THE WORLD’S LARGEST SOUTH ASIAN ENTERTAINMENT NETWORK

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THE WORLD’S LARGEST SOUTH ASIAN ENTERTAINMENT NETWORK www.zeetv.co.uk

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THE WORLD’S LARGEST SOUTH ASIAN ENTERTAINMENT NETWORK. www.zeetv.co.uk. ZEE Network - Europe. KEY FACTS. Largest Subscriber base in the UK of all South-Asian Channels, with over 150,000 Households and 75,000 Households in Mainland Europe - PowerPoint PPT Presentation

Transcript of THE WORLD’S LARGEST SOUTH ASIAN ENTERTAINMENT NETWORK

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THE WORLD’S LARGEST SOUTH ASIAN ENTERTAINMENT NETWORK

www.zeetv.co.uk

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www.zeetv.co.uk

ZEE Network - Europe

KEY FACTS

Largest Subscriber base in the UK of all South-Asian Channels, with over 150,000 Households and 75,000 Households in Mainland Europe

Extensive Movie Library of the Biggest Movie Industry - ‘Bollywood’

Option of English & French Subtitles via Teletext/ Sky Text on all Original Programming Comprehensive Entertainment Brand Satisfying all Generations of South- Asians - Portfolio of 6 TV Channels:

Zee TV Zee Cinema Zee Punjabi Zing Zee Russia Zee Cafe

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www.zeetv.co.uk

ZEE Network - UK

KEY FACTS

The 1st South Asian channel to launch in the UK in 1995

4 Premium paid-for channels

Zee has over a million viewers in UK and Rest of Europe

Loyal subscribers 37% subscribing for 9 years or more *

Affluent subscribers 39% live in the capital, London *

* Source Zee database

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Channel Bouquet Pricing

Channel Package PriceZee TV + Zee Cinema + Zee Cafe £12.99Zee TV + Zee Cinema + Zee Cafe + Zee Punjabi

£15.99

Viewasia £18.99Viewasia – Individual Channels £9.99Star TV £18 (Part of SKY Pack)

Zee TV gives its viewers the maximum worth for their money compared to any other channel package

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Penetration And ReachZee reaches its audiences through a number of platforms giving your brand the maximum exposure

Zee is available to nearly 10 million households on DTH, nearly 4 million households on Cable and about 1 million households on Freesat unlike any other Asian Media provider in the country

Zee reaches its audiences all across Europe through Cable and DTH platforms accounting for nearly 90 million households

Zee reaches one third of the UK and Europe TV audience

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Programmes & ShowsThese are some of the favourite shows with our Sponsors.

Zee TV Shows are most popular with the audiences watching Hindi Serials

Source: www.BizAsia.co.uk, 2010

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Zee Is Present EverywhereYou can feel Zee’s presence all around you on outdoors, tubes,

buses, events and on your local streets

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Your World at Home

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www.zeetv.co.ukYour World at Home

Pan-European General Entertainment Channel

UK’s Number 1 most popular ‘South Asian Channel’

Appointment to View Schedule, with programming

ranging from- Soaps- News

- Lifestyles Shows- Reality Series

- UK Produced & Based Shows

- Blockbuster ‘Bollywood’ movies

Mix of English and Hindi Programming, originating

from the UK and India

ZEE TV

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www.zeetv.co.ukYour World at Home

ZEE TV

Launched on 1st March 1995, ZEE

TV has revolutionised South Asian

Entertainment over the years

The World’s most popular and widely

watched ‘South Asian’

Entertainment Channel

ZEE TV’s programming

mainly consists of gripping

dramas, soaps, reality shows,

Bollywood blockbusters, news, current

affairs and special events

ZEE TV has something for

everyone and it appeals to every

generation

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www.zeetv.co.ukYour World at Home

ZEE TV Is Perceived To Be The Best Provider Of Asian Programmes

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ZEE subscribers 'Other' Asian TV subscribers Non Asian TV subscribers

Zee TV subscribers perceive it to be the best provider of Asian Entertainment.

Even amongst' ‘Other’ Asian TV subscribers’, over a Quarter perceive Zee TV to be the best provider

While a third of “Non Asian TV Subscribers” regard Zee TV as the best provider of Asian TV

Source: Ethnos Research, UK, 2009

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www.zeetv.co.ukYour World at Home

ZEE TV ProgrammingZEE TV comprises fiction, non-fiction, news, Bollywood movies and lifestyle programmes. ZEE TV boasts 5.5 hours of original content

daily.

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Movies… Masti... Magic...

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www.zeetv.co.ukMovies… Masti… Magic...

ZEE Cinema

Pan-European Movie

Channel, Launched in

1995

Dedicated to Bollywood, the World’s

Largest Movie Industry

Broadcasting 6 movies a

day, ranging from the

latest Blockbusters

to the Renowned Classics

Mix of Bollywood

Based Gossip & Lifestyle

Shows

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www.zeetv.co.ukMovies… Masti… Magic...

Highlights Of The ChannelZee Cinema library consists of

Iconic Films like Hum Aapke Hain Kaun , Munnabhai MBBS and

Love Aaj KalThe library also consists of all

films of The Show Man Show – Raj Kapoor & Subhash Ghai

Zee Cinema acquires recent, box office blockbusters year on year

The channel also provides original film based programmes

to its viewers Zee Cinema has successfully brought in additional female

viewers onto the channel with new properties such Lady Raaj

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The Best in Punjabi Entertainment

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www.zeetv.co.ukThe Best in Punjabi Entertainment

Pan-European Specialist General Entertainment Channel Aimed at the Punjabi Community, the largest South Asian Community in the UK

Launched in October 1999, under the original name of Alpha ETC Punjabi

Content includes:- Live ‘Gurbani’ From the Golden - Temple in India- Music- Drama Series- Blockbuster ‘Punjabi’ movies

ZEE Punjabi

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Absolute Madness

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www.zeetv.co.ukAbsolute Madness

ZING24-hour Music & Lifestyle

channelAll about Bollywood, music,

television, fashion and happening celebsA look into the lifestyles,

trends & trendsetter celebrities

Hip, entertaining, fast-paced & innovative shows

Non-fiction and interactive programming

Featuring Bollywood films, music, television and

fashionReality television with

innovative entertainmentInterstitials for audience

with a short attention span

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www.zeetv.co.ukAbsolute Madness

Launched in 1997 under the original name of Music Asia –

rebranded to Zee Muzic in 2007, and was rebranded to

Zing on 2nd October 2009

Available Free to Air in the UK on the Sky & Freesat Platforms & on Virgin Media as part of the

‘Asian Package’

In November 2008, Zee Muzic became the first Asian Music Channel to become officially

rated in the UK

ZING

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www.zeetv.co.ukAbsolute Madness

New Programming including:• Music Videos from Around the World with a

South-Asian Flavour• Bollywood Based Celebrity Magazine Shows• Reality Shows

ZING

ZING PKG 10 SEC.wmv

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www.zeetv.co.ukAbsolute Madness

ZINGHigh lifestyles, luxuries, celebrity updates

A channel devoted to Bollywood and hi-flying celebrities

Bollywood-centric shows

All about celebrities & the fashion industry

Intelligent yet glamed-up shows

A channel that will make you live and breathe film stars, glamour & entertainmentA channel that will be unique style, the filmy quotient and celeb insights, all combined in one glitzy package

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One of the Largest Entertainment

Brands GloballyZee Network has a Strong Brand Value within the European

MarketLongest Presence of South-Asian TV Network within

EuropeCross-section of channels, catering to

all Generations & Communities in

Europe

SUMMARY

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SUMMARY

YOUR REPUTATIONOUR EXPERIENCE

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THANKS

For more details contact us at:

www.zeetv.co.uk