The Wannabe BCBG Girl
description
Transcript of The Wannabe BCBG Girl
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The Wannabe BCBG GirlBat-el Miller
+Intro/Project Overview
BCBG
Bon Chic Bon Genre
Max Azria
+Research
Fashion Industry
Competitors
Fashion Bloggers
BCBG Social Media
+SWOT
Strength: 1.Working at BCBG2.They already have many social media platforms. 4.As an independent company there is a lot of room for growth5.Their clothes are easy to promote
Weakness: 1.DKNY has three times more 2.followers on their social DKNY already has an established DKNY PR Girl 3.I am not involved with BCBG on a corporate levelTime constraint this project
Opportunities:1.Create a new personality for BCBG called “The Wannabe BCBG Girl”2.To get audience familiar with all the new and exciting things that are going on at BCBG 3.To create a website that showcases BCBG, people who love BCBG, and all that BCBG has to offer
Threats: 1.Competition from DKNY 2.Distractions 3.Home life 4.Internet difficulties 5.Weather 6.Time restriction
+Project Purpose/Goals
Bridge the Gap
Increase exposure
Gain support
Explore new options
+Marketing/PR Plan
The Avatar
The Cover Photo
Social Media tools
Website components
Blogs
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The Avatar and Cover Photo
+Home Page
+Home Page
+Become a BCBG Girl
+Trends
+Blog
+Star BCBG Girls
+Be Our Guest
+Facebook Fan Page
+Evaluation
What I learned
What worked
What didn’t work
What I would change if I had more time