THE WEEK THAT WAS WEEK 42

6
THE WEEK THAT WAS WEEK 42

description

THE WEEK THAT WAS WEEK 42. PEAK FOR THE WEEK COMMENCING 16 th October 2011 (WEEK 42). AP5+ was the only demographic to see PUT growth this week, up 7%. All other channel demographics saw PUT declines with AP18-39 hardest hit, down 14% YOY, AP 18-49 declined 8% with AP 25-54 down just 1%. - PowerPoint PPT Presentation

Transcript of THE WEEK THAT WAS WEEK 42

Page 1: THE WEEK THAT WAS WEEK 42

THE WEEK THAT WAS

WEEK 42

Page 2: THE WEEK THAT WAS WEEK 42

PEAK FOR THE WEEK COMMENCING 16th October 2011 (WEEK 42)

• AP5+ was the only demographic to see PUT growth this week, up 7%. All other channel demographics saw PUT declines with AP18-39 hardest hit, down 14% YOY, AP 18-49 declined 8% with AP 25-54 down just 1%.

• All nights experienced PUT growth against AP 5+ with the exception of Thursday and Wednesday which remained flat. Friday night recorded the highest lift of 21%.

Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

5+ 18-39 18-49 25-54

Year on Year

PUT Movement

Week 42 2011 40.0 31.3 34.5 38.3

Week 41 2011 41.3 33.9 36.9 40.6

Week 42 2010 37.4 36.5 37.5 38.8

Year on Year Ratings

Movement (against

channel demo's)

Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share

Week 42 2011 7.7 20.1 7.8 24.8 14.4 40.4 8.1 21.2 1.6 4.7 9.4 26.5 1.7 4.5

Week 41 2011 8.3 20.4 8.8 25.9 15.3 42.0 7.6 18.7 1.7 4.7 8.7 23.8 1.9 4.7

Week 42 2010 8.9 23.0 10.5 28.8 17.4 47.0 8.8 22.7 1.6 4.3 10.1 27.2 2.0 5.1

Page 3: THE WEEK THAT WAS WEEK 42

TV ONE HIGHLIGHTS AP 25-54

• For Week 42, TV ONE saw an audience loss of 7% (to 7.7) and 1% share loss (to 20.1%). From a yearly perspective losses were recorded with audiences down 13% and share down 12%.

• Sunday night saw the highest weekly lift of 36% and Friday/Saturday saw a 9% lift YOY, attributable to the RWC games.• Year to date, TV ONE’s average audiences are up year on year sitting at 9.0, compared to 8.8 in 2010.• One show was in the top 10 programmes this week.

• The week’s best buy was Wednesday’s Harry’s Law with a CPT of $766.10

Source: Nielsen TAM

Top Programmes for AP 25-54

The Big Bang Theory (R) TV2 15.8Hot In Cleveland TV2 15.5Shortland Street TV2 15.3RWC 2011 SF Live TV ONE 14.8

Motorway Patrol TV2 11.9The Amazing Race Australia TV2 11.8RWC 2011 SF Live TV3* 11.8Two and a Half Men (R) TV2 11.7Police Ten 7 TV2 11.7NCIS TV3* 11.1

Sun Mon Tue Wed Thu Fri Sat

Wk 42/11 9.8 10.3 6.7 7.8 5.7 6.6 7.0

Wk 41/11 7.2 10.6 7.4 9.8 8.0 5.6 9.3

Wk 42/10 11.8 10.2 9.9 10.5 7.6 6.0 6.4

Average Peak Audience AP 25-54

02468

101214

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Aver

age

Peak

Aud

ienc

eAP

25-

54

Week Number

Rating Tracking

TV ONE 2010 TV ONE

Page 4: THE WEEK THAT WAS WEEK 42

TV2 HIGHLIGHTS AP 18-39

• TV2 recorded an 11% audience loss week on week (from 8.8 to 7.8) and 4% share loss (from 25.9% to 24.8%). Year on year, both share and audiences declined (26% and 16% respectively).

• Saturday night experienced a 29% audience lift weekly and 8% yearly, with all peak shows rating higher WOW.• TV2’s average audiences are sitting at 9.5 compared to 10.2 last year.• Seven of the top 10 programmes were on TV2 this week.

• The week’s best buy was Tuesday F.R.I.E.N.D.S with a CPT of $683.10

Source: Nielsen TAM

Top Programmes for AP 18-39

Shortland Street TV2 15.0Hot In Cleveland TV2 14.9The Big Bang Theory (R) TV2 14.4RWC 2011 SF Live TV3* 12.3

Two and a Half Men (R) TV2 11.8The Amazing Race Australia TV2 11.5RWC 2011 SF Live TV ONE 11.0The X Factor USA TV3* 10.8The Middle TV2 10.7Police Ten 7 TV2 10.7

Sun Mon Tue Wed Thu Fri Sat

Wk 42/11 5.0 9.4 9.8 9.2 7.9 5.2 7.8

Wk 41/11 4.6 11.5 11.1 10.2 10.7 7.3 6.1

Wk 42/10 10.0 12.9 11.8 9.1 13.8 8.7 7.2

Average Peak Audience AP 18-39

02468

101214

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Aver

age

Peak

Aud

ienc

eAP

18-

39

Week Number

Rating Tracking

TV2 2010 TV2

Page 5: THE WEEK THAT WAS WEEK 42

• For Week 42, tvnz.co.nz Page Impressions are up 31% year on year with Unique Browsers also up 23% for the same week last year.

• Year to Date, Page impressions on tvnz.co.nz have grown by 27% year on year, with Unique Browsers growing 21% on a yearly basis.

Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

tvnz.co.nz PERFORMANCE

Top Sections

National News

World News

Sport News

Entertainment News

Business

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Week Number

Page Impressions & Unique Browsers on tvnz.co.nz

2010 Page Impressions 2011 Page Impressions 2010 Unique Browsers 2011 Unique Browsers

Page 6: THE WEEK THAT WAS WEEK 42

• TVNZ Ondemand weekly Stream Views increased by 41% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting flat year on year.

• Shortland Street was the Top stream for the week.• Please note Week 24-27 has been impacted by reporting issues which we believe has been corrected.

TVNZ Ondemand PERFORMANCE

Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive.

Top 10 Streams

Shortland Street – Tuesday Episode

Shortland Street – Thursday Episode

The Mentalist

Coronation Street – Tuesday Episode

Coronation Street – Wednesday Episode

Shortland Street – Monday Episode

Shortland Street – Wednesday Episode

Masterchef Australia – Thursday Episode

Coronation Street – Thursday Episode

Masterchef Australia – Tuesday Episode

050,000

100,000150,000200,000250,000300,000350,000400,000450,000500,000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Stre

am V

iew

s

Week Number

Stream Views on tvnz.co.nz Entertainment

2010 2011