. The natives will also see this, and appreciate it as there is a reason

that Savannah has always been a place that they call home. It is more than

a place for them to stop in for a quick card, but a place to run into friends

and neighbors, or to meet up for a coffee and catch up.

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CAFE GIFTS

How We LookCAFE GIFTS

Our employees will wear shirts that display our

logo on the front and a quote on the back. Girls

hair must be pulled back. Dark jeans or pants are

to be worn and close toed shoes. Jewelry and

piercings are to be kept to a minimum.

Aprons are left simple

with the peach symbol,

and must be worn at

all times when working.

There are three different options for

quotes on the back of the shirt. They

include quotes about coffee and

peaches.

Our sleeves have an “I am hot” note

to warn the and also says “mmm

fresh brew” in the hand written type.

The peach is enlarged and the logo

is smaller and on the side.

2827

Brand Gifts

As well as gifts for the home we also have a selection

of gifts that display our brand. The gifts include coffee

mugs, tee shirts, note pads, magnets, etc. and come in

different colors from the color scheme.

3029

Gifts and Stationary

We provide stationary and envelopes for all

your needs. Our stationary wall is a collection

of original and creative letterpress work. We

are a vendor for many companies, including

Sugar Paper, Smock Paper, Breathless Paper

Company, and Wiley Valentine.

Our gift wall displays southern style gifts from local artists

and companies. These gifts include picture frames, hand

engraved silverware, candles, etc.

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Take a Look Inside

Our outdoor sign clearly displays

our logo on a wooden plaque,

welcoming in our customers.

As well as coffee we also have a

delicious selection of pastries, bagels,

muffins, danishes, and breakfast

sandwiches.

As well as a spacious inside

seating area, we also provide

outdoor seating and umbrellas

when necessary.

Inside you will see all of our

hand written signs. Our menu,

daily specials, and quotes will be

hand drawn with chalk.34

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