The world premiere show for camera and photo imaging CP+2018

Exhibition Information

PACIFICO YOKOHAMAOSANBASHI Hall

March 1 (Thu) to 4 (Sun)10:00–18:00 (closed at 17:00 on the last day)

http://www.cpplus.jp/en

Organizer: Camera & Imaging Products Association (CIPA)The Camera & Imaging Products Association (CIPA) is an international organization comprised of companies involved in the production and sale of cameras, lenses, and imaging-related products and software.

In addition to product specifications, standards, and technical research, CIPA deals with environmental and other industry-wide issues, and contributes to the development of photographic and imaging culture.

For more information, please visit the CIPA website at http://www.cipa.jp/english/

Contact: CP+ Division 1-32-5 Honjo, Sumida-ku, Tokyo 130-0004, JapanPhone: +81-3-6741-4015 E-mail: biz@cpplus.jp

Provides the best opportunity for new product announcements and brand appeal

More than 120 companies from both inside and outside of Japan exhibited at the eventThere were also a total of more than 1,100 individual booths!(Reference: CP+2017 Report)

An event that directly ties in to the purchasing process!After visiting the CP+ venue, approximately 5% of participants purchased products within a one-week period(Source: Visitors Questionnaire)

In 2017, 66,665 people* came to the venue andout of this number, about 1/3 were first visitors(Reference: CP+2017 Report)

*This is the number of registered participants for the event. This registered participants figure is not the same as the total number of participants in the event, as it only includes those registered in advance. If the same participant visited the venue on multiple event days, there is no duplicate counting with this figure.

More than 70% of exhibitors were satisfied with their CP+ experience(Source: Questionnaire for Exhibitors)

Press came to Japan from many countries and regions over the world Ideal for spreading information to the world

The event is held in JapanThe birthplace of commercial photography: “Yokohama”

CP+ exhibitors can conduct outlet sales of photo accessory products at the specified venue*With the exception of cameras

CP+ is

a camera, photography, and imaging show

for consumers, professional photographers,

and other business users,

with participants from a

wide variety of target demographics.

• Featuring an extensive lineup of seminars to fulfill a variety of needs!As part of the opening day events at the conference center, in addition to the keynote speech and the panel discussion, we will be holding a number of seminars such as a marketing seminar, technology academy session, and a video seminar for professionals, with options targeted to both business and consumer participants and fulfilling a variety of needs.• Introducing video solutions at a video seminar event for professionalsThursday and Friday have a stronger focus on professional video

projects. At the seminar site, in addition to traditional seminar events, the site also serves as a place for communication related to video, with areas set up for sharing equipment and various solutions.

(Cooperated by LIGHTUP Co., Ltd.)

• Used camera fair

• Photo accessory outlet

• PHOTO HARBOUR

Annex Hall / Sales event OSANBASHI Hall / Participation-style photo event

Disseminating the latest information on state-of-the-ar t products and technologies from Japan to the world to propel the camera and imaging business in the world

Provision of information from Japan

Wor k ing more c lose ly w i th the international city of Yokohama to contribute to the dissemination and development of photo imaging culture

Photo imaging culture

“Shooting, viewing, and connecting”

Offering the joy of “shooting, viewing, and connecting” photographs through events focusing on various aspects of photography

“A comprehens i ve camera and imaging exhibition” for professional photographers, business users, and photography enthusiasts to galvanize the photo imaging industry

Comprehensive exhibition

[ The four core concepts of CP+: Aiming for a further evolution of the camera, photography, and imaging industry. ]

In order to develop a space where exhibitors can effectively transmit and collect information, the Exhibition Hall is designed with high accessibility to ensure the convenience of participants at the event.

Exhibition Hall for sharing the appeal of the latest technology and products

“Shooting, viewing, and connecting” Exhibitions feature all types of photo and imaging products

We provide a layout with improved flow and accessibility in order to achieve an event that handles a variation of participant needs while sharing the appeal of cameras, photography, and imaging culture with as many people as possible.

Excitement of Viewing Excitement of ConnectingExcitement of Shooting

• Printers/MFPs

• Photo printing paper/ink

• Printing services

• HDTVs

• Projectors/screens

• Blu-ray/DVD/HDD recorders

• Home theater systems

• Digital photo frames

• Digital photo storage/photo viewers

• Digital audio players with display

• Computer displays

• Color management devices

• Graphics tablets

• Image processing software

• Video editing software

• Storage media

• Darkroom equipment

• Photo-lab equipment

• Printing-related equipment and systems

• Slideshow devices

• Photo display-related devices

• Photo storage/ management devices

• Photography-related literature

• Photo-support businesses

• Computers

• Network HDTVs

• Network Blu-ray/DVD/HDD recorders

• Mobile phones

• Smartphones

• Tablet devices

• Multimedia terminals

• Internet terminals

• Home network devices

• Wireless devices/services

• Photo-sharing websites

• Online data storage services

• Online printing services

• Online image/video services

• Social networking services/photography-related applications

• Telecoms

• Publishers of hobby magazines

• Services for photo shooting events

• Digital cameras

• Interchangeable lenses

• Digital camcorders

• Film cameras

• Film

• Mobile devices with built-in cameras

• Scanners

• Camera accessories

• Memory cards

• Security cameras

• Drones/wearable cameras/other multi-purpose cameras

• Studio lights

• Studio accessories

• Accessories for merchandise photography

• Photographic equipment

• Clothes and cosmetics

• Telescopes/binoculars

• Microscopes/medical instrument

• Camera/lens modules

• Video shooting accessories

Organizer Zone

Media Partner Zone

Photo Accessory Zone

Photo Printing and Media Zone

Telescope and Binocular Zone

Conference Center / Seminars & Events

2018 CONCEPT2018 CONCEPT

Japan and France photo culture exchange project!Featuring photo awards for up-and-coming photographers and Japan-France joint exhibitions and voting.

As part of training and support activities for up-and-coming photographers who are expected to be active not only within Japan but also on the world stage as professionals in the future, CP+ has implemented The Editors’ Photo Award ZOOMS JAPAN, a photography award with judging duties carried out by editors from specialized photography and camera magazines. The photo award issued the “SALON de la PHOTO,” the French magazine holding a friendship exhibition, is called “Les Zooms,” and while linking with representation specialized magazines from Japan, this project provides an opportunity for announcements related to fresh new talent. Starting this year, our collaboration with “Les Zooms” especially is reaching a new level. We will be holding voting in both Japan and France for public awards.

The Editors' Photo Award ZOOMS JAPAN 2018

4. Photo accessories3. Interchangeable lenses

2. One-piece cameras with fixed lens (compact, wearable, etc.)

SIGMA 135mm F1.8 DG HSM | Art

SIGMA Corporation

FUJIFILM X100F

FUJIFILM Corporation

1. Cameras with an interchangeable lens system (SLR, mirrorless camera, etc.)

EOS M6

Canon INC. Canon Marketing Japan Inc.

Editors’ Award: Noriko Yamada Public Award: Hisaya Katagami

Photo tit le: emission Photo title: Days with umbrellas

This stage will be set up within the Exhibition Hall and can be used for new product announcements and demonstrations (usage fees apply).

2017 Award winners

Presentation Stage

With a number of World Premieres (world-first announcements of products), CP+ will more effectively introduce new products, technologies, and information to various target consumers.

In the field of camera video equipment, even looking at things with a global perspective, CP+ is one of a few world premiere announcement sites, and continues to get more and more attention. Please take advantage of this high level of coverage and consider making the world-first announcements at CP+. World premiere products that clear the standards of the CP+ screening process can use the World Premiere logo. This logo can be used not only at your display booth, but also in various press rooms both inside and outside of Japan, providing effective and wide-ranging information transmission.

World Premieres

CP+ World Premiere logoAs an effor t to publicize CP+ domestically and internationally as a venue for world-first announcements of products, we have established the CP+ World Premiere logo. The logo has been used widely by exhibitors on the products in their booths. Information was also provided via the press room.

Participants decide!World Premiere Awards

The event includes an award for the best new world premiere product, with the winners chosen by participant voting.

Awards in each of the four categories at CP+2017

EXCERIA PRO SDHC / SDXC UHS-II Memory Card

TOSHIBA CORPORATION

Cooperator

2018 AWARDS 2018 AWARDS

The theme of CP+2017 was “Let’s check it out together!” In addition to the existing participants, we held a variety of events to draw the interest of women and families as well.

There were well-received projects like seminars on topics such as business trends and how to enjoy photography and video, as well as presentations by engineers as usual this year. In addition, we also added photo events and seminars targeted to college students, bringing a new kind of appeal to CP+, and we will continue to carry out these initiatives in the future.

CP+2017 exhibitions and events Keynote Speech“Women in Photography / Potential of Exif in the Age of IoT”

Hiroyuki SasaPresident of Camera & Imaging Products Association (CIPA)

Digital Imaging Seminar by Keypoint Intelligence

CP+ Technological AcademyA total of 10 courses

CIPA and GfK Global Market Seminar

Video seminar event for professionalsA total of 6 courses

For Professional & Intermediate / Advanced Users An Image Processing Seminar by Adobe SystemsA total of 3 sessions

Panel Discussion by Top Engineer“Creating Attractive Cameras”

Video Area for Professionals

Japan Camera Industry Institute and JCII Camera MuseumOld, but NewHistory of Movie, Panorama, Stereo Cameras

“Shashin Koshien” High School Photo Contest by the Town of Photo, Higashikawa

Tourism PR zone with local mascots in Kanagawa Prefecture

and others

SHIN SUZUKI PHOTOSTUDIO@CP+2017T h e S H I N S U Z U K I PHOTOSTUDIO — the on-the-road photo studio produced by Shin Suzuki that tours all around the country — came to CP+! A photo printed in A4 size and the data is given to you after the shoot.

Dream Photo StudioChromakey technology was used to composite the background of the universe, the sky, or the sea into your photo. The photo was then printed and given to the visitors on-the-spot.

Family Photo StudioAt th i s even t , we provided the services o f a p ro fess iona l photographer with the quality you expect from a photo studio a n d t o o k p h o t o s of famil ies in their everyday clothes.

[ Photo studio project ]

[ Talkshow ]

Limited to students! “Attitudes and Preparations for Solicitation and Obtaining Jobs”Seminar & Portfolio ReviewsThe speakers, who are top-tier creatives, producers, and photographers in the advertisement industry, talk about the knowledge and techniques required for solicitation and obtaining jobs.

[ Portfolio Review ]

Photo accessory outletAt this event put together by the CP+ exhibitors a variety of photo accessories were sold. Just like the CP+ used camera fair, this event was also extended to four days in duration, and there was an excellent selection of goods available. Sales exceeded the usual levels this year.

Used camera fairUsed camera stores from all over Japan came to the CP + venue wi th a variety of offerings ranging from classic mechanical cameras to popular digital c a m e r a s , a n d t h e s e appealing models were both displayed and sold.

[ Sales Event ]

Aiming for further developments for the industry as a whole, CP+

provided a space for artists who create photographic works to meet and

make connections, named “PHOTO

HARBOUR,” featur ing the la rgest

participation-style photo exhibition event

in Japan, “Onaeba,” and an event for

displaying and selling handmade photo

books, “PHOTO! FUN! ZINE!.”

The participatory photo gallery and community space, “PHOTO HARBOUR”

< Seminars for business participants >

PHOTO HARBOUR

< Events targeted to consumers >

Other events

J-WAVE×CP+2017 Special Talkshow

ALL GOOD FRIDAY HAPPY PHOTO SESSIONCast members: LiLiCo, Yu Inaba Special guest: Masanori Ikeda

(Photographer)

A special panel discussion was hosted by “ALL GOOD FRIDAY,” a popular radio program broadzcast during the day every Friday.

“#Mamire” Exhibition

Many photos of lovely dogs, cats, and birds, all of which were taken by Instagramers and appear in the popular magaz ine -book se r i es “Mamire” was on display at this event.

[Photo Exhibitions & Participation-Style Events]

Special Exhibition

APA Photo Exhibition

The “APA Awards” event exhibited works from Kozaburo Iwakiri, winner of the Minister’s A w a r d f r o m t h e Minister of Economy, Trade and Industry, as well as a number of other award-winning pieces.

Pre-registration requiredFree

Japanese-Chinese simultaneous interpretation

Japanese-English simultaneous interpretation

Pre-registration requiredPay

Pre-registration requiredFree

Japanese-Chinese simultaneous interpretation

Japanese-English simultaneous interpretation

Pre-registration requiredFreeJapanese-English simultaneous interpretation

Pre-registration requiredFreeJapanese-English simultaneous interpretation Pre-registration requiredFreeJapanese-English

simultaneous interpretation

Pre-registration requiredFree

Pre-registration requiredFree Instagram-related Collaborative EventFree

Pre-registration requiredFree

Japan-France Photo Cultural Exchange -Special Event ZOOMS JOINT PHOTO EXHIBITION

ZOOMS JAPAN Awards Ceremony & Gallery Talk with Japanese & French ZOOMS

Pre-registration requiredFree Applications accepted on the day of the eventFree Pre-registration requiredPay

2017 RESULTS 2017 RESULTS

• Adobe Systems Co., Ltd.

• Aeskimo

• Agai Trading Corporation

• Anhui ChangGeng Optics Technology Co.,Ltd.

• ASANUMA & CO.,LTD

• Asukanet Co.,Ltd.

• Awagami Factory

• BenQ Japan Co.,Ltd.

• Canon Inc./Canon Marketing Japan Inc.

• Carl Zeiss Co., Ltd.

• CASIO COMPUTER CO., LTD.

• Cecilia Gallery

• COMET

• Coqoozo Corporation

• COSINA CO., LTD.

• COSMO SOUND Co.,Ltd

• DJI JAPAN

• DNP Photo Imaging Japan Co., Ltd

• DxO

• EIZO Corporation

• Entaniya.co.ltd

• Epson Sales Japan Corp

• ETSUMI CO.,LTD

• FUJIFILM Corporation

• GIN-ICHI

• HAKUBA PHOTO INDUSTRY CO., LTD

• Hasselblad Japan

• Ichikawa soft laboratory Co., Ltd.

• IDEAMIX Co., Ltd.

• ILFORD/Hahnemuhle (JetGraph/Chugai Photo Chemical)

• ImageVISION Co.Ltd.

• IseWashi

• JAPAN HOBBY TOOL

• Kenko Professional Imaging Co., Ltd.

• Kenko Tokina Co., Ltd.

• Kowa Optical Products Co.,Ltd.

• KUPO GRIP

• KYORITSU ELECTRIC CO., LTD.

• Libec (Heiwa Seiki Kogyo CO., LTD)

• LPL Co., Ltd

• LUMICA CORPORATION

• Manfrotto Distribution

• Markins / Trinple Co.,Ltd.

• Maruman / Canson

• Marumi Optical Co., Ltd.

• Microsoft Japan Co., Ltd.

• MouseComputer Co.,LTD

• Nikon Imaging Japan Inc.

• NiSi Filters

• Nissin Japan.Ltd.

• OLYMPUS CORP.

• Osiris Film Technology Ltd

• Panasonic Corporation

• Pictorico Co., Ltd.

• PILOT'S Co.,Ltd BACKGROUNDS FACTORY

• Plaber S.r.l. / HPRC /Barber Shop Bags / Shootools

• Profoto K.K.

• Research Institute of Systems Planning, Inc.

• Ricoh Company, Ltd.

• SanDisk/G-Technology

• SD Association

• Sense-tech Innovation Company

• Shanghai Jieyong Technology Co.,Ltd.

• Shenzhen Zhuo Er Photographic Equipment Co., Ltd

• Shotenkobo Co.,Ltd.

• SIGHTRON JAPAN INC.

• SIGMA CORPORATION

• SIRUI

• SLIK CORPORATION

• Socionext Inc

• Sony Corporation /Sony Marketing (Japan) Inc.

• Synology Inc.

• Take's One / DIGITAL HOLLYWOOD UNIVERSITY

• Tamron Co., Ltd.

• taste

• THE BAMBI INC.

• TOLIHAN CORP.

• TOMY TEC CO., LTD (BORG)

• TOSHIBA CORPORATION

• Toyo Living Co., Ltd.

• Transcend Japan .Inc

• TSUBOSAKA ELECTRIC CO., LTD.

• VANGUARD

• Velbon Corporation

• Vixen Co., Ltd.

• Wacom Co.,Ltd.

• YONGNUO

Video Area for Professionals

• Audio-Technica Corporation

• Blackmagic Design Pty. Ltd.

• Canon Marketing Japan Inc.

• Light Up Corporation

• MITOMO Co., Ltd.

• Panasonic Corporation

• RAID Inc.

• Sony Business Solutions Corporation / Sony Marketing Inc.

• STUDIO EBIS

• TEAC CORPORATION

Media Partner

• Impress Corporation

Organizer-related booths

• Japan Optomechatronics Association / The Division of Photonics An Affiliate of Japan Society of Applied Physics / The Society of Photography and Imaging of Japan

• Japan Photo and Video Accessory Association

• JCII Camera Museum

• Kanagawa Prefecture

• Professional Photographers of Japan/ Japan Photo Culture Association (Family Photo Studio)

• PHOTO YOKOHAMA 2017

• “Shashin Koshien” High School Photo Contest & The Town of Photo: HIGASHIKAWA

©Martin Parr / Magnum Photos

写 真 の チカラ、あ ふ れるヨコ ハマ

2017 年1月ー3月

撮る・みる・楽しむ。写真の祭典

フォト・ヨコハマ オリジナルグッズが当たる！

2/23（木）～26（日） ４日間限定・スタンプラリー実施！

フォト・ヨコハマパシフィコ横浜、 BankART Studio NYK、横浜美術館、 三溪園ほか

www.photoyokohama.com フォトヨコハマ 検 索

場

　所

協力：

主催 ： フォト・ヨコハマ実行委員会　 共催 ： 横浜市　 後援 ： 観光庁　神奈川県　横浜商工会議所

Fumiko Hayashi, Mayor of the City of Yokohama (right) and Hiroyuki Sasa, President of CIPA (left)

The City of Yokohama was help in cooperation with CP+, and an event combining industry and culture called “Photo Yokohama 2017” was held. This stamp rally event had a total of six rally points, and participants who visited three were eligible for Photo Yokohama commemorative goods. 1,079 participants reached the goal, and the event helped promote traffic with the event area.

Cooperative Event “PHOTO YOKOHAMA”

“The Power of Photography Stamp Rally” map

The photographic works of Kishin Shinoyama “Picture power” THE PEOPLE by KISHINJan 4 (Wed) to Feb 28 (Tue)Venue: Yokohama Museum of Art

John Lennon, Yoko Ono 1980

Photo Exhibition “MAGNUM CINEMA”Feb 15 (Wed) to Feb 26 (Sun)Venue: Yokohama Civic Art Gallery B1F

Hollywood, 1946 Robert Capa © ICP /Magnum Photos

Photo Exhibition “Yokohama in Cinema”Feb 15 (Wed) to Feb 26 (Sun)Venue: Yokohama Civic Art Gallery 1F

© NIKKATSU

Press Photo Exhibition 2016Jan 7 (Sat) to Mar 26 (Sun)Venue: The Japan Newspaper Museum

“President Obama’s Statement for Peace”: President Obama visiting Hiroshima and making a statement at Hiroshima Peace Memorial Park (Yomiuri Shimbun, May 27, 2016)

高円宮妃殿下

写真展

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鳥たちの煌き 　

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きらめ

III

BIRD PH

OTO

GRA

PHY BY

HER IM

PERIAL HIGHN

ESS PRIN

CESS TA

KA

MA

DO

Kakushokaku (inside Sankeien Garden)

_

Gleam

of Birds III _

入場料無料

ー

ただし、三溪園への入園料が必要です。

·

大人（中学生以上）500円

こども（小学生）200円

·

　歳以上の市内在住者

無料

（横浜市発行の濱ともカードをご提示ください）

·

障がい者（市内外とも）本人及び介護者一名まで無料

（障害者手帳をご提示ください）

65 9時

ー

　時

　分45

16

（最終入場は

　時

　分）

30

16

２月　日一般のお客様は　時よりご鑑賞いただけます。

13

28平成　年２月　日

　

‒

3月6日

29

28

(火)

(月)

（三溪園内）

鶴翔閣

〒231-0824

神奈川県横浜市中区本牧三之谷58-1

TEL: 045 621 0634

Organiser:

Photo Yo

kahama E

xecutive Com

mittee

主催：

フォト・ヨコハマ実行委員会

T

EL: 045 671 4233

Princess Takamado Photo Exhibition -The Sparkle of the Birds III-Feb 28 (Tue)–Mar 6 (Mon)Venue: Sankeien Park Kakus

During the CP+2017 event period partner events were also held simultaneously! Shuttle buses were employed for transportation to and from each event space.

Shuttle bus

Advertising/Promotion/Publicity PHOTO YOKOHAMA

List of Exhibitors

Google Analytics-Sessions by country/region

CP+2017 adopted a comprehensive range of promotional strategies, from the announcement of the event to gathering of materials during the event, and extending to post-event follow-up as well.

• Advertisements in magazines-ASAHICAMERA-Cameraman-CAPA-Nippon Camera-Digital Camera Magazine-PHaT PHOTO-PHOTO TECHNIC DIGITAL

• Web advertisementsFacebook/InstagramOZmall

Type of media Names of the railway lines involved

Signboards at station

Minato Mirai LineMinato Mirai Station

Twin signboards

Train advertisements

JR Train Channel (Yamanote Line, Chuo Line Rapid, Keihin Tohoku Line, Negishi Line, Keiyo Line,

Saikyo Line, Yokohama Line, Nanbu Line,

Joban Line [Local Train])Metro Vision

Tokyu TOQ Vision

Type of media Names of the railway lines involvedAbove the windows All Sotetsu lines

Beside the doors

Municipal Subway Green Line, Blue Line

Seaside Line

Posters in the stations

(B1)

Mega set: Tokyu Toyoko Line, Minato Mirai Line, and

Yokohama StationAll Minato Mirai Line stations

123 stations of JR East(Cooperated with PHOTO

YOKOHAMA)

Strengthened cooperation with Yokohama, “the city of photography.”Aiming for industrial and cultural development through the medium of photography with a firm partnership.

PublicityOfficial Website

Advertisement/Promotion

County/Region 2016 2017Japan 450,621 477,607USA 10,803 9,690

China 3,463 7,773Germany 4,432 4,526

Hong Kong 2,463 3,440Taiwan 2,789 3,158

UK 2,499 2,475France 1,844 1,971Canada 2,126 1,931Other 19,507 20,365

Total 500,547 532,936

With an eye toward the expanding Asian markets, the CP+ official website can be viewed in Japanese, English, and Chinese languages.

To further improve the recognition of CP+ as an international event, we focused our efforts to invite coverage by television and the overseas press. CP+ was covered by many of the major media outlets in Japan. This coverage played a part in attracting about 70,000 people to the exhibition over a four-day period.

Broadcast on television TV Tokyo, tvk, J-COM, FaceBook Navi, NHK World

Broadcast on radio Radio Nippon, Nippon Broadcasting, Nippon Cultural Broadcasting, FM Yokohama, J-WAVE

Newspapers Asahi Shimbun, Kanagawa Shimbun, The Nikkei, the Weekly Camera Times, Eizo Shimbun, etc.

Magazines Many magazines, websites, and free papers

Overseas media Many magazines, newspapers, and websites in Asian, European, and American countries

• Transit advertisements

2017 RESULTS PHOTO YOKOHAMA

(visitors)

1.5% 1.3% 1.3% 8.2%6.2%7.9%

33.2%

669687801

40.4%

21,195

17,425

4,160 4,3263,236

Visitor count

0

5000

10000

15000

20000

OtherAichiPrefecture

IbarakiPrefecture

ShizuokaPrefecture

ChibaPrefecture

SaitamaPrefecture

TokyoMetropolis

KanagawaPrefecture

Rank Breakdown Rank Breakdown

1stIncrease our company’s products’ appeal to the market (including new products)

4thFind products to handle at our company

2ndImprove our company’s brand appeal

5thFind a manufacturer to request development or production

3rd Find a sales agent

Please explain your goals for this exhibition.

Q.05

Q.04

Was the initial goal of your exhibit met?

Q.03

What were your impressions of CP+2017, the 8th time the event has been held?

Please share your comments related to the number of participants.

Q.02Q.01

Satisfied

65%

Somewhat unsatisfied

27%

Somewhat satisfied

50%

Satisfied

23%Less than expected

35%

Q Is this your first time attending? Q Will you come to the event again next year?

Breakdown of the visitor count by category

(visitors)

Feb 23 (Thu) Feb 24 (Fri) Feb 25 (Sat) Feb 26 (Sun) Total

Dom

estic

Business 5,678 5,411 2,016 1,341 14,446

General 6,999 11,987 17,571 12,648 49,205Disability certificate

holders52 195 183 175 605

Children of age 12 years and

younger37 56 704 790 1,587

Total number of domestic visitors 12,766 17,649 20,474 14,954 65,843

Year-over-year comparison 100% 100% 93% 103% 98%

Overs

eas Business 243 56 61 32 392

General 72 71 165 122 430Total number of

overseas visitors 315 127 226 154 822Year-over-year

comparison 158% 69% 88% 109% 105%

Breakdown by prefecture

Breakdown of visitors by gender

Total Constitution ratio

Male 53,959 81%

Female 12,706 19%(visitors)

(visitors)

Total Year-over-year comparison

Domestic 635 92%

Overseas* 36 30%Domestic and overseas

press combined 671 83%

*Breakdown of overseas press membersChina: 8/United States: 5/ Korea: 4/ Germany: 2/ Spain: 2/France: 2/Taiwan: 2/ Hong Kong: 1/Singapore: 1/ England: 1/Netherland:1/ Poland:1/Mexico:1, plus others

Members of the press

Registered visitors

66,665*Total number of visitors registered at the counter, excluding repeat visitors, relevant parties of the press/media and exhibitors, and special guests.

Feb 23 (Thu) Feb 24 (Fri) Feb 25 (Sat) Feb 26 (Sun) Total

Weather Fair Cloudy Fair Fair —Temperature

(high/low) 18.1 / 10.1 °C 12 / 5.6 °C 12.3 / 5 °C 12.6 / 4.9 °C —

Visitor count 13,081 17,776 20,700 15,108 66,665Year-over-year

comparison 101% 99% 93% 103% 98%

(visitors)

Have attended at least once before

69%

First time

31%Definitely

60%

I think so

32%

I’m not sure now

8%

Q What did you do after attending CP+2017? (Multiple answers accepted.)

Q What motivated you to attend CP+2017? (Multiple answers accepted.)

Hobby

73%

Other

13%

Professional cameraman or working

in a camera-relate position

14%

Shared information 65%

Collected product information 55%

Checked prices 29%

Made a purchase within a week 5%

Lots of cameras and photography equipment 72%

Display of new products 65%

Photo accessory outlet event 39%

Seminars and lecture sessions 13%

Pre-registered visitors from Japan: 52,499

Q What connection do you have with photography?

Voices from exhibitors at CP+2017 Visitor Profile

*The survey was conducted by questionnaire after CP+2017 and included visitors who pre-registered via the official website and people who actually visited the show (number of respondents: 8668)

Results of the Visitors Questionnaire Survey

Not really

11% Met

23%

To some extent

66%

Please share your comments related to the “Press Time” held on the first day of the event period.

Good

60%

Very good

13%Somewhat disappointed

27%

2017 RESULTS 2017 RESULTS

Queen’s Square Yokohama

YokohamaCosmoworld

YokohamaWorld Porters

YokohamaRed Brick Warehouse

PrefecturalPolice

HeadquartersYokohama

CustomsKanagawaPrefectural

GovernmentBuilding

YokohamaCity Hall

YokohamaStadium

Kaigan-dori

Honcho-dori

YamashitaRinkosen

Promenade

BashamichiStation

Kannai Station

Kannai Station

Nihon-odoriStation

Bas

ham

ichi

Kan

nai-o

dori

Min

ato-

odor

i

Nih

on-o

dori

LandmarkPlaza

Minato Mirai Station

JR Sakuragicho Station

YokohamaMunicipal Subway

Metropolitan Expressway

Sakuragicho Station

Minato Mirai Line

Osanbashi YokohamaInternational Passenger

Terminal

Yokohama SuijoPolice Station

YamashitaPark

Kencho-maebus stop

OSANBASHIbus stop

Osa

nbas

hi-d

ori

Chinatown

PACIFICO YOKOHAMA

OSANBASHI Hall

Free shuttle bus scheduledPACIFICO YOKOHAMA OSANBASHI Hall

Approx. 10 min. by busApprox. 22 min. by foot

Event titleEvent period

Event time

VenueOrganizer

SponsorSupporter

Special cooperatorCooperator

Admission

CP+2018Thursday, March 1 to Sunday, March 4, 201810:00-18:00 (17:00 on the last day)Press Time (10:00-12:00) on March 1 is only open to VIPs, members of the press, and Press Time invitation holders PACIFICO YOKOHAMA (Exhibition Hall, Annex Hall, Conference Center)/OSANBASHI HallCamera & Imaging Products Association (CIPA)Japan Photo and Video Accessory AssociationMinistry of Economy, Trade and Industry/ Japan Tourism Agency/Kanagawa Prefecture/City of Yokohama/ Yokohama chamber of Commerce & Industry/ Japan External Trade Organization (JETRO) (anticipated)JCII Camera Museum/The Japan Newspaper Museum/Yokohama Museum of art (anticipated)All Japan Federation of Commercial Photographic Materials/Camera Journal Press Club/Japan Advertising Photographer’s Association/ Japan Camera Industry Institute/Japan Electronics Packaging and Circuits Association/Japan Optomechatronics Association/ Japan Photo Culture Association/Japan Photo Imaging Association/Japan Photo Studio Equipment/Japan Professional Photographers Society/ Japan Telescope Manufacturers Association/Joint PhotoImaging Enterprises Association International/ MAGNUM PHOTOS TOKYO/PACIFICO YOKOHAMA/Professional Photographers of Japan/The Japan Society of Applied Physics/ The Optical Society of Japan/The Photographic Society of Japan/The Society of Photography and Imaging of Japan/ Tokyo Press Photographers Association/Yokohama convention & Visitors Bureau/YOKOHAMA PHOTOGRAPHERS ASSOCIATION (anticipated)¥1,500 (incl. tax) (Free of charge for visitors pre-registered via the official website) Free admission for disability certificate holders and children of age 12 or younger

PACIFICO YOKOHAMA1-1-1 Minato Mirai, Nishi-ku, Yokohama 220-0012Phone: +81-45-221-2155 (general information)

OSANBASHI Hall1-1-4 Kaigandori, Naka-ku, Yokohama 231-0002Phone: +81-45-221-2304 (Osanbashi management office)

About a 3-minute walk from Minatomirai Station on the Minatomirai Line About a 12-minute walk from JR Sakuragicho Station

About a 7-minute walk from Nihon-Odori Station on the Minato Mirai Line or 15-minute walk from JR Kannai Station.

Jul 4 (Tue) Jul 5 (Wed) Sep 29 (Fri) Oct 31 (Tue) Nov 2 (Thu) Early to mid-Dec. Late Dec. Mid-Jan. Feb 27 (Tue) to 28 (Wed) Mar 1 (Thu) to 4 (Sun)

CP+2018Event Day

*removal on the last day

Schedule Prior to the Event (anticipated)

Exhibition Guidelines

CP+2018 Event Overview Excerpts from Exhibit Regulations

Access to the Venue

Explanatory meeting for recruiting exhibitors

Start of the

acceptance

of exhibition

applications

(through the

official website)

Exhibition application deadline

Explanatory meeting with exhibitors and booth lot allocation lottery

Deadline for payment of the exhibition fee

Press

conference

(announcement

of event overview)

Distribution of invitations and other tools

Mailing of exhibitor passes, vehicle passes, and others

Deadline for all required documentation

Installation

Items Related to the Application for Exhibiting and the Contract(1) Application for Exhibiting

Carefully read the “Description of Important Matters Related to the Exhibition at CP+2018” before you submit your application. Please use the application form on our official website (www.cpplus.jp/en).For CP+2018, exhibitors are required to apply for utility space (available for an additional charge) when submitting their applications due to the structure of the booth layout in the exhibition hall. Please be aware that requests for utility space may not be accepted after the exhibition application deadline.

*If this is your first time to apply to exhibit at CP+, you will be subject to screening by the CP+ Operating Committee.Please submit your company prospectus and product catalog or other documentation that demonstrates your main line of business.Send to: CP+ Division, 1-32-5, Honjo, Sumida-ku, Tokyo 130-0004, JapanAlternatively, please send them in electronic formats such as a PDF format to the CP+ Division (biz@cpplus.jp)

(2) Application DeadlineFriday, September 29, 2017*Note that we may stop accepting applications prior to the deadline if all the available booth lots are reserved.

(3) Invoicing for the Exhibition FeeInvoices for the exhibition fee will be issued to exhibitors or exhibition agencies by the CP+ Division (event coordinator: Toppan Printing Co., Ltd.). No offsetting or checks will be accepted, regardless of whether your company conducts business directly with Toppan Printing Co., Ltd. All exhibition fees must be paid via bank transfer to the designated bank account by the deadline indicated on the invoice. The exhibition fee will be payable by exhibitor in one payment in Japanese yen only. This also applies to the electricity invoices, etc. which will be issued after the exhibition. Note that you will receive the invoice which is issued after the exhibition by mail in the late March

(4) Deadline for Payment of the Exhibition FeeTuesday, October 31, 2017*Any delay in payment may result in the rejection of the exhibitor’s application.*Regarding billing after the event period, payments should be made at the venue in cash (Japanese yen) on Friday, April 27, 2018. Please prepare the necessary funds.

(5) Cancellation and Booth Reduction after ApplicationShould it become necessary after your application to cancel or reduce the number of booths, you will be able to do so upon payment of the following cancellation fees: Before 5:00 p.m., Friday, September 29, 2017: 50% of exhibition booth feesAfter 5:00 p.m., Friday, September 29, 2017: 100% of exhibition booth feesCancellation on or after Thursday, October 1, 2015 100% of the exhibition fee per booth lot

(6) Cancellation of CP+ or Reduction of Event Period/Hours due to Causes Beyond the Reasonable Control of the Organizers/CP+

1) In the event the organizers deem it impossible to hold CP+2018 due to natural disasters such as earthquake, typhoon, heavy snow, etc., fire, the spread of infectious disease, terrorism, instruction or order from a third party, or other causes beyond the reasonable control of the organizers, CP+ Division may change the event period or event hours before or even during the event, or may cancel CP+2018 altogether. In no event will the organizers and CP+ Division be held responsible for any damage, increased costs, or other liability that may arise from such decision and implementation.

2) If the entire event has to be cancelled due to causes occurring prior to the event that are beyond the reasonable control of the organizers, CP+ Division will refund to the exhibitors the fee paid for the exhibition booth, minus payment for necessary expenses.

3) If the days or hours of the event are reduced due to causes occurring during the event period that are beyond the reasonable control of the organizers, the fee for the exhibition booth will not be refunded.

4) CP+ Division will not compensate for any costs resulting from the cancellation of the event or reduction in the event schedule arising from causes beyond the reasonable control of the organizers.

(7) Governing LawAll contracts and agreements for the exhibitions of the exhibitors’ exhibits are subject to Japanese law.

(8) Observance of Laws and RegulationsAll exhibitors must observe the laws and regulation in Japan and the organizers and CP+ Division will assume no responsibility for the violation of laws and regulations by the exhibitors.

(9) Exclusive JurisdictionTokyo District Court will have the exclusive jurisdiction over all disputes arising in connection with exhibitors’ exhibits.

(10) Modification of This DocumentThe content of this “Exhibitors’ Manual” and the “Description of Important Matters Related to the Exhibition at CP+2018” which will be distributed separately, may be partially modified if the organizers and the CP+ Division deem it necessary to do so. In such case, the exhibitors will be notified of the modifications made. The exhibitors must observe the content of the modified document.

(11) Agreement to All Rules and RegulationsAll exhibitors who have applied to exhibit, and their agents, must agree to follow all the rules and regulations set forth in this “Exhibitors’ Manual” and the “Description of Important Matters Related to the Exhibition at CP+2018” which will be distributed separately.

Responsibilities and Prohibitions for Exhibitors Regarding Exhibitions(1) Responsibility for payment

When an exhibitor applies to exhibit via the official website, the exhibitor assumes the responsibility to pay the exhibition fee when the application completion screen appears. The exhibitor must accept responsibility for the payment of the exhibition fee and other expenses charged by the CP+ Division (including electricity and equipment rental fees) that arise during the event period, until such payment is complete. Invoices for the other expenses will also be issued by the CP+ Division (event coordinator: Toppan Printing Co., Ltd.).

(2) Compliance with laws and regulationsExhibitors must comply with the effective laws and regulations in Japan for the transportation and management of exhibits and other items, as well as for the management of decorative articles and other actions taken in regard to such.

(3) Damage, management responsibility, and insurance1) In managing and maintaining the event site, the organizers and the CP+ Division will

deploy security guards and take other concerted measures to prevent accidents from occurring during the event period. However, the organizers and the CP+ Division will assume no responsibility for injury or damage resulting from natural disasters, fire, theft, loss, or other causes beyond their reasonable control. Therefore, each exhibitor is advised to take their own measures to prevent theft and other undesirable events.

2) If an exhibitor causes injury or damage to visitors, other exhibitors, or any other third party at the event site, the exhibitor will be held solely responsible. No responsibility will rest with the organizers and the CP+ Division whatsoever.

3) Each exhibitor must designate a management representative for its booth and convey the name of this person to the CP+ Division in advance. This person must observe all work and operations performed in the booth throughout the entire event period.

4) Exhibitors must manage the exhibits and other items at their own responsibility by taking out insurance or performing other necessary measures.

5) If a demonstration of an exhibitor is considered to be potentially hazardous to visitors, the CP+ Division may ask the exhibitor to cancel or limit the scale of the demonstration, or advise them to take other necessary measures. The organizers and the CP+ Division will assume no responsibility for any accidents resulting from the exhibitor’s demonstration.

(4) Installing and removing exhibit itemsThe period for shipping exhibit items to the event site and installing booths will be announced at the explanatory meeting with exhibitors scheduled for November 2, 2017. No items may be brought to, removed from, or moved to a different part of the event site during the event period without the prior approval of CP+ Division. It is the responsibility of each exhibitor to maintain and clean their exhibit items and booth lots. Exhibitors are also responsible for removing their exhibit items by the designated date and time. The organizers and CP+ Division will assume no responsibility for any loss or damage that may occur to the exhibitor’s exhibit items or other goods in connection with the removal stipulated in this paragraph.

(5) Settlement of disputesDisputes between exhibitors regarding exhibit items, advertising or intellectual property rights concerning exhibit items, the use of booth lots, or any other matter will be resolved by the involved parties. The organizers and the CP+ Division will assume no responsibility whatsoever

*Additional guidelines will be provided by the organizer. Refer to the “Description of Important Matters Related to the Exhibition at CP+2018,” which will be distributed separately, and the “Exhibitor’s Manual,” which will be handed out at the Exhibitors’ explanatory meeting.

Booth Lot Specifications 1 booth lot: 9 m2 = 3 m (W) x 3 m (D) Fees Per Booth Lot

Member of organizer/sponsor group General exhibitor1–4 booth lots ¥353,000 (excl. tax) ¥379,000 (excl. tax)

6 or more booth lots ¥320,000 (excl. tax) ¥345,000 (excl. tax)

Charges Included in Exhibition Fee 1) Use of exhibition floor space within basic event hours 2) Installation of back and side walls (only for parallel booths with 1–3 booth lots and for back walls with 4 block booth lots) 3) Lighting within basic event hours 4) Air-conditioning within basic event hours 5) General event, PR and printing costs 6) Basic facility work and maintenance 7) Overall planning, operation, management and security costs Charges Not Included in Exhibition Fee 1) Fees for booth lot decorations, operation, installation and removal 2) Primary and secondary electrical installations and electricity, gas, water and any usage fees incurred (partially covered in the package booth plan) 3) Installation fees for temporary telephones and phone usage charges 4) Insurance to cover bodily injuries or any damage to exhibition equipment 5) Compensation for any damage or loss of onsite items/equipment or exhibit items of other exhibitors

6) Fees incurred for the disposal of trash or any decoration materials left onsite 7) Other costs that may arise but are not included in the basic exhibition fee 8) Regarding electricity costs: you will be required to make payments for the summary of 1, 2, and 3 below.

•Rates for CP+2017 for reference (The rates may be subject to change)

No. Item Duration Price (excl. tax)1 Electrical wiring installation ¥9,000 per 1 kW2 Electricity fees 8:00 a.m. – 6:00 p.m. ¥2,000 per 1 kW3 Electricity fees at night 6:00 p.m. – 8:00 a.m. ¥4,000 per 1 kW

Basic SpecificationsIf you use 1–3 booth lots, the organizer will provide you with partitions. The basic equipment for these partitions is panel systems, which are used for both the back and side walls. Back walls are installed by the organizer. In addition, as a general rule corner booth lots do not have any side walls. It is the exhibitor’s responsibility to procure all the required implements (such as display counters, suspended signs, guide panels, company name plates and so forth) at its own expense. Alternatively, CP+ Division also offers the affordable “package booth,” an example of which is described in the “Description of Important Matters Related to the Exhibition at CP+2018.”

Installation and removalBooths must be installed during assigned times, between Tuesday, February 27 to Wednesday, February 28, 2018.Designated installation time for the exhibitionBooths must be removed on Sunday, March 4, 2018

Common Precaution

CP+2018 OVERVIEW CP+2018 REGULATIONS