The Virtuous Cicle of Luxury Brands
1
1 The virtuous circle of Luxury brands The bigger the brand the faster the growth, the faster the growth the bigger the brand Mega Brand Lower Retail Costs Better Retail/ Wholesale Mix Better Returns Better Brand Deployment Faster Growth Higher Ad Spend Better In-store Traffic Conversion Lower Ad Rates Higher Return on PR Better Retail opportunities
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In the luxury arena brads size is a majour catalyst for growth
Transcript of The Virtuous Cicle of Luxury Brands
1
The virtuous circle of Luxury brands
The bigger the brand the faster the growth, the faster the growth the bigger the brand
Mega Brand
Lower Retail Costs
Better Retail/ Wholesale Mix
Better Returns
Better Brand Deployment
FasterGrowth
Higher Ad SpendBetter
In-store TrafficConversion
Lower Ad Rates
Higher Return on PR
Better Retailopportunities
