The "Would-Be-Official" Jimmy John's Digital Marketing Campaign
10
Ashlie Forchione, 2011 New Media Driver’s License Final Project The “Would-Be-Official” Jimmy John’s Digital Marketing Strategy
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Check out this Jimmy John's Campaign, with refined social media and extra digital marketing to boost the company to the next level of awesome.
Transcript of The "Would-Be-Official" Jimmy John's Digital Marketing Campaign
Ashlie Forchione, 2011New Media Driver’s License Final Project
The “Would-Be-Official”
Jimmy John’s
Digital Marketing Strategy
You Talkin’ to ME?
Hitting the JJ’s Target Market
Who are they?
What do they want?
How can we give it to them?
Strengths Weaknesses
OpportunitiesThreats
Use established JJ’s subculture
Create a viral buzz
Goals
The Freaky Good Idea
Bada Bing! Mama Approved AdWords
Increase traffic to webpage, blog, etc.
Sponsor relevant keywords:
“Jimmy Johns”“Jimmy Johns menu”
“Jimmy Johns locations”“Jimmy John’s hours”
Bada Bing! SEO
Content,Content,
Content!
& Easy Access.
Bada Bang! Social Media
YouTube
Blog
Foursquare
Google Analytics&
YouTube Insight
Keeping Track of All Those Numbers
Your Buck for The Bang
SEO Strategy: Essentially Free!*AdWords Campaign : $238,352.4-291,319.2 AnnuallyYouTube : Essentially Free!*Twitter : Essentially Free!*Blog : Essentially Free!*Foursquare : Essentially Free!*
*Cost of maintenance not included.
