The Worst Of PPC
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Transcript of The Worst Of PPC
The Worst Of PPC
Bad Ad Practice #1: Misspelling In Search Ads
Bad Ad Practice #2: Irrelevant Search Query
When was the last time you went looking for pink shoes and were convinced to buy basement protection products instead?
Bad Ad Practice #3: Missing Call-To-Action
Bad Ad Practice #4: Don’t Put All Your Keywords In One Basket
Bad Ad Practice #5: Missing Negative Keywords
Ever wondered who the ‘worst PPC agency’? is?
Bad Ad Practice #6: {Use The Right Dynamic KeyWord Code}
The advertiser used “DKI” rather than “KeyWord”.