The World, Europe and Youin the future

Jesper Bo Jensen, ph.d.Futurist

Centre for Future Studieshttp://uk.fremforsk.dk/

Cities in the future The interweaved city –

a mixture of functions

The company without office space

The new nomads travelling from oasis to oasis

The work day and leisure day as a long fractal route

European Population Growth

The Silver Tsunami Population Growth

The coming workforce of Europe? – 190 million under 25 years in the

Arab world

India’s high-tech centre

Globalization 2.0

Outsourcing knowledge work and workers Specialized engineers, researchers, scientists,

mathematicians and financial wiz kids Creativity White collar sweat shops: Digital retouch in Dacca

Why? – cheaper and closer to the markets We have to survive and thrive at the skills

and technologies, where we are better that the rest of the world and possesses better market knowledge

Industrial Manufacturing

the US still comes first

Kilde:The Economist, sept. 2th, 2014

The worlds three biggest economies at PPP as %

of worlds total

New lines of conflict

USA – China; EU – China; China – India, Russia – EU/US

EU – USA or a trade agreement and possible reunion

Russia's new role – more than covert invasions, energy hostage taking or blackmailing?

The rising star: Africa – but where in Africa? South America – Brazil…., Mexico….. EU as a united player on the global scene? What about UK now and the former Euro

crises? Could be either the start of a break up of EU

or the path to unity

The history of USA

The Boston Tea party (not the movement today)

The minute men – right to carry arms The long move from 13 colonies to more

the 50 states 1776-2000 The civil war 1861-65 The Monroe Doctrine – Western

Hemisphere First global involvement: The First

World War and The Second World War Monopoly of Power 1990-2001

EU and the future

EU is not a nation state – and it is not the United States of Europe

EU is on the road to the future – and it is still uncertain where we will end

All European countries or a selection? We have to find a way to create a new

democratic entity, that is neither state, IGO or a federation – we are forming the future and creating a new “thing”

EU has achieved the most demanding goal already: No new wars between member state in almost 70 years

The rest takes time – and you have that!

Disruptive technology

New Technology Three steps

A: Doing the old in at new way Combustion engine instead of a steam engineComputers calculating large mathematic formulas

B: Doing something new that was prior not possible

Cars and a Lorries, Word processers, PC, spreadsheet, photos, the Internet, video, automation, production robots

C: Society changeSuburbs, New distribution of the manufacturing process, GlobalizationRobots – artificial intelligence, 3D printers, New ways of manufacturing

https://www.google.dk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCPGF4Pml8cgCFWrPcgody94MpQ&url=https%3A%2F%2Fwww.platinum.com.au%2FJournal%2FArticles%2FAn-unusual-couple-of-centuries%2F&bvm=bv.106379543,d.ZWU&psig=AFQjCNHViy8s9cs1XYpOQqD-6KFXsdpaOQ&ust=1446538468048933

Globalization 3.0

Automation, robots and higher efficiency in production lines in

We will still manufacture goods in the US and in EU

Less and less work costs in the final cost of the goods

New technology replacing man power – but also assuring industrial jobs and the manufacturing industry in the future

Globalized lines of production with critical parts being made in Europa and the US

Six Generations

Baby BoomersBorn 1940-54Post war generation – educational boomReinventing every phase of lifeRock, beat, soulTech: The pill

Generation JonesRecently discoveredLarge generation Design, ethics, ideaAgainst divorce, pro family – tech: Stereo setBorn 1955-67

Generation XThe so-what generationSmall after the pillSelfcenteret, extrovertPersonal succes, Video, workaholics, love brandsBorn 1968-79

Generation YThe smallest gen.Fun shoppers, great social skills, Myself inc., situational consumption managing many choices1980-89, PC, cell-phone

Generation Z Between war gen., Project & trophy kidsBe famous, groups basedDigital nativesBorn 1990-2001

New MilleniumAfter 9-11 generationCultural homogenizationEU as native soilWi–Fi (Wireless internet) Født 2001 - 2013

Babyboomers born 1940-54

The huge post war generation in the western world

This generation is much better educated and has much more money & wealth compared to earlier generations

Digital immigrant – the technologies that they are familiar with is the pill, the television and the telephone

Work life – They like collective system (Europeans) that ensure that everybody is treated equally

Born 1955 - 66 More conscious and cynical consumers and

employees Design, ethics, idea Anti - divorce, like family values, society is

important Rebuilding the family and the family house Interrail- generation Status, position and money A successful life is family, career and Leisure – all together – a balanced life

Generations X born 1967- 1977

The first generation after the pill – kids their parents really wanted

The individual way and self-centered generation

Brand enthusiasts Workaholics – personal succes and status Results and salary Flexibility Shopping in box shops …but more at more at net shops

The Young families(Generation Y )

Dad is a caring and loving person and he plays with the kids on the kitchen floor

A new kind of family – not only mom as the centre

Want to do everything on the internet Among Peers – love peers and peer review Do not understand texts written by a

person over 50 Lounge and chill First video producing generation – love

selfies Facebook is a place to post your profile –

not your life

B, X og Y på arbejdspladsen

Generation Z

Socialization: Kindergartens Inhabitant of the internet and internet

shopping malls: The digital natives Can´t remember a life without a PC and a cell-phone Let´s find the best price of a product world wide Without the cell-phone ”I feel Naked” Social networking is a must in life

Personal recognition for what I say or do What´s in it for me !

Personal style over Brands Loves to create their own products, music, way of

doing things

”Born digital”

Almost born and living on-line! (smartsphones all day and night)

Socialized to individual and personal approach from parents, teacher and employers.

Among Peers – peer evaluation Sharing is caring, rating and tracking

www.youtube.com, www.facebook.com, www.instagram.com, www.snapchat.com

The digital way – news, culture, information's, shopping, music and chatting.

Multitasking……but

 

Jesper Bo JensenFremforsk- Centre for Future StudiesBalticagade 15, st. th.8000 Aarhus C

E jbj@fremforsk.dkT +45 86 11 47 44M +45 20 67 45 00

www.fremforsk.dk/en