The Work Place Partnership for Life Hospital Campaign 1-800-200-2672 Lora Smitherman Manager of...
-
Upload
aron-stuart-quinn -
Category
Documents
-
view
215 -
download
0
Transcript of The Work Place Partnership for Life Hospital Campaign 1-800-200-2672 Lora Smitherman Manager of...
The Work Place Partnership for LifeHospital Campaign
1-800-200-2672
Lora SmithermanManager of Hospital Services
About UsFederally-designated organ procurement organization serving 7 million people in 78 counties of North Carolina and Danville, Virginia.
Transplant Centers in our service area:•Wake Forest University Baptist Medical Center•Duke University Medical Center•Vidant Medical Center•University of North Carolina Health Care107 referring community hospitals
CDS Regional Offices:•Greenville•Durham•Winston-Salem
Our Mission__________________CDS maximizes the passing ofthe heroic gift of life from onehuman being to anotherthrough organ and tissuedonation.
We Want & Can Do Better• 2nd Hospital Campaign
– 9 hospitals enrolled including the North Carolina Hospital Association– 3 gold winners and 1 bronze winner– We can do better!!!!– Some issues identified
• Were not very successful working with hospital’s marketing departments
• Hospital felt the campaign was a bigger challenge than it really was
– Bottom Line--our message needed to change
Our Marketing Plan• We identified our hospital partners are:
– Passionate– Competitive– Work very hard to raise awareness
• We then identified who is the driving force for creating a culture for donation within the hospital:– Nursing champions– Physician champions– Other “hands-on staff”– How can we reach them quickly as a group?
CDS DSA Action Team
• Very successful group—meets twice per year• Represents our largest hospitals with the greatest donation
potential• Donation champions attend this meeting• We had our November meeting this past Friday!
– How convenient!
DSA Action Team Meeting Agenda
• 75% of the agenda focused on education• Started with a presentation from one of the “gold” winners• Transitioned to Shelly/Genna to share information on the new
campaign• Showed resources available on the www.organdonor.gov
website– Don’t have to recreate the wheel– Very Easy to accumulate points– We are already doing this!!
• Presented the awards to the winners of the previous campaign• Provided everyone with an enrollment form
Wake Forest Baptist Medical Center
Novant Forsyth Medical CenterVal Blue-Wake Forest
Karen Norman-Novant ForsythLisa Edwards-CDS
“Most of the Time We Compete, but on This Issue We
Lead Together”• Wake Forest Baptist Medical Center and Novant Forsyth
Medical Center• 2 very large hospitals (1004 beds vs. 921 beds) on the same
road separated by only 2 miles!• The two largest employers in the area• Once a year they combine efforts to raise awareness in the
community they share via the Annual Donate Life Walk– Going on their 9th year in this partnership
What is Different This Year?
• Focus on strategically increasing donor designation– By increasing participation in the event
• How?– Enlisted the help of one of the largest radio stations in the area
• Demographics of this station matches key decision makers in the home (Ex. Women 18-45yrs)
• Demographics of listeners match the areas we need to see growth in our state registry (Ex. Teens)
– Mass advertisement• Radio, TV, bill boards and Hospital’s intranets• Will be able to track increase in donor designation on the state registry
• Scan box on the shirt to link to state registry