The Web Analyst's Code of Ethics
-
Upload
john-lovett -
Category
Business
-
view
826 -
download
1
Transcript of The Web Analyst's Code of Ethics
![Page 1: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/1.jpg)
![Page 2: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/2.jpg)
This is a story about the Web Analyst’s Code of Ethics…
![Page 3: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/3.jpg)
Our little industry Hooray Us!
Web Analytics Tracking
Digital Measurement
![Page 4: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/4.jpg)
WSJ What They Know
FTC “Do Not Track”
F.U.D. (Fear, Uncertainty, Doubt)
Cookies, local flash objects, deep packet inspection
Web Analytics Tracking
Digital Measurement
Hey… Let’s do
something?! Yeah, we
better!
![Page 5: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/5.jpg)
The Code of Ethics Concept
It all started with a conversation…
Then a flurry of emails…
And a Code of Ethics was born.
![Page 6: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/6.jpg)
• Code of Ethics Blog post goes live on WAA blog September 12, 2010
• 49 comments within first 8 weeks
• Dialog spreads to Twitter and social channels
• Word gets out across the #Measure community
Source: Webpages as graphs http://www.aharef.info/static/htmlgraph/
![Page 7: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/7.jpg)
A Crowd Sourced Initiative
255 Emails exchanged
57 Pledges in three days!
62 Primary Blog Comments 56 Individual Commenter's
90 Contributors
19 Bloggers cite CoE
Hundreds of Tweets 4 Original Blog posts
![Page 8: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/8.jpg)
What’s the Buzz?
![Page 9: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/9.jpg)
5 Core Tenets of the Code of Ethics
• Privacy • Transparency • Consumer Control • Education • Accountability
![Page 10: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/10.jpg)
Privacy
I agree to hold consumer data in the highest regard and will do everything in my power to keep personally identifiable consumer data
safe, secure and private.
![Page 11: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/11.jpg)
Transparency
I agree to encourage full disclosure of my clients/employer consumer data collection practices and to encourage communication of how that data will be used in clear and
understandable language.
![Page 12: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/12.jpg)
Consumer Control
I agree to inform and empower consumers to opt out of my clients/employer data collection practices and to document ways to do this.
![Page 13: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/13.jpg)
Education
I agree to educate my clients/employer about the types of data collected, and the potential
risks to consumers associated with those data.
![Page 14: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/14.jpg)
Accountability
I agree to act as a steward of customer data and to uphold the consumers’ right to privacy
as governed by my clients/employer and applicable laws and regulations.
![Page 15: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/15.jpg)
The Goal
To educate organizations and Internet users globally of digital data collection and
utilization practices.
The Web Analytics Association leads and supports the members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.
~WAA Mission Statement
![Page 16: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/16.jpg)
Our Measures of Success
• Grow to 1,000 Pledges in 2011
• Increase public awareness in social and mainstream media outlets
• Our collective voice advances the industry
![Page 17: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/17.jpg)
What Can You Do…?
Sign Up & Support the Web Analyst’s Code of Ethics!
http://bit.ly/Code_of_Ethics
![Page 18: The Web Analyst's Code of Ethics](https://reader033.fdocuments.net/reader033/viewer/2022052823/55535529b4c9059e688b538f/html5/thumbnails/18.jpg)
Contact Info
John Lovett, WAA Director @johnlovett [email protected] http://www.webanalyticsassociation.org http://bit.ly/Code_of_Ethics