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VendingMarketWatch.com

Editor’s blog

Healthy Vending Rules A Problem

www.VendingMarketWatch.com/10956334

Micro MarkEt ExclusiVE

How To Leverage Data For Better Sales


Founder James

Fox and president

Jennifer Fox have

grown the company

to 18 routes.

51How Fox Vending thrives in the

highly competitive chicago market

even after a half centurypage 24

succEss story

get there!a guide to implementing

technologypage 16

and counting

The Vending, Micro Market &

Coffee Service Industry Resource

June 2013

Powered by

Joe on the Job exclusive

Geoff Paul, Excelso Coffee & Tea

www.vendingMarketWatch.com/11148621

editor’s blogMicro Markets Raise Revenues, And Concerns

www.vendingMarketWatch.com/11150075

vendingMarketWatch.com

ThE AnAToMyMicro Market

of ThE

vending technology can work together page 30

page 20



June 2013

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issUescheduled Mail date space deadline

Material deadline special emphasis/Trade shows

febrUary 02.11.14 01.09.14 01.14.14 sMaLL bUsiNess

March 03.1.14 02.06.14 02.11.14 NaMa oneshow PreView issUe

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JUNe 06.17.14 05.15.14 05.20.14 sTaTe of The VeNdiNG iNdUsTry rePorT

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deceMber 12.16.14 11.12.14 11.17.14 2014 readers’ choice PeoPLe of The year

Was other vending locations. Opera-tors struggled with legislation that restricted the potential products sold and/or that placed taxes on traditional vending fare. They also reported concern about future leg-islation. Both the Food and Drug Administration’s final rule regard-ing calorie disclosure required by Obamacare and the U.S. Depart-ment of Agriculture proposed rule regarding the items allowed in school vending machines could severely constrict operator revenue and profits.

Compared to retail sales growth, vending revenue continued to lag in 2012. According to Technomic, a food research firm, restaurants and bars showed revenue growth of 4.5 percent for 2012.

Medium operations increaseBesides 2012 being a growth year in terms of revenue, many smaller opera-tors were also able to grow. There was an increase in medium operations, defined as those with $1 million to $4.9 million in annual sales, as seen in chart 2. Locations hiring more employees and consumer confidence as well as embracing a new busi-

e are through the proverbial tun-nel and can see the light. A slowly recovering economy and increasing consumer confidence has pushed dol-lars spent on foodservice upwards, including those spent in the vend-ing industry. Overall, the four-year decline in vending operation revenues finally ended in fiscal 2012. Opera-tors reported an average growth of 1.86 percentage points, raising this year’s Automatic Merchandiser State of the Vending Industry Report aggregate industry revenue to $19.31 billion, up from $18.96 billion in 2011. The growth was accompanied by more operators raising prices — 83 percent — in a continuing effort to keep up with increasing product and operating costs. These operators met with less resistance than in the past as end users saw other retailers also raise prices.Technology was named as one

of the top factors contributing to growth, along with the improv-ing economy. Operators reported investing in systems that allow an operation to run with higher profits

and lower operating costs, installing more diverse payment options and launching micro markets.

A challenge that affected many vendors in 2012 was healthy vend-ing requirements in schools as well

BI L

LI O

NS

OF

DO

LL

AR

S

23.21

19.31

21.05 21.26 21.89 22.5422.05

19.8519.25 18.96

0

5

10

15

20

25

20122011

20102009

20082007

20062005

20042003

Chart 1: industry revenue in billions, 10-year review

Chart 3: MaChines by loCation, 4-year review●Manufacturing●Offices

●Hotels/motels●Restaurants, bars, clubs

●Retail sites●Hospitals, nursing homes

●Universities, colleges

●Elementary, middle, high schools●Military bases●Correctional facilities●Other

8.6%

7.3%

6.6%

0.7% 2.2%

2.5%2.9%

11.5%

8.8%

9%

5.8%5%

8.3%

8.2%

2.7%5.2%

1.1%5%

20.1%

22.4%22.5%

33.2%

9.1%

0.4%0.9%

8.8%

5.9%

4.7%

7%

1.3%

6.8%

28.5%

26.8%31.3%

8.8%22.2%

4.1%1.4%

2.5%

5.3%

1%1.1%

8.55%

13.7%

2011

2009

2010

2012

12.7%

27.9%

40.8%34.1%21.8%

16.2%

46.5%53.5%56.3%55.9%

12.4%21.8%

No change

Reduced

Added

Warehouse

Repair

Delivery

Sales14.3

28.6%

23.7%

14.3%

11.3%13.3%

22%

61%

28.6%

45%50%

15%10%

11.3%16.7%

23.7%

Warehouse

Repair

Delivery

Sales

N/A

50%

30.4%0%

15.4%25%

33.3%

69.6%

50%30.8%38.9%

26.9%11.1%

26.9%25%

41.2%

Chart 4a: staFFinG ChanGes, 4-year review●2009 ●2010 ●2011 ●2012

Chart 4C: areas where staFF was reduCed, 4-year review ●2009 ●2010 ●2011 ●2012

Chart 4b: areas where staFF was added, 4-year review●2009 ●2010 ●2011 ●2012

The waiT for recovery is over in 2012, the vending industry showed positive growth as revenues improved. operators continued to raise prices, aggressively invest in technology and expand heavily into micro markets.

By Emily Refermat, Editor

4.7%

6.9%

8.6%

14.1%

16.9%

8.6%

5.9%

3.6%

3.9%Divested

Acquired

Both acquired and

divested

Neither acquired nor

divested 75.3%

72.7%

78.9%

Chart 5: aCQuired or divested business, 3-year review●2010 ●2011 ●2012

Chart 2: operator salesSize Revenue Range % of 2012 opeRatoRS

pRojected 2012 SaleS

% of 2012

SaleSpRojected 2011 SaleS

% of 2011

SaleS

Small under $1M 61.32% $1.32B 7.20%$1.8B 10%

Medium$1M - $4.9M 20.60%

1.28B 7%0.9B 5%

large$5M - $9.9M

9%2.16B 11.80%

2.34B 13%

extra large $10M +8% 13.57B 74% 12.97B 72%

total

$18.34 Billion* $18.01 Billion*

* does not include 5 percent of total industry revenue for machines owned

and operated by locations.Editor’s Note: Revenue totals for individual groups were rounded off, therefore

the sums will not completely reflect the totals.

Chart 6: strateGies For handlinG hiGher Costs, 3-year review

pRoduct

20102011 2012*

Raised prices

18.24% 18.30% 83.10%

absorbed extra cost

15.214.18

62.3

Reduced service frequency

11.32 10.3142.1

Rearranged routes

10.64 11.8646.2

eliminated unprofitable account8.95

7.9947.3

lowered commissions

6.766.96

33.1

postponed parts or equipment buys5.74

6.9619.7

Rearranged job responsibilities4.9

4.1222.4

Reduced company travel

4.562.84

12.8

Reduced equipment in accounts4.39

4.6422.4

adjusted compensation/benefits3.72

3.357.7

Reduced product variety

3.043.35

10.7

postponed equipment repairs

1.693.09

4.9

Switched to using more cost-efficient vehicles 0.842.06

14.5

* Includes multiple mentions

24 Automatic Merchandiser VendingMarketWatch.com June 2013

June 2013 VendingMarketWatch.com Automatic Merchandiser 25

S p e c i a l a n n u a l R e p o R t : S t a t e o f t h e v e n d i n g i n d u S t R y

1233 Janesville Ave., P.O. Box 803,

Fort Atkinson, WI 53538-0803

BUSINESS STAFF

PuBlIsher Monique Terrazas

Telephone: (920) 568-8386

e-mail: Monique.Terrazas@


InTegrATed MedIA Jamie Bauer

Telephone: (920) 568-8314

e-mail: Jamie.Bauer@


lIsT renTAl Elizabeth Jackson

Account executive

Merit direct llC

Telephone: (847) 492-1350, ext. 18

e-mail: [email protected]

eurOPeAn sAles Julian Maddocks-Born

sales director

[email protected],

+44 (0)1442 230033

Benedict Hume

sales Manager

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EDITORIAL STAFF

edITOr Emily Refermat

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AudIenCe deVelOPMenT MAnAger Wendy Chady

PuBlIshed And COPyrIghTed 2013 By

ChIeF exeCuTIVe OFFICer John French

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exeCuTIVe VICe PresIdenT Gloria Cosby

VICe PresIdenT, AudIenCe deVelOPMenT Julie Nachtigal

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reproduced or transmitted in any form or by any means,

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any information storage or retrieval system, without written

permission from the publisher.

Reprint Sales:

For reprints and licensing please contact nick Iademarco

at Wright’s Media 877-652-5295 ext. 102 or niademarco@

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Subscription Policy:

Individual subscriptions are available without charge

in the u.s. to vending operators, coffee service operators,

product brokers, and product and equipment distributors.

subscribe online at www.VendingMarketWatch.com. Publisher

reserves the right to reject nonqualified subscribers.

Individual subscriptions are available at the following rates:

For one year, u.s. $35 ($70 for two-year subscription), Canada &

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payable in u.s. funds, drawn on u.s. Bank, $80 per year ($150

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For Change of Address or subscription information,

click on subscribe at www.VendingMarketWatch.com, call

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AuTOMATIC MerChAndIser (usPs 017-280) (Issn 1061-

1797, print; Issn 1948-5697, online) is published nine times

per year: February, March, April, May, June, August, september,

October and december by Cygnus Business Media. Periodicals

postage paid at Fort Atkinson, WI and additional entry offices.

POsTMAsTer: Please send all change of address to AuTOMATIC

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On n6C 6B2. Volume 55, number 8 Printed in the U.S.A.

COnsulTAnT

rePresenTATIVe, ITsl MedIA

rePresenTATIVe

Taking the pulse of vendingIntroducing the Operator Confidence Index –

a real-picture of the vending environment

The OCI allows us to see trends on a monthly basis

Facebook/VendingMarket @VendingMagazine http://linkd.in/VendingMarketWatch

he Consumer Confidence Index has

been around for 46 years. It’s a tool

that indicates the degree of optimism

on the state of the overall economy that

consumers are expressing through their

activities of savings and spending. In

simple terms, increased consumer confi-

dence indicates economic growth, while

a decrease implies a slowing economy.

Well, starting this fall, Automatic

Merchandiser and

VendingMarket-

Watch.com are

bringing a similar

tool to the vend-

ing, micro market

and office coffee

service channel.

We are launching

the first ever Oper-

ator Confidence

Index (OCI).

A close up look

Sponsored by Mon-

delez International

and published

online and in a

quarterly manage-

ment eNewsletter,

the OCI will track

operator sentiment

for the vending,

micro market and OCS industry. It will

provide a snapshot of how operators

view the current state of the channel

and the why behind the views.

For the first time, industry members

will be able to see how the business is

doing on a monthly basis, instead of

waiting for a once-a-year report. And the

best part is that the results will be timely,

based on the most recent data, instead of

numbers from the previous year.

Based on operator response

The OCI will be made up of monthly

surveys and comments made by vending,

micro market and office coffee service

providers with active businesses. In

short, the panel is made up of you, our

readers. Their commitment to the indus-

try in joining the VendingMarketWatch

Board of Operators will be recognized

with regular acknowledgment on our

Website and in the print editions of the

magazine. Due to their time commitment

and willingness to share their experi-

ences, we will all benefit. The OCI will

allow us to benchmark views on sales,

industry growth and the future outlook.

If you would like to be added to the

VendingMarketWatch Board of Opera-

tors and participate in the OCI, please

send me an email.

The OCI is a great opportunity and

I’m delighted that Automatic Merchan-

diser and VendingMarketWatch will

call it home. The first OCI installment

will be available the week of Oct. 8,

2013, so make sure you’re signed up for

the new Vending Quarterly eNewslet-

ter so you don’t miss this exceptional

new resource.

T

6 Automatic Merchandiser VendingMarketWatch.com October 2013

E D I T O R ’ S N O T E b y E M I l y R E f E R M A T

‘‘ Automatic Merchandiser has been and continues to be the leader in providing the best information concerning the vending, OCS and micro market industry’’Foley Food Service

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circULaTioN breakdowN:a. Total Vending Operators/OCS Operators. . . . . . . . . . . . . . . 12,450b. Distributor/Mfr. of Vending Equip. & Components/Parts . . . . . . 559C. Broker/Distributor/Manufacturer/ of Vendible Products/

Information Technology/Data Management Systems/ Computer Systems Suppliers . . . . . . . . . . . . . . . . . . . . . . . 1,502

D. Consultant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174total Qualified . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14,685

5.3%12-19 routes

14.4%5-11 routes

4.4%20-39 routes

2.2%40-80 routes

2.4%More than 80 routes

12.8%3-4 routes

29.3%1-2 routes

56 years serving The venDing, micro markeT anD office coffee service inDusTry

PerceNTaGe of sUbscribers based oN NUMber of roUTes:(Based on 12,450 total operators)*3,625 not reported

neeD data on your customer? Just ask us.




Micro Market exclusiVe

secrets to better micro market

category management


Vending snack Blog

Why traditional snack foods

still drive vending sales


February 2013

operators embrace

technology

industry outlook: 5 key growth trends for 2013 page 8

sMall op:

How to maintain inventory

and pricing controlspage 18

becoming the

largest independent

operation in

richmond, Va.page 12

and Merge to tHriVe

post-recession

success story:

Scott Halloran and

Michael Calkins of Trolley

House Refreshments focus

on customer engagement.

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accordiNG To ocTober 2013 sUbscriPTioN deMoGraPhics, oPeraTors are iNVoLVed iN recoMMeNdiNG/sPecifyiNG or aPProViNG:

57.1%Do not provide Office Coffee Service

42.9%Provide Office Coffee Service

24.4%Accessories

13.6%Commissary/FS Equipment Products

22.7%Transportation Equipment

24.1%Computer Hardware/Software

39%OCS Products

53%Vendible Products

66.9%Vending and/or OCS equipmentPerceNTaGe of qUaLified oPeraTor

reciPieNTs who ProVide office coffee serViceOperator respondents who provide Office Coffee Services: 5,391

‘‘ Automatic Merchandiser provides an excellent service by keeping the industry up to date on a daily basis while giving in-depth features/analysis monthly’’Mumford Group

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sPecial issuesstate of the industry reports:• June State of the Vending Industry Report• September State of the Coffee Service Industry Report

awarDs anD conTesTs

annual camPaigns & sPecial issues

readers love new products. They showed it again this year by voting for their top sellers in the 2013 Readers’

Choice New Products of the Year contest through an online ballot at VendingMarketWatch.com/awards. More than 300 votes were submitted in seven categories.

This year’s winners are consis-tent with the vending industry’s key growth trends of 2013 — micro

market friendly products, items considered nutri-tious and America’s love of coffee.

New products of the yearThe cookie category win-

ner, RUGER®, LLC’s RUGER® Strawberry Wafers, is served in multi-functional pouches

perfect for traditional vending or micro markets, as is the diverse packaging sizes of the candy category winner Mars Chocolate North America DOVE® Brand Silky Smooth Cookies and Crème bar. The food category winner, Advance-Pierre Foods Pierre Drive Thru™ Deluxe sandwich, fits the grow-

ing micro market trend by offering restaurant-style food.

Wellness focused, the snack cat-egory winner, Kellogg’s® Special K® Cracker Chips is regarded as a healthy choice snack low in sodium and calories. In addition, the cold beverage category winner, Nestlé Sweet Leaf Tea, is viewed as a healthy beverage alternative, made with pure cane sugar and no high-fructose corn syrup.

Consistent with the demand for café-quality office coffee, the Barista Prima Coffeehouse® Vanilla Latte Café Beverage for the Keurig® Vue® system, has won the hot beverage category.

The last category is representa-tive of a consumer favorite — Mrs. Freshley’s® Cinnabon® Honey Bun which won in this year’s pas-try category.

A

By Alfonso Flores

Micro markets, nutrition and coffee round out this year’s category winners.

The best and brightest

C O N T I N U E D ▶

utomatic Merchandiser and VendingMarketWatch.com

26 Automatic Merchandiser VendingMarketWatch.com April 2013

AUTM_26-29_0413POY_F.indd 26 3/21/13 1:03 PM

The Vending, Micro Market & Coffee Service Industry Resource

December 2013

the year

Vending innoVation

Look to the future with virtual gift cardspage 12

How they do it: Find out what drives the Readers’ Choice winners page 19

Vending operator oCS operator

distributorBroker

ManufacturerRepresentative

PeoPle of

Q U A R T E R L Y W I N N E R

Fox Vending, Inc.’s Jim Milton Wins Route Driver of the Year

FOR MORE than 36 years, Jim Milton has been delivering products and smiles for Bridgeview, Ill.-based Fox Vending, Inc. In recognition of his exceptional customer service, Milton was recently named Automatic Merchandiser’s 2012 Route Driver of the Year.

Worthy recipientJennifer Fox, president of Fox Vending and nominator, struggled with a way to show appreciation for such a dedicated employee, wondering how to repay someone for so many years.

“Milton is not someone who has ever required accolades; he’s a humble kind of guy,” Fox said. “He does his job so well every day because he takes personal pride in doing so, not so he can be told how great he is or get a pat on the back.”

Ultimately, Fox believes winning this contest was a fitting reward. Nominations were scored on years as a driver, number of machines serviced, miles traveled, accidents and citations, sick days, speed, thoroughness, likability, number of compliments, friendliness, appear-ance, condition of truck, empty spirals and sales.

In for the long-haulMilton has been involved in the vending industry since graduating high school. He began working in a factory for a vending operation that has since gone out of busi-ness. When they began down-sizing, Milton decided to search for a new position, and found a listing for an opening at Fox Vending.

During his 36 years of service, Milton has declined offers for management positions to continue doing what he loves — running a route.

Being a driver allows Milton to work independently and plan his route, all while providing customer service. Due to his efficiency and grasp of inventory needs, he often returns to the warehouse without a single case left on the truck.

“It’s kind of like being my own boss,” Milton said. “Nobody bothers me and they let me do my job. I enjoy getting up in the morning and going to work every day.”

Changing technologyDuring his time in the vend-ing industry, Milton has experienced a lot of changes.

‘‘ He takes personal pride in doing [his job], not so he can be told how great he is..’’

By Alfonso Flores

Sponsored by Mondelez International and Automatic Merchandiser, the award recognizes the industry’s finest route drivers.

44 Automatic Merchandiser VendingMarketWatch.com April 2013

AUTM_44-45_0413RteDriverWinner_F.indd 44 3/21/13 1:06 PM


September 2013DRINK UP Industry revenues increase for third straight year, show record high growth page 18

specIal report state of the coffee servIce Industry

vendingMarketWatch.com edItor’s blogVending Makes Utah’s Naughty List www.vendingMarketWatch.com/11080254Joe on the Job exclusIve

Howard Fischer, U.S. Roasteriewww.vendingMarketWatch.com/11105435

u.s. coffee uses innovation to satisfy clients’ tastes page 12

success story Doug Shindler, president, and Richard Trapani, vice president

$19.31Billion


June 2013

State of the induStry annual report

Vending industry reVenue hits

inside


editor’S blogSlender Vender Criticism Uncalled For www.VendingMarketWatch.com/10939631

excluSiVe coluMnMicro Markets Took Center Stage At OneShow-www.VendingMarketWatch.com/1093228

ocS updatehow to improve coffee salespage 13

SMall operationSVending route truck 101page 38

conVention coVeragenaMa 2013 oneShow breaks attendance recordpage 22

the risepage 24

How adding micro markets revitalized

Elite Cuisine LLC page 16

People of the year New Products of the year route driver of the year

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full PageLive: 7 3⁄8" x 10 1/4"Trim: 7 7⁄8" x 10 3/4"Bleed: 8 1⁄8" x 11"

Two-thirds Page Vertical4 9⁄16" x 10"

one-half Page Vertical3 3⁄8" x 10"

one-half Page standard4 9⁄16" x 7 3⁄8"

one-half Page horizontal7" x 4 7⁄8"

one-third Page standard 4 9⁄16" x 4 7⁄8"

one-third Page Vertical 2 3⁄16" x 10"

one-fourth Page3 3⁄8" x 4 7⁄8"

MechaNicaL sPecificaTioNsFor specific information on digital ad submission please contact Barb Evenson at 800.547.7377, ext. 1629.

Print ready PDF is the preferred file format.

If the file is over 10MB, please upload to http://ge .tt . Then send an email to barb .evenson@vendingmarketwatch .com .

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print rates

http://ge.tt

mailto:barb.evenson%40vendingmarketwatch.com?subject=Automatic%20Merchandiser

DigiTal auDience

Source: Google Analytics

VendingMarketWatch.com is the go to site for the vending industry. No other site gives advertisers the ability

to connect with the industry in a variety of opportunities. By completely understanding how visitors to

VendingMarketWatch.com engage with the site, we eliminate the advertising risk by delivering a highly targeted

audience to present a more focused group of top-quality leads.

The #1 siTe in The venDing inDusTry

aUdieNce MeTrics


monThly unique visiTors

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

11,410 Returning Visitors

16,214Returning Visitors

29,162 Total Visits

38,047Total Visits

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

20,651Unique Visitors


54,300 Page Views

69,182Page Views

18,420 New Visitors

22,024New Visitors

16%Increase

monThly Page views

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012



29,162 Total Visits

38,047Total Visits

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012



54,300 Page Views

69,182Page Views

18,420 New Visitors

22,024New Visitors

27%Increase

Mission stateMent

editorial calendar

digital audience



reader insights

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cygnus analytics

digital rates

contact us

digital audience


Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012



29,162 Total Visits

38,047Total Visits

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012



54,300 Page Views

69,182Page Views

18,420 New Visitors

22,024New Visitors

more new buyers

New VisiTors

20%Increase

more rePeaT buyers

reTUrNiNG VisiTors

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012



29,162 Total Visits

38,047Total Visits

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012



54,300 Page Views

69,182Page Views

18,420 New Visitors

22,024New Visitors

42%Increase

more of The ToTal markeTToTaL VisiTs

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012



29,162 Total Visits

38,047Total Visits

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012

Jan. 1-Oct. 31, 2013

Jan. 1-Oct. 31, 2012



54,300 Page Views

69,182Page Views

18,420 New Visitors

22,024New Visitors

30%Increase

DigiTal auDienceMission stateMent

editorial calendar

digital audience



reader insights

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DigiTal oPPorTuniTies

daiLy UPdaTe NewsLeTTerVMW Daily Update is the only daily eNewsletter delivering timely news and product information to the vending, office coffee service (OCS) and micro market audience. It is the most important newsletter in the industry.

VMw daiLy UPdaTe adVerTisiNG:Send your advertising message to industry leaders with eNewsletter banner and text ad advertising. Increase your brand awareness and help drive traffic to your site.

weekly banner ads 468x60 pixel banner ad (limit 3 per newsletter) or 120x600 skyscraper (limit 1 per newsletter) $960 per week

Includes 970x90 Leaderboard ad or 300x250 medium rectangle on VendingMarketWatch.com

*Frequency discounts available, please contact your representative

weekLy TeXT ads150 pixel image and 100 words MAX of text; limit 3 per newsletter$600 per week

*Frequency discounts available, please contact your representative

VMW Daily Update reaches 8,350 subscribers daily Open rate: 27.6% Gross click through rate: 3.7%

Source: Omail January- September 2013 stats

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DigiTal oPPorTuniTies

waLLPaPer aNd weLcoMe adsProminent wallpaper and welcome ads generate superior click-through rates and unrivaled visibility and impact

chaNNeLsVendingMarketWatch.com offers you an opportunity to sponsor and “own” a channel. The marketing category that driver your business is all yours. Deliver your message with an integrated approach designed to increase engagement with your customers and prospects, provide a highly credible vehicle for your marketing and drive superior click-through rates to your advertising.

Contact your representative to build a program.

VeNdiNGMarkeTwaTch.coM websiTeTake charge of your marketing campaign by utilizing our digital products for lead generation and brand awareness. Banner advertising on VendingMarketWatch.com website (including mobile), VMW daily email newsletter, updated online product guide, email marketing, whitepapers, video, webcasts and the integrated channel program.

oNLiNe ProdUcT GUideThe online product guide is an increasingly popular section of VendingMarketWatch.com. In fact, 30% of website traffic is driven to the product guide. Now, an all-new redesign makes it an even better place for buyers to find your products. The online product guide sponsorships put your brand on top and deliver sales leads directly to your inbox.

download the online product guide sell sheetSource: Google Analytics

Welcome ad

Wal

lpap

er a

d

Wal

lpap

er a

d

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http://media.cygnus.com/files/cygnus/document/AUTM/2013/DEC/vmw-online-buyers-guide-1213_11273533.pdf

DigiTal oPPorTuniTiesemail anD viDeo

cUsToM VideoAll you need is an idea or objective you need to meet. From there, the VendingMarketWatch.com team can be your full-service video production house. From conception to completion, we’ve got the resources to produce a high-quality product –and at a competitive price.

VMw NewsBroadcasted twice a month, VendingMarketWatch

News features industry insight and interviews with key industry leaders. VendingMarketWatch News is archived

on VendingMarketWatch.com and promoted to our dedicated subscriber base via email.

Sponsorship packages are available.

View an episode of VwM News

webcasTsLaunch new products, share solutions to critical issues within the industry, offer your own product training with a direct communication path to talk to your prospects. Webcasts are great for sales lead generation and interactive with your LIVE audience.

contact your representative for Webcast Sponsorship Opportunities

cUsToMized eMaiL caMPaiGNsDrive leads, introduce new products, create improved awareness and drive buyers directly to your website with email messages sent to our highly qualified de-duped list. Customized emails are sponsored exclusively by YOU. Tell us who you’d like to reach and we’ll deliver exactly the audience you want.

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http://www.vendingmarketwatch.com/video/10844091/vendingmarketwatch-news-episode-1

cygnus analyTics is a revolutionary technology tool that

incorporates social media, proprietary research questions, personal

URLs and multi-channel tracking to augment your marketing campaign.

It’s not good enough to generate sales leads without a plan to make the sale. Cygnus Analytics can give you a competitive advantage by transforming data into meaningful information and actionable market knowledge.

Engagement Report

TRACKtion LeadsengagemenT rePorTWith the Cygnus Analytics Engagement Report, you will be able to learn how you stack up against the competition and how well your marketing strategy is performing by insights into what the market finds interesting and acts upon and what content increases engagement and sales.

The Engagement Report also measures your exposure versus your competitors, engagement by market segments and titles and the volume of your outbound communications.

TrackTion leaDsThe best way to know if your brand/message is gaining traction is to track who’s seeing your message in the marketplace. The TRACKtion Leads program provides complete campaign transparency. Receive reports on progress, engagement and results.

cygnus analyTics

Convert data

into actionable

knowledge

engagemenT rePorT & Tracktion leaDs

download the tracKtion leads sell sheet for more details .

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cygnus analytics

http://media.cygnus.com/files/cygnus/document/AUTM/2013/DEC/tracktion-leads-analyticsss-vm_11273532.pdf

http://media.cygnus.com/files/cygnus/document/AUTM/2013/DEC/tracktion-leads-analyticsss-vm_11273532.pdf

We accept ads in GIF, JPEG and Rich Media formats. Other formats must be tested and approved on a case-by-case basis.

email products: Animation and flash are not recommended.

for file size specifications and digital standards, click here.

digital specifications

DigiTal raTes

websiTe adVerTisiNG970x90 Leaderboard (300x50 mobile fallback) $2,000

300x250 Medium rectangle $1,500

300x600 skyscraper $1,750

Page Peel: (500x500 open & 75x75 closed) $1,500

Welcome Ad: (480x600) $2,500

Wallpaper: (1658x1058) $4,000

Webcasts: $12,000 per event

eMaiL bLasTsFull List (9,000+) $2,250

selection $0.32 per name

VideoVMw News sponsorship $2,500 per month

customized Video Priced per shoot

send digital materials torhonda dennis, Digital Ad Material Coordinator800-547-7377, ext 2112 Fax: 920-563-1699 [email protected]

•All rates are NET

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http://www.iab.net/guidelines/508676/508767

mailto:mailto:%20Rhonda.Dennis%40Cygnus.com%20?subject=

conTacT us

1233 Janesville AvenueFort Atkinson, WI 53538800-547-7377

rhonda dennis, digital ad Material coordinator800-547-7377, ext 2112rhonda .dennis@cygnus .com

digital MaterialsWe accept digital ads in GIF, JPEG and Rich Media formats. Other formats must be tested and approved on a case-by-case basis.

ediToriaL emily refermat, editor 800.547.7377, ext. 1615 Direct: 920.563.1615 emily .refermat@ vendingmarketwatch .com

adVerTisiNG MaTeriaLs Barb Evenson, Media Production rep.800.547.7377, ext. 1629Direct: 920.563.1629barb .evenson@vendingmarketwatch .com

Monique Terrazas, Publisher 800.547.7377, ext. 1386Direct: 920.568.8386monique .terrazas@vendingmarketwatch .com

adrienne zimmer, assistant editor800.547.7377, ext. 1651Direct: 920.563.1651 adrienne .zimmer@vendingmarketwatch .com

Ted banach integrated Media consultant800.547.7377, ext. 1314Direct: 920.568.8314 ted .banach@vendingmarketwatch .com

800-547-7377

Contact us today to find out more about all of the print and digital marketing opportunities that Automatic Merchandiser & VendingMarketwatch have to offer.

Print MaterialsPrint Ready PDF is the preferred fileformat. Send materials to:barb .evenson@vendingmarketwatch .com.

If the file is over 10MB, please upload to Barb Evenson at our FTP side: http://ge .tt.

adVerTisiNG

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http://www.facebook.com/vendingmarket

http://www.linkedin.com/company/automatic-merchandiser-&-vendingmarketwatch

https://twitter.com/vendingmagazine

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