The Virtual Market Place

“Just Sit Back and Let the Money flow

in”

what is dojit?

• we are a handheld games

– developer

– publisher

– brand management

• target gamers

– newbies

– casual

– girl

The Freemium Apps Lifecycle

Develop

Promote

Launch

Acquire

Retain

Monetize

develop

• Who are your target customers?

• Pricing Strategy

• Game feature roadmap

• Graphics build aligning with marketing

collateral

• Its all in a name

Who is our customer

• In 15,000 iphone,

• Average apps per device is 65

• Average spend per iphone on apps is $80

• Average price paid for apps is $1.56, including free apps

• Average price paid for apps is $2.87, excluding free apps

• Median price, most representative $0.99

• Free apps vs paid on each phone is 54%

• Users who have only free apps are 7%

Stats

Selecting your market

• Strategy based on

– No1 in a country

• Canada, Australia, UK,

– Pure Downloads

• USA,

– Language Support

• Germany, France, Italy, Spain

– Genre Sales

• Platform, RPG, Puzzle

promote

• Informal

– Beta testers

– Demo video

– Journalists

– Announcements

Launch thursday

• Marketing Material– 10 In game images

– 50 game images

– Short, Medium, Long Text

– 5 Blogs

– Video:• 1 Advert

• 5 Demo/Tips/Best Sequences/

– 100 Twitters

– Press Release

– Music Download

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Acquire

• What do others do?

– 2% Email Friend Invite

– 34% Game Networks

– 42% In House Cross promo

– 14% 3rd Party Cross Promo

• What are your discovery points?

• What is your customer journey?

Source: Top iphone Freemium Apps

Retain

• You have to keep your players

coming back

Source: Top iphone Freemium Apps

Weekend Promotions

• The Plan:– Wednesday

• Drop Price of full title to 0.69, promote to all players and via app blog, monitoring sites

– Thursday• Offer extra in game point if they promote the title to their friends

via email,sms,facebook,twitter(FF)

– Friday• Promotion goes viral on social media.

– Saturday• Message freeium players, only 24 hours left to buy

– Sunday• Put Game back to full price, having achieved No1 in this market

• Up date sales material to reflect this

Monetize

• From our 50 top downloaded

apps:

– 17% No Monetization

– 18% Ads

– 20% in App Purchase

Source: Top iphone Freemium Apps

Develop x2

• Up version every 5 -12 weeks

• Depends on

– Current Sales

– Reviews / Features Required

– Marketplace Plan

– Holidays

– New Market Places / Countries

The Up Version Strategy

• ?

contact

web: www.dojit.com

email: contact@dojit.com

twitter: @dojitgames

submit game concept:

http://www.dojit.com/game-submission/