The Web: Your Church’s New Front Door

LTE 2010

• Outreach focus• Create a clear path for guests• Your first impression• Give them a sample of who you

are• Answer the questions someone

would have

• What are your ministry leader’s goals for the website?

• What do your members want?• Take a poll

• Fight the temptation of putting everything on the front page

• People won’t filter through a text heavy page

• Service times and location need to be easy to find

• Create navigational paths

• Commit to keeping things up to date

• More relevant to visitors• Regulars will use it more• Consider decentralized updating

with review• If it lives on paper, it should live

online too.

• People are already using social media

• Go where they are• Makes it easier for them to share

your church• A way to push people back to your

website• Analyze what makes sense for

your church.

• Create a fan page• Your attendees interaction with

you will appear to their friends• Claim your custom URL after

getting 25 fans

• Places (iPhone/iPod)• Claim your place

– Lets you do updates– Edit information– Eventually your main page

• Add the like button• People can share your website

with their friends on Facebook

• Custom tab• Similar to a splash page• Requires HTML knowledge

• Create an account for updates• Other uses

– Pastor– Prayer requests– Volunteer requests– Other ministries

• Lets people share your content on twitter

• If you’re already doing video, why not put it on YouTube?

• Let’s you become part of the media stream and makes it easy for people to share

• Again, choose what’s right for you• Stay committed• Takes time for a following• Assign someone to do it• Be interactive• Share other people’s stuff

• You can’t fake who you are• A traditional church shouldn’t have

a grungy website• If you’re not multi-cultural, your

pictures shouldn’t be either• Can you deliver on what you

promise?• Know your voice• Find a rhythm for updating

• Everything you do communicates something

• What is your website saying?

• How will your site look on a mobile phone?

• Do you need a mobile site?• Are you using flash?• Will your videos play?

Contact

• Jerod Clark• jerod@churchjuice.com• 800.879.6555

• Web: www.churchjuice.com• Twitter: @churchjuice• Facebook: facebook.com/churchjuice