The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs DAVID CLINTON WINE CELLARS.
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Transcript of The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs DAVID CLINTON WINE CELLARS.
![Page 1: The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs DAVID CLINTON WINE CELLARS.](https://reader035.fdocuments.net/reader035/viewer/2022070408/56649e565503460f94b4dd71/html5/thumbnails/1.jpg)
The W2 ReviewMusto, Weaver, Ahlmann,
Hock & Grubbs
DAVID CLINTON WINE CELLARS
![Page 2: The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs DAVID CLINTON WINE CELLARS.](https://reader035.fdocuments.net/reader035/viewer/2022070408/56649e565503460f94b4dd71/html5/thumbnails/2.jpg)
“wines made by friends,
for friends, to share
with friends”
DAVID CLINTON W I N E C E L L A R S
![Page 3: The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs DAVID CLINTON WINE CELLARS.](https://reader035.fdocuments.net/reader035/viewer/2022070408/56649e565503460f94b4dd71/html5/thumbnails/3.jpg)
Jakob Nielsen’s Usability
• Learnability
• Efficiency
• Memorability
• Errors
• Satisfaction
![Page 4: The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs DAVID CLINTON WINE CELLARS.](https://reader035.fdocuments.net/reader035/viewer/2022070408/56649e565503460f94b4dd71/html5/thumbnails/4.jpg)
Learnability-Learnability is a measure of how
easy a website is to learn, or how
fast first time visitors can complete
tasks on a website.
-- Positives
-- Negatives
-- Suggestions
![Page 5: The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs DAVID CLINTON WINE CELLARS.](https://reader035.fdocuments.net/reader035/viewer/2022070408/56649e565503460f94b4dd71/html5/thumbnails/5.jpg)
Learnability
- Suggestions
![Page 6: The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs DAVID CLINTON WINE CELLARS.](https://reader035.fdocuments.net/reader035/viewer/2022070408/56649e565503460f94b4dd71/html5/thumbnails/6.jpg)
Pros
1) Easy to
Navigate
2) Direct and to
the Point
3) Simple Design
Efficiency
Cons
1) No Wine
2) No Reason
to re-visit
3) Speed to
Content Ratio
![Page 7: The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs DAVID CLINTON WINE CELLARS.](https://reader035.fdocuments.net/reader035/viewer/2022070408/56649e565503460f94b4dd71/html5/thumbnails/7.jpg)
Efficiency
www.bluebottle.com
www.schottny.com
www.cornerstonecellars.com
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Memorability
• Repeatability of
tasks, ease of
return
• First impression
• Draws users back
![Page 9: The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs DAVID CLINTON WINE CELLARS.](https://reader035.fdocuments.net/reader035/viewer/2022070408/56649e565503460f94b4dd71/html5/thumbnails/9.jpg)
Memorability
![Page 10: The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs DAVID CLINTON WINE CELLARS.](https://reader035.fdocuments.net/reader035/viewer/2022070408/56649e565503460f94b4dd71/html5/thumbnails/10.jpg)
Errors
![Page 11: The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs DAVID CLINTON WINE CELLARS.](https://reader035.fdocuments.net/reader035/viewer/2022070408/56649e565503460f94b4dd71/html5/thumbnails/11.jpg)
Satisfaction
• How pleasant is it to use the design?• Easy & Pleasant= “8” out of “10”
Pros:
-Clean, Crisp
-Streamlined
-Short & Sweet
-Classic Frame
-Easy navigation
• Cons:-No Cart!
-No ‘join list’
-Slow photos
-Inconsistent, casual photos
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Online Cart Example
•Secured•‘Guest’ Ok
•CC or Paypal•Phone#
•Quick & Easy•<4 Steps
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Satisfaction
![Page 15: The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs DAVID CLINTON WINE CELLARS.](https://reader035.fdocuments.net/reader035/viewer/2022070408/56649e565503460f94b4dd71/html5/thumbnails/15.jpg)
Opportunities
• Leverage the lure of “exclusivity”• Implement “Waiting List” for purchase of wines
• Create password protected “members only” area for “friends” of DCWC
•Videos of founders•Co-founders blog•Special member event information
• Option to purchase this vintage conditioned upon purchase of last vintage
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Opportunities
• Drive “stickiness”• Implement initiative(s) that encourage followers return to the site regularly
•Waiting List made public with regular updates
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Opportunities• Improve virality
• Encourage visitors/followers/members to recommend to friends
•Reward for driving friends to waiting list
• Friends can “endorse” friends on the waiting list impacting their place in line
• Encourage Ambassadorship• Offer other branded items for sale between releases