Creating a Company and Culture We Love

The best businesses are really ones that can combine passion, profits, and purpose.

-Tony Hsieh CEO, Zappos

Everybody’s talking about culture these days.

Netflix is legendary for it’s culture deck, which has received more than 6.5 million views to date.

It may well be the most important document ever to come out of (Silicon) Valley

-Sheryl Sandberg COO, Facebook

We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.

-Howard Schultz, Starbucks

Will work for Wine!

What’s most important at WineDirect is

our people and our customers.

Our culture is our Corporate Personality!

Why is it so important?

Because a positive culture can mean the difference between long term success and…….

Because a positive culture can mean the difference between long term success and…….

As the world moves from the industrial age to the information age, the rules of business have changed.

The intangibles are what matter most now • Knowledge • People • Teams

We’ve outgrown the structures that worked before. Efficiency comes from how people work together to serve our customers.

A great culture leads to: • Employee & customer satisfaction • Product and service innovation • Quality • Sales growth

What defines the WineDirect culture?

It’s partly our vision We aspire to be the wine industry’s leader in DTC services.

It’s partly our mission We must fully support our customers with products, services, and information to help them succeed. Our customers are our reason for being!

It’s largely our values Deliver Peace of Mind We strive to deliver personalized service in every way possible.

Build a Winning Team, Trust Your Colleagues We believe that open and honest communication make for the best relationships with each other and customers.

Embrace Change Be Bold, Daring, Different We’re not afraid to take risks. We learn the lessons, and we share results. We strive to be a little better each and every day.

To improve is to change; to be perfect is to change often.

- Winston Churchill

Do More With Less We work smart. We work hard. And we’re efficient.

Be Humble And by humble, we don’t mean weak, meek, or indecisive……

What we do mean is…… Know what you don’t know Listen to all ideas, and Don’t ever underestimate the competition

Finally, our culture is driven by our people Our people are our ambassadors!

Times are changing It used to be that companies worked toward employee satisfaction.

Today, we believe we can do much better than simply aiming for satisfaction. We want to inspire boundless enthusiasm in our team members.

We want people to be 100 percent engaged in growing the business.

What does it mean to work at WineDirect? What qualities do we value most in our team members?

First and foremost, we value innovation!

The business world we operate in is very competitive. To be successful and to thrive, we need to constantly challenge ourselves to come up with new and better ways of doing things.

When the winds of change blow, some people build walls and others build windmills.

-Chinese Proverb

We look for people whose number one goal is customer satisfaction.

Our WineDirectors are always looking for creative new ways to WOW our customers.

We value communication.

Not only should our people be good communicators who carefully organize their thoughts before they are communicated; they should be good listeners as well.

Persistence is extremely important at WineDirect. Or in the words of management, we favor a bias-to-action.

Our people are results driven (and we’re not just talking about hard work). We look for effective work.

We like our team members to be curious. We constantly welcome and seek out new knowledge.

I have no special talent. I am only

passionately curious.

In keeping with our corporate values, we like humility. At WineDirect, our egos are checked at the door. We don’t take ourselves too seriously, and when things go wrong, we’re more than willing to take responsibility.

Don’t accept your dog’s admiration as conclusive evidence that you are wonderful.

-Ann Landers

Finally, we look for people who are remarkable. The world is changing ever more rapidly……This means you have to toss out everything you know and do something remarkable in order to have any impact at all.

-Seth Godin, The Purple Cow

Our team is vibrant, energetic and passionate about the wine industry!

The thing that unites us is our unwavering dedication to our customers. It's what motivates us to get out of bed each morning, excited to come to work.

What do our employees want from us in return?

They want us to invest in them and provide room to grow.

They want to have a voice and a say. They want to make a difference and know that we respect their ideas.

They want a life after work. They want to work hard and then have time to play hard.

They want to be part of a remarkable and collaborative team, where each and every person is comfortable with sharing and helping others.

They want to have fun at work. And they don’t mind working in a place where opening the occasional bottle of wine is part of the job.

Put a group of enthusiastic, innovative, and confident people together, reward them for imagination and curiosity, and everybody wins.

-Joe Waechter CEO, WineDirect