THE WEEK THAT WAS

WEEK 49

PEAK FOR THE WEEK COMMENCING 4th December 2011 (WEEK 49)

• This week saw PUTs across all trading demographics record a loss again with AP 18-39 declining the most -13% YOY. Followed by AP 18-49 down 6% and AP 25-54 down 2%. All People 5+ was the only demo to increase albeit less than 1% growth YOY.

• Thursday and Saturday nights all experienced PUT growth against AP 5+ with Saturday night again recording the highest lift of 15%.

Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

5+ 18-39 18-49 25-54

Year on Year

PUT Movement

Week 49 2011 35.6 28.1 31.2 34.7

Week 48 2011 35.6 28.1 31.1 34.2

Week 49 2010 35.4 32.3 33.3 35.3

Year on Year Ratings

Movement (against

channel demo's)

Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share

Week 49 2011 6.7 19.2 8.1 28.8 13.9 43.4 7.1 20.6 1.9 6.2 8.4 26.1 1.9 5.5

Week 48 2011 5.9 17.3 7.9 28.3 13.1 38.1 7.6 22.3 1.8 5.9 8.7 25.3 1.9 5.5

Week 49 2010 8.4 23.9 10.7 33.2 17.2 51.1 7.6 21.5 1.3 3.9 8.4 24.9 1.6 4.6

TV ONE HIGHLIGHTS AP 25-54

• TV ONE experienced both audience and share loss this week (to a 5.9 rating and 17.3% share). Year on year, both audience and share losses were reported.

• Sunday night experienced the highest weekly lift of 43% with all peak shows including One News growing ratings week on week

• Year to date, TV ONE’s average audience is sitting at 8.6, compared to 8.8 in 2010.• One show was in the top 10 programmes this week.

• The week’s best buy was Thursday’s Benidorm with a CPT of $781.50

Source: Nielsen TAM

Top Programmes for AP 25-54

The Big Bang Theory (R) TV2 14.2The Graham Norton Show TV3* 13.8Shortland Street TV2 13.7

Hot In Cleveland TV2 13.4

The Mentalist TV2 12.4

The Amazing Race TV2 12.0

Fast And Loose TV2 11.6NCIS TV3* 11.2

The Force TV ONE 10.8NCIS: Los Angeles TV3* 10.4

Sun Mon Tue Wed Thu Fri Sat

Wk 49/11 7.2 7.1 6.9 6.7 6.6 5.3 6.9

Wk 48/11 5.0 7.8 6.7 6.2 6.6 4.4 4.9

Wk 49/10 8.9 11.5 9.6 7.6 7.6 6.7 7.2

Average Peak Audience AP 25-54

02468

101214

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Aver

age

Peak

Aud

ienc

eAP

25-

54

Week Number

Rating Tracking

TV ONE 2010 TV ONE

TV2 HIGHLIGHTS AP 18-39

• TV2 experienced a 3% audience lift (to 8.1 ratings) and a 2% share gain this week (to 28.8%). From a yearly perspective both audience and share have reported losses.

• Saturday night saw a 69% lift in audiences weekly with The Santa Clause & The Sweetest Thing movies rating well. • TV2’s average audiences are sitting at 9.4 compared to 10.2 last year.• Eight of the top 10 programmes were on TV2 this week.

• The week’s best buy was Tuesday F.R.I.E.N.D.S with a CPT of $601.10

Source: Nielsen TAM

Top Programmes for AP 18-39

The Big Bang Theory (R) TV2 14.1Shortland Street TV2 14.0Hot In Cleveland TV2 13.7The Amazing Race TV2 12.5

Fast And Loose TV2 11.7

The Graham Norton Show TV3* 11.5

The Mentalist TV2 10.7Two and a Half Men (R) TV2 10.2The Middle TV2 9.2The Chronicles of Riddick TV3* 8.7

Sun Mon Tue Wed Thu Fri Sat

Wk 49/11 7.1 9.6 9.0 10.8 6.5 7.3 6.5

Wk 48/11 7.9 10.5 8.6 10.4 8.5 6.0 3.8

Wk 49/10 8.9 11.3 13.5 11.2 10.8 12.0 7.2

Average Peak Audience AP 18-39

02468

101214

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Aver

age

Peak

Aud

ienc

eAP

18-

39

Week Number

Rating Tracking

TV2 2010 TV2

• For Week 49, tvnz.co.nz Page Impressions are up 13% year on year with Unique Browsers also up 20% for the same week last year.

• Year to Date, Page impressions on tvnz.co.nz have grown by 25% year on year, with Unique Browsers growing 20% on a yearly basis.

Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

tvnz.co.nz PERFORMANCE

Top Sections

National News

Sport

Entertainment News

World News

Business

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Week Number

Page Impressions & Unique Browsers on tvnz.co.nz

2010 Page Impressions 2011 Page Impressions 2010 Unique Browsers 2011 Unique Browsers