The Village of Geneseo Report

8/13/2019 The Village of Geneseo Report

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P r o f e s s o r M o h a n , C O M N 3 4 1

The Village of GeneseoJessica Batalitzky, Catherine Bishop, Hillary Bureau, Tricia

Fernandez, Melanie Groszewski, & Meghan KennedyThis report compiles all of the research, suggestions, and ideas we believe the Village of

Geneseo can benefit from and raise the quality of life within the Village itself for both residents

and visitors.

Spring 13


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Table of Contents

Phase I: Specialized Research

Case Studies

Field Observations

Student Survey

Communication AuditSmall Town Branding Research

SWOT Analysis

Phase II: Objectives

Messages to be Communicated

Publics/Target Audiences to be Reached

Channels to be Used

Our Mission Statement

Phase III: Creative Communications Options

Logo and Tagline

Representative Communication Materials

Phase IV: Raising the Quality of Life

Installment Suggestions

Engaging and Interactive Ideas

Village of Geneseo Self-Guided Tour

Phase V: Return on Investment


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Field Observations

There arent any clear activities youcan do for free when you enter the town The Village Park doesnt have much to offer other than a bench to sit Additionally, Main Street doesnt offer anywhere to sit which detracts from business and people

wanting to spend time there

The Village brochure talks up Rochester and Letchworth Park more than what there is to do in theVillage itself

Unclear if there is parking off of Main Streeto If one does notice the municipal parking, they think its for residents only

Welcoming sign says that its a Historic Village but there arent many more public signs thatexplain why

Nothing is labeled well except the retail businesses on Main Streeto Its easy to miss important buildings such as the mayors office, tourist office, etc.

Main Street businesses dont seem tobe cohesiveo Businesses and people of the Village of Geneseo need to have a similar vision and mission

for the Village

Communication Audit

Website is very text heavy on main page, lacks excitement/encouragement of interactiono Minimal designs or pictures

Unclear what graphic is the Villages logo, placement ofo Logo is outdated and lacks creativity and color

Very few pictures on website, no clear and consistent template Pictures that they have are small and not representative of the town Different fonts should be used for headings and subject matter

Color schemes and aesthetics should be used to draw the readers attention to a memorable logo Tagline Become part of our tradition is featured at the bottom of the page

o People might not think to look/read all the way down to the bottomo Having the same tagline as the Tourism Committee could be confusing for readers

Facebook Page should be updated more often with more things than just pictureso Be sure there is an event made for everything going on in the Villageo Perhaps post historical facts about the Village on a certain day of each weeko Get local businesses involved in the Facebook Page, advertise buying local and different

promotions and sales that businesses may be having There is minimal interaction between the Village and the SUNY Geneseo campus about Village

events and activities

o Be sure to keep Whats Up e-mails in the back of your mind when the Village is about tohost festivals, events, and other projectso Making sure that SUNY Geneseo students are aware of these activities and events will

ensure their participation and interest in the Village as a whole


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9%

21%

52%

3%

15%

Muddy Waters

Pizza Place/Restaurant

Bar

Outside

I Don't

Student Survey

We surveyed 126 students of SUNY Geneseo and asked them how they utilize, view, andlike/dislike about the Village of Geneseo

This survey helps us to hone in on what the students want from Main Street and what theyd liketo see changed

o SUNY Geneseo students are one of our main target audiences and so their opinion isimportanto We feel that many of the thoughts that students have are most likely common with many ofthe residents of the Village

The Survey

1. What year are you in college?

These results show that the survey reached a variety of students, some of which have been in Geneseo

for longer than others, in order to get a well-rounded response pool.

2. Where do you hang out most on Main Street?

Most students main reason for going to Main Street is to go to a bar, pizza place, or restaurant. This

shows that if WiFi spots became available on Main Street, people would most likely use them the most

in these places. Many people said that they dont hang out on Main Street at all.

3. How do you describe the Village of Geneseo to your friends and family at home?Most popular phrases used to answer this question were:

Small/little/quaint Tight-knit community Not a lot to do/not much going on

Many people had positive things to say about the Village. Most commented on the small town

atmosphere, which we used to our advantage in our branding strategy. One of the most common

negative things that people tell their friends and family at home was that there isnt much to do in

the Village.

8%

25%

37%

21%

10%

Alumni

Senior

Junior

Sophomore

Freshman

College students

Nice/cute/great Safe


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Student Survey (continued)

4. What makes your hometown unique?Most popular phrases used to answer this question were:

Stores/shopping Always something to do Many places to go

Most students cited the fact that their hometown is active and engaging as what makes it unique to

them. Some answered that the location and history of the town is what makes it unique, which are

both aspects of the Village of Geneseo that are also unique and can be used to the Villages

advantage.

5. What could be added to Main Street to make it more appealing to you?Most popular phrases used to answer this question were:

More year-round decorations More places to sit outside Being alerted of Main Street events

Nearly all students answered that they would like to see more flowers, decorations, and special

lighting throughout the school year. They expressed their love for the Christmas decorations and

hopes that Main Street could be so nicely decorated more times throughout the year. Most students

said that they would hang out on Main Street more if there were places to sit outside.

6. What is your biggest complaint about Main Street?Most popular phrases used to answer this question were:

Traffic and parking Not enough activities/festivals Lack of variety

Traffic patterns, parking, and pedestrian walking were the most complained about items in this

question. Many people expressed concerns that it is hard to see pedestrians because of the diagonal

parking spaces and vice versa. Many people complained that Main Street doesnt hold as many

festivals and community activities and they would like it to. A few people mentioned that shops,

sidewalks, and the road could use some aesthetic help to make the town look cleaner and more

welcoming.

Analyzing the Results This survey shows us that there are many positive and negative aspects to the current state of

Main Street in the Villageo Positive Aspects: students want to do more on Main Street, they think that the Village ishomey and safe, and they enjoy being apart of the community

o Negative Aspects: lack of activities to do in the Village, parking and traffic patterns, and thatstudents dont know about Main Street activities when they take place

Students want more decorations throughout the year to make the town more interesting and fun Most students who took the survey said that they wish there were more spaces to sit outside on

Main Streeto Increasing the amount of people hanging out on Main Street will bring more business to

Main Street itself

Location of the town

Town has a lot of history Variety of things town offers

Renovation of buildings/sidewalks

Clearer address and building signs

More outdoor art

Hard for pedestrians to see cars Limited incentive to go on Main Street

Maintenance of shops


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Small Town Branding Research

The 7 Goals of Placemaking

1. Create a Special Place in your Communitya. Municipal Parking should be clearly stated so that visitors and residents feel comfortable

parking and dont need to stress about metered parkingb. Signs that tell where local buildings are (i.e. Village Office, Wadsworth Library) should be

available so that visitors and residents arent confused2. Strive to Create Unique and Creative Spaces that Inspire Visitorsa. Making a self-guided tour available and easily accessible to the public will make for a

unique experience when visiting Geneseob. Being sure to advertise the Wadsworth Library, Historical Museum, and National Warplane

Museum will enrich peoples educational experiences about the Village of Geneseo3. Create a Place that People will want to Explore

a. Pick an alleyway that can be repainted each year by students from all schools in the Villageof Geneseo to make for dynamic spaces

b. Recreate parks and make them more interactive for visitors and residents throughout theentire year

4. Create Places that will Inspire Experiences that Residents will want to Sharea. Again, making sure that the parks are community meeting places where people can cometogether and create unique experiences together

b. Using Main Street festivals such as the Farmers Market and Hunt Day to inspire residentsand get them involved with Main Street and local businesses

5. Create a Place that is Different and will Set the Community Aparta. The unique and historical architecture of Geneseo serves as an asset to the community that

sets it apart from other communitiesb. The local of the Village of Geneseo makes for gorgeous sunsets, something that should be

utilized by the Village to show off to others6. Make the Village Memorable to Others

a. Being sure to create a cohesive plan that will tie together Main Street businesses and thegovernmental mission of the Village to ensure the happiness of those that live and visit theVillage of Geneseo

7. Create a Positive Experiencea. Through the implantation of a self-guided tour, making Main Street more aesthetically

pleasing, and suggesting the addition of other events and items that will enhance theexperience of living and visiting Geneseo will insure a positive image when thinking aboutGeneseo

Events and Improvements for Small Towns1. Roller-Skating Rink

a. We suggest that the town take this idea and transform it into an Ice Skating Rink becausethe winter season is the slowest of the year

2. Giant Chessboard in Parka. Could be made out of plywood at a low cost by local chess club and put into the parkb. Creates a more interactive atmosphere in the park, gives people a reason to meet as a

community, gives the opportunity to hold tournaments3. Night Lighting

a. Making sure that The Palace sign is lit up every night, creating more interesting lighting asdecorations for Main Street at night


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Small Town Branding Research (continued)

4. Installation of New Street Furniturea. Many people answered in our survey that they were unhappy with the lack of seating and

tabling available on Main Streeti. Bringing in more benches to Main Street, the Village Park and Highland Park will

make it easier and more likely for people to congregate in these places and to hangout around the Village

b. Pricingi. Walmart: backless benches, people can face the street or the shops run from

$1,341.99- $1,638.99ii. Barco Products

1. Backless, less attractive but still functional, start at 8 long for $3895. Flower Gardens

a. These gardens can be planted near iconic buildings such as the churchesb. Separating a section in Highland Park for a walk-through gardenc. Many people answered in our survey they wished there were more plants/trees/flowers

planted along Main Street, one suggestion was to have flower baskets on the lights

6.

New Banners and Street Signagea. Putting up clear signage for important landmarks, such as the Wadsworth Library andHistorical Museum

b. Making clear where municipal parking is available and the rules of that parking lot

Sources:1. (2012).Placemaking the future of cities. Project for Public Spaces, Inc. Retrieved fromhttp://www.pps.org/wp-

content/uploads/2012/09/PPS-Placemaking-and-the-Future-of-Cities.pdf2. Dadras, V., & Dadras, R. (2012).Economic development.
http://www.pps.org/wp-content/uploads/2012/09/PPS-Placemaking-and-the-Future-of-Cities.pdfhttp://www.pps.org/wp-content/uploads/2012/09/PPS-Placemaking-and-the-Future-of-Cities.pdfhttp://www.pps.org/wp-content/uploads/2012/09/PPS-Placemaking-and-the-Future-of-Cities.pdfhttp://www.pps.org/wp-content/uploads/2012/09/PPS-Placemaking-and-the-Future-of-Cities.pdfhttp://www.pps.org/wp-content/uploads/2012/09/PPS-Placemaking-and-the-Future-of-Cities.pdfhttp://www.pps.org/wp-content/uploads/2012/09/PPS-Placemaking-and-the-Future-of-Cities.pdf


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Phase II: Objectives

Messages to be Communicated

We want to communicate with the residents and tourists of the Village of Geneseo that theVillage is an interactive, historic, and unique town to live in and visit any time of the year

o The Village needs to showcase its unique and homey feeling throughout the year byconsistently having decorations that are visible during the day and night during allholiday seasons

o Interactive exhibits can be installed in Highland and Village Parks Ice Skating Rink in the winter Walk-through gardens in the Summer Chess boards in the Spring

o People can learn about the history of the Village through our Self-Guided Tour We need to communicate to the community about these changes to the Village effectively so

that residents can take advantage and enjoy the Village improvementso The Village can do this through e-mail, website notifications and updates, and snail mailo Its important for the Village residents to be supportive of the branding image of the

Village and all of the activities that the Village puts on

Publics/Target Audiences

Geneseo Village Census 2010 Resultso Population of the area was approximately 8,031 peopleo From 2000 to 2010, the Geneseo village population growth percentage was 6.0%o 27.4% of the population is between 10-19 years oldo 43.1 of the population is between 20-29 years oldo 86.7% of the population is whiteo 1,981 housing units in Geneseo village

97.3% of which were occupied housing units Students/Prospective College Families

o Ages 16-18, high school students/families/parentso Beautifying the village can attract students to choose SUNY Geneseoo Parents can feel comfortable sending their child hereo Parents visit frequently, spend money, stimulate commerceo Safe and comfortable surroundings attract people

Residentso About 70% of the population is 30 years old or youngero Appeal to younger people

Active, engaging, interactive changeso Physically able to contribute to the communityo Can learn more about history of village and pass down information


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Channels to be Used

Snail mail is an effective way to reach current residentso Post cards can be used for announcing new events, festivals, and installments

Staples Pricing: 1,000 postcards for $164.98, 2,500 postcards for $284.98, and5,000 postcards for $484.98

o Flyers can also be sent through Snail Mail to advertise large events, such as Hunt Day Staples Pricing: 1,000 flyers for $369.99 or 2,500 flyers for $469.99

E-mail can alert people who live in and out of the Village of Geneseo about Village changeso It should be an option on the Villages website to sign up for e-mail alertso E-mail is free, and once the Village Office has a list of active e-mail addresses it will be

fast and easy to send out mass e-mails to residents Signs and billboards can be useful to reach travelers on the road who may be looking for a spot

to stay overnight or a place to stop and eato Staples Pricing: 5 6 x 2.5 banners for $219.99, 6 lawn signs for $129.99

Social media will play a strong role in communicating to all target audiences about the changesthe Village is undergoing

o Social media is also free, but takes time to keep updated

Our Mission Statement Catalystik Marketing aims to provide the Village of Geneseo with interactive and engaging

improvements for Main Street and beyond. Making the quality of life for both residents andvisitors to the Village is critical to our mission. Since the college students play a large role inthe Village, and make up half of its population during the school year, we will make suggestionsto the Village on how to use this population to their advantage (i.e. through volunteer work)and how to further raise the quality of SUNY Geneseo experience. By focusing on a self-guidedtour and other engaging opportunities for visitors and residents to participate in, we hope tomake the Village of Geneseos rich historical story come to life for all ages.

Source:1. (2010). Population growth: Census 2000 to census 2010. Cubit Planning, Retrieved from

http://www.cubitplanning.com/city/24787-geneseo-village-census-2010-population


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Phase III: Creative Communications Options

Logo and Tagline

We created a logo that encompasses both the historical and ongoing aspects of Geneseo: thebeautiful sunsets and the bear fountain

o Keeping the logo relatively simple, we believe it will be easy to transcribe onto differentmaterials at low costs

o The logo is colorful to make it playful, inviting, and representative of the bright historyand culture of the Village of Geneseo

A tagline is meant to represent the branding image of an organization and is something thateveryone apart of that organization (or village in this case) can get behind and support

o We came up with the tagline: A Small Village with a Big Heart to show that the Villageof Geneseo is cohesive, united, and caring to both residents and visitors

This big heart is what leads the community to be cohesive, active, and united We tried to emphasis these traits about the Village of Geneseo in this

project by suggesting even more engaging, interactive ideas and how tocater to peoples needs in a productive and sensible way

Raising the quality of life in the Village is what shows that the Villagespeople and government care about one another

o This tagline is one that residents can get behind right away because of the historicemphasis on volunteerism and community service within the Village


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Representative Sample Materials

Website Templateo We created a new website template because the current website is text-heavy and

confusingo We were asked to not change the website too much, and so we kept a similar theme with a

few formatting adjustments

Homepage


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Representative Sample Materials (continued)

Homepage with Tabs


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Example Page Village Boards

Picture of Board Members

Picture of Board Members


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Sample Newspaper Article for Paint and Play Campaign

Want to make an everlasting mark on something in Geneseo? Do you want to come

back years down the road and know that you participated in something monumental?

Want to know you made a difference? The upcoming Paint and Play campaign at

Highland Park is the perfect opportunity.

Join the Village Mayor Richard Hatheway in making Highland Park more

attractive and a place for every Geneseo resident to enjoy. Spring is in full bloom and

we need your help to make the park blossom. Wear your overalls and grab a

paintbrush to repaint the playground on April 19thfrom 12-4pm. The park also wants

to enact a mural where each individual can design a tile that will be put together and

become a collage. The collage will be displayed proudly near the entrance of the park

on Highland Road. Come with an appetite as well because Mias will be catering the

event with their delicious slices!

We encourage the campus to come together with the Village Community to

spruce up our historic Village with a spark of something new. Come and be a part of

something that will carry a beautiful legacy in our Village.


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Phase IV: Raising the Quality of Life


Advanced Kiosk Installmento Advancedkiosks.com offers an Outdoor Enviro kiosk

This is perfect for Geneseo weather, even in the winter Price of one kiosk is $10,295 not including shipping

More expensive than indoor kiosks, however, indoor kiosks have to beput inside a shelter, which would even out the cost; price of 3 is $9,895each.

o Kiosk features WiFi, Windows 7 and a credit card reader Can feature a shortcut to Munchful so if people want to order food from Main

Street to be delivered to the park, they can do it from the kiosk Munchful is an online application where people can look up places to eat

in Geneseo and order their food online Kiosk features a printer and can also feature a shortcut to Google Maps where

visitors can quickly and easily print out directions to anywhere in the towno Aesthetics: very slim with a 19 inch touch-screen monitor

Wont look out of place or gaudy Kiosks can be placed at:

Intersection on Main Street at the Bear Fountain Entrance of Highland Park College Green on the SUNY Geneseo campus

o Kiosk should have a main menu featuring: Where to eat Where to shop Where the parking lot is & how to park there Directions and addresses of other landmarks around the Village

o Once a person can see how much there is to do in the Village of Geneseo, they can create abucket list on the kiosk of all the things they want to do before they leave the Village

o Could make the information kiosk at Highland Park a check-in location on Foursquare andif businesses are willing to cooperate, if someone checks in and uses the kiosk, they can geta coupon for a business on Main Street

Seasonal Ice Skating Rink Installmento What: Rent a temporary ice skating rink for the winter months

Can be open to residents and visitors Can be included in wintertime festivities and events

o Why: Utilizes all potential space in the Village Park or Highland Park Brings community together during the Holiday Season Will attract more tourists to the village and increase the quality of life for residents

o Who: Elementary and High School children, college students, families and parents, Villageand Town residents

o When: December-Early March Weather needs to be cold enough to sustain the ice in the rink Make this a yearly tradition and have a ceremony for the opening of the rink

o Where: Highland Park or Village Park


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o Cost: need to contact various rink rental companies to get quotes, such as: http://www.magiciceusa.com/ http://www.artificialiceevents.com/ice-rentals/spectacular-events/ http://www.nicerink.com/ If the space in Highland Park is used, it would be very cost effective

Town water can be used to flood the low-lying area Structure from previous year can be used Village employees and volunteers can be used for maintenance, dont have to

worry about returning the structure in pristine form

Municipal Parking Loto Not many people know that the parking lot exists, so there should be better signage along

Main Street telling people where it is If there is a kiosk in the Village, less signs would be needed to show where the

municipal parking iso The rules of the lot are unclear

The sign at the main entrance says Public Parking, but the signs in each spot sayPermit Parking Only for certain time periods

There are no signs indicating the rules for the rest of the day, so most people areunsure whether or not they are allowed to park in the lot

There should be a sign at each entrance clearly stating the rules for permits, non-permits, during the week, weekends, days, and nights

For Example: Permit Parking Only from 8-4 on Weekdays No Permit Required for Overnight or Weekends

o Weed outside edges and fences of whole lot Hang or plant flowers along the fences Put planters along the outside edges where there is grass and dirt

o Close down parking lot over the summer when there are less people to fix the potholeso Extend Farmers Market to parking lot entrance on Center Street

Parking lot would still be accessible through entrance on Chestnut Artistic Alleyway Installment

o Several Main Street business owners are interested in improving alleyways by usingaesthetically pleasing artwork

Most said that they would support it as long as the art was professionally done orwell done by SUNY Geneseo Art students and all of the proper permits and approvalwere acquired

o Each alleyway can depict a different aspect of Geneseo including sunsets, historic sites,traditional events, Main Street, and the college

Art students may have more ideas about combining aesthetically pleasing artworkwith the image of the Village, so they should be included in the process of planningthe project

o If looking to have artwork professionally done, Charlie Flagg painted the murals forSundance, however, the Sundance owner is unsure if Charlie still paints murals due to hisold age

If he does not still paint, he may be able to recommend another professional willingto work on the project

o Other professional artists/businesses in the area:
http://www.magiciceusa.com/http://www.magiciceusa.com/http://www.artificialiceevents.com/ice-rentals/spectacular-events/http://www.artificialiceevents.com/ice-rentals/spectacular-events/http://www.nicerink.com/http://www.nicerink.com/http://www.nicerink.com/http://www.artificialiceevents.com/ice-rentals/spectacular-events/http://www.magiciceusa.com/


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Installment Suggestions (continued)

Businesses may have information regarding specific local artists B&D Art & Framing: 585-243-3060 Arts & Cultural Council for the Greater Rochester Area

o http://www.artsrochester.org/cgi-bin/artistsdir/New/artsrochester2.htm

SUNY Geneseo Art Department: Lori Morsch, 585-245-5841, [email protected] Potential Alleyways and Contact Information: Forever Art II: 585-245-8999 The Vital Spot/Bank Street

Bank Street Caf: 585-245-9080 The Vital Spot: 585-243-9740

Muddy Waters: 585-243-9111 David Mann Jewelers: 585-243-2490 Pizza Pauls: 585-243-3690 Main Moon: 585-243-3070 Conrads: 585-243-2711 Geneseo Computers: 585-243-4870

Walking Alleyway Installmento The alleyway leading to the Municipal Parking Lot could be turned into a walking alleyway

Put planters along either side of the alleyway with trees, plants, and flowersaccording to the season

Because the wall is so long, the mural can represent a panoramic view of Geneseo orshow a combination of all of the Geneseo landmarks

o Contact Information Cole Real Estate, Inc.: 585-243-2643 Alan S. Cole: 585-750-3320

Procedure for Alleyway Projects1. Develop a general plan for the alleyways

Determine if they will be professionally done or done by art students and have anidea of the theme that they would display

Contact the artists or the head of the Art Department to find out pricing andavailability or interest in the project

2. Contact business owners to determine which ones would be interested in participating inthe project and if further approval is needed from building owners

3. Contact artist or Art Department to give them more details about the project Need to know participating businesses/alleyways, timeframes, and any other

specific details to tell them Create an agreement for the payment of supplies including paint, brushes, etc.

Engaging and Interactive Ideas

Interactive Muralo What: Residents and visitors are welcomed to write on this Before I Die mural to reflect

their hopes, dreams, and goals they hope to accomplish during their life You will need to purchase chalkboard paint and chalk so that residents can write on

the mural


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Engaging and Interactive Ideas (continued)

o Why: Attention grabbing, can become a tradition for the Village to partake in each year tomake the Village stand out from those around it

This is also an interesting exercise for the residents and visitors of the Villageo Who: all ages can participate, this is an interactive way for the community to come together

and learn about each other Visitors can also participate, this mural can be ongoing during times of high tourism

oWhen: launch campaign with a ceremony to open the mural in the Spring or Summer whenthe weather is nice

Can also be launched during colder months to encourage people to visit Main Streetduring the off season since it is quick and easy to participate in this mural

o Where: an alleyway that has been agreed upon by business owners and the Village, seeabove options

o Cost: Approximately $50 Chalk Paint: $20 Can of Primer: $20 Bucket of Chalk: $5-10

o How to Make it Happen1. Choose A Location2. Get Permission from store owner3. Spread the Word

a. Social media campaign such as Carpe That Diem: Paint the Wall orInteractive Bucket List

b. The Lamron, Livingston County News4. Make your Wall

a. Find an alleyway or create a temporary wall to have the muralb. Purchase the chalkboard paint suitable for exterior usec. Choose a color for the outdoor chalkboard (i.e. traditional green or black)d. Use medium- to rough-grade sandpaper to dull the finish of the fence or wall.

Wipe the fence down with a clean, damp cloth to remove any dust or dirt.Apply a coat of exterior primer to your fence with a paintbrush.

e. Apply a coat of exterior chalkboard paint with a paintbrush after the primerdries. Follow the drying directions on the can of chalkboard paint. Apply asecond coat of chalkboard paint when the first coat of paint is dry. Let thesecond coat of paint dry completely.

f. Have chalk available for people to use and encourage people to bring theirown colors to make it as diverse as possible

5. Maintain Your Wall


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Village of Geneseo Self-Guided Tour

We created a 10-Stop Walking Tour for the Village of Geneseo to be utilized by both residents andtourists

o This tour is interactive, engaging, and interestingo It can be put on the Villages website for people to print out at home or placed in the Village

Office for people to pick up and use for free

The tour is compiled in a booklet form in order to conserve space and the amount of pages used

o This booklet is more portable than a packet so that people can easily take it around withthem while they do the walking tour

We made the tour only 10 stops and emphasized SUNY Geneseo in the tour as well as the Villageo SUNY Geneseo is a large component of the Village of Geneseo

By including the college, the tour is more useful for a wider range of people (i.e.current and perspective students, tourists, residents, and families of students)

o Having the tour be 10 stops makes it more doable and less of a time commitment forpeople, ensuring that they complete the entire tour

The landmarks we chose to use on this tour are:1. The Wadsworth Homestead2. The Village Park3. The Bear Fountain4. The Wadsworth Library5. The College Green6. The Greek Tree/Seuss Spruce/Clock Tower7. The Village Court House8. The Hartford House9. St. Michaels Church10.The Big Tree Inn

Back of Booklet Front of Booklet


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Village of Geneseo Self-Guided Tour (continued)

Please see the back of this packet to view the booklet as a whole.

Example Pages of Booklet


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Phase V: Return on Investment

Return on Investment

Our goal is to make the Village of Geneseo more interactive, aesthetically pleasing, and engagingfor both residents and visitors

o By implementing the ideas we have focused on in this packet, we believe that more peoplewill want to hang out on Main Street and in Highland Park

o Raising the traffic through the Village to participate and view these projects wouldencourage people to spend more money on Main Street

More time spent on Main Street more money Main Street will receive In general, our suggestions are affordable and sustainable

o We offer options for both pricey and affordable installments (i.e. benches and ice skatingrink) so that the Village can purchase the object that is in its price range

According to our survey, these changes will give the Village a more positive imageo With this positive image, word will spread that the Village of Geneseo is a place that shouldbe visited and therefore more people will purchase hotel rooms, food, and souvenirso This will also encourage more people to come and live in the Village

Each project we suggest in the Main Street Installments and Interactive Mural sections, other thanthe kiosk, would cost around $500

o Spending $500 each year to create these traditions and raise the quality of life in the Villageis very affordable

The Village of Geneseo Report

Documents

Transcript of The Village of Geneseo Report