Chrome Communications - Case Study - Beer&Bazaar At The White Owl
The work of the current White House Communications Team ... · The work of the current White House...
Transcript of The work of the current White House Communications Team ... · The work of the current White House...
The work of the current White House Communications Team impacts the general public’s perception of the public relations profession.
Strongly disagree Strongly agreeSomewhat disagree Neither agreenor disagree
Somewhat agree0
20%
40%
60%
80%
100%
5.2%
11% 10.6%
38.2%35%
W H I T E H O U S E ' S I M PAC T O N P U B L I C R E L AT I O N S P R O F E S S I O N
0
20%
40%
60%
80%
100%
When asked about various aspects of the performance of the overall White House Communications Team, PR executives agreed that they...
83.7%80.2%
63.5%
36.3%32.0%
15.7%13.3% 11.6%
Constantly change their
views/statements
Distortthe truth
Purposefullylie
Do theirbest
despite the circumstances
Are treatedunfairly bythe media
Are strategic in their
approach
Act like PRprofessionals
Work hard to explain the
administ-ration’spolicies
W H I T E H O U S E ' S I M PAC T O N P U B L I C R E L AT I O N S P R O F E S S I O N
How would you rate the impact the individual team member’s workhas on the image of the public relations profession?
Percentage of respondents who chose “negative” or “very negative.”
0 20% 40% 60% 80% 100%
90.7%
89.9%
56.5%
35%
31.2%
28.3%
Sean Spicer
Kellyanne Conway
Michael Dubke
Dan Scavino
Hope Hicks
Sarah HuckabeeSanders
W H I T E H O U S E ' S I M PAC T O N P U B L I C R E L AT I O N S P R O F E S S I O N
If the current President of the United States invited you to join the White House Communications Team, would you accept his invitation for any of the following positions?
Percentage that would not accept the position.
0 20% 40% 60% 80% 100%
89.4%
89.5%
79.4%
83.6%
82.8%
88.2%
Press Secretary
Deputy PressSecretary
Director of StrategicCommunication
Director of Social Media
Director of Communication
Counselor
W H I T E H O U S E ' S I M PAC T O N P U B L I C R E L AT I O N S P R O F E S S I O N