PRESENTS

THE WISE-MAN’S TIPS ON WEB RESEARCH

IN THE KINGDOM CALLED INTERNET...

THERE WAS ONCE A MAN NAMED SIR SEARCHER

WHO IS IN SEARCH FOR THE PERFECT INFORMATION FOR

HIS RESEARCH.

JUST LIKE OTHER HUMANS WHO VENTURED BEFORE HIM

HE ARRIVED AT A PUB CALLED THE SEARCH BAR.

THERE HE MET A WISE-MAN

WHO HAD PERFECTED THE SKILL OF FINDING THE PERFECT INFORMATION.

HE ASKED THE WISE-MAN TO SHARE SOME OF HIS

TIPS

DEAR SIR, WOULD YOU CARE TO SHARE WITH ME SOME TIPS ON HOW TO MASTER THE ART OF FINDING THE

PERFECT INFORMATION???

THE WISE-MAN SAID ...

LISTEN CAREFULLY TO THESE TIPS I AM

SHARING TO YOU AND SWEAR BY THE

WORLD WIDE WEB...

THE WISE-MAN SAID ...

THAT YOU WILL MASTER THIS ART AND SHARE IT TO A NOVICE AS I HAVE DONE FOR

YOU.

#1 NEVER BEGIN YOUR SEARCH WITH THE WEB.

THE INTERNET IS NOT THE BEST PLACE TO START SEARCHING FOR WHATEVER INFORMATION YOU ARE

LOOKING FOR.

BECAUSE OF THE FREEDOM THAT THE SOCIAL MEDIA MOGUL IS GIVING TO THE NETIZENS,

EVERYONE CAN UPLOAD ANYTHING EVEN THE CHEAPEST AND THE WORTHLESS.

BEFORE STARTING, YOU NEED TO ASSESS YOUR OWN KNOWLEDGE OF THE SUBJECT

MATTER.

BEGIN WITH WHAT YOU ALREADY KNOW AND USE IT AS A JUMPING BOARD. LOOK ONLY FOR THINGS YOU HAVE SO LITTLE KNOWLEDGE

OF.

#2 BRAINSTORM FOR KEYWORDS

THINK AHEAD OF TIME.

PLAN FOR WHAT KEY TERMS YOU WILL LOOK FOR.

REMEMBER THAT THE INTERNET IS A VAST WILDERNESS

IF YOU DON’T HAVE A MAP, YOU WILL GET LOST

YOUR KEYWORDS SERVE AS YOUR MAP,

GUIDING YOU TOWARDS THE PERFECT INFORMATION THAT YOU ARE LOOKING FOR.

#3 MAKE USE OF THE SEARCH OPERATOR SPELLS

THESE ARE SPECIAL MAGIC SPELLS THAT YOU CAN USE TO FILTER YOUR SEARCHES.

#4 OBSERVE GOOGLE HOLIDAYS

REMEMBER, NOT ALL THAT LORD GOOGLE SAYS IS

ACCURATE.

ASIDE FROM LORD GOOGLE, THERE ARE OTHER LORDS AT THE COUNCIL OF

THE SEARCH ENGINES

MAKE USE OF THEIR KNOWLEDGE.

THEY MAY NOT BE AS FILTHY RICH AS LORD GOOGLE

THEY MAY NOT BE AS FILTHY RICH AS LORD GOOGLE

BUT THEY STILL HAVE SOME USEFUL DATA THAT YOU CAN USE IN YOUR QUEST.

#5 LOOK HARDER AND DIG DEEPER

DO NOT RELY ON THE FIRST PAGE OF THE S.E.R.P.

YOU NEED TO LOOK HARDER AND DIG EVEN DEEPER

THE BEST INFORMATION IS NOT ALWAYS ON THE FIRST PAGE

SEO WIZARDS HAVE PROBABLY OPTIMIZED THE PAGE

#6 BE SKEPTICAL

ACT LIKE A DETECTIVE AND QUESTION EVERY PAGE.

A GOOD DETECTIVE ALWAYS VERIFIES CRITICAL INFORMATION WITH MULTIPLE

SOURCES.

ASK YOURSELF WHETHER THE INFORMATION IS CREDIBLE, AUTHORITATIVE, OBJECTIVE,

ACCURATE AND UP TO DATE.

#7 DON’T RUSH

YOU WILL NEED PATIENCE WHEN YOU’RE LOOKING FOR THE PERFECT INFORMATION

FOR YOUR RESEARCH.

USE PROPER JUDGMENT AND WITH EXTREME PRUDENCE,

EVALUATE THE PAGES THAT YOU MIGHT FIND ALONG THE WAY BECAUSE

LOOKS CAN BE DECEIVING.

THOSE ARE THE THINGS THAT YOU

SHOULD PERFORM IN ORDER TO OBTAIN

PERFECTION!

THANK YOU SO MUCH SIR... WHAT’S YOUR NAME AGAIN???

THEN THE WISE-MAN VANISHED INTO THIN AIR

SO, SIR SEARCHER CONTINUED HIS JOURNEY INTO THE

KINGDOM CALLED INTERNET