THE WEEK THAT WAS

WEEK 19

PEAK FOR THE WEEK COMMENCING 8th May 2011 (WEEK 19)

• PUT’s were down YOY for all demographics except AP5+ which was flat. AP 25-54 was down 6%, AP 18-39 down 3% and AP 18-49 down 2% but were all off a record high 2010.

• Sunday, Thursday, Friday and Saturday all experienced PUT growth albeit minimal with Friday & Saturday night seeing the highest growth of 3% for AP5+.

Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

5+ 18-39 18-49 25-54

Year on Year

PUT Movement

Week 19 2011 38.9 35.3 36.9 39.0

Week 18 2011 39.4 34.8 36.7 39.2

Week 19 2010 38.9 36.3 37.7 41.6

Year on Year Ratings

Movement (against

channel demo's)

Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share

Week 17 2011 9.9 25.4 11.2 31.8 18.9 50.8 8.0 20.4 2.1 5.7 9.5 25.4 1.9 4.9

Week 16 2011 9.7 24.8 10.6 30.5 18.4 49.5 8.5 21.7 1.8 4.9 9.9 26.7 1.8 4.7

Week 17 2010 9.9 23.7 10.7 29.3 18.3 47.9 9.3 22.4 1.8 4.7 10.3 27.0 2.1 5.1

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Rating Tracking

TV ONE 2010 TV ONE

TV ONE HIGHLIGHTS AP 25-54

• Another good week for TV ONE as both audience and share up on a weekly basis. On a yearly comparison audiences remained flat whilst share grew 7%, now 24 weeks of consecutive growth.

• Saturday night experienced the highest weekly audience lift of 22% and YOY Sunday recorded the highest lift up 28% as we near the final of Masterchef.

• Year to date, TV ONE’s average audiences are up year on year sitting at 9.4, compared to 8.2 in 2010

• Two of the top 10 programmes were on TV ONE this week.

• The week’s best buy was Saturday’s ONE NEWS with a CPT of $651.30

Source: Nielsen TAM

Two and a Half Men TV2 17.9

$#*! My Dad Says TV2 17.8

The Big Bang Theory TV2 17.1

Shortland Street TV2 17.0

MasterChef New Zealand TV ONE 15.3

Rescue 1 TV2 15.2

Police Ten 7 TV2 14.1

Hyundai Country Calendar TV ONE 13.8

Missing Pieces TV3* 13.8

Target(Doco) TV3* 13.6

Top Programmes for AP 25-54

Sun Mon Tue Wed Thu Fri Sat

Wk 19/11 12.3 10.5 10.3 9.9 9.5 7.4 9.4

Wk 18/11 11.8 10.5 10.2 10.8 9.4 7.6 7.7

Wk 19/10 9.7 12.9 10.0 11.0 8.5 7.4 9.7

Average Peak

Audience AP 25-54

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6

8

10

12

14

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Aver

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Aud

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-39

Week Number

Rating Tracking

TV2 2010 TV2

TV2 HIGHLIGHTS AP 18-39

• TV2 had a stellar week with audiences up 6% and share up 4% week on week. On a yearly comparison share was up 9%, the second highest result of the year and at a 5 year high for Week 19. Audiences were also up 5% YOY.

• Wednesday and Saturday night experienced the highest weekly lift up 23% with the strong performance of the Wednesday night line up including the new series $#*! My Dad Says.

• Year to date, TV2’s average audiences are sitting at 9.3, compared to 10.1 last year• Nine of the top 10 programmes were on TV2 this week.

• The week’s best buy was Monday Neighbours with a CPT of $294.60

Source: Nielsen TAM

Two and a Half Men TV2 20.6

Shortland Street TV2 20.6

The Big Bang Theory TV2 20.4

$#*! My Dad Says TV2 18.6

Cougar Town TV2 16.8

Rescue 1 TV2 16.8

Police Ten 7 TV2 16.4

Desperate Housewives TV2 14.9

Drug Bust TV3* 14.5

My House My Castle TV2 14.5

Top Programmes for AP 18-39

Sun Mon Tue Wed Thu Fri Sat

Wk 19/11 8.9 13.8 9.6 14.7 12.6 9.9 9.2

Wk 18/11 8.4 13.3 10.9 12.0 12.2 10.0 7.5

Wk 19/10 11.8 11.1 10.5 11.4 10.6 9.7 9.5

Average Peak

Audience AP 18-39

• On a weekly basis tvnz.co.nz Page Impressions continue to be up 26% year on year with Unique Browsers also up 28%.

• Year to Date, Page impressions on tvnz.co.nz have grown by 37% year on year, with Unique Browsers growing 27% on a yearly basis.

Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

tvnz.co.nz PERFORMANCE

National News

Sport News

World News

Entertainment News

Business News

Top Sections

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

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Week Number

Page Impressions & Unique Browsers on tvnz.co.nz

2010 Page Impressions 2011 Page Impressions 2010 Unique Browsers 2011 Unique Browsers

0

100000

200000

300000

400000

500000

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Stre

am V

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Week Number

Stream Views on tvnz.co.nz/tv

2010 2011

• TVNZ Ondemand weekly Stream Views decreased by 13% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting down -6% year on year.

• Masterchef NZ was the Top stream for the week.

TVNZ Ondemand PERFORMANCE

Masterchef NZ

Shortland Street - Thursday's Episode

Shortland Street - Tuesday's Episode

The Big Bang Theory

Shortland Street - Wednesday's Episode

Desperate Housewives

Shortland Street - Monday's Episode

Shortland Street - Friday's Episode

Castle

The Big Bang Theory (previous week)

Top 10 Streams

Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. April 2009 Streams are abnormally high due to a reporting discrepancy which counted each individual dance in Dancing with the Stars as a separate stream