THE WORLD OF IT FINANCIAL MANAGEMENT AUGUST …ecaminc.com/Documents/NonsecureDocs/2012-08-20... ·...

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Monday-Tuesday Optional Workshops & Seminars

Attend all 12 half-day workshops and seminars from these categories

of IT fi nancial topics:

IT Financial Management Best Practices

IT Cost Management Tools &Techniques

IT Fin. Mgmt. of Technology and People

Message to IT Financial Management Professionals

“The future of IT Financial Management walks through the doorsof our conferences every year. We are here to educate you in

what few knew yesterday and to prepare you for whateven fewer know today” – ITFMA

ITFMA • www.itfma.com • (805) 687-7390 • [email protected]

Free Enrollment in ITFMA Certifi cate Programs for:

IT Financial Management Best Practices • IT Asset ManagementIT Financial Management Controllership • IT Financial Planning, Budgeting & Reporting

ITIL Financial Management • IT Chargeback and ABC ManagementIT Performance Management and Benchmarking • IT Financial Management Accounting

Government IT Financial Management • Telecommunication Financial Management

Program is held at The Phoenician Resort, everyone’s favorite hotel

according to 25 years of past ITFMA attendee

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July 20th

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Only ITFMA offers yourmoney back if you fi nd morevalue for the same price at

any other conference in 2012

Award Ceremony Honoring ITFMA’s Leading

Educators of the IT Financial Management

Profession From thePast 25 Years

Win Free Passes to ITFMA2013 Conferences and win

iPad3 32GB with WiFi + 4G prizes

5-Day Week-LongIT Financial Management

Program – Only at ITFMA!More than 40 sessions on

IT Financial Best Practices

Only at ITFMA! Full Breakfast Buffetsand Lunch Buffets Every Day for Your Unique Diet and Appetite

Sample Presentations

25 Years of Lessons Learned

Agile Budgeting & Forecasting

Automate Bottom Up Budgets

Automation of IT Fin. Mgmt.

Best IT Contract Portfolios

Best Performance Measures

Best Practice Telecom Cost Mgmt

Best Ways to Fund Innovation

Cost Transparency Best Practices

Dynamics of Doing Estimates

Negotiate Better Financial Deals

Effective Decision Analytics

FAQs on Cost Modeling Panel

Finding Cost Model Weaknesses

Improving Forecasting Accuracy

IT Business Impact Analysis

IT Value Management for CFOs

ITIL Fin. Mgmt. Best Practices

Keys to an Effective Manager

Metrics to Find Improvements

Mobility Growth Trend Impact

Mobility Mgmt. Latest Trends

Rethinking Vendor Relations

THE WORLD OF IT FINANCIAL MANAGEMENTAUGUST 20-24, 2012

THE PHOENICIAN RESORT • SCOTTSDALE, AZ

IT Financial Management Association25th Anniversary in Celebration of

Founding the IT Financial Management Profession

IT Cost Transparency

Wednesday-Friday ConferencesAttend all 4 conferences for the price of one:

IT Financial Management

by Leading Professionals

IT Financial Planning, Budgeting & Reporting

IT Financial Management - Controllers & CFOs

Government IT Financial Management

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Special Celebration of ITFMA’s 25th Anniversary

Can you believe that it has been 25 years in 2012 since the IT Financial Management Association founded the only profession for those responsible for fi nancially managing information technology organizations? In 1988 Terry Quinlan left his position as Controller of Data Processing at Bank of America to start a professional association for those in all industries who were involved with any function remotely related to data processing fi nan-cial management. In those days ITFMA was called Financial Management for Data Processing. In 1997 the name of the association and profession was changed to Information Services (IS) Financial Management to refl ect the change in terminology that had become more popular. It was in 2002 that the current name of Information Technology (IT) Financial Management was adopted for the same reason. The educational programs back in 1988 consisted of 30 one-day and 3 three-day forums (round-table discussions) conducted by Terry Quinlan. The fi rst conference was held in 1989 in Philadelphia, PA. The conference consisted of a single track of sessions conducted by 27 speakers. The only speaker from that conference who has remained a speaker at ITFMA conferences over the entire 25 years is Charlie Johnson, who back then was a Vice President at Security Pacifi c Bank’s Automation Company. Gary Pereyo, who was a Director at PACE Applied Technology, had been an ITFMA speaker every year since 1990. Those of you who knew Gary and attended his sessions know that you were educated and entertained by one of the best. I am sorry to say that Gary passed away last year. He will be honored as one of the Major Contributors to the Education of the IT Financial Management Profession at this conference. We will all miss him, but never able to replace him.

Over the years there have been many pioneers and leading experts from our profession who were major contributors to the education of those in the fi eld of IT Financial Management. Many of the more prolifi c speakers who provided the most years of support and contribution to ITFMA educa-tional programs will be honored as the Leading Educators to the IT Financial Management Profession at the Wednesday Luncheon Awards Cer-emony. Most of them will be speakers at the IT Financial Management By Leading Professionals Conference. This is a rare opportunity to attend a conference that has such a heavy concentration of our profession’s leading speakers at the same event. It may be the only time they will be together.

These and the hundreds of other speakers at ITFMA conferences are the true leaders of our profession. There may be some more well known experts out there who required a speaker fee of tens of thousands of dollars and all of their expenses paid, but all of the past ITFMA speakers gave freely and unselfi shly of their time, energy and knowledge to educate you and the others in our profession. It is these leading educators and all of the other speakers, panelists, attendees and sponsors at ITFMA conferences who have been willing to share their knowledge and experiences with their peers over the past 25 years that have made this profession strong.

Also much of the credit for ITFMA’s success over the past years has been due to the support provided by ITFMA’s corporate and individual members. The names of ITFMA long time individual members would be too long to list here, but a special recognition needs to be made to these organizations that have been corporate members for 10 years or more:

American Express Coca-Cola Company MIT State of Wyoming American Family Insurance Highmark, In McDonald’s Corporation The HartfordAnheuser-Busch, Inc. Honda of America National Institute of Health United Parcel Service Bank of America Household International State of Kansas USAA Branch Banking & Trust Liberty Mutual Insurance State of North Carolina Virginia Information Technology Agency

ITFMA extends their appreciation to the various sponsors of ITFMA conferences over the years, especially these long time ITFMA sponsors that have been the most supportive in ITFMA history:

CIMS Lab Computer Associates IBM Corporation NDMA, Inc. PACE Applied TechnologyCMX Group CNJohnson & Associates International Technology Group Nicus Software WSG Systems Corporation On behalf of ITFMA and everyone who has walked through the doors of our conferences, we sincerely thank all of you who have at one time or an-other been an ITFMA member, conference speaker, panelist, attendee, sponsor, exhibitor or supporter for everything you have done for the profession of IT Financial Management. We owe you a lot!

Sincerely,

Terence QuinlanDirector, ITFMA

Aerial view of The Phoenician Resortnestled against Camelback Mountain

Grounds at The Phoenician Resort

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SCOTTSDALE CONFERENCE REGISTRATIONIT Financial Management Assn., P.O. Box 30188, Santa Barbara, CA 93130

Phone (805) 687-7390 • Fax (805) 687-7382 • [email protected]

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Check () seminars, workshops and conferences you are likely to attend most of the time on the following days: Monday 8:00 a.m.-11:45 a.m. Seminars/Workshops❑ Best Practices for Controlling the Cloud: Effective Service Management for IT as a Service (ITaaS) Workshop ❑ A Workshop to Design a Cost Allocation Framework that Leverages Existing Tools ❑ Trends and Rethinking IT Asset Management Tools & Techniques Workshop

Monday 1:00-4:00 p.m. Seminars/Workshops❑ IT Chargeback Seminar with an All Star Cast from the Present & Past 25 Years❑ Audit Yourself Before Others Do! How to Proactively Find the Weaknesses in Your Cost Model Workshop ❑ People or Process – Which Has A Greater Effect on Project Success Seminar

Tuesday 8:00 a.m.-12:00 p.m. Seminars/Workshops❑ IT Asset Planning, Budgeting, Reporting and Management Best Practices Seminar❑ Best Practices in ITIL Financial Management – The Service Catalog and CMDB Workshop❑ Keys to Being an Effective Manager Seminar

Tuesday 1:00-4:00 p.m. Seminars/Workshops❑ Financial Management Best Practices in a Large IT Environment Workshop❑ Cost Determination Issues in State and Local Government Information Technology Seminar ❑ Enabling Strategy-Focused IT with Balanced Scorecard Workshop

Wednesday-Friday Conferences (indicate the one you are likely to attend most of the time)❑ IT Financial Management By Leading Professionals Conference❑ IT Financial Planning, Budgeting & Reporting Conference❑ IT Financial Management for Controllers & CFOs Conference❑ Government IT Financial Management Conference

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Monday, August 20

7:00-8:00 a.m. Conference Registration and Full Breakfast Buffet

8:00-11:45 a.m. Best Practices for Controlling the Cloud: Effective Service Management for IT as a Service (ITaaS) Workshop (4 hours)Mary Lou Alter, Solutions Partner, and Terence Okus, Principal ConsultantEMC Consulting

During this workshop you will learn an approach to develop a concise service management framework for the provisioning of IT as a Service (Cloud Computing). From the Financial IT Executive perspective, the workshop reviews the rationale and implications of adopting best practic-es as foundational elements for ITaaS strategies. IT as a Service (ITaaS) is a business-focused model for IT that leverages a highly virtualized infrastructure along with modern development approaches resulting in a highly effi cient means of delivery anywhere, anytime IT Services (Cloud Computing). At the heart of ITaaS lies virtualization technology. However, ITaaS also requires strong leadership, solid governance mecha-nisms and practices along with repeatable service management processes for the delivery of high quality and customer valued services. During this workshop, a review of the available strategies for ITaaS provisioning will be reviewed along with discussions on their strengths and weaknesses, approaches for developing an ITaaS strategic vision, the supporting principles and actionable tactics needed to achieve the ITaaS operational excellence vision. At the conclusion of this workshop, you will have a better understanding of what leadership principles, govern-ing mechanisms and processes are needed to craft a strategic reference model for ITaaS. The workshop covers:• Cloud computing models: characteristics and benefi ts • Risks associated with the cloud computing paradigm

(Group Discussion)• Seeding the Clouds: Essential elements needed to enter the ITaaS

Cloud Computing space - Review of vision, mission and values (Discussion & Exercise) - I TaaS: Art or Architecture (IT Architectures and Frameworks for the

ITaaS Architecture)• Cloud Construction: Laying the foundations for IT as a Service

(Group Exercises)• Next Steps: How to take action on your ITaaS strategy A Workshop to Design a Cost Allocation Framework that Leverages Existing Tools (4 hours)Brent Loewen, PresidentCube Billing, LLC

Is the notion of running IT like a business good or bad? This workshop will compare and contrast service catalogs and costing initiatives to understand how they impact a company’s cost allocation and chargeback framework. The issues companies face today are creating the fl exibility to meet future needs while maintaining the ability to run one’s day-day business.

This workshop will provide a roadmap to create fi nancial transpar-ency by implementing an enterprise-wide cost allocation framework. The goals are for each participant to determine what components are needed in a cost allocation system, how to put the pieces together, and where they are best used. Please bring your cost allocation challenges and potential solutions so they can be discussed during this interactive workshop.

Trends and Rethinking IT Asset Management Tools & Tech-niques Workshop (4 hours)Brian Jeffery, Managing Director and Bob Simko, Executive Director International Technology Group

Rethinking IT Vendor Relationships: Industry Shifts and Their Implications: The structure of the IT industry is changing rapidly. IBM is trying new approaches to boosting its software and services revenues. HP is in disarray. Oracle strategy is increasingly erratic. Cisco has emerged as one of the top server vendors. Google, Amazon.com and oth-ers are gatecrashing IT services. New converged infrastructure solutions are cutting across traditional IT boundaries. Cloud computing may, or may not, transform the IT world. What is going on? This session looks at shifts occurring among IT vendors, and explores their implications for customers. It will be concluded that, for many organizations, it is time to rethink established vendor commitments and relationships.Database Economics: New Trends and Opportunities: Reviews the escalating competition between IBM (DB2), Microsoft (SQL Server), Oracle and SAP (Sybase), and recommends how users may exploit this situation. Assesses changing economics (growth in support vs. license costs) and describes open systems and niche alternatives. Suggests ways users may contain database costs through technical initiatives as well as more aggressive procurement policies. Application Modernization: Make Not Buy? Highlights a growing, but little-publicized trend to upgrade legacy applications rather than invest in packaged software. Outlines the economic environment, technology shifts, and supplier strategies encouraging application modernization. Discusses how organizations may identify and realize savings opportuni-ties. Addresses methodologies to determine investment priorities. Return on Information: Recent Trends in Analytics: Reviews recent trends in use of analytics tools and technologies in general business and fi nancial applications. Outlines key types of solutions, and reviews organizational as well as technical success factors for these tools and technologies. Concludes that many organizations fail to realize the potential of analytics because they (1) do not adequately defi ne require-ments, (2) invest in technologies rather than the skill sets to use them, and (3) underestimate the costs and diffi culties of generating data for analytical use.

12:00-12:50 p.m. Buffet Lunch (Not available to family/guests)

1:00-3:45 p.m. IT Chargeback Seminar with an All Star Cast from the Pres-ent & Past 25 YearsMark Berg, Principal (retired), The Gettysburg Consultancy, Inc.Chris Dedera, Principal Consultant, RPC Solutions, LLCJeff Ebbrecht, Senior IT Specialist, IBM CorporationCharlie Johnson, President, CNJohnson & Associates, Inc.Rob Mischianti, Vice President, Nicus Software, Inc.Terry Quinlan, Director, IT Financial Management Association

This is a once in a lifetime opportunity to get your chargeback and cost allocation related questions answered by this panel of some of the most experienced professionals from the World of IT Chargeback. Some of the panelists were pioneers in this fi eld in the 1970’s, and down through the years they created the guidelines on chargeback practices and procedures that have stood the test of time and are still being used in most major chargeback installations. Others on the panel are among the leading ex-perts in today’s chargeback environment. Hear what they have seen work and not work, whether it deals with why, who, how and what is allocated or charged back to the clients or business units. Based on the consensus of opinions by practitioners in the fi eld, the panelists can address best

SEMINAR AND WORKSHOP AGENDA

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practices in chargeback and cost allocation concepts and techniques. Bring your questions and issues you are wrestling with at work and use the panel as a sounding board for confi rmation to see if they agree with your practices or that “know it all” back at the offi ce. The session will be fun and entertaining because we selected panelists that are really excited about chargeback and enjoy sharing their experiences with anyone that will talk to them!

Audit Yourself Before Others Do! How to Proactively Find the Weaknesses in Your Cost Model Workshop (3 hours)N. Dean Meyer, PresidentNDMA, Inc.

Isn’t it better to know all the weaknesses in your product/service cost model BEFORE others do? Yes, you’ve worked hard and done the best you can to develop a robust cost model. But an objective assessment of your cost model tells you what you can do to improve it, while also validating its strengths to help you defend it. A self-audit certainly pays off if you haven’t yet released your cost model, catching problems before others (including clients outside IT) attack it. But even after your cost model is in use, a self-audit helps you fi nd problems that will come back to haunt you. This workshop gives you all the details of what to look at when assessing a cost model and the processes around it. It’s a compre-hensive framework you can use to self-assess, and to refi ne, your cost model, data, planning process, and tools. We will discuss:• Why it’s smart to be the fi rst to know. • Objectivity inside, outside, just not you alone• Purpose drives shape in terms of budget, rates, profi tability analysis• Cost model structure details • Data details• Planning process details • Tool requirements details

People or Process – Which Has A Greater Effect on Project Success SeminarTodd Williams, President e.Cameron, Inc.

Daily, we are involved in two acts—developing and following process and negotiating with stakeholders. We cannot escape them; they are part of the project management experience. Processes are required to maintain consistency, accuracy, and abide by regulations. Negotiation is required to create a valuable solution that meets the triple constraints. To deal with the reality of business, you need a toolbox of techniques that can address the needs of the people who supply and consume informa-tion and the competing interests of stakeholders. This seminar starts by looking at the lynch pin of business—process—why it is important, when it works, and how its overuse generates failure and culminates with a lesson on incentivizing people. It covers people and process using a negotiation process to provide an insight to some of the quirks inherent in people, including yourself, and how to handle them.

Tuesday, August 21

7:00-8:00 a.m. Conference Registration and Full Breakfast Buffet

8:00-11:45 a.m. IT Asset Planning, Budgeting, Reporting and Management Best Practices Seminar (4 hours)Jeffrey Ebbrecht, Senior IT Specialist, IBM Corporation andCharles Johnson, President, CNJohnson & Associates

We will explore IT Asset Planning, Budgeting, Reporting and Manage-ment best practices in an open discussion. What have we tried? What worked? What failed? What are the necessary features and elements of

planning, budgeting, reporting and management of IT assets? What are the interrelationships and dependencies? What are the roadblocks? Has your company’s IT Asset Management, Budgeting and Forecasting tools and methodologies kept up with the recent changes in technology? We will discuss some common practices and techniques used by various IT organizations for these fi nancial disciplines. What tools are common for accurate IT Asset Management? How does this information get used and built into an annual Budget or Forecast? Is an annual budget and forecast really that important? What about budget cuts and constraints? Do you know where to cut budget dollars without impacting your overall service delivery? How do you get to that point? Bring your experiences, ques-tions, answers, and comments to share.

Best Practices in ITIL Financial Management – The Service Catalog and CMDB Workshop (4 hours)Andrew Kramer, VP Customer SolutionsPMG.net, Inc.

This session will cover ITILv3 best practices and discuss the practical implementation of IT Financial Management via a Service Catalog and Confi guration Management Database (CMDR). Practical advice for implementing service pricing, costing, chargeback, accounting, and dif-ferentiated service levels will be provided. Many practitioners believe a Service Catalog is just a list of services or a document describing what services are provided with some basic at-tribute information. More mature organizations understand that services provided have a cost and these costs must be accounted for, transparent, allocated, and preferably paid for by the recipients. This interactive ses-sion will clear up the confusion surrounding the topic of Service Catalog and IT Financial Management, helping you with practical and tactical advice and tools to provide immediate benefi ts to your organization. This workshop will share real-world examples of both successful and failed service catalog implementations and lessons learned. We will cover action plans for where and how to get started and show quick wins for continued business support and long-term success. This workshop will cover:• How to avoid common mistakes and pitfalls • Tips and techniques for building your business case and ROI • How to set the proper project goals and achieve desired results • Evaluation and understanding of methods (DIY vs. software, etc.) • Best practices in service pricing/costing, cost allocation, and charge-

back Bring a laptop or ipad to use provided Excel and MS Word-based template and tools to jump start the process and tools to create a Service Catalog matrix and startup framework. Keys to Being an Effective Manager Seminar (4 hours)Tim Partlow, PrincipalPartlow Consulting

How do I become more effective in performing my management respon-sibilities? That is a question most of us have to ask ourselves annually (at budget or annual review time) if not more often. To fi nd the answer to this question, the best place to look is to go “back to the basics.” Just as we do this in other aspects of our life such as sports (blocking & tackling), writing (who, what, where, when and how) or in fi nancial management (cut expenses and grow customer base), we need to return to the core of management to improve our effectiveness. Since manage-ment can be defi ned as “accomplishing predetermined objectives through others” (Main Event Management), we will go back to the basics in this half-day seminar where we will discuss:Identifying the right person for the right job. This should be the single most important activity for any manager. We will discuss how you can approach hiring, placement and promotion to be an effective manager.Effective delegation of tasks and responsibilities to those you have identifi ed. We will explore key principles behind delegation as well as

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taking a look at inherent pitfalls and obstacles.Communicating effectively. Managers spend more time communicat-ing than any other quantifi able task. We will look at the impact of our communications, processes we should consider, and how to put those processes into practice.The cost of leadership. As you become a more effective manager, there is a price you pay in terms of the expectations you create and the habits you develop.


1:00-3:45 p.m. Financial Management Best Practices in a Large IT Environ-ment Workshop (3 hours) Chuck Cicora, Manager and Stefania Francischiello, ManagerProgressive Group of Companies

Would you like to learn how other companies handle their IT Financial Management? Are you interested in hearing real examples and cases from people who work in IT Finance? If you are, come hear these two Financial Managers speak about their roles at Progressive Insurance as they share their best practices and give actual cases based on their years as Financial Managers. The following fi nancial disciplines will be featured:• Financial Forecasting• Financial Reporting • Chargeback/Allocation • Software Capitalization • IT Governance • Cost Benefi t Analysis • Benefi t Realization

Cost Determination Issues in State and Local Government Information Technology Seminar (3 hour)Kenneth Hoffman PrincipalKenneth F. Hoffman, Inc.

The fi nancial management of advanced computing, network, and com-munications services for state and local government agencies is compli-cated by many issues not encountered in the private sector. The Federal government and the special circumstances of certain Federally-assisted customer state agencies add to the many complications already faced by

cash-strapped state IT offi cials. This seminar offers an in-depth look at several important fi nancial management issues unique to state govern-ment central data centers, internal service funds, and partially centralized information services programs. This seminar’s agenda covers:• Best practice confi gurations of statewide central service cost allocation

plans, internal service funds, cost-fi nding and cost allocation tech-niques, and rate-setting methodologies as they pertain to state govern-ment information technology agencies

• Detailed discussion of how OMB Circular A-87, the ASMB C-10 guidelines, the 45 CFR part 92 and Part 95 regulations, and decisions of the U.S. Department of Health and Human Services Departmental Ap-peals Board affect the planning and operations of statewide providers of information technology services

• The special circumstances of information technology equipment ac-quired under Federal public assistance programs and advance planning document agreements

• Federal surveillance of the changes in fi nancial position of state infor-mation technology agencies and their capital asset replacement policy, working capital reserves, and excess retained earnings

• Best practices for the determination under OMB Circular A-87 of (1) depreciation and use allowances, (2) gains and losses on disposition of depreciable property and other assets, (3) allowable costs of equip-ment and other capital expenditures, (4) idle facilities and idle capacity, and (5) professional service costs

• Plenty of time for questions and answers, peer discussion, and review of recent cases and alternative approaches to cost determination and rate-setting

Enabling Strategy-Focused IT with Balanced Scorecard Workshop (3 hours)Robert GoldTenacious Tortoise, LLC

During this workshop, you will learn the principles and practice of applying Balanced Scorecard to the management of IT organizations. Following an overview of Balanced Scorecard concepts, the principles of the strategy-focused IT organization will be illustrated with several strategy maps taken from real-world case studies, and you will have the opportunity to develop a draft strategy map for your own organization. The challenges and opportunities to use enterprise and IT strategy to drive IT budget decisions will be reviewed, and you will have the op-portunity to present challenges from your own organization in a lively facilitated discussion.

Taliesin West, world-renownedhome of Frank Lloyd Wright

Heard Museum, world-famousAmerican Indian Art and History

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Wednesday, August 22

6:45-8:15 a.m. Conference Registration and Full Breakfast Buffet sponsored by HP Software, a leader in ITFM Software Solutions for Financial Transparency

8:15-9:00 a.m. From Common Practices to Best Practices: The Difference Between the Basics and Brilliance in ITFM N. Dean Meyer, presidentNDMA, Inc.

There are table stakes (the minimum required to be in the game), and then there are winning games. In IT Financial Management (ITFM), doing the basics is non-negotiable. But there’s so much more that IT Financial Managers can do,for their organizations and for their careers. This session will examine three basic ITFM activities: budgeting, cost modeling that sets rates, and revenues such as allocations and charge-backs. Within each area, we will discuss the basic requirement of ITFM (the table stakes). Then we’ll explore a vision of what ITFM could be – a strategic role that goes well beyond accounting. With the vision of the strategic role of ITFM, we’ll go back over those three activities and describe what it takes to do each brilliantly. The bottom line is that if we play our cards right, ITFM can be a strategic ally to the CIO and a transformational force in the organization. The following topics will be covered: • Basics consisting of budgeting, rates and revenues • Brilliance consisting of market economics applied within the enterprise • Back to the basics, but with brilliance regarding budgeting, rates and

revenues • The bottom line that entails things to think about in your career

9:15-10:00 a.m. Recent Survey Results on Effective Financial ManagementRobert Stroud, Vice President, Service ManagementCA, Inc.

One of the dreaded words in IT is “chargeback.” Many of you live with that every day, but in an era of cloud and outsourcing, can you escape it? Recently CA Technologies undertook an independent industry survey to understand how effective fi nancial management works within enterprises and developed a model to determine the value of fi nancial management according to your business, size and segment amongst other metrics. The speaker will share with you the results of the survey and discuss how they may impact you moving forward with your investments in IT enabled business value.

10:15-11:00 a.m. ITIL Et Al: Adoption Trends and ExperiencesBrian Jeffery, Managing DirectorInternational Technology Group

This session examines adoption trends for Information Technology Infra-structure Library (ITIL) and other IT governance models, and discusses

user experiences with them. The session concludes that most organiza-tions are selectively implementing ITIL disciplines, and putting in place “mix and match” best practice models that draw upon multiple sources.

11:15-12:00 p.m. The Strategy-Focused IT Organization: A Ten-Year Track Record of SuccessRobert Gold, CEOTenacious Tortoise, LLC

During the past 40 years, complex organizations have evolved within en-terprises to manage information technology. Yet the relationship between the IT organization and its stakeholders is often strained. IT leaders seeking a seat at the table of business strategy often struggle to establish their competency in managing costs and delivering quality services in line with overall performance. The concepts of the strategy-focused IT organization (SFITO) address this tension. A practical set of ideas and vocabulary for driving change, both in the IT organization and how it is viewed by its parent enterprise, SFITO concepts have been employed by dozens of organizations in a wide variety of industries during the last ten years and have proven to offer a robust discipline for IT organization improvement and disciplined fi nancial management. This presentation offers an overview of SFITO concepts and highlights two case studies previously published by Harvard Business School.


1:45-2:30 p.m. Avalanche of Dealing with Storage Growth Bob Simko, Executive Director International Technology Group

Demands for data storage continue to grow. Analysts project 50% or higher growth for 2012, and triple-digit rates have become the norm in some organizations. This session examines ways users deal with this challenge. Adoption of technologies such as virtualization, deduplica-tion, unifi ed storage and converged server/storage infrastructure solutions will be examined, and the increasing functionality and cost-effectiveness of mid-range storage arrays will be discussed. The session concludes with recommendations as to how you should assess and address chal-lenges in your own organization.

2:45-3:30 p.m. The Role of Finance in IT TransformationMary Lou Alter, Solutions Partner, EMC andHelen Smith, Senior Manager, EMC IT

Change is upon us. Business users have choices for IT services, so IT organizations are forced to compete or go the way of the dinosaurs. IT organizations are increasingly turning to the cloud as a strategy to increase their agility and scalability. This strategy has a ripple effect on how IT organizations organize and operate. During this presenta-tion we will explore the dynamics of the transformation to a Service Provider model, and the role that IT Finance plays in this transformation. Particular focus will be given to service costing, pricing, and metering/invoicing.

IT FINANCIAL MANAGEMENT BY LEADING PROFESSIONALS CONFERENCE AGENDA

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3:45-4:30 p.m. Change AgentTim Partlow, PrincipalPartlow Consulting

While implementing change programs may be critical to the success of the IT Financial Manager, implementing these programs is not neces-sarily an easy or “natural” activity for us. This session explores how you can embrace and take on the role of Change Agent including practical ways to improve your skills as an agent of change.

5:00-7:00 p.m. VMware - IT Business Management ReceptionVMware invites you to join us for some delicious food, refreshing drinks, and informal conversations in a relaxing atmosphere. This will be an enjoyable opportunity for you to network with other conference attendees and (if you feel so inclined) learn about VMware’s IT Business Management Solution.

Thursday, August 23

6:45-8:15 a.m. Full Breakfast Buffet sponsored by Nicus Software, a leader in IT Financial Management Solutions

8:00-8:45 a.m. Welcome Comments, Award Ceremony and DrawingTerence Quinlan, DirectorIT Financial Management Association

After a brief “Thank you for coming,” there will be an Award Ceremony recognizing many of the pioneers and leading experts who have been the major ITFMA contributors to the education of the IT Financial Manage-ment profession over the past 25 years. All of the speakers at this week’s IT Financial Management By Leading Professionals Conference will be recipients of this distinguished Award. Following the Award Ceremony, there will be a drawing for door prizes and you must be present to win. Among the prizes will be several of the new iPad3 32GB with WiFi + 4G access to the Verizon network for maximum coverage.

9:00-9:45 a.m. A Chargeback Retrospective: Best Practices, Worst Practices, and a Few Scars Along the Way Mark Pringle, Managing ConsultantIBM Corporation

During his almost 40 year IT career, with more than 20 years in Charge-back, the speaker has seen a few things, learned a few lessons, and acquired a few scars. Sometimes knowing what not to do is as important as knowing what to do. This presentation takes a look at the early days of Chargeback all the way through to today (and hopefully beyond). Hear about how it started, how it’s changed, a review of current state, and a few thoughts on the future. We’ll look at some best practices, a few worst practices, and some pitfalls to avoid.

10:00-10:45 a.m.How Do We Achieve Total Technology Financial Management?Charles Johnson, PresidentCNJohnson & Associates

What is Total Technology Financial Management? What are the building blocks? How do they work together? We will discuss the critical impor-

tance of integration of the elements so that they work together for the best results. This will be an open discussion for all of us to learn from each other.

11:00-11:45 a.m. Methodologies for Improving Forecast AccuracyRobert Mischianti, Vice PresidentNicus Software, Inc.

Producing an accurate forecast is the most important function of an IT Finance organization. This presentation will discuss methodologies for improving the accuracy of the forecast, including methods for calculat-ing more accurate baselines, simplifying the update process, tracking and explaining variances, and improving data accuracy.


1:15-2:00 p.m. Rate Setting Processes and ExperiencesPenny Collen, Consultant, IT Finance and Chargeback

If it’s August, it must be time to set rates…again. This is a presentation about rate setting processes. How often do you need to set rates? What data should you assemble to do rates? Do you acknowledge your con-straints before you start? How do you deliver your rates to your clients? Once billing begins, how do you analyze rates to understand whether you were lucky or smart? Come and share your experiences and questions with other practitioners as well.

2:15-3:00 p.m. A Best Practices Approach to Improving the IT/Telecom Cost Management Process and How to Avoid Common Mistakes Gary Eckert, PresidentTelytics, Inc.

Companies that recognize the importance of sound IT/Telecom cost management and optimization, and establish a plan to enhance opera-tional effi ciency, while not compromising levels of service and internal resources, can differentiate themselves from their competitors and enhance their company’s fi nancial performance. While most enterprise companies have instituted either a home grown process or third party Telecom Expense Management (TEM) resources to attempt to get a better handle on managing this signifi cant area of business expense, few have achieved “best in class” results. This presentation addresses the key components of a “best practice” approach to ensuring the optimal ef-fi ciency of their communications infrastructures and reducing associated cost factors, which includes the following topics: • Key components of the process• The importance of developing an IT/Telecom cost management plan• The overlooked items in telecom contract management• The role of management tools• Getting the right analytics to make effective strategic decisions• How to evaluate and get the most benefi t from existing TEM imple-

mentations• The importance of internal checks and balances• Understanding the difference between management and optimization

3:15-4:00 p.m. What IT Controllers and CFOs Need to Know About OMB Circular A-87 (45-min session)Kenneth Hoffman PrincipalKenneth F. Hoffman, Inc.

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The costs of state and local government information technology services are eligible for Federal reimbursement under many grant programs, but required are the maintenance of adequate rate-setting methodologies and formal cost allocation plans. This session introduces and explains the role of the OMB Circular A-87 Federal cost principles, discusses the successes and failures of states in their compliance attempts, and reviews a variety of best practices in intergovernmental fi nancial management of information technology.

4:15-5:00 p.m. Automating IT Finance DemonstrationRobert Mischianti, Vice President Nicus Software, Inc.

M-PWR enables customers to transition from spreadsheet-based IT fi nancial management tasks to a process-centric application that delivers automation, scalability, detail audit tracking, web-based reporting and much more...Defi ne and validate your own processes, integrate all of your data elements in one place, satisfy stringent audit requirements, and automate to save time.

5:30-7:30 p.m. ComSci’s 25th Anniversary ITFMA Celebration & ReceptionComSci, a leader in automated IT Financial Management Solutions, invites you to join us for some delicious food, refreshing drinks, and informal conversations in a relaxing atmosphere. This will be an enjoyable opportunity for you to celebrate the 25th Anniversary of ITFMA in beautiful San Francisco as well as network with other conference attend-ees and (while you’re at it) learn more about ComSci’s award-winning SaaS-based IT Financial Management capabilities.

Friday, August 24

6:45-8:15 a.m. Full Breakfast Buffet

8:15-9:00 a.m. Does Anybody Read These Reports? IT Cost Reports People Actually UseChristopher Dedera, Principal ConsultantRPC Solutions, LLC

Most IT Cost reports go unused. IT Finance spends countless hours developing and then producing these reports. Reports need to be relevant to the decisions management is making. Effective reports should address the issues of the organization and be actionable. This session will look at the problems with many reports and provide some examples of effective reports. The key learning points are being able to identify poor reports and what the characteristics of effective reports are.

9:15-10:00 a.m. What Do You Think of Me Now?Mark Berg, Principal (retired)The Gettysburg Consultancy, Inc.

Have you ever asked your clients what they think of your services? Many organizations send lots of emails to lots of users to gauge how well they’re doing. IT and you can learn from market research practitioners about how best to evaluate one’s performance. This session will explain how to get accurate feedback using client/customer surveys.

10:15-11:00 a.m.Why Outsourcing Is Costing You MoneyJon Maxim, PresidentMaxelerate Systems Ltd.

Some CIOs call this the “Dirty Little Secret.” A survey has found that over 60% of IT Infrastructure Outsourcing was justifi ed on a fi nancial basis i.e. to save money. The CEOs of many of those corporations have stated that they are satisfi ed that outsourcing has delivered the savings they were expecting. The CFOs, the CIOs and especially the IT Control-lers are not so sure. Further, it seems this feeling extends to all types of outsourcing, including BPO (Business Process Outsourcing). It is now becoming apparent why outsourcing is not delivering on its promise. Increasingly the strategy is being questioned by those that have adopted it. If your organization is considering outsourcing, this session will give you much to think about and a good set of questions to ask. If you already outsource and are not satisfi ed, it will point out probable causes and solutions.Note: During this session, there will be two lucky winners at a drawing for a free pass to the ITFMA 2013 Conference of your choice. You may be one of them!

Scottsdale Fashion Squarewith 250 amazing shops –AZ largest shopping mall

Scottsdale Stadium, home of the Arizona Diamondbacks

who are at home August 20-26against Miami and San Diego

Cookout at Pinnacle Peak Restaurant,home of the cowboy steak “at prices

a cowboy can afford,” such as the$12 Tuesday Prime Rib Special

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IT FINANCIAL PLANNING, BUDGETINGAND REPORTING CONFERENCE AGENDA



8:15-9:00 a.m. Cloud: Planning, Budgeting and Cross ChargingMichael Daniels, IT Governance AnalystCox Enterprises, Inc.

There has been much debate and discussion on how to successfully plan for, implement and operationalize internal cloud computing capabili-ties. Over the past year, Cox Enterprise has undertaken the challenge of implementing an internal cloud computing infrastructure to be utilized both internally and externally by Cox divisions. During that time, we had to evaluate budgeting and cross-charging implications related to our internal IT, as well as for our subsidiary customers. During this ses-sion, This session will discuss our cloud budgeting, planning and cross charge process as well as lessons learned throughout the implementation project.

9:15-10:00 a.m. IT Financial Planning, Budgeting, and Reporting Best Prac-tices: Why IT Needs Specialized Technology Planning ToolsJeff Yoder, Vice PresidentComSci, LLC

For IT, budgeting and forecasting is unlike the rest of the organization’s needs. Take the large portfolio of products and services that IT builds and provides. In some cases, that “service catalog” list in literally in the thousands of products and services – all of which must be planned and budgeted for. Add to that the large cost pool and chart of account defi nitions that exist in corporate fi nance systems of record and are incorporated into large corporate planning systems. That’s just the start of the impediments that exist for the IT Finance team today. This session defi nes the key requirements for 21st century IT/technology budgeting and forecasting. Dynamic IT budgeting and forecasting is key to the success. In this “must attend” presentation, the aspects of automating “bottoms up” budgeting, forecasting and re-forecasting with complete version management will be discussed. A broader discussion will be included on why existing enterprise budgeting and planning tools are NOT adequate for articulating IT’s budget and forecasting to meet the technology demands of the modern enterprise.

10:15-11:00 a.m. Tips and Best Practices: IT Financial Planning, Budgeting, and ReportingMahipal Lunia, Group Manager, IT Business ManagementVMware

As IT organizations continue to mature, there is an increased need for managing business needs and identifying the best cost-effective solution. IT Finance is now regarded as the broker of it services. This involves planning, budgeting, asset control, and overall governance of IT and Ven-

dor processes. During this session we will discuss a systemic approach to managing the business of IT with a keen eye on planning and control. We will also cover the best practices in delivering on this promise for CIOs, CFOs and IT Controllers.

11:15-12:00 p.m. Key Metrics for Benchmarking Your IT Spending and Staff-ing LevelsFrank Scavo, PresidentComputer Economics

IT organizations often turn to benchmarking to understand where their IT budgets stand relative to peer organizations. But too often, they drown in a fl ood of metrics that are diffi cult to gather and do not answer two basic questions: where does our budget performance differ from peer organizations, and what do the variances mean? Based on a decade of IT benchmarking experience, the speaker will highlight the key IT spending and staffi ng metrics that are most useful in answering these questions. In the course of the presentation, he will explain:• Why averages are useless in benchmarking• Why IT spending as a percentage of revenue is an imperfect measure• The one simple metric that can instantly tell you whether your IT

organization is understaffed or overstaffed• Which IT operational metrics are best to help you zero in on opportuni-

ties for improvement • Which metrics should be industry-specifi c and which should NOT be

for those seeking to optimize their IT budgets, the presentation will identify those factors that most greatly affect IT spending and staffi ng levels.


1:45-2:30 p.m. The Role of Service Costing in Our Consolidation of Shared ServicesPatricia Middelburg, Manager, Business Controls and Kat Kordon, Financial AnalystState of Oregon

In 2005, the State of Oregon decided to consolidate IT infrastructure of the twelve agency data centers into a new State Data Center (SDC). As you can imagine, this was fraught with politics! Although the cost benefi t clearly demonstrated savings, many Agencies weren’t convinced of the business case. Despite the mandate from the Governor, SDC leadership knew it had to earn the position of “vendor of choice” to the Agencies. A large portion of the complaints heard from Agencies related to loss of control, service levels, and costs. While SDC was able to systematically address the fi rst two through cooperation and collaboration, the third item remained a persistent issue. SDC bundled its costs into pools that related to types of services, e.g., mainframe, mid-range, network, and allocated these to the Agencies based on reasonable metrics of usage. But this wasn’t good enough. Agencies still didn’t see the cost of specifi c services, and didn’t have direct control over their costs by managing demand. In 2011, SDC implemented a planning process that defi ned a detailed service catalog with rates, and an investment-based budget. In this session, we’ll discuss the reasons why we made this a top leadership priority, the process, what we learned along the way, the reactions when we presented the results to the Agencies and Legislature, and the benefi ts to both the SDC and the State.

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2:45-3:30 p.m. Moving to a Prioritized Business Services Model to Reduce Your Spend on Less Critical Services James Holman, Client Services Director Maryville Technologies

All Business Partners in an organization want their services to be the highest priority for projects, operations and enhancements. Prioritizing existing services by business criticality can give the IT organization a road map for cost reduction as well as give the IT leadership team a stra-tegic mechanism to prioritize supply and demand for IT services. Learn how to prioritize the service portfolio by forcing the business to make tough decisions and how to leverage resource management to understand if you are spending too much on services not critical to the business.

3:45-4:30 p.m. HP Combines Financial Management with Cross-IT Per-formance Reporting to Deliver a Real-time Business Perfor-mance System for IT (Software Demonstration) Richard Hawes, HP WW ITFM Sr. Product Marketing Managerand Ellen Kennedy, HP WW ITFM Sr. Product ManagerHP

This session will explain HP’s strategy for maximizing the value of the data contained within your IT management environment. We will include, but take a look beyond, typical IT Financial Management to show how fi nancial, process and performance data can combine to provide new insights that help to make IT operate in a more business-like and transparent way. Topics covered will include IT operational report-ing, IT Financial Management and how to provide mobile performance dashboards for senior executives with a demonstration of the latest innovations from HP Financial Planning and Analysis and HP Executive Scorecard software.


Thursday, August 23




9:00-9:45 a.m. IT Value Management for CFOs – How the IT Capability Maturity Framework Focuses on IT FinancesTony Timbol, Vice President, Sales and Marketing David Consulting Group

The Innovation Value Institute (IVI) is a consortium of leading industry, consulting, not-for-profi t and academic organizations collaborating to create the global standard to realize the business value from IT invest-ments. The David Consulting Group joined the IVI in 2011. The IVI researches and develops unifying frameworks and road-maps for IT and Business executives to create more value from IT and better deliver IT enabled innovation whilst validating that these frameworks/tools have a broad applicability across differing industries and contexts. Initially, IVI has focused on extending the development and dissemination of the IT Capability Maturity Framework (IT-CMF) to the point where the IT-CMF is usable and a signifi cant assessment database has been built for benchmarking companies against each other. The IT-CMF consists of 33 Critical Capabilities grouped into four Macro-capabilities: Managing IT like a business; Managing the IT budget; Managing the IT capabil-ity; and Managing IT for Business Value. This presentation will focus on describing the current status and likely future developments of the fi nancial-specifi c critical capabilities in managing the IT Budget Macro-capability.

10:00-10:45 a.m. Portfolio Value Management – Prioritizing IT InvestmentsPam Erskine, Director of ConsultingThird Sky, Inc.

IT costs in many organizations are increasing. Customers continue to want the latest technology, improved service for their applications, and/or new service options in budget constrained environments. There are continuing demands to reduce costs while improving quality. Within the existing Service Portfolio, there are numerous services that may require investments to meet the needs of the business. What role does Financial Management play in making these decisions? In this session, we’ll explore the dependencies between Service Portfolio Management and Financial Management. We’ll introduce the concept of Portfolio Value Management and discuss how to prioritize the services within the portfolio so IT investments can be directed toward high value services. You will learn:• Why Financial Management is key to the success of the IT Service

Portfolio• A general understanding of Portfolio Value Management• Basic concept of ranking services based on business impact/need and

how to use this information to drive IT investments

11:00-11:45 a.m. Using a Usage Based Cost Model for Planning and ControlMichael Davis, President Resource Guidance, Inc.

The use of “tax code” funding for a cost model only allows for deter-mining actual amounts (e.g., chargeback). The inconsistent pricing that results from this type of cost model cannot be used for forecasting or budgeting, and abdicates the end user responsibility in the plan-ning process. Open Systems, Service-Oriented Architecture, Virtual Platforms, and other technologies further exacerbate the situation by creating confl icting cost models. These create confusion, frustration, and ultimately discontent from the end user. This situation can be remedied with a Usage Based Cost Model. Based on the asset’s investment cost and related annual expenses, the model can be used for annual forecast-ing, budgeting, and actual reporting (e.g., chargeback).In this session we will defi ne the framework of a Usage Based Cost

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Model, and will discuss the following:• Role of investment cost and related recurring expenses within the

model • Role of annual expenses and how they can be accommodated within

the model • Cost perspectives that can be used to form different metrics for Busi-

ness and IT measures such as activity cost, cost of service, cost of delivery, etc.

• How the model provides for annual forecasting, budgeting, and actual reporting

• How to integrate the Usage Based Cost Model as part of the initial “buy decision”

At the completion of this session you will have a good understanding of the Usage Base Cost Model. This will allow you to defi ne a cost model during an asset’s “buy decision” that is explainable, predictable, and can be used for subsequent forecasting, budgeting, and actual reporting activities.


1:15-2:00 p.m. How to Achieve IT Cost Transparency and Business AlignmentScott Fuzer, ITSM and ITAM Practice Leader West Monroe Partners

Understanding how IT enables and affects the business is more impor-tant today than at any point in history. However, few IT organizations understand how the infrastructure and applications they manage enable Business Services, Functions, and Processes. Without this understanding, IT will continue to experience challenges in achieving cost transpar-ency and accurate cost allocation or chargeback to the Business. They will continue to lack a clear understanding of their consumption of IT services, the correlating costs, and the ability to do accurate cost-benefi t analysis of the services they provide. Join us for an informative ses-sion on how to empower the Business with meaningful and accurate IT cost information in order to make well informed business decisions and provide line of sight into the costs of their Services, Functions, and Processes, as they relate to IT expenditures. This session will provide an overview of how to integrate and leverage industry best practices such as IT Asset Management (ITAM), IT Service Management (ITSM), Project and Portfolio Management (PPM), Cost Allocation strategies, and Chargeback strategies to fi nally achieve business alignment and complete IT cost transparency.

2:15-3:00 p.m. Key Principles of Earned Value Project Reconciliation Strategy for Project Cost Management Ron Babich, Senior Vice PresidentHard Dollar

This session will present key principles of Project Cost Reconciliation for capital projects including: Earned Value using performance metrics – Cost Performance Indicators (CPI), Schedule Performance Indicators (SPI), and other measures including Budgeted Cost of Work Performed (BCWP), Actual Cost of Work Performed (ACWP) and Bud-geted at Completion (BAC). Gain insight into the fundamentals of using Earned Value Management (EVM) principles to create project visibility from operations to fi nance, while reducing costs. This session assists fi nance and operations to understand when a project is not on schedule and aligned with costs, and how to reconcile project indicators from ERP actual costs back to project controls and budget estimates.

3:15-4:00 p.m. IT Contracts Portfolio Optimization: Finding Hidden Oppor-tunities, Avoiding Lurking CostsChris Herman, Senior ConsultantSwingtide, Inc.

“Over time and through corporate acquisitions, we and our affi liates have bought and maintained hundreds of software packages. We just don’t know what we have anymore.” You’ve heard that story before. Many managers have a sense that within their organization they are spending too much on software; that they have too many tools and applications with overlapping functionality governed by unconsolidated and unlever-aged agreements. Companies may also be concerned, especially with innovations in technology delivery (from multicore processors to virtual-ization), that they may be out of compliance with their software licenses. The overall percentage of companies having at least one software audit has increased from 35% in 2007 to 65% in 2011. Caught between the budgetary challenges of ineffi ciency (over-licensing) and noncompliance (under-licensing), companies fi nd themselves in a confusing place…especially because these problems are often treated separately in the literature. In this presentation we provide a practical approach that brings compliance and portfolio effi ciency together. A systematic approach is presented in which the means of establishing and maintaining a software portfolio responsive to business requirements is wedded to the essentials of a manageable software license compliance program to help companies save money.

4:15-5:00 p.m. ComSci IT Financial and Business Management Software DemonstrationBrian Stedman, Vice PresidentComSci, LLC

Today’s manual methods for aggregating all disparate source data required to handle the complexity of today’s IT Financial Management needs is overwhelming. Yet, many IT Finance executives are doing just that – spending all their time aggregating disparate data, rather than analyzing and “managing” the business of IT Finance. In this session we’ll talk about how automating the aggregation process with commer-cially available tools, like those available from ComSci, dramatically frees up valuable IT Finance teams to higher value tasks. This session will include:• Introduction to the fi ve key elements needed from IT Financial and

Business Management automation tools• IT Financial Maturity Roadmap• Live demonstration of the ComSci ITFBM capabilities including

automated costing, budgeting/forecasting, and consumption reporting/demand management

• Best practices from ComSci’s 57,000 usersWe will show how, in partnering with ComSci and our award-winning solutions, we can help you solve even your most complex IT Financial and Business Management challenges.

5:30-7:30 p.m. ComSci’s 25th Anniversary ITFMA Celebration & ReceptionComSci, a leader in automated IT Financial Management Solutions, invites you to join us for some delicious food, refreshing drinks, and informal conversations in a relaxing atmosphere. This will be an enjoyable opportunity for you to celebrate the 25th Anniversary of ITFMA in beautiful San Francisco as well as network with other conference attend-ees and (while you’re at it) learn more about ComSci’s award-winning SaaS-based IT Financial Management capabilities.

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Friday, August 24


8:15-9:00 a.m. Automation of IT Financial ManagementEllen Kennedy, HP WW ITFM Sr. Product Manager HP Software

From Budget to Cost Analysis, each step of the fi nancial management process can be made simpler through automation. This session will go over some of the steps you can take to automate your fi nancial manage-ment process. From gathering IT budget and actual spend information to cost allocation, each step of the process can benefi t from automation.

9:15-10:00 a.m. A Survey of Where We Were and Where We Are in IT Finan-cial ManagementRay Terlaga, IT DirectorNDMA Inc.

As ITFMA celebrates its 25th anniversary, it’s a good opportunity to look at where we stand in IT fi nancial management and what changes are taking place. Using data from surveys of fi nancial managers at past ITFMA conferences and surveys of CIOs at Society for Information Management chapters from over the past fi ve years we’ll do just that. We’ll emphasize what seems to be working, from the point of view of our customers in the larger organization, what’s changing, and where the trouble spots were and remain.

10:15-11:00 a.m. Case Study: The Results of Our Investment in Service Costing James Amann, Business Planning Coordinator Georgia State University

In 2006, our incoming CIO inherited a traditional top-down budget process. Academic and administrative clients saw our budget, but didn’t understand all the services we delivered, and called us a fi nancial black hole. Our lack of transparency fueled their distrust, and they accused us of “hiding” money and costing too much. Furthermore, they felt that IT developed technology for technology’s sake and resented their apparent inability to control their costs and service levels. From the IT point of view, we were unable to depict the budget impact of their ever-growing demands, and so faced constant demands to do more with less. Mean-while, our managers didn’t have the fi nancial planning information they needed to manage the business of IT. With ITFM at the center of this maelstrom, we adopted a new business planning and budgeting frame-work that provides transparent, detailed and actionable fi nancial informa-tion. We published a service catalog with rates, and an investment-based budget that forecasts the cost of all our products and services – both “keep the lights on” and speculative. Our cost model and tool allow us to explain where every dollar goes and to clearly illustrate the cost impact of current and future service offerings. Now two years into this process, each day more of our clients and stakeholders understand the limited resources available to them to “buy” our services, and the need for them to become engaged with us to allocate those resources in the most effec-tive way possible. We’ve changed the conversation from, “Do more with less!” to “What funding is required?” Along the way, our leadership team became more aware of their businesses, their customers, and their costs, shifting to an entrepreneurial view of their jobs. This presentation will describe our experiences implementing service-costing and the returns on investments we’ve seen to date.Note: During this session, there will be two lucky winners at a drawing for a free pass to the ITFMA 2013 Conference of your choice. You may be one of them!

Hot Air Balloon Ride overThe Boulders, one of manyexciting and fun activities

Sedona, surrounded by red-rock monoliths,whether you’re into history, archaeology or

just the most spectacular scenery in the world

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IT FINANCIAL MANAGEMENT FOR CONTROLLERS AND CFOS CONFERENCE AGENDA



8:15-9:00 a.m. An Open Panel Discussion Based on 25 Years of IT Financial Management Experience and Best PracticesCharles Johnson, President (moderator)CNJohnson & Associates

A panel of very experienced IT Financial Management (ITFM) profes-sionals will address your questions and comments. We hope to have a lively interaction with all of you attending, whether you are new to ITFM or a veteran yourself. Bring your questions, challenges, and thoughts on what has worked, what has not worked, and what needs improvement. We will discuss all of the key elements and fi nancial disciplines of ITFM that deal with planning, controlling, pricing, evaluating and decision-making. Don’t be bashful. Let’s have an extended, open discussion.

9:15-10:00 a.m. Demonstrating the Value of IT and Why “Running IT Like a Business” is a Misleading PhraseRichard Hawes, HP WW ITFM Sr. Product Marketing ManagerHP Software

Many IT groups are viewed by the organizations that they serve as “black boxes” where the organization fails to understand the true value IT is providing. IT Financial Management, of course, helps IT groups to become more fi nancially transparent but is there another step that can be taken to really show the value of IT? In this session we’ll look at the combination of IT fi nancial information with IT performance informa-tion coming from multiple IT pillars including service management, monitoring, application quality and performance, etc. By combining the fi nancial view with other performance views, IT can make better business-based decisions and have much more meaningful conversations with the rest of the organization.

10:15-11:00 a.m. FAQs on Cost Modeling: A Panel DiscussionKat Kordon (moderator), Financial Analyst, State of OregonDean Meyer, President, NDMA Inc.Charlie Johnson, President and CEO, CNJohnson & Associates Inc. Ron Bradley, Senior ITFM Consultant, Beyond EPS Advisors

Some questions come up in session after session, and the answers may seem confusing or even confl icting. This panel puts together some of IT Financial Management’s leading authorities on cost modeling, and runs the most frequently asked questions by them. You’ll have plenty of op-portunity to submit your own questions, and you’ll fi nd other attendees raising questions that are relevant to you too. We expect questions like: What’s the appropriate level of detail in a service catalog? How do you amortize various types of fi xed cost? How do you price discretion-ary projects that require contractors? How do you gain funding for IT infrastructure and innovation? Be forewarned...you may hear some

controversy since these authorities come from differing backgrounds and perspectives. But no matter what happens, you’ll certainly leave with lots of insights on whatever questions are on your mind.

11:15-12:00 p.m. IT Cost Transparency as You Move to the Cloud – Some Best/Common Practices to Consider Jeffrey Ebbrecht, Senior IT SpecialistIBM Corporation

As we begin looking at the cloud as the future of IT, what type of cloud are you going to have – a rain cloud, a lightning cloud, or one with a silver lining? As companies begin moving to cloud computing and shared/virtualized IT resources, what are the best practices/common practices that would need to be in place around cost transparency? In this session we will discuss the importance of cost transparency techniques and processes for a shared or cloud computing environment. This will include the continuing growth in importance of usage metrics versus simple cost allocations. What if you do not have a cloud in the sky and you just have blue skies overhead? Keep in mind, cloud computing is the progression of a highly available, virtualized computing platform. So, maybe you do not have a cloud, but most companies and local, state and federal government agencies are continuing to evolve their shared computing platforms. These principles can be applied to all computing environments and platforms.


1:45-2:30 p.m. When the CIO Gets Transformed, What’s Left for You?Bill Paraska, Director, Business Support ServicesGeorgia State University

Transformation is the buzzword of the day and anxiety level is going up particularly in IT departments as IT seems to be the poster child for the best candidate for transformation. So if your CIO or IT Director does get transformed into a 1973 Chevy, what does that mean for you as the IT Financial Manager? It means you still are valuable to the organization if you have been diligent about building your expertise. The transformed IT Department is still going to be held accountable for what it spends and what value it provides, which you are already facing. So this presentation will offer some observations about key areas where you can expand what you do today and provide extremely valuable service during and after the transformation.

2:45-3:30 p.m.Best Practices for Wireless Device ManagementWayne Webers, Director of Professional ServicesVeramark Technologies, Inc.

You can’t control your IT expenses without mastering your telecom usage and spend. And the fastest-growing portion of telecom spend is wireless. This presentation will focus on the challenges of Wireless De-vice Management (WDM) and WDM best practices. WDM is a process component of Telecom Expense Management, an integrated approach to managing all aspects of fi xed and mobile telecom fi nances – infrastruc-ture investment, services, usage, and related business processes. WDM defi nes best practices for applying these management principles specifi -cally to wireless networks and services. This presentation will address a

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variety of topics in the area of wireless management, including:• Corporate versus Individual Liable devices: For years, corporate man-

agers thought that Individual Liable wireless policies made the most sense and saved money, but is this really the best overall strategy?

• The impact of Bring Your Own Technology/Device on corporate policy, carrier selection, and security.

• Controlling costs: You negotiated competitive rates but your wireless costs continue to climb. There is more to controlling costs than rate plans.

• The importance of inventory management: Do you know where your wireless devices are and who is using them?

• The bottom line: How implementing good WDM policies and policy management sends dollars directly to the bottom line.

3:45-4:30 p.m. IT Financial Management Best Practices with VMware IT Business Management Software DemonstrationBlair DeSio, Senior Sales Engineer VMware

In this session we’ll talk about how automating reporting and processes with commercially available tools, like those available from VMware, dramatically increase the value of IT Financial Management (ITFM). This session will include:• Introduction to how ITFM tools work – data gathering, reporting, and

process automation• How to get started, and how long it really takes • Live demonstration of the VMware IT Business Management product

including modeling, computation, “what-if”, and analysis • Best practices for getting more from an ITFM implementation We will also include real-life examples of how our customers are using our solutions to solve their ITFM challenges.


Thursday, August 23




9:00-9:45 a.m. Cox’s Journey to IT Service CostingCatherine Bates, Manager, Enterprise Asset Mgmt & Finance OperationsCox Enterprises, Inc.

In late 2011 and early 2012, Cox began a journey of developing IT ser-vice cost models. We needed to answer questions such as: What are our cost drivers? What is a business service? How do we charge back for this service? These were just a few of the areas that challenged us. This ses-sion will offer a view into the journey of how the IT Service cost models were developed and are being used in the business today.

10:00-10:45 a.m. Calculating Value of Your AssetsChris Baczkiewicz, IT Standards Support ManagerEracent

IT Financial Management is focused on calculating the costs of the IT Assets and IT Operations. The effective management of IT though needs information about what value does IT bring. The IT assets provide not only monetary value to the organization, but sometimes they can impact productivity, competitiveness or any other value metric an organization uses. During this interactive session, we will discuss how IT value is measured and what factors infl uence it.

11:00-11:45 a.m. How IT Assets Kill Your Bottom Line Samuel Barton, Principal, Contract Management Specialists and Jon Maxim, President, Maxelerate Systems Ltd.

This is a case study based presentation. By now most IT executives have at least heard about IT Asset Management. Some organizations are not convinced it is necessary. Others have implemented it, not seen value in it and either cancelled the program or let it starve to death. Still others have implemented it effectively but are still not convinced of its value. Very few have implemented it effectively and are convinced of its necessity. Our experience is that it is a program that has signifi cantly and positively impacted IT costs when implemented effectively. Why is it that there are so many doubters? This session is led by a consultant who has been making a living from IT Asset Management and an IT execu-tive who has experienced implementing it at several organizations. We believe we have the answer to the question. Attending this session will give you insight into what makes IT Asset Management effective and the benefi ts attainable.


1:15-2:00 p.m. A Best Practices Approach to Deploying and Managing IT AssetsDaniel Abell, Vice PresidentKodiakEDGE

Dynamic physical IT environments demand a highly accurate hardware asset management approach to enable superior management of service delivery objectives. We will describe how a Fortune 100 enterprise was able to achieve this goal through both the technology deployed, e.g. radio-frequency identifi cation, as well as the asset management process-es implemented. Additionally we will provide best practices regarding implementation details, metrics, and approaches that are necessary to ensure success with your own deployment. Finally we will explore op-portunities to better measure fi nancial asset performance levering this technology platform and look at future enhancements and extensions to generate additional organizational value.

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2:15-3:00 p.m. Best Practices in Mapping IT Service Cost Structures to Re-duce Costs and Fund Innovation OpportunitiesJeff Gill, ExecutiveAccenture

Extracting costs from IT operations to fuel IT innovation cycles is a key discipline for IT executives. Service cost models provide IT Leaders insight to details of IT investments and operation. When service cost models are deliberately linked to IT’s fi nancial performance, senior IT leaders are able to choose meaningful initiatives from an array of quali-fi ed opportunities and integrate fi nancial discipline with operational discipline without eroding the quality of existing service performance. This session will look at types of service cost models with a specifi c em-phasis on linking the cost drivers to executive dashboards and fi nancial controls. Case studies are drawn from actual experiences and include: Service Strategy, Service Transition, and Service Operation. Each case study will emphasize achieving results by using a stepwise maturity model (provided) with discussion points on the levers executives use to enhance outcomes.

3:15-4:00 p.m. Mobility Growth Trends and Their Impact on YOU!Josh Bouk, Senior Vice President of Strategic ServicesVeramark Technologies, Inc.

With the explosive growth of remote workers, fl exible work environ-ments, Bring Your Own Device (BYOD), and the infl uence of the newest generation of employees, we have all seen mobility in the workplace sky-rocket. More and more employees are using tablets, mobile devices and smartphones adding to the already enormous burden on IT infrastructure to cost effectively support this growing and demanding workforce. What policies are being implemented? How are organizations balancing the growth in complexity and expenses with the gains received in productiv-ity and employee satisfaction? Veramark has combined the latest industry research with direct feedback from our 3,300 customers to identify the latest trends in mobility management – including the policies, processes and tools that enterprises are leveraging to effectively manage their mobile assets and expenses. Join us and learn how enterprises are dealing with these issues and how you can benefi t from their lessons learned.

4:15-5:00 p.m. Reducing IBM Monthly License Charge Software Costs Craig Mullins, Vice PresidentSoftwareonz

IBM added the “Defi ne Capacity” setting for Sub-Capacity customers, so you pay for what you use. How does this affect each organization running IBM Monthly License Charge pricing? What are the dynamics of this, and what will it cost you if this is not managed correctly? Every month companies are paying less for software costs if the rolling 4-hour average (R4H) is reduced and managed more effectively. Software is now almost 50% of the total IT budget. More and more Independent Software Vendors will start to use this billing process, so the savings can easily be six fi gures monthly. This session will discuss ideas on manag-ing software costs and to improve performance by ensuring you are charged only for what you need and not what you use!

5:30-7:30 p.m. ComSci’s 25th Anniversary ITFMA Celebration & ReceptionComSci, a leader in automated IT Financial Management Solutions, invites you to join us for some delicious food, refreshing drinks, and informal conversations in a relaxing atmosphere. This will be an enjoyable opportunity for you to celebrate the 25th Anniversary of ITFMA in beautiful San Francisco as well as network with other conference attend-

ees and (while you’re at it) learn more about ComSci’s award-winning SaaS-based IT Financial Management capabilities.

Friday, August 24


8:15-9:00 a.m. IT Centralization Battles and the Role of IT Financial Man-agers Steven Schafer, IT Administrator, Financial ServicesState of Nebraska

Government IT Financial Managers have several tools that can be used to fi ght waste stemming from decentralized operations while helping to build “effective central service organizations.” This session will explore how an expansive view of (Committee of Sponsoring Organizations) COSO’s guidance on internal controls, innovative cost recovery methods, cost-benefi t analysis, service level agreements, and fi nancial transpar-ency can help tame the battles between the central IT entity and govern-ment agencies.

9:15-10:00 a.m. Selecting and Integrating IT Financial Management ToolsCharles Betz, Research Director, IT Portfolio ManagementEnterprise Management Associates, Inc.

This session will cover EMA’s latest research on IT Financial Manage-ment (ITFM) tools. This includes a framework for evaluating tools for the IT Financial Management (ITFM) market, sorting the complex land-scape of vendor offerings into clearly defi ned tool sub-types, each com-prising different sets of features/functions. It then provides an overview of current ITFM vendors and where they fi t in that framework. ITFM tools require extensive integration with one another, as well as other IT management and service delivery systems. This session will offer an experienced enterprise architect’s perspective on how the tool sub-types are linked with each other and with other tools in the IT environment. Attendees will receive a free copy of the new EMA research paper, “Integrating IT Financial Management Tools into the IT Management Architecture.” This session will help you understand your ITFM tool requirements, the ITFM tools marketplace, and how to implement ITFM tooling within the context of a long-term vision of a complete system of IT management tools.

10:15-11:00 a.m. Taking Your IT Business Case to the Next LevelJason Byrd, Strategic Advisory Services PartnerRPC Solutions

….when the “back of the napkin” just won’t cut it to manage your IT asset portfolio. Let’s revisit the classic fi nancial theories applied to tech-nology investments, and stretch our thinking about a sophisticated yet practical approach for valuing investments using the Real Options theory. This approach applies the Black-Scholes model to real investments, such as IT-enabled business initiatives. A fi nancial option gives the owner the right, but not the obligation, to buy or sell an asset at a given price. And similarly, we will review how a company making a strategic investment in SAP, for example, has the right, not the obligation, to exploit this investment in the future. Note: During this session, there will be two lucky winners at a drawing for a free pass to the ITFMA 2013 Conference of your choice. You may be one of them!

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GOVERNMENT IT FINANCIALMANAGEMENT CONFERENCE AGENDA


6:45-8:15 a.m.Conference Registration and Full Breakfast Buffet sponsored by HP Software,a leader in ITFM Software Solutions for Financial Transparency

8:15-9:00 a.m.An Open Panel Discussion Based on 25 Years of IT Financial Management Experience and Best PracticesCharles Johnson, President (moderator)CNJohnson & Associates

A panel of very experienced IT Financial Management (ITFM) profes-sionals will address your questions and comments. We hope to have a lively interaction with all of you attending, whether you are new to ITFM or a veteran yourself. Bring your questions, challenges, and thoughts on what has worked, what has not worked, and what needs improvement. We will discuss all of the key elements and fi nancial disciplines of ITFM that deal with planning, controlling, pricing, evaluating and decision making. Don’t be bashful. Let’s have an extended, open discussion.

9:15-10:00 a.m.Recent Survey Results on Effective Financial ManagementRobert Stroud, Vice President, Service ManagementCA, Inc.

One of the dreaded words in IT is “chargeback.” Many of you live with that every day, but in an era of cloud and outsourcing, can you escape it? Recently CA Technologies undertook an independent industry survey to understand how effective fi nancial management works within enterprises and developed a model to determine the value of fi nancial management according to your business, size and segment amongst other metrics. The speaker will share with you the results of the survey and discuss how they may impact you moving forward with your investments in IT enabled business value.

10:15-11:00 a.m.FAQs on Cost Modeling: A Panel DiscussionKat Kordon (moderator), Financial Analyst, State of OregonDean Meyer, President, NDMA Inc.Charlie Johnson, President and CEO, CNJohnson & Associates Inc. Ron Bradley, Senior ITFM Consultant, Beyond EPS Advisors

Some questions come up in session after session, and the answers may seem confusing or even confl icting. This panel puts together some of IT Financial Management’s leading authorities on cost modeling, and runs the most frequently asked questions by them. You’ll have plenty of op-portunity to submit your own questions, and you’ll fi nd other attendees raising questions that are relevant to you too. We expect questions like: What’s the appropriate level of detail in a service catalog? How do you amortize various types of fi xed cost? How do you price discretion-ary projects that require contractors? How do you gain funding for IT infrastructure and innovation? Be forewarned...you may hear some controversy since these authorities come from differing backgrounds and perspectives. But no matter what happens, you’ll certainly leave with lots of insights on whatever questions are on your mind.

11:15-12:00 p.m.IT Cost Transparency as You Move to the Cloud – Some Best/Common Practices to Consider Jeffrey Ebbrecht, Senior IT SpecialistIBM Corporation

As we begin looking at the cloud as the future of IT, what type of cloud are you going to have – a rain cloud, a lightning cloud, or one with a silver lining? As companies begin moving to cloud computing and shared/virtualized IT resources, what are the best practices/common practices that would need to be in place around cost transparency? In this session we will discuss the importance of cost transparency techniques and processes for a shared or cloud computing environment. This will include the continuing growth in importance of usage metrics versus simple cost allocations. What if you do not have a cloud in the sky and you just have blue skies overhead? Keep in mind, cloud computing is the progression of a highly available, virtualized computing platform. So, maybe you do not have a cloud, but most companies and local, state and federal government agencies are continuing to evolve their shared computing platforms. These principles can be applied to all computing environments and platforms.


1:45-2:30 p.m.When the CIO Gets Transformed, What’s Left for You?Bill Paraska, Director, Business Support ServicesGeorgia State University

Transformation is the buzzword of the day and anxiety level is going up particularly in IT departments as IT seems to be the poster child for the best candidate for transformation. So if your CIO or IT Director does get transformed into a 1973 Chevy, what does that mean for you as the IT Financial Manager? It means you still are valuable to the organization if you have been diligent about building your expertise. The transformed IT Department is still going to be held accountable for what it spends and what value it provides, which you are already facing. So this presentation will offer some observations about key areas where you can expand what you do today and provide extremely valuable service during and after the transformation.

2:45-3:30 p.m.The Role of Service Costing in Our Consolidation of Shared ServicesPatricia Middelburg, Manager, Business Controls and Kat Kordon, Financial AnalystState of Oregon

In 2005, the State of Oregon decided to consolidate IT infrastructure of the twelve agency data centers into a new State Data Center (SDC). As you can imagine, this was fraught with politics! Although the cost benefi t clearly demonstrated savings, many Agencies weren’t convinced of the business case. Despite the mandate from the Governor, SDC leadership knew it had to earn the position of “vendor of choice” to the Agencies. A large portion of the complaints heard from Agencies related to loss of control, service levels, and costs. While SDC was able to systematically address the fi rst two through cooperation and collaboration, the third item remained a persistent issue. SDC bundled its costs into pools that related to types of services, e.g., mainframe, mid-range, network, and allocated these to the Agencies based on reasonable metrics of usage.

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But this wasn’t good enough. Agencies still didn’t see the cost of specifi c services, and didn’t have direct control over their costs by managing demand. In 2011, SDC implemented a planning process that defi ned a detailed service catalog with rates, and an investment-based budget. In this session, we’ll discuss the reasons why we made this a top leadership priority, the process, what we learned along the way, the reactions when we presented the results to the Agencies and Legislature, and the benefi ts to both the SDC and the State.

3:45-4:30 p.m.Change AgentTim Partlow, PrincipalPartlow Consulting

While implementing change programs may be critical to the success of the IT Financial Manager, implementing these programs is not neces-sarily an easy or “natural” activity for us. This session explores how you can embrace and take on the role of Change Agent including practical ways to improve your skills as an agent of change.

HP Combines Financial Management with Cross-IT Per-formance Reporting to Deliver a Real-time Business Perfor-mance System for IT (Software Demonstration) Richard Hawes, HP WW ITFM Sr. Product Marketing Managerand Ellen Kennedy, HP WW ITFM Sr. Product ManagerHP Software

This session will explain HP’s strategy for maximizing the value of the data contained within your IT management environment. We will include, but take a look beyond, typical IT Financial Management to show how fi nancial, process and performance data can combine to provide new insights that help to make IT operate in a more business-like and transparent way. Topics covered will include IT operational report-ing, IT Financial Management and how to provide mobile performance dashboards for senior executives with a demonstration of the latest innovations from HP Financial Planning and Analysis and HP Executive Scorecard software.

5:00-7:00 p.m.VMware - IT Business Management ReceptionVMware invites you to join us for some delicious food, refreshing drinks, and informal conversations in a relaxing atmosphere. This will be an enjoyable opportunity for you to network with other conference attendees and (if you feel so inclined) learn about VMware’s IT Business Management Solution.

Thursday, August 23

6:45-8:15 a.m.Full Breakfast Buffet sponsored by Nicus Software,a leader in IT Financial Management Solutions

8:00-8:45 a.m.Welcome Comments, Award Ceremony and DrawingTerence Quinlan, DirectorIT Financial Management Association

After a brief “Thank you for coming,” there will be an Award Ceremony recognizing many of the pioneers and leading experts who have been the major ITFMA contributors to the education of the IT Financial Manage-ment profession over the past 25 years. All of the speakers at this week’s IT Financial Management By Leading Professionals Conference will be recipients of this distinguished Award. Following the Award Ceremony,

there will be a drawing for door prizes and you must be present to win. Among the prizes will be several of the new iPad3 32GB with WiFi + 4G access to the Verizon network for maximum coverage.

9:00-9:45 a.m.A Chargeback Retrospective: Best Practices, Worst Practices, and a Few Scars Along the Way Mark Pringle, Managing ConsultantIBM Corporation

During his almost 40 year IT career, with more than 20 years in Charge-back, the speaker has seen a few things, learned a few lessons, and acquired a few scars. Sometimes knowing what not to do is as important as knowing what to do. This presentation takes a look at the early days of Chargeback all the way through to today (and hopefully beyond). Hear about how it started, how it’s changed, a review of current state, and a few thoughts on the future. We’ll look at some best practices, a few worst practices, and some pitfalls to avoid.

10:00-10:45 a.m.Calculating Value of Your AssetsChris Baczkiewicz, IT Standards Support ManagerEracent

IT Financial Management is focused on calculating the costs of the IT Assets and IT Operations. The effective management of IT though needs information about what value does IT bring. The IT assets provide not only monetary value to the organization, but sometimes they can impact productivity, competitiveness or any other value metric an organization uses. During this interactive session, we will discuss how IT value is measured and what factors infl uence it.

11:00-11:45 a.m.Methodologies for Improving Forecast AccuracyRobert Mischianti, Vice PresidentNicus Software, Inc.

Producing an accurate forecast is the most important function of an IT Finance organization. This presentation will discuss methodologies for improving the accuracy of the forecast, including methods for calculat-ing more accurate baselines, simplifying the update process, tracking and explaining variances, and improving data accuracy.


1:15-2:00 p.m.Rate Setting Processes and ExperiencesPenny Collen, Consultant, IT Finance and ChargebackIf it’s August, it must be time to set rates…again. This is a presentation about rate setting processes. How often do you need to set rates? What data should you assemble to do rates? Do you acknowledge your con-straints before you start? How do you deliver your rates to your clients? Once billing begins, how do you analyze rates to understand whether you were lucky or smart? Come and share your experiences and questions with other practitioners as well.

2:15-3:00 p.m.A Best Practices Approach to Improving the IT/Telecom Cost Management Process and How to Avoid Common Mistakes Gary Eckert, PresidentTelytics, Inc.

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Companies that recognize the importance of sound IT/Telecom cost management and optimization, and establish a plan to enhance opera-tional effi ciency, while not compromising levels of service and internal resources, can differentiate themselves from their competitors and enhance their company’s fi nancial performance. While most enterprise companies have instituted either a home grown process or third party Telecom Expense Management (TEM) resources to attempt to get a better handle on managing this signifi cant area of business expense, few have achieved “best in class” results. This presentation addresses the key components of a “best practice” approach to ensuring the optimal ef-fi ciency of their communications infrastructures and reducing associated cost factors, which includes the following topics:• Key components of the process • The overlooked items in telecom contract management • The role of management tools • Getting the right analytics to make effective strategic decisions • The importance of internal checks and balances

3:15-4:00 p.m.What IT Controllers and CFOs Need to Know About OMB Circular A-87 (45-min session)Kenneth Hoffman PrincipalKenneth F. Hoffman, Inc.

The costs of state and local government information technology services are eligible for Federal reimbursement under many grant programs, but required are the maintenance of adequate rate-setting methodologies and formal cost allocation plans. This session introduces and explains the role of the OMB Circular A-87 Federal cost principles, discusses the successes and failures of states in their compliance attempts, and reviews a variety of best practices in intergovernmental fi nancial management of information technology.

4:15-5:00 p.m.ComSci IT Financial and Business Management Software DemonstrationBrian Stedman, Vice PresidentComSci, LLC

Today’s manual methods for aggregating all disparate source data required to handle the complexity of today’s IT Financial Management needs is overwhelming. Yet, many IT Finance executives are doing just that – spending all their time aggregating disparate data, rather than analyzing and “managing” the business of IT Finance. In this session we’ll talk about how automating the aggregation process with commer-cially available tools, like those available from ComSci, dramatically frees up valuable IT Finance teams to higher value tasks. This session will include:• Introduction to the fi ve key elements needed from IT Financial and

Business Management automation tools• IT Financial Maturity Roadmap• Live demonstration of the ComSci ITFBM capabilities including

automated costing, budgeting/forecasting, and consumption reporting/demand management

• Best practices from ComSci’s 57,000 usersWe will show how, in partnering with ComSci and our award-winning solutions, we can help you solve even your most complex IT Financial and Business Management challenges.

Automating IT Finance DemonstrationRobert Mischianti, Vice President Nicus Software, Inc.

M-PWR enables customers to transition from spreadsheet-based IT fi nancial management tasks to a process-centric application that delivers automation, scalability, detail audit tracking, web-based reporting and much more...Defi ne and validate your own processes, integrate all of

your data elements in one place, satisfy stringent audit requirements, and automate to save time.

5:30-7:30 p.m.ComSci’s 25th Anniversary ITFMA Celebration & ReceptionComSci, a leader in automated IT Financial Management Solutions, invites you to join us for some delicious food, refreshing drinks, and informal conversations in a relaxing atmosphere. This will be an enjoyable opportunity for you to celebrate the 25th Anniversary of ITFMA in beautiful San Francisco as well as network with other conference attend-ees and (while you’re at it) learn more about ComSci’s award-winning SaaS-based IT Financial Management capabilities.

Friday, August 24

6:45-8:15 a.m.Full Breakfast Buffet

8:15-9:00 a.m.IT Centralization Battles and the Role of IT Financial Man-agers Steven Schafer, IT Administrator, Financial ServicesState of Nebraska

Government IT Financial Managers have several tools that can be used to fi ght waste stemming from decentralized operations while helping to build “effective central service organizations.” This session will explore how an expansive view of (Committee of Sponsoring Organizations) COSO’s guidance on internal controls, innovative cost recovery methods, cost-benefi t analysis, service level agreements, and fi nancial transpar-ency can help tame the battles between the central IT entity and govern-ment agencies.

9:15-10:00 a.m.What Do You Think of Me Now?Mark Berg, Principal (retired)The Gettysburg Consultancy, Inc.

Have you ever asked your clients what they think of your services? Many organizations send lots of emails to lots of users to gauge how well they’re doing. IT and you can learn from market research practitioners about how best to evaluate one’s performance. This session will explain how to get accurate feedback using client/customer surveys.

10:15-11:00 a.m.Case Study: The Results of Our Investment in Service Cost-ing James Amann, Business Planning Coordinator Georgia State University

Just a few years ago, our lack of transparency fueled our client’s distrust, and they accused us of “hiding” money, costing too much, and unable to control cost. So we adopted a new business planning and budgeting framework that provides transparent, detailed and actionable fi nancial information. We published a service catalog with rates, and an invest-ment-based budget that forecasts the cost of all our products and servic-es. We can explain where every dollar goes. We’ve changed the conver-sation from, “Do more with less!” to “What funding is required?” Along the way, our leadership team became more aware of their businesses, their customers, and their costs, shifting to an entrepreneurial view of their jobs. This presentation will describe our experiences implementing service-costing and the returns on investments we’ve seen to date.Note: During this session, there will be two lucky winners at a drawing for a free pass to the ITFMA 2013 Conference of your choice.

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Conference Value and Benefi ts

How to Register To register electronically, please visit our website (www.itfma.com/wfm) and submit the Conference Registration form. To register by mail, com-plete and mail the Conference Registration form in the front of this brochure and your credit card information or a check made out to “ITFMA” or “IT Financial Management Association.” To register by fax, send the registration form to (805) 687-7382 (no cover letter required). To register by telephone, call (805) 687-7390. Register by July 20 Register July 21-Aug. 3 Register after August 3 Member Nonmember Member Nonmember Member Nonmember Conferences Only (August 22-24) $1,595 $1,695 $1,995 $2,095 $2,495 $2,595Conferences + 1 Seminar Day (Aug. 20 + Aug. 22-24) $2,095 $2,195 $2,595 $2,695 $3,095 $3,195Conferences + 1 Seminar Day (August 21-24) $2,095 $2,195 $2,595 $2,695 $3,095 $3,195Conferences + 2 Seminar Days (August 20-24) $2,595 $2,695 $3,195 $3,295 $3,695 $3,795

The registration fee covers all seminar/conference sessions, presentation handout material, attendees list, full buffet breakfasts, refreshment breaks, buffet lunches, and receptions. Families are invited to the breakfasts and receptions. You may apply for ITFMA membership (January-December) with your registration for an additional $100.00.

Cancellations received after July 20 are subject to a $200 fee. Cancellations received after August 3 are charged 50% of the registration fee. Nonat-tendance without cancellation is subject to the full fee.

Group Fee Discounts For group registrations submitted at the same time, group conference registration fee discounts are: Group of 2: 10% discountGroup of 3: 15% discountGroup of 4 or more: 20% discount

Money Back GuaranteeIf you fi nd another four or fi ve day program focused on these IT fi nancial disciplines with more renowned speakers, breadth and depth of material, number of presentations, networking opportunities, and for the same reasonable registration fee in 2012, ITFMA will gladly refund your registration fee.

4 Conferences for the Price of 1There are twelve (12) half-day seminars/workshops held on Monday and Tuesday as well as four (4) conferences held on Wednesday to Friday. You will receive handouts for all seminars, workshops and conferences held each day you are registered to attend. So if you wish to drop in and out of the concurrent seminar and conference sessions, you will have handouts to follow along with the speakers.

Conference Attendees This is the last of ITFMA’s two extensive educational programs in 2012 addressing the wide range of responsibilities in the fi eld of IT fi nancial management. It meets the educational needs of IT fi nancial professionals, clients of IT organizations, and IT service providers, whether they be from senior management or entry-level positions involved with the various IT fi nancial management disciplines as applied to computer operations, distrib-uted processing, application development, telecommunications, and IT support. Meet your peers with these IT/Telecom/ITIL-related responsibilities to establish networking opportunities during/after the conferences:

Activity Based & Product Cost Management Contract Management & Negotiation Performance Management & MeasurementAsset & Project Portfolio Management Cost Accounting, Analysis & Control Portfolio Management & Risk Analysis Asset Acquisition & Procurement Expense Management Project ManagementAsset Management & Inventory Control Financial Planning, Rptg. & Analysis Resource Management Balanced Scorecard Analysis Financial Programming & Support Service Management & Service Level AgreementBenchmarking & Metrics Analysis Financial & Fiscal Services Shared ServicesBusiness/Demand Management ITIL Financial Management Software and License Management & EvaluationCapital Budgeting & Investment Analysis Operations & Telecom Management Telecommunication Financial Management Chargeback & Cost Allocation Outsourcing Mgmt. & Evaluation Vendor Management

Dress CodeAttendees and speakers are requested to dress casually in order to promote an informal and relaxed atmosphere.

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Purpose of Each ConferenceThe World of IT Financial Management Program held on August 20-24 is the only “must attend” program for IT fi nancial management practitioners as this four-conference program offers the most sessions and networking opportunities related to the planning, acquisition, management, and evalu-ation of IT assets and expenditures. It is the most highly regarded IT fi nancial conference of its kind because it is conducted by many of the leading experts and attended by more practitioners of IT fi nancial management than comparable conferences.

The IT Financial Management By Leading Professionals Conference brings together the vast experiences of those men and women who are being honored at the Award Ceremony on Thursday morning at the conference in recognition for their past professional achievements and being among the major ITFMA contributors to the education of the IT Financial Management profession over the past 25 years. This will be the only opportunity for you to learn from and socialize with this exceptional group of colleagues at the same conference. Their presentation material covers practices and procedures in the design, implementation and application of a wide spectrum of tools and techniques used in the fi nancial management of IT assets and expenses.

The IT Financial Management for Controllers and CFOs Conference provides a comprehensive overview of the major fi nancial disciplines every Controller, CFO, Financial Manager, CEO, and CIO should understand to perform his or her responsibilities. There is no university or educational program that offers such a complete agenda for IT organizations that addresses the planning, controlling, pricing, evaluating and decision making aspects of IT fi nancial management. Many of the speakers were selected from among the leading experts in their fi eld.

The IT Financial Planning, Budgeting and Reporting Conference is the fi rst known conference of its kind. It is fi lled with case studies and hands-on experiences regarding trends, models, techniques, best practices, and new ideas for effective IT fi nancial planning, forecasting, budgeting, reporting and cost control. You should come away with a number of good ideas for improving your current practices and procedures.

The Government IT Financial Management Conference is specifi cally designed to educate those in the government by those with hands-on experience in IT fi nancial management issues and practices applicable to the government sector. The agenda is a combination of sessions conducted by government IT fi nancial practitioners and some of the best sessions applicable to government and businessIT organizations. The agenda is mainly designed by and for those in government.

Win a Free Conference PassAs a reward to those who see the value of attending the outstanding sessions regularly scheduled on the last day of ITFMA conferences,there will be a drawing in each of the concurrent sessions scheduled at 10:00 a.m. on Friday, August 24. There will be six (6) lucky winners – two lucky attendee at each of the three concurrent sessions will win a pass to attend the 2013 ITFMA program of their choice by having their 3-day con-ference registration fee waived – a value of $1,700. The pass is transferable to a colleague if the winner is not able to attend in 2013. Names will be collected and picked some time during the 10:00 a.m. sessions. Winners must be present to win.

Luncheon Peer DiscussionsTo establish peer contacts and to discuss common interests over lunch, many of the tables are reserved for seating by job responsibility and industry on Wednesday and Thursday. All lunches are buffet style to meet your dietary requirements and appetite.

Continuing EducationIT Financial Management Association is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continu-ing professional education on the National Registry of CPE Sponsors. State boards of accountancy have fi nal authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN 37219-2417. NASBA web site: www.nasba.org. This fi ve-day program offers up to 31 hours of continuing education credit for CPA, CMA, ITFMA, CIA, CISA and other certifi cations. There are no prerequisites or advance preparation required for attending the con-ferences for continuing education credit. The program objectives are to learn best practices, cutting-edge procedures, experiences of your colleagues, and solutions to current issues. For more information regarding administrative policies such as complaint and refund, please contact ITFMA at (805) 687-7390.

Benefi ts of Registering as a MemberTo sign up for an individual membership in ITFMA for 2012, simply indicate upon registering for the conference that you wish to register for the con-ference as a member. The membership dues for January to December 2012 is $100. Why should you register for this conference as a member? Among the various benefi ts of membership, your membership dues is returned to you in the form of a $100 lower registration fee paid by members. Before registering for the conferences, you need to complete the Membership Application on our website (www.itfma.com) to activate your membership and to submit your unique user name and password in order to access the exclusive members only areas of the ITFMA website.

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IT Cost Transparency

ITFMA Certifi cationITFMA’s Education Certifi cate Program is the most recognized program to certify completion of an extensive curriculum in IT fi nancial management and related fi nancial disciplines. Certifi cates are awarded upon comple-tion of 60 class hours at ITFMA programs in the following fi nancial disciplines in order to certify education in IT fi nancial management’s various areas of knowledge and specialization:

• IT Financial Management Best Practices (new in 2011) • IT Asset Management• IT Financial Planning, Budgeting and Reporting • IT Performance Management and Benchmarking• ITIL Financial Management • IT Financial Management Accounting• IT Financial Management Controllership • Government IT Financial Management• IT Chargeback and Activity Based Cost Management • Telecommunication Financial Management

A transcript documenting your attendance in over 150 subject categories is mailed to you following each attended conference. There is no cost to enroll in the Certifi cate Program and you may apply for multiple certifi cates. Advanced certifi cates are awarded for each additional 60 class hours of attendance. For more details, call (805) 687-7390 or go to the ITFMA home page at www.itfma.com and click on “Certifi cate Program”.

Meet Our Sponsors & Exhibitors ComSci delivers Technology Financial Management solutions that empower organizations to implement more effectiveIT Financial Management. ComSci helps IT organizations enhance transparency and visibility, which in turn enablesbusiness units to understand and optimize demand and utilization of technology resources. ComSci clients include Bankof New York Mellon, NYU Langone Medical Center, 1-800-FLOWERS.COM, MSKCC, SAP, and UBS.

HP Software is a leading provider of solutions and services for ITFM. At the heart of the HP IT Performance Suite is the ITFM solution for service-based costing, bill-of-IT, cloud fi nance, etc. HP also covers related IT processes such as asset management, software license management/compliance and vendor contract management.

Nicus M-PWR IT Financial Management provides solutions for IT Chargeback, IT Cost Modeling & Analysis, Budget-ing, Forecasting and Web-based Financial Reporting.

How often do you manage and optimize your IBM Monthly License Cost (MLC)? If you are not running optimization software every 5 minutes you are throwing money away. Softwareonz specializes in managing your MLC usingAutoSoftCapping software designed to minimize cost for IBM z Series platforms running z/OS.

From the leader in virtualization and cloud infrastructure, VMware IT Business Management (ITBM) solutions enable CIOs to have unprecedented visibility into their cloud costs to make fact-based decisions. Our suite gives you fi nancialdiscipline, SLA management capability and vendor governance for your entire service portfolio.

Why Register Early • Receive a $900-$1,100 discount off the registration fee by registering by July 20.• Those attending the August 22-24 conferences can attend the August 20-21 workshops and seminars for $500 per day ($600 per day for registrations after July 20). • There is a limited number of hotel rooms available at substantially reduced room rates for our group. Hotel reservations made after July 20 will cost much more than our special group room rates.

Important DatesJuly 20: Discounted conference registration fee deadline. Hotel reservations after this date are on a space and current available rate basis.

Cancel registration without incurring a $200 late cancellation fee.August 3: Cancel registration without 50% fee. Deadline to avoid conference registration fee increase.

“Learning should be a joyand full of excitement.

It is life’s greatest adventure;it is an illustrated excursioninto the minds of noble and

learned men [and women]…” – Taylor Caldwell

“Anyone who stops learning is old,whether at twenty or eighty.

Anyone who keeps learning stays young.The greatest thing in life

is to keep your mind young.” – Henry Ford

23

Hotel & Travel Reservations

Hotel Room ReservationThe four conferences will be held in Scottsdale, AZ at the Phoenician Resort, everyone’s favorite hotel according to 25 years of past ITFMA confer-ence attendees. The resort room rate is $130 for single/double occupancy. A very limited number of rooms are available at the government rate of $80. To make room reservations, call (800) 325-3589 and mention “ITFMA” to get the discounted room rate. The hotel will be sold out during this popular time of the year and there is no other hotel nearby that is comparable in quality and price. Reservations must be made by July 20 after which reservations will be accepted on a space and current available rate basis. Calling the resort before the cut-off date does not guarantee rooms will be available at our special group rate as the resort is not required to honor this special rate after our block of rooms has been fi lled. For complete infor-mation about the resort, go to www.thephoenician.com.

Hotel & Nearby Attractions The Phoenician Resort is situated at the base of sun-splashed Camelback Mountain and has 130 acres of outstanding facilities. The lobby decorated with marble, natural woods, handwoven carpets, shimmering crystal, a 23-karat gold leaf ceiling, and an outstanding view of the Valley of the Sun, tells you that you are in one of the world’s fi nest resorts. The hotel has daily, supervised program of games, crafts, and recreation for ages 5-12, as well as lawn aerobics, and croquet.

The Scottsdale-Phoenix area offers a wide variety of attractions and the scenery in the area is spectacular. Its most distinctive landmark is Camelback Mountain shaped like a camel resting in a prone position. Golfers can choose from 80 golf courses. Sites of interest include Scottsdale (haven for artists and art lovers), Heard Museum (anthropological collection of artifacts from ancient Indian civilizations). Taliesin West (Frank Lloyd Wright’s architecture school and winter home), Phoenix Art Museum (Southwest art), and Pueblo Grand Museum and Indian Ruins. A gem of Victorian architecture, the 1894 Rosson House is part of Heritage Square, which includes museums, shops, restaurants, and an open-air bath house. For the adventurous-type, day trips are available to the Grand Canyon, the Petrifi ed Forest, Arcosanti (City of the Future), Montezuma Castle National Monument, Superstitious Mountain, Lost Dutchman Mine, Sedona, and Tortilla Flat.

Airline ReservationsThe speakers and topics scheduled on Friday, the last day of the conference, are among the best at the conference and do not forget the Friday draw-ings for free passes to next year’s ITFMA conferences. So make your return fl ight reservations for Friday afternoon or consider staying over Friday evening to see some of the local attractions. Search any of these websites for special airfares to and from Phoenix.

www.cheapfares.com www.hotelsandfl ights.com www.travelocity.comwww.expedia.com www.orbitz.com

The Phoenician roomsoverlooking the pool

Grand Canyon with awe-inspiring views,and dramatic landscape and size (277 miles

long, 18 miles wide, and 1 mile deep)

Mother of Pearl Pool linedwith mother of pearl tile

Sonoran Desert at Sunset, after visiting theArizona-Sonora Desert Museum with

its world-renowned zoo, natural historymuseum, and botanical garden in one place

24

Presorted StandardU.S. Postage PaidSanta Barbara, CA

Permit No. 310

IT Financial Management Association • ITFMA

POST OFFICE BOX 30188SANTA BARBARA, CA 93130

World of IT FinancialManagement® Conferences

The Phoenician ResortScottsdale, AZ

August 20-24, 2012

What Others Said About This ITFMA Conference in the Past“This is the best source of continuing professional education credits that I have found in my career. Even in tough economic times, it’s easy to justify the cost of attending this conference!” –– Marsha Watkins, Business Manager, The Ohio State University

“I got more out of this conference than any other that I have attended.” – Kirk Johnson, IT Financial Analyst, Cox Enterprises

“This is by far my favorite conference to attend. I always come away with new knowledge gained.” – Kay Gonzalez, IT Hardware Asset Manager, Siemens Power Generation, Inc.

“ITFMA is a quality organization. Some of the conference take aways were: identifying common practices, networking with people, fi nding solu-tions, reducing cost by knowing issues in advance, identifying IT relationships with almost every aspect of business, and learning best practices to improve earnings.” – Touraj Iranipour, IT Business Manager, Raytheon Company

“One of the best uses of time and fi nancial resources. So much to learn at every session. ITFMA does an excellent job of selecting speakers.” – Patti Harceg, Vice President, Wachovia Corporation

“The ITFMA conference offers a roadmap to fi nding practical solutions to universal issues affecting IT Financial Management in all industries.” – Susan Racimora, IT Finance Manager, Universal Music Group

“Excellent choice of speakers and the chance to share best practices with others really delivers the value of this conference.” – Chuck Cicora, Manager, Progressive Casualty Insurance

“Your seminars have had a huge impact on my career and the networking was fantastic. I feel your organization is terrifi c and I have forwarded your brochures to my IT group.” – Cindy Spencer, Institutional Banking Controller, Mellon Financial Corporation

“All IT managers should be required to attend ITFMA conferences to gain a fresh perspective on the value of IT to their business.” – Carla Curtis, President, SBB Works, Inc.

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