The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28,...
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Transcript of The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28,...
The Waste Reduction Toolkit and SWMCB Communications
Workshop
SWMCB Board MeetingSeptember 28, 2011
1. Opportunity to update materials with current information and images
2. Provide free updated materials for SWMCB partners and media
3. Fresh content reinvigorates community dialogue about waste reduction
• Developed together to leverage resources
• Complementary in style and message
• The Toolkit allows SMWCB partners to use the LESS-brand materials for free
Video Ads Print Ad Box Label Website Articles Short Messages Images Presentation
One 60-second Infomercial
Two 15-second Ads
One 15-second Infomercial
GOALS: •Share best practices with SWMCB partners
•Participants learn how to use Toolkit and LESS materials
•Participants learn how to leverage resources by using one message for multiple channels
•i.e. How to use social and traditional media together
Thursday, September 29, 20118:30 a.m. to 12:00 p.m.
Risdall Marketing550 Main Street
New Brighton, MN 55112