The Worldwide Preferred Hotel Program -...

©2015 CCRA International, Inc.

The Worldwide Preferred Hotel ProgramT H E C C R A T R A V E L C O M M E R C E N E T W O R K


About the CCRA Travel Commerce Network

WHO WE ARE

Based in Fort Worth, Texas the CCRA Travel Commerce Network connects travel professionals and suppliers with everything they need to run a profitable travel business.

CCRA | CCRA provides travel agents and agencies with 24/7 call center solutions, negotiated rates at more than 37,000 hotel properties and 30 airline partners around the globe via their GDS, or through standalone booking engines like CCRATravel.comsm and AirSelect Centralsm.

Global Hotel Partner Network | We have been attracting leisure and corporate agencies in over 70 countries since this initiative began in late 2010. Our global agency partners have been able to benefit by using our hotel booking engine as well as the use of the CCRA rate code when using any GDS at over 37,000 directly contracted hotel rates. Since we began to expand globally, CCRA has had an average growth rate of just over 30% each year.

24/7 Call Center Solutions | CCRA developed the first after-hours call center 40 years ago and today number’s 60 of Travel Weekly’s “Top 100” travel agencies as clients, with a total of over 400 agencies under contract…all of them linked to the CCRA hotel program. In turn, these agencies represent over 30,000 corporations and more than 100,000 travelers.

Air Partner Network | In 2013, to support the growth and profitability of our agency members, CCRA created the Air Partner Network division and introduced its top-tier GDS airline commission program, CCRA AirSelect Directsm. In June of 2014 CCRA Air Partner Network rolled out its new, online air ticketing system, AirSelect Centralsm. Both programs offer travel agents to earn commissions on bookings made with CCRA’s airline partners. These programs further solidify our agent relationships and reinforces their use of the CCRA preferred hotel program.

Global Partner Network | In 2011, CCRA launched an initiative aimed at developing a global network of travel agencies and travel associations designed to help these network partners realize more income and more profit from a strategic marketing and distribution relationship. Today, CCRA’s global development team seeks out new business opportunities while continuing to maintain and engage the agencies and agents currently in our network.

2


About the CCRA Travel Commerce Network

3

OSSN | Established in 1990. the OSSN Independent Travel Professional Network is the premier travel industry association comprised of over 8,200 agent members and 30,000 marketing contacts. This group drives large booking volumes through our Allied Suppliers while supporting and educating each other on best practices, supplier products and services and travel agency operations. With group health insurance benefits, commissionable travel insurance and a wealth of other revenue generating opportunities, OSSN is the network of choice for both suppliers and travel sellers.

TRUE | As the only travel industry accreditation and identification option developed by travel agents for travel agents, TRUE stands alone when it comes to industry recognition and supplier access. Whether agents are looking for a way to independently identify with suppliers or suppliers are looking to distribute their product through an elite class of professional travel professional, everyone will want to connect with TRUE accredited agencies.

WHAT WE DO

At CCRA, we develop the products, solutions and expertise that travel agents, airlines, hoteliers and other industry suppliers use to power their businesses. From booking platforms to innovative marketing programs, we are the global commerce network the travel industry relies on every day.

WHO WE REACH

Our travel agency customers run the gamut of sizes, shapes and specialties. We’ve got over 550 large corporate agencies that utilize our call center services, 8,200 members of our Independent Travel Professional Network OSSN, and thousands of registered agencies who use our hotel booking engine. So no matter what your target market looks like, we can help get your message in front of them!


The Worldwide Preferred Hotel Program

4

CCRA Worldwide Perferred Hotel Program Participation | $900

• Distribution of preferred rates in all four GDS• Highlighted listing and photos on CCRA’s proprietary booking engine,

CCRATravel.com• Inclusion in the CCRA Online Hotel Directory• Opportunity to market to 32,000 travel agents in 120 countries via CCRA’s

proprietary marketing tools

CCRA Preferred + Gold Marketing Package | $1995 ($3850 value)

All CCRA Worldwide Preferred Hotel Program Options...PLUS:• One Tuesday Insider distributed to over 21,000 individual agents

(a $1100 value)• One Destination Banner Ad on CCRATravel.com—you determine which month

(a $950 value)• One 150 word hotel blog supplier spotlight (a $1800 value)

CCRA Preferred + Platinum Marketing Package | $2995 ($8100 value)

All CCRA Worldwide Preferred Hotel Program Options...PLUS:• Two Tuesday Insiders distributed to over 21,000 individual agents

(a $2200 value)• Two Destination Banner Ads on CCRATravel.com—you determine which months

(a $1900 value)• One 150 word Advertorial in the CCRA monthly newsletter, “Connections”

(a $3500 value)• Two CCRA Social Spotlights: Feature Your Offer Across CCRA’s Social Media

Platforms (a $500 value)


Additional 2016 Program Options

5

CCRA Online Hotel Directory Niche Market Designation

Niche marketing is more than a phrase—it is the new standard for sales and marketing. CCRA helps partner hotels reach clients who are looking for a specific product type or service. In 2016, travel agents will have the ability to search for hotels in this online directory based on a specific product category. The CCRA Online Directory is aggressively marketed to travel agents throughout the year.

Hotels may choose from the following niche designations: resort, luxury, extended stay, golf, boutique, spa, all-inclusive facility or city center.

Niche Market Designation:$200—RFP field 267

CCZ Promotional Rate Code

Hotels now have the opportunity to gain additional and increased exposure to the tens of thousands of travel agents who use the GDS through CCRA’s new secondary rate code, CCZ.

Participation in the CCZ rate code allows hotels to quickly and easily move distressed inventory. Hotels can load promotional rates, last minute sales, limited arrival and departure dates or exclusives instantly, and have those rates consistently promoted to CCRA’s global network of travel agents. CCRA plans to position the CCZ rate code as the go-to place for the best exclusive offers, last minute deals, special promotions and limited availability deals, available exclusively to travel agents.

No charge to participating hotels

Suite Indulgence Program - ZZ5

As you may or may not know, Agents cannot search for suites specifically in the GDS. Well good news for you (and agents), CCRA has fixed that problem! New for this year, we have created the Suite Indulgence Program (zz5 promotion rate). By loading suites under the ZZ5 rate code, your suites will be easily bookable by agents via the GDS. All you need to do is load your rates and we’ll do the rest. We will be promoting the ZZ5 rate code to agents through our online webinars, PowerSolutions events, and more.

Here is the rates appear in each GDS: Amadeus – ZZ5 Sabre – ZZ5 Apollo/Galileo – ZZZ5 Worldspan – ZZZ5

No charge to participating hotels


Additional 2016 Program Options

6

Better than Best Program

Hotels that offer CCRA a rate that is discounted off BAR will be included in CCRA’s Better Than Best Program and will receive added exposure:

• For rates 5% to 10% off BAR hotels will be included on our designated page entitled Better Than Best on CCRATravel.comsm. CCRA also includes a link on eBlasts and eNewsletters for easy accessibility for agents. And hotels receive a special Better Than Best icon on CCRA’s online hotel directory.

• For rates of more than 10% off BAR, hotels are listed on the designated Better Than Best Page with the special iconin the directory and receive a FREE 30-day destination banner ad placement which appears every time their city is searched on CCRATravel.com.

• Social media presence—CCRA will be tweeting and posting regularly about the hotels that offer travel agents Better Than Best rates!

No charge to participating hotels—just be sure to indicate the percentage off BAR in RFP field 66

CCRA Amenity Program

Hotels can show how much they value travel agent business by participating in the CCRA Amenity Program. Simply commit to offering agents’ valued guests an amenity not normally available to hotel guests.

• Amenities/special offerings might include a guaranteed complimentary upgrade, a fruit basket, a logo’d item—be creative.

• Participating hotels will receive special recognition every time their city is searched on CCRATravel.com. A special icon will be added to your listing at absolutely no charge.

• A link to the CCRA Amenities Page on CCRATravel.com will be included in monthly eNewsletters sent to over 21,000 professional travel agents.

No charge to participating hotels—RFP fields 261-263

OSSN Audience Upgrade | $300 per email

With the OSSN Audience Upgrade, you have the opportunity to promote your brand to more than double our normal CCRA mailing list. For one low fee we will send your advertising emails to our OSSN agent mailing list, which has over 28,000 agents on it!


CORPORATE AGENCIES

CCRA’s corporate agency customers interact with us across a variety of media every day. From strategic email communications to our 24/7 call center reporting and statistics pages online, we have many opportunities to get in front of them!

ACCREDITED AGENCIES

Our travel agency customers who are accredited through TRUE (www.true.travel) have been vetted and verified through our extensive screening process and are dedicated to preserving the value of the travel agency sales channel. They’ve chosen to be identified with their suppliers directly, rather than through a host or other proxy. They interact with us daily across all of our TRUE and OSSN web sites, emails, printed collateral, events and more.

MEMBER AGENTS

As the premier network for Independent Travel Agent Professionals, OSSN is comprised of over 8200 travel agency members who look to their membership for community support, meaningful training and education opportuities, localized supplier connections and so much more. Our members experience a high-touch relationship with us, and are very responsive to our supplier communications and training opportunities.

OPTED-IN AGENCIES

CCRA maintains a large list of travel agency customers who have actively opted-in to both CCRA and supplier marketing communications, but don’t necessarily subscribe to one of our products. This is an active list that is highly responsive and looking for supplier communications and offers to help them grow their travel business.

HOTEL BOOKING ENGINE AGENTS

These agents are users of CCRATravel.com, our hotel booking engine, and have also opted in to our CCRA and supplier communication offerings.

Defining Your Reach

OUR AGENTS

32,000

7,500

8,200

1,800

450

CCRA

OSSN

TRUE

CCRA

CCRA

7


CCRA Email Marketing

The Tuesday Insider

Promote special offers weekly to over 21,000 travel agents, including the hard-to-reach independent market with this email communication. Then, we link to an offer on a landing page of your own creation.

Tuesday Insiders are the affordable way to advertise special offers directly to agents who book. Audience Over 21,000Frequency WeeklyInsertion Fee $1100

Specs and Guidelines:Recommended size for click through landing page ad is 600 pixels wide x 800 pixels tall (72dpi). Format PDF, HTML, JPG, PNG or GIF.

CCRA

8



Private Label Emails

This is the best way to get exclusive communications to key decision makers. Why share the spotlight? Be the only supplier featured in a CCRA Private Label Email. The number of Private Label Emails is strictly limited, so CCRA open rates exceed the average. Schedule a Private Label email to coincide with a special event, a limited time offer or a travel agent promotion.

Audience Over 21,000Frequency One TimeInsertion Fee $2250

Specs and Guidelines:

Recommended size for ad is 600 pixels wide x 800 pixels tall (72dpi). Format PDF, HTML, JPG, PNG or GIF. We also accept links to ready-made HTML files.

Please don’t forget to include a subject line with your file!

CCRA OSSN TRUE

9



Travel Agent eNewsletter, CCRA Connection

Leaderboard Banner

Newsletter leaderboard ads appear at the top of every newsletter. All ads are linked to a click through page that gives the agents more information. This will be the first thing agents see when they open the newsletter!



Recommended size for ad is 200 pixels wide x 300 pixels tall (72dpi). Format PDF, JPG, PNG or GIF.

Sponsor Banner

Sponsor banner ads appear in between articles and advertorials, but are a bit larger than leaderboards, making your message really pop! All ads are linked to a click through page that gives the agents more information. An ideal spot to promote your brand.



Recommended size for ad is 600 pixels wide x 380 pixels tall (72dpi). Format PDF, JPG, PNG or GIF.

CCRA OSSN TRUE

10



Travel Agent eNewsletter, CCRA Connection

Sponsor Advertorial

Hotels’ content is presented as a ‘Featured Destination’ editorial within the newsletter. The Advertorial is a great opportunity to profile unique, new or timely information on your property. This is an effective format to spotlight a newly renovated space, special amenity or program.



Up to 150 words in Word and 3 imagesin JPEG or GIF. An advertorial is presented within the body text of the e-Newsletter, with its headline included in the Contents at the top of the issue. Should feature newsworthy content,unique or timely information.

Suggestions: property opening, renovation, new amenities, awards, special offers or promotions for Agents. Content may be edited to fit our editorial format. Review draft supplied for approval

CCRA OSSN TRUE

11



Destinations Newsletter

Take advantage of this unique focus on a monthly destination. The first to go to our entire membership base!

Leaderboard Banner

Newsletter leaderboard ads appear at the top of every newsletter. All ads are linked to a click through page that gives the agents more information. This will be the first thing agents see when they open the newsletter!

Audience 49,000Frequency MonthlyInsertion Fee $1000

Specs and Guidelines:Recommended size for ad is 600 pixels wide x 100 pixels tall (72dpi).JPG, PNG or GIF.

Sponsor Advertorial

The Advertorial is a great opportunity to profile unique, new or timely information on your product. This is an effective format to spotlight a new product, special amenity or program.

Audience 49,000Frequency MonthlyInsertion Fee $1500

Specs and Guidelines:Recommended size for image is 600pixels wide (72dpi). Format PDF, JPG, PNG or GIF.

CCRA OSSN TRUE

12


CCRATravel.com Display Advertising

Destination Banner on Search Results

CCRATravel.com Destination Banners are positioned on a city’s search results page, right at the point when travel agents are making their buying decision. Ads may be customized with logos, text and images. Build top-of-mind awareness through targeted, consistent messaging.

Frequency MonthlyInsertion Fee $950

Specs and Guidelines:Logo size is 250 pixels wide x 250 pixels tall (72dpi). Format - JPG or GIF.

CCRA OSSN TRUE

Sign-in Banner

The CCRATravel.com homepage measures over 40,000 page views per month from the highly qualified travel agents who are authorized to use CCRA’s proprietary booking engine. Build brand awareness or promote travel agent specific messaging using these highly visible, animated ads. Each ad placement includes a landing page to spotlight a specific online campaign.


Specs and Guidelines:Ad size is 290 pixels wide x 112 pixels tallFormat 72dpi JPEG or GIF files, can rotate up to three images. Includes landing page content in HTML, PDF or Word, with up to 500 words and up to 3 images.

13


CCRATravel.com Display AdvertisingOVERVIEW

Creative Comparison

Current Proposed

CCRA OSSN TRUE

Featured Listing

CCRATravel.com is the reservation portal over 29,000 corporate and independent home-based travel agents turn to every day. Stand out above all the search results with featured positioning on the search page.

Frequency AnnuallyInsertion Fee $1000

14


CCRA.com Display Advertising

Travel Agent Specials

Build direct relationships with travel agents! Travel agents regularly take time to visit CCRA’s Travel Agent Specials page to learn about offers for their clients and for themselves. This site is the ideal spot for listing travel agent promotions like FAM trips, special rates, contests and surveys, and build relationships with agents. Enjoy even more exposure. The Travel Agent Specials page is linked from the top of every Weekly Tuesday email and eNewsletter, and it’s posted on www.ccra.com.. Each Special is also featured in a blog posting on the CCRA Travel Agent Community.


Specs and Guidelines:Ad size is 500 pixels wide x 83 pixels tall (72dpi). Format - JPG or GIF, may rotate up to 3 images at a time.

CCRA OSSN TRUE

15

Leaderboard Banner

Appears throughout entire ccra.com site. Your banner links to either your partner page list-ing, a pdf, Travel Agent Special, wherever you want within the CCRA universe! This a great opportunity to stay in front of all our agents’ eyes no matter what they’re looking for.

Frequency WeeklyInsertion Fee $1100



Display Advertising

Logo Placement

Shine a spotlight on your hotel listing by including your logo. When agents see hundreds of hotels listed in their search results, you’ll be sure to pop with your logo included. While they are searching they’ll be sure to click on your hotel with a little friendly “face” (aka your logo) staring back at them.

Frequency Annually Insertion Fee $200


CCRA OSSN TRUE

16

Hotel Directory Ad

Showcase your property with this ad on the Hotel Directory. When agents are looking for hotels to suit their clients’ needs, you’ll be sure to get noticed with this stand-alone ad. Your ad runs for 12 months, and can be updated throughout the year

Frequency Annually Insertion Fee $2500



Educational Opportunities

CCRA After Dark Webinar Series

One of our newest opportunities available to our partners! Our “Get to Know CCRA” webinar series occur after work so your clients can attend without any distractions. Your name and logo appear on our opening slide, and again on the closing with a special shout out for your services!

$500 Per Webinar

CCRA OSSN TRUE

17


Educational Opportunities

PowerSolutions Online

Influence decision makers, and encourage agent loyalty through targeted brand awareness. Host a 20–30 minute, live webinar presentation exclusively to CCRA agents. Included with each webinar is a follow-up emailing providing answers to questions submitted during the webinar; a detailed report on agent participation, and posting of webinar on our website, ccra.com. Maximize agent attendance with a required prize giveaway.

In addition to your webinar, will be also post a 150 word description with a link to your agent program on our CCRA University page

Target Audience 49,000$4000 Per Webinar

CCRA OSSN TRUE

18

PowerSolutions LIVE Events

Our live PowerSolutions events take place all over the United States, several times per year. It’s FREE for agents to attend, and you’ll get the chance to position your products and services, comission opportunities up close and personal in select markets. These highly acclaimed events are designed to foster meaningful connections and drive more business for suppliers and agents.

Gold Sponsorship $2500

Silver Sponsorship $1800

For complete details on all of our supplier sponsorship opportunities, please check out www.ccra.com/powersolutions


AirSelect Central Advertising

AirSelect Page Banner Ad

Advertise your hotel on AirSelect Central. With the ASC banner ad, agents will see your hotel while they are booking air. This is a great way to get your property in front of the agents while they are in “booking mode.”

Frequency WeeklyInsertion Fee $750

Specs and Guidelines:Ad size is 200 pixels wide x 398 pixels tall (72dpi). Format - JPG or GIF.

CCRA OSSN TRUE

19


CCRA Travel Agent Community + Social Media

Wednesday Rewards Contest and Marquee Ad

Community Marquee Ad

Use this highly visited site to interact directly with agents through a Wednesday Rewards Contest sponsorship. Conduct a survey, host a quiz to introduce a new product; offer a white paper to attract new audience – each month a supplier has the opportunity to sponsor Wednesday Rewards. Contests run Wednesday through Monday, and winner(s) posted on following Tuesday. Sponsorship also includes a Marquee ad on the Wednesday Rewards contest page for the duration of the contest.

$4000 Per Contest


This Marquee Ad appears on the home page of ccratravelagentblog.com (the #1 search result for “travel agent blog” in Google). The Blog’s home page operates independently of all the other tabs. Home Page Marquee ads can be linked to a landing page. Ads cannot link to direct booking websites.



CCRA OSSN TRUE

20



Supplier Spotlight

Suppliers are invited to speak directly to travel agent audience through a monthly Supplier Spotlight. Establish yourself and your company as industry thought leaders; share your knowledge about the industry, about trends, about innovations (no hard sell please).


Specs and Guidelines:Provide an outlined EPS logo file for your brand or property and a 250 word description of your property or offering.

CCRA OSSN TRUE

21



CCRA Social Spotlight

Submit an announcement or newsworthy content that is fresh off the presses for your brand. Your announcement will be posted on all of CCRA’s social media pages, including our Blog. (Includes Blog, FB Post, Tweet, LinkedIn Post and Google+ Post)

$250 Per Post (Includes All Venues)

Specs and Guidelines:Provide an outlined EPS logo file for your brand or property and a 250 word description of your property or offering.

CCRA OSSN TRUE

22


Industry Trade Marketing Opportunities

The Travel Weekly Ultimate Hotel + Destination Guide

As the official sponsor of this reknown publication, we offer several opportunities to our Platinum Partners to get their brand, product or property in front of over 80,000 Travel Weekly subscribers in this desktop reference guide.

This guide is published annually in print, and available and promoted online to all of their subscribers throughout the year.

This is an incredible value to get your message out there alondside CCRA. Frequency Annually1 Property $15003 Properties $2500Half Page Feature $5500

Specs and Guidelines:Provide an outlined EPS logo file for your brand or property and a 40-50 word description of your property or offering. Remember that is has to be good for an entire year!

23


Contact Us!

Once you’ve selected your package, we’re here to ensure you’re able to make the most of your partnership with us!

For more information on any of our programs, please contact our Hotel Partner Solutions Team:

Joseph CarinoVice President | Global Hotel Partner Network+1 (682) [email protected]

Terrence CoxAccount Executive | Global Hotel Partner Network+1 (682) 233-1936 [email protected]

Ryan SokoloffAccount Executive | Global Hotel Partner Network+1 (682) 232-3005 [email protected]

Daniel SpencerAccount Executive | Global Hotel Partner Network+1 (682) 233-1949 [email protected]

Jolene VolkartGlobal Operations Manager | Global Hotel Partner Network+1 (682) [email protected]

24

The Worldwide Preferred Hotel Program -...

Documents

Transcript of The Worldwide Preferred Hotel Program -...