The Wadhwa Group - Ferrari Launch
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Transcript of The Wadhwa Group - Ferrari Launch
Brand
The Wadhwa Group
Web : http://www.thewadhwagroup.com/
Ferrari India Launch
OBJECTIVE
“Create a social media campaign and capitalize on national and global visibility
with Ferrari Launch.”
CHALLENGE Break Clutter
• Cover the Ferrari launch event amidst the auto-media clutter
Regional to Global
• Bring a regional (Mumbai) event on to a Global scale
Engagement and Visibility
• Be visible on a global platform
• Engage with users across channels
SOLUTION
#ItalianIconAtPlatina , #FerrariAtPlatina
A Social Media campaign creating buzz about the upcoming launch of an Italian luxury automobile icon at
Platina, BKC – The Wadhwa Group’s Flagship property.
Teaser | Contest | Launch
TeaserAn international standard creative teaser series to invoke
the excitement amongst the audience
CAMPAIGN
CAMPAIGN The ContestA Social Media
contest of 8 questions before the launch based on the Automotive legend and the answers pointing towards
one name : Ferrari! But no direct
mention of the brand by us!
CAMPAIGN
THE QUESTIONS (8 in total)
LAUNCH
All events on the launch were pushed on social media live across the day.
LAUNCH
Live Event Coverage
LAUNCH
Live Event Coverage
Celebrity Coverage & RT
Audience response
RESULTS
4.7 lakhPeople reached
29,500+Engagement
actions received across social
media
Social Media – Over All
RESULTS
8375 post likes
1161 Comment
s
692 Shares
2.13 lakhPeople
reached
RESULTS
1.19 Lakh Impression
s
1600+ Retweets
5100+ Replies
1500+Likes
10xIncrease in
twitter followers
RESULTS
1.38 LakhReach
1.41 LakhImpression
s
11000+ Likes
35% Increase in Followers
THANK YOUwww.krds.com feed.krds.com twitter.com/KRDS facebook.com/KRDS