The Year of the Rose – 2002

………………. Let’s celebrate it!

When will it take place?

The American Rose Society is joined by rosarians and supporters around the worldIn declaring the year 2002 as the “Year of the Rose.” The celebration is not a single event, but a year-long campaign.

What is it all about?

• A marketing plan

• A grassroots effort

• A national outreach

• An international outreach

What do we want?

•Recognition of the ROSE as our National Floral Emblem.•Wider public awareness of ARS and our goals.•New members for our society.•More public rose gardens.•Rose horticulture – educational seminars for the general public.•Opportunities to encourage more people to share our hobby - growing roses!

How will we do it?• National publicity – congress acts!• International Publicity – WFRS joins us!• The florist industry• Nurseries and Garden Centers join us!• Cities and public gardens• National Garden Clubs join us!• Home Depot• Macy’s• … and more …

Joint Resolution

A joint resolution of the Senate and theHouse of Representatives of the United States of America designating 2002 as the "Year of the Rose" has been adopted.

ARS Presidential Proclamation

"No other flower has played such a major role in our daily lives either through legend, medicine, music, leaders, literature capturing our affection, sharing in our celebrations and sometimes in our sadness."

WFRS ProclamationOn April 23, 2000, at a meeting of delegates to the World Federation of Rose Societies held at Houston, TX, the following resolution was passed:

"The World Federation of Rose Societies hereby proclaims the year 2002 as the YEAR OF THE ROSE, and joins rose societies, rose enterprises and rose enthusiasts from around the world as we honor the Queen of Flowers, Symbol of Love, Friendship, Beauty and Peace, and further, The World Federationof Rose Societies invites and encourages all member-societies of the Federation to participate in this year-long celebration of the world's favorite flower, the ROSE."

World Societies

•The Rose Society of Australia•The National Rose Society of New Zealand•Pakistan National Rose Society•Coloma Rose Gardens, Belgium•Rosa Klub in Svolen (Slovakia)•The Rose Society of Switzerland•Friends of Roses – India•Gesellschaft Schweizerischer Rosenfreunde•Societe Romande des Amis des Roses

Home Depot

In spring 2002 , the American Rose Society's Consulting Rosarians will be conducting seminars in Home Depot stores all across America.

Macy’s

Every Spring, the windows of the New York store are decorated as a flower garden for the two weeks before and after Easter.In 2002, in celebration of their 100th anniversary and the Year of the Rose, the store will feature ROSES for the firsttime!

How do YOU fit in?• Fly the YOTR garden flag in your rose garden• Wear the logo shirt and lapel pin• Work with your local library in June - it's Rose

Month – donate an American Rose magazine subscription

• May 27 is Memorial Day – march in the parade!• November 11 is Veteran’s Day – take roses to the

Veteran’s Home

Roses for Good Will

• Take roses to work

• Talk about roses

• Take roses to hospitals and clinics

• Take roses to your Dentist

• Take roses to the PTA meeting

• Take roses …

Garden Tours

• Fly the flag

• Host an “open garden” for your friends and neighbors

• Invite your church group to meet in your garden

• Volunteer at your local Garden

Center

… and

• Select a local YOTR liaison

• Create your YOTR calendar

• Celebrate EVERY event as an “official” Rose of the Year event

• Promote your city as an American

“Rose City”

• Report your YOTR events!

YOTR Checklist

Appoint a YOTR CoordinatorDevelop a Calendar of EventsInvolve your CRsFly the Garden Flag and use YOTR stickersYOTR logo on the newsletter and all

correspondenceRecord/report your activities

A ‘win-win’ effort!

- for the rose• Recognition as the nation’s floral emblem

and the world’s favorite flower;• Appreciation for its beauty, history, longevity,

Inspiration.

- for ARS

• Recognition as the premier horticultural and

educational member-organization when it

comes to the rose

• Increased visibility

A ‘win-win’ effort!

A ‘win-win’ effort!

- for your local society

• Publicity

• Increased membership

• Awareness of the rose as the primary area

of interest and concern

A ‘win-win’ effort!

- for the ‘green’ industry

• Increased purchases of roses

• Increase in awareness of products available

• Development of a cooperative spirit between the ‘industry’ and the local rose society

A ‘win-win’ effort!

- for cities

• Enhancement of image when public gardens are well-maintained

• Increase in tourism

• Improved quality of life for the citizens

• Opportunities for civic involvement

http://www.rose-2002.org

The Year of the Rose – 2002

………………. Let’s celebrate it!