The value of revealing

the invisible web

20% more traffic.

7% more conversions.

48% more likely to purchase.

What do they have in common?

They’re all the result of revealing the invisible web.

There to help you do business more effectively.

But when does “adding one more pixel” become a double-edged sword?

When you don’t know every tracker that’s there…

A one-second delay can cause a

7% decline in conversion …and they

slow down your site…Source: Walmart, Page Performance & Site Conversion – Feb

2012

But when does “adding one more pixel” become a double-edged sword?

Or you don’t know how they got there…

spawns

spawns

Not Authorized!

…and your data becomes vulnerable.

Not Authorized!

But when does “adding one more pixel” become a double-edged sword?

And when it compromises consumers’ privacy.

Broken Opt-Out Function

Reveal the invisible web.

• 16 million active monthly users

• 7 million active monthly panel

• 1,100+ trackers on over 26 million domains worldwide

Revenue Protection

• Secure your site data• Improve site speed, SEO• Drive engagement,

conversions and revenue

Ghostery Panel + Scan + Library Make the Difference

7 million people a monthencounter tracking code as they browse web pages

Find matches in tracker library

Lab scans web pages automatically

Complete and accurate detection, so you can protect your business

See Everything

…and know what you have to disclose to consumers.

48% higher propensity to purchase from transparent companies

Source: Toluna survey, June 2012

Reveal the Redirect Chain

…and protect your data...

spawns

spawns

Not Authorized!

Reveal the Redirect Chain

…and improve performance, SEO, and conversion.

A one-second faster page-load can lead to

7% moreconversions

Source: Walmart, Page Performance & Site Conversion – Feb 2012

Social Widgets Ad Tags Analytics / OtherDisqus Accuen Media Federated Media Brandscreen

Facebook Connect Acerno Google Adsense Crowd Science

Facebook Social Plugins Adap.tv Lijit DoubleVerify

Google+ AdBrite Media6Degrees Dynamic Logic

FeedBurner Adify MediaMath Evidon Notice

ShareThis AdMeld NextAction Google Analytics

Twitter Button Amazon Associates OpenX ScoreCard Research Beacon

  AppNexus Quantcast Statcounter

  BlueKai Right Media Tynt Insight

  Casale Media Rocket Fuel  

  Chango Rubicon  

  ContextWeb Simpli.fi  

  DataXu SpotXchange  

  Demdex TargusInfo  

  DoubleClick Turn  

  Experian Marketing Services XA.net  

What’s on John’s Site?

Battellemedia.com Federated Media

DoubleClick

Federated Remnant Inventory

Lijit

Casale Media

Turn

How Did That Get On My Site?

Battellemedia.com Federated Media

[DoubleClick]

Federated Remnant Inventory

Lijit

Accuen Adap.tv AdBrite Adify AdMeld

AppNexus Casale Media

ContextWeb

Demdex

Experian MarketingServices

NextActionOpenX

Right Media

Rubicon SpotXchange

TargusInfo

Turn

SocialWidgets

Amazon Associates

AdMeldAcerno

AppNexus

Blue Kai

Brandscreen

Chango

Crowd Science

DoubleClickDataXu

ChangoDoubleClick

DoubleVerify

Dynamic Logic

EvidonNotice

GoogleAdsense

Google Analytics

Media6Degrees

MediaMath

NextAction

Quantcast

Rocket Fuel Simpli.fi

XA.net

One Tag Leads To Another

Understand Their Effect

Social Widget Load Time Latency

Disqus 6.240 Seconds .270 Seconds

Facebook Connect 7.742 Seconds .185 Seconds

Facebook Social Plugins 10.657 Seconds .227 Seconds

FeedBurner 1.584 Seconds .087 Seconds

Google+ 2.342 Seconds .230 Seconds

ShareThis 2.636 Seconds .009 Seconds

Twitter Button .494 Seconds .102 Seconds

Effect of Social Widgets on Page Load – Battellemedia.com

Reveal the invisible web.

Thank You.

Scott Meyer

CEO

scott@evidon.com