www.ValuesCoach.com

© Values Coach Inc. 2016

The Values Coach

Culture of Ownership

Leadership Academy

Our Purpose

Transforming people

through the power of values…

Transforming organizations

through the power of people.

Our guiding insight:

Culture does not change unless

and until people change…

But…

Our guiding insight:

People will not change unless

they perceive a personal benefit

to making that change, are given

effective tools, and are inspired

to use them.

And that is what the Culture of

Ownership Leadership Academy

teaches people how to do – as

Certified Values Trainers.

This is not…

A program of the month

A motivational pep rally

A script and a happy face pin

A quick fix silver bullet

It is…

A disciplined approach to creating a

Cultural Blueprint

A systematic course on values-based

life and leadership skills

A proven process for building a

stronger culture of ownership

Participants master a systematic

approach to promoting a culture of

ownership in their organizations

They graduate as Certified Values

Trainers and share what they’ve

learned with their organizations –

and with their communities.

Meet your instructor

Joe Tye is CEO

and Head Coach

of Values Coach

and author of…

The Process

Step 1

Culture Assessment Survey

We work with you to tailor the questions…

And help you analyze

and draw conclusions

from your results

Which is cause…

and which is effect?

Step 2

The Florence Prescription sets the stage and gets

everyone on the same page

Nearly 500,000 copies in print

Describes the 8

characteristics of a

culture of ownership

Visible commitment

We can produce a custom edition with a foreword by your leaders

Supporting resources at www.TheFlorenceChallenge.com

Step 3

The Pickle Challenge for

Charity

Changing culture one attitude at a time by turning complaints into contributions

Pickle jar decorating

contests

Hallway and office decorations

It’s fun and it works!

Joe Tye and Bob Dent with the Positive Pickle

chainsaw carving at the employee entrance of

Midland Memorial Hospital

Step 4

The Self Empowerment Pledge

7 Life-Changing Promises

Daily huddles and

wristbands

The 21-module

PledgePower course can be

tailored for your website

As a result of taking The Pledge people

have gotten out of debt, quit smoking,

lost weight, applied to college or

graduate school, started working on

long-postponed dreams and more.

We’ve heard lots of stories like this one

The story of how one nurse used

these promises to break a

longstanding drug addiction is

featured in this book.

Step 5

Cultural Blueprint for Invisible Architecture

Your organization also receives 6 one-hour Cultural Blueprinting

webinars

Learn how to transform your

values statement into a competitive

resource

And to use tools like the

Culture Mapping

Schematic Diagram to

define specific culture

building strategies.

Step 6

The Twelve Core Action Values

“… like graduate school for the 7 Habits.”

A comprehensive and systematic course on values-based life and leadership skills

From Authenticity to Leadership, these

are the values you want your people to

live, your organization to reflect, and

the people you serve to see.

Certified Values Trainers learn how to teach the course for their coworkers and their communities

And they become a team of Spark Plugs

in the process

The Twelve Core Action Values can be taught by

Certified Values Trainers in either a 2-day course or

as 12 one-hour class sessions.

Correlating personal and organizational values

From the Midland Memorial Hospital Culture of Ownership web page

“Life-altering overhaul of your inner self for a

better you”

“Whatever I want to be”

Step 7

Honoring the commitment to inspire people

with values

Schedule of

Activities

Before the event

Culture Assessment

Consulting support

Team selection and orientation

Pre-event materials delivered

Optional: Joe Tye site visit

Day 1

Creating a Cultural Blueprint

Creating a culture of ownership

Intro to The Twelve Core Action Values

Evening: Welcoming reception

Day 2

Learning and teaching Core Action Values 1-6 – Laying a foundation of character strength

Evening: Speaking Skills Boot Camp #1

Day 3

Learning and teaching Core Action Values 7-12 – Taking action and making a difference

Evening: Speaking Skills Boot Camp #2

Day 4

Customizing implementation for the participating organization

Graduation and awarding of certificates

Adjourn

Following the event

Ongoing coaching support

Monthly CVT conference call or webinar

Permanent license to utilize proprietary materials from Values Coach

Following the event

Eligible to apply for the INSPIRED Award for Values and Culture Excellence

The Values Trainer website includes…

Icebreaker videos

Customizable slide shows

CVT playbook

Course-related books and workbooks

With more being added all the time

License includes:

Unlimited access to Values Trainer website

Cultural Blueprinting webinars

All-employee access to PledgePower

Permission to share all materials with your organization and your community

YOUR INVESTMENT

First 5 Certified Values Trainers (includes meals & materials) $2,500

Subsequent Certified Values Trainers $2,000

One-time licensing fee $5 per FTE employee

INSPIRED Award application fee $4,000

The Florence Prescription (no charge for eBook edition) $5 ($6 customized)

The Twelve Core Action Values Workbook $5

Wristbands for The Self Empowerment Pledge $5

Pickle-Free Zone door hangers $1

Proceed Until Apprehended canvas-framed banner $500

“I consider our work with Values Coach on

the Invisible Architecture of Midland

Memorial Hospital to have been as

indispensable as our work with the

architects who designed our new hospital

facility...”

Russell Meyers, President/CEO

Midland Health, Midland, Texas

Continued

“As a result of our commitment to a culture

of ownership we have documented record-

high patient satisfaction and clinical quality

indicators and have calculated a cultural

productivity benefit of more than $7

million annually.”

Russell Meyers, President/CEO

Midland Health, Midland, Texas

Next class

November 14-17, 2016

Kirkwood Hotel and Convention Center

Cedar Rapids, Iowa

They will pick you up at the airport!

One more thing:

Yes – we can bring the Culture of

Ownership Leadership Academy

to your organization.

For additional information or to register contact Michelle Arduser:

Michelle@ValuesCoach.com

319-624-3889