The value proposition for digital technologies

Vivienne McCollum - AGKServices

2

QUESTIONS

What is the value of using digital

agriculture in my business?

How do we determine the value proposition of the digital tool or

service?

Technology looks great but is it going to work in my business?

Stimulating private sector extension in Australian

agriculture to increase returns from R&D

A Rural R&D for Profit Programme

44

The 4 Action Research Trials for private sector engagement

Supply-chains through processors (dairy, meat)

Lead RDC: Dairy Australia

(partners: MLA and APL)

Advisory pathways: new entrants and professional development

Lead RDC: MLA

Digital agriculture (cotton, sugar)

Lead RDC: Cotton RDC

(partners: SRA)

Knowledge (research) connections

Lead: Victorian state government (AgVic)

(partners: NSW DPI, SRA,HIA,MLA)

1. 3.

2. 4.

55

The 4 trials for private sector engagement

What is the capacity of private service providers to engage with digital agriculture?

Lead RDC: Cotton RDC

(partners: SRA)

2.

6

Working Groups

7

The Digital Value

Assessment (DVA) Tool

Social License

Environmental

Market

Support

Legal

Research & Development

People

Financial

Technology

Do we really need this tool or service?

Do you own the data created by the technology?

Does it fit with the overall vision/objectives of the business?

Does the business currently have the skills/capability or knowledge to implement the

new digital tool or service?

Digital Value Assessment case studies and outcomes

1

Adoption of SST Sirrussoftware with irrigated cotton grower clients

Outcome: Integrated software platform devt

2

Import and export of data to and from vehicle onboard computer systems

Outcome: App to extract tractor data

3

Capacity of drones to replace ATVs

Outcome:

Service delivery feasibility confirmed

4

Viability of dual EM machine for soil mapping: Outcome:

Business case developed for new service delivery

5

Weed identification and mapping using weed IT type software on drones

Outcome: Drones aren’t suitable for job

6

Streamline digital farm management planning process

Outcome: Implemented software for spatial data analysis into service delivery

9

Digital Value Assessment case studies and outcomes

1

Adoption of SST Sirrussoftware with irrigated cotton grower clients

Outcome: Integrated software platform devt

2

Import and export of data to and from vehicle onboard computer systems

Outcome: App to extract tractor data

3

Capacity of drones to replace ATVs

Outcome:

Service delivery feasibility confirmed

4

Viability of dual EM machine for soil mapping: Outcome:

Business case developed for new service delivery

5

Weed identification and mapping using weed IT type software on drones

Outcome: Drones aren’t suitable for job

6

Streamline digital farm management planning process

Outcome: Implemented software for spatial data analysis into service delivery

11

12

DVT Tool supported advisers to…

Think more broadly about all the factors associated

with the technology during the decision

making processMake robust and

informed decisions about investing in a

particular technology

Identify and manage the risks and opportunities

of the digital tools/services

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Where to Next?

SCALING UP:

1. Peer Review of the DVA Tool

2. “Front-end” design“It [the DVA Tool] helps

you cut through the

noise of smart farming

decisions…”

Peer Review member, June 2018.

Thank you!