The world of Mobile Giving
-
Upload
guidebycell -
Category
Technology
-
view
547 -
download
3
description
Transcript of The world of Mobile Giving
![Page 1: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/1.jpg)
The World of Mobile Giving
![Page 2: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/2.jpg)
About Give by Cell
• Give by Cell is the largest provider of mobile giving under the Mobile Giving Foundation• It is a division of Guide by Cell Inc.
www.guidebycell.com
• Largest provider of mobile solutions to cultural organizations around the world
• Provide: text message, smart phone, and audio marketing solutions
![Page 3: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/3.jpg)
3 mobile ways to donate on a phone
1. Mobile Giving - $5 and $10 charged to phone bill
2. Text to pledge –a text message followed up by a call
3. Follow a link to a web page and complete credit card info.
![Page 4: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/4.jpg)
• 2.0%-30% participation.
• Most appealing to 18-35 years olds
• Live events are the most successful Especially when hosted by a celebrity
• $5 campaigns are more successful than $10 campaigns
General Statistics
![Page 5: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/5.jpg)
Why Consider Text Donations?
•Reach a completely new donor base
•Raise $
•Connect via mobile in the future
![Page 6: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/6.jpg)
How Text Donation WorksStep 1:
Design a marketing campaign encouraging the donor to text your keyword to a short code.
![Page 7: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/7.jpg)
How Text Donation WorksStep 2:
Donor texts the keyword to the short code.
![Page 8: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/8.jpg)
How Text Donation WorksStep 3:
Your donor receives a text asking them to confirm their donation.
![Page 9: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/9.jpg)
How Text Donation Works
Step 4: Donor texts back
'YES'.
![Page 10: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/10.jpg)
How Text Donation Works
Step 5: Donor receives a
text thanking them for their donation.
![Page 11: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/11.jpg)
How Text Donation WorksStep 6:
The $5 or $10 pledge is added to donor's phone bill.
![Page 12: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/12.jpg)
Money FlowStep 1:Donor pays cell phone bill.
Step 2: Mobile carriers remit 100% of donation to the Mobile Giving Foundation.
Step 3: The Mobile Giving Foundation remits 100% to you.
![Page 13: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/13.jpg)
Donation Amounts
• $5 or $10• Donor may pledge about $30 a month• Each keyword is linked to either a $5 or a
$10 amount • Larger donation amounts -- $25 – piloting
now
![Page 14: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/14.jpg)
• Give by Cell agreement
• Mobile Giving Foundation set of
documents
• Choose keyword(s) and $ campaign
amount
• Takes about 2 to 4 weeks to get
approved
Getting Started
![Page 15: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/15.jpg)
Case Studies
• 826 National raised $3,250 in a week
• Cooperative for Education -- mentioned on the “Stuff you Should Know” podcast- they raised $8,000 in 3 weeks.
• Muscular Dystrophy Association raised $60,000 in two days, $10 donations.
![Page 16: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/16.jpg)
Reporting
• Donor information collected• Cell number• Time and date of the donation• Carrier used• Content of the text messages
• You will have 24/7 access to a reporting site• You do not receive donor name or address
unless you ask for it
![Page 17: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/17.jpg)
Email Collection
• Collect additional information…
Instruct your donor to enter text after the
keyword or after the ‘yes’ confirmation.
Text ‘GAKIDS’ and your email to donate $10
![Page 18: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/18.jpg)
Marketing is everything!
Mobile Giving works…
….but only if you get the word out.
![Page 19: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/19.jpg)
The most successful campaigns are…
Personal
Goal-oriented
Clear
![Page 20: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/20.jpg)
What can go wrong?
• Either the marketing has to incredibly compelling……..
• Or the call to action must involve a person
![Page 21: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/21.jpg)
How Market Mobile Giving?• Live events• Social networking sites• Website• Newsletters • In reception areas • On business cards or programs• On radio, television or podcast
![Page 22: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/22.jpg)
Give Donors a Tangible Reminder
![Page 23: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/23.jpg)
Red Sox Foundation
Website Example
![Page 24: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/24.jpg)
Alvin Ailey American Dance Theatre
Social Media (Facebook)
![Page 25: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/25.jpg)
Auburn University
![Page 26: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/26.jpg)
![Page 27: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/27.jpg)
Autoimmune Diseases Association
![Page 28: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/28.jpg)
Metropolitan Ministries
![Page 29: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/29.jpg)
![Page 30: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/30.jpg)
![Page 31: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/31.jpg)
DesertAids Project
![Page 32: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/32.jpg)
FloridaAquarium
Father Joe’s
Villages
![Page 33: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/33.jpg)
MASBIA Vehicle Wrap
![Page 34: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/34.jpg)
Only Make Belief
Reeve Foundation
![Page 35: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/35.jpg)
Saving Promise
St John Fisher College
![Page 36: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/36.jpg)
Services for the UnderServed
![Page 37: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/37.jpg)
Field Museum in Chicago
![Page 38: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/38.jpg)
How Much Does it Cost?
Introductory Package- 3 Month Trial$49/month and $0.48/donation
Premium Package- $229/month and $0.48/donation
$500 in set up fees to Mobile Giving Foundation
![Page 39: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/39.jpg)
Text2Pledge• Donors can pledge any amount without the $5 or $10
limit
• Our system captures donor’s pledge and phone number
• Either your staff or our GivingCallCenter operators can contact donors to process all pledge transactions
• Give by Cell provides in-depth reporting statistics to track all pledges
![Page 40: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/40.jpg)
Pledge2Screen• Visualize donors’ pledges
real-time• Everyone can track how
close you are to reaching your fundraising goal
• Once donors have sent a text, their name will appear next to their pledge
![Page 41: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/41.jpg)
Pledge2Screen Interface
![Page 42: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/42.jpg)
• Audio
• Text messaging
• Smartphone applications and mobile websites
Integrate with other Mobile Services
![Page 43: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/43.jpg)
Audio
• Integrate Mobile Giving within an audio tour
• Collect and share feedback• Create a “campaign hotline”• Request other types of donations
Integrate with other Mobile Services
![Page 44: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/44.jpg)
Audio Example
Kids in Crisis
![Page 45: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/45.jpg)
Text Messaging
• Send out campaign updates and alerts• Create an ongoing dialog with your audience and potential donors• Integrate Mobile Giving in a text message game• Integrate with an iPhone or Droid app• Get your audience in “Mobile Mode” before asking for text donations
Integrate with other Mobile Services
![Page 46: The world of Mobile Giving](https://reader038.fdocuments.net/reader038/viewer/2022103110/54808c02b4af9f39088b4584/html5/thumbnails/46.jpg)
Integrate with other Mobile Services