The Wall Street Journal – In Today’s Paper Redesign
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Transcript of The Wall Street Journal – In Today’s Paper Redesign
![Page 1: The Wall Street Journal – In Today’s Paper Redesign](https://reader037.fdocuments.net/reader037/viewer/2022110403/56812bc6550346895d901152/html5/thumbnails/1.jpg)
The Wall Street Journal – In Today’s Paper RedesignToday’s Paper online makes up over 7% of the traffic to WSJ – it is one of the sections that gathers the most traffic on an individual level. A number of new design concepts were created, reviewed, tested, and designed. The following focuses on the main landing page.
![Page 2: The Wall Street Journal – In Today’s Paper Redesign](https://reader037.fdocuments.net/reader037/viewer/2022110403/56812bc6550346895d901152/html5/thumbnails/2.jpg)
Previous “In Today’s Paper” DesignThe previous design consisted mostly of text links and had not been tweaked for about 10 years.
Link to Image
![Page 3: The Wall Street Journal – In Today’s Paper Redesign](https://reader037.fdocuments.net/reader037/viewer/2022110403/56812bc6550346895d901152/html5/thumbnails/3.jpg)
2 Competing Redesign ConceptsBoth concepts incorporate an image layout and advertising opportunities as well as other WSJ subsections which were lacking in the previous design. The major difference between the two concepts below involve navigation.
A) Navigation by tabs with section textB) Navigation by tabs with images for sections
A - Link to Wireframe B - Link to Wireframe
![Page 4: The Wall Street Journal – In Today’s Paper Redesign](https://reader037.fdocuments.net/reader037/viewer/2022110403/56812bc6550346895d901152/html5/thumbnails/4.jpg)
Usability TestingAfter testing both designs, users preferred a less “adorned” navigation which informed the team - use text tabs!