The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA...

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The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health Manager: Beef Veterinary Operations

Transcript of The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA...

Page 1: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

The Value-Added Feeder Calf:

Where does the buyer of your calves perceive value?

2007 NCBA Cattleman’s College

Robin Falkner D.V.M.

Pfizer Animal HealthManager: Beef Veterinary Operations

Stocker / Feeder Cattle

Page 2: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.
Page 3: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.
Page 4: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

How do you determine “value” in the calves you

sell?

Page 5: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

You don’t. The only definition of “Premium” or “Value” that matters is that of those who might purchase your cattle. You are dealing primarily with an “investor”, not a “gambler”, philosophy.

Page 6: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

What qualities are attractive or important to an “Investor”?

What issues might be he be facing?

Page 7: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

What Buyers Want:

Consistency

Predictability

Page 8: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Major drivers of profitability in cow/calf

industry:

Input Costs

Reproductive Efficiency

No improvement in last 30 years.

Page 9: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

I ask Feedlot Manager: “Show me the cattle you are feeding yourself.”

Page 10: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.
Page 11: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.
Page 12: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Why are these “Preferred Cattle”?

1. Consistency / Predictability

2. Profitable

3. Health

4. Efficiency—most efficient cattle fed (feed conversion).

5. Quality: 80+% Choice+

Are they cheap?

Are they perfect?

Are they still “Preferred” today?

Page 13: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Premium Feeder Calf• A “premium feeder calf” in one market, place,

and time may be a complete “dud” in another one.

• An “admixture” of different “premiums” is only average, or worse.

• To be “premium”, a calf must be prepared and marketed with a group of similar animals to someone whose goals and specifications they meet.

Page 14: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

USDA NAHMS COFE 1994

Survey of Feedlots 1000 head or more

Page 15: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Top 5 Concerns When Purchasing

According to Calf Buyers (Feedlot, Stocker, Backgrounders)

1) WEANED2) Vaccinated against specific diseases 3) Weaned for a certain length of time4) Vaccination program properly timed5) Specific vaccines used

– (MLV vs killed, Brand name)

Source:NCA-IRM Calf Information Task Force survey of 600 feedlot, stocker and backgrounding buyers

Page 16: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

A small percentage of our total beef cows reside in larger 500+ head herds (14.4%).

Page 17: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.
Page 18: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.
Page 19: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.
Page 20: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.
Page 21: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

This is where I live.

Page 22: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Multifactorial-“Complexes”

Multiple Pathogens

KEY: Management

Profitable management is not about searching for “villains”,

or finding “silver bullets”,

or “perfect programs”

but “removing straws”

DiseasesParasitesNutrition

EnvironmentWeatherHandling

ManagementGenetics

Straws

Page 23: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Progress?

Source: (NAHMS) Changes is U.S. Feedlot Industry 1994-1999. August 2000.

46

48

50

52

54

56

58

60

62

1994 1995 1996 1997 1998 1999

BRD deaths%

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1994 1995 1996 1997 1998 1999

Mortality %

Page 24: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

What Can I Expect?• ISU: Commingled “Ranch to Rail-type” 1988-1997

– 2544 head from 20 producer “Feedlot Tests”– Average calves per consignor = 4.2 head

• Morbidity range: 0-59%– Weighted Mean: 20.6%

• Relapse Rate range: 0-81%– Weighted Mean: 39.2%

• Case Fatality Rate (CFR) range: 0-22%– Weighted Mean: 6%

Faber et al: ISU 1999 Research Report 1648

Note the wide variability in health between groups of very similar cattle, handled the same way, in the same places.

Page 25: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Ranch to Rail Data: % of Calves Requiring Treatment After Arrival

23%22%

34%

23%29%

29%

15%13%

27%

14%

0%5%

10%15%20%25%30%35%40%

92-93 93-94 94-95 95-96 96-97 97-98 98-9999-2000

2000-20019 yr average

% of calves requiring treatment

Adapted from: Texas A&M Ranch to Rail Summaries 92-93 to 2000-01 (9 Reports).

Page 26: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Ranch to Rail Data: 1992-2000Impact of Health on

Profitability

$91.23 $88.55

$49.55 $59.62

$87.60

$148.92

$80.12$65.39

$117.42

$0.00$20.00$40.00$60.00$80.00

$100.00$120.00$140.00$160.00

92-93 93-94 94-95 95-96 96-97 97-98 98-9999-2000

8 yr average

Difference in Closeout--Previously sick vs "well" cattle

Adapted from: Texas A&M Ranch to Rail Summaries 92-93 to 99-2000 (8 Reports).

Page 27: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Half of the Measured Cost of Illness is

“Hidden” in Reduced Performance and Carcass Quality.

Feed Efficiency could not be measured in

these studies Adapted from: Texas A&M Ranch to Rail North Summary 1999-2000

Performance• ADG reduced 0.32 lbCarcass Quality• % Choice reduced 33%

Medicine cost

DeathLoss

“Hidden” CostsReduced

Performance

Ranch to Rail Data

Page 28: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

BRD: It keeps on giving!

BRD Treatments

CAB Acceptance

Rate

P-value

None 27.1 a <.0051

1 24.2 ab

2 or more 18.7 b

Busby et al. Effect of Postweaning Health on Feedlot PerformanceAnd Quality Grade. 2004 ISU Animal Industry Report. AS Leaflet R1885

Page 29: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

My calves are healthy.I am not seeing diseases like BRDC in my herd.I am not part of anyone else’s problem.I wouldn’t be surprised if my neighbors calves got sick.

I

Page 30: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Prevalence of Disease in Cattle Population

• BVD-PI - 0.3% - 4.5%• BVD (titer) - 20-80%• IBR – 67%• Johne’s - 10% -20%• Neospora - 5% -10%• Bovine Leukosis Virus - 10% - 80%• Leptospirosis - 20% - 65%• Campylobacter - 16%What is the “impact” of “endemic”

disease?Multiple references; European and U.S. studies

Page 31: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Exposure (non-clinical) may create “carrier” cow or calf (P.I., Latency, Flora)

Colostral Immunity temporary protection

Calf Exposure (non-clinical) active immunity

No or few obvious problems in origin herd, but calves

source of pathogen in marketing channels,

subsequent segments, and home herd if kept for

replacements.

Page 32: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Diseases (IBR, BVD) that are major causes of respiratory disease post-

weaning are also the major contributors to reproductive losses

in cow herds.

Page 33: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Health, Efficiency, and Profitability

Today’s calf buyer looking for efficiency and predictability.Poor health messes up both.

Page 34: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Falkner Feeder Cattle Profit Model

Input Costs (-)Total $ / animal

“Turnover” “Capacity”

“Operational Efficiency”(+)Feed Efficiency

“Thru-put”# “Profitable Animals”

“Purchasing Flexibility”

Production / Performance (+)Value-added / animal

Profit

R. Falkner 2006

Page 35: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Major Impacts of Health on Profitability

1. Direct Costs: (est. U.S. $1 Billion / Year)

2. Inefficiency (operation and cattle)

3. Indirect Costs (difficult to measure):

Operational Inefficiency“Bottlenecks”

Page 36: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

What’s wrong with this picture?

Is there more than one type of “Empty Pen”?

Page 37: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Weekly Cash Corn Prices (CBOT)

Source: Chicago Board of Trade

Page 38: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

 

  Last Week Last Year Difference

Kansas Fed Steer Price, live weight $86.91 $96.60 -$130

700-800 lb Feeder Steer Kansas $96.71 $113.73 -$128

500-600 lb Feeder Steer Kansas $111.22 $138.50 -$150

Corn Price $/bu Omaha Nebraska6.5 Feed Conversion

$3.82 $1.80

7wt-finish +$1585wt-finish +$195

5wt-7wt +$40 

Cash Prices: January 22, 2007

Page 39: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

220 Feedlots, 1600 Pens, 1987-1996

Page 40: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Impact of recent price changes on profitability

model

• Price Received for Cattle Sold

• Price Paid for Feeder Cattle/Calves

• Feed (Cost and Efficiency)

Page 41: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

If Feed is free, what will determine profits?

• Price Received for Cattle Sold ($)

• Price Paid for Feeder Cattle/Calves($)

• Feed ($0.00 cost)

Page 42: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

If Feeder Cattle are free, what will determine

profits?• Price of Live Cattle ($)

• Price of Feeder Cattle ($0.00 cost)

• Feed ($)

Page 43: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Be sure to sign up for the free truck drawing!

Page 44: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

“Old Market”– high F/E group lost $100 / hd

-the profit from 2 other groups“New Market”

--high F/E group loses $200+ / hd-the profit of 4-10 other groups.

The “New Penalty” for Poor Feeding Performance is

Severe

Page 45: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Impact of Health & Death Loss*

Death Loss ADG FC Profit per head

0% - 0.5% 3.09 6.48 -$10.89

0.5% - 1.5% 3.00 6.65 -$20.41

1.5% and up 2.84 6.86 -$57.62

*800-lb. yearling-fed steers closed out in March 2006

Data: Tom Brink: Senior VP. 5-Rivers Cattle Feeding LLC

Page 46: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Variability in Feed Conversion

Graph from: Dr.Robbie Pritchard, SDSU

Page 47: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

The health and performance data you have already seen today strongly suggests that health is one

of the biggest variables influencing efficiency—and the one we can change the

easiest.

Page 48: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Estimating the Effects of Animal Health on the

Performance of Feedlot Cattle

Special Thanks to: Max Irsik DVM, MAB

University of Florida

For his Master’s Thesis and Slides

Page 49: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Morbidity and Performance

Morbidity % Feed Conversion ADG Added Cost Cost of Gain

0.00% 6.34 3.32 $22.86 $50.13

5.00% 6.53 3.22 $23.59 $51.83

10.00% 6.73 3.13 $24.33 $53.3915.00% 6.92 3.04 $25.06 $55.11

20.00% 7.12 2.96 $25.79 $56.86

25.00% 7.31 2.88 $26.52 $58.43

30.00% 7.51 2.80 $27.26 $60.2135.00% 7.70 2.73 $27.99 $61.78

40.00% 7.90 2.66 $28.72 $63.60

50.00% 8.29 2.54 $30.19 $67.03

60.00% 8.68 2.43 $31.65 $70.51

70.00% 9.07 2.32 $33.13 $74.05

80.00% 9.46 2.22 $34.58 $78.09

90.00% 9.85 2.14 $36.05 $81.83

100% 10.24 2.06 $37.51 $85.66

Irsik, M. KSU Master’s Thesis. Cost of Gains calculated with $144/ton ration (DM)

Using these data, a 10-20% reduction in morbidity would be associated with improved Feed

Conversion and reduced Cost of Gain by approx $3-$7/cwt (in a given type/class of cattle)

Page 50: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Can

Work for you and buyer?

Page 51: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.
Page 52: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Value to the Market“Everyone knows the value of preconditioning. … we’re seeing the widest price ranges in history… Calves preconditioned and weaned for 45 days consistently brought $5 – $8 per cwt more this past year.

But when verified for age and source, they can generate an additional $10 – $20 per head.”

Randy Blach, Cattle-Fax, 2006

Page 53: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Impact of “VAC”Health Programs, 1995-2006 King ME, et al. JAVMA, November 1, 2006.

0

2

4

6

8

VAC 45 VAC 34 Viral

VAC 45 2.47 3.35 3.89 3.35 3.33 3.66 4.06 5.01 6.69 7.91 6.64 7.61

VAC 34 1.35 0.99 1.61 1.38 1.17 1.76 2.21 1.8 3.39 3.47 2.45 3.41

Viral 0.7 0.43 0.72 0.74 0.96 1.27 1.23 1.1 1.85 1.71 1.43 1.92

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

$/CWT

Page 54: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Effect of Two Value Added Calf Programs on Morbidity, Mortality and

ProfitabilityMorbidity

%

Mortality

%

CPH 34.7 1.1

KCA (Gold Tag)

36.7 1.1

Unknown History

77.3 11.4

Roeber, et al., 2000

+ 10% death loss = approx. $50 / head

Page 55: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Effect of Two Value Added Calf Programs on Morbidity, Mortality and

Profitability

Morbidity

%

Mortality

%

Adjusted Margin Over

Purchase Cost

CPH 34.7 1.1 $242.29

KCA (Gold Tag)

36.7 1.1 $239.31

Unknown History

77.3 11.4 $117.78

Roeber, et al., 2000

+ 10% death loss = approx. $50 / head

$242 - $118 = $124 / hd additional profits

$124 - $50 = $74 / hd “other” health effects

Page 56: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Does SelectVAC work?

2003 Health Study2

– Calves of unknown background compared to WeanVAC calves

The cattle originated were purchased at the Joplin Regional Stockyard in Carthage, MO during December 2003.

The cattle were immediately trucked to Decatur County Feed Yard, Oberlin, KS were they were finished.

2 Data on file, Study 3933R-60-03-342, Pfizer Inc

Page 57: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Health PerformanceMorbidity – First 28 days in yard2

2 Data on file, Study 3933R-60-03-342, Pfizer Inc

0

5

10

15

20

25

30

35

% Morbidity

Unknown

WeanVAC

32.27%

6.9%

Page 58: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Added Value to the Seller and Buyer2

2 Data on file, Study 3933R-60-03-342, Pfizer Inc

Calves of Unknown History

WeanVAC calves

Calf Cost $624.47 $653.27 $28.80 Increase

Cost of Production

$245.69 $248.78

Total Costs $870.16 $902.05

Carcass Value $900.19 $951.56

Profit $30.03 $49.51 $19.48 Increase

Page 59: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Joplin Regional Stockyards

Analysis of Calf Sale Information

Price Advantage vs. Non-Vaccinated (per cwt)

WeanVAC$5.33

PreVAC$4.84

*Other VAC$4.59

$4.00

$4.50

$5.00

$5.50

Dollars per hundredweight

Sales Information Analyzed Nov ‘03 – March ‘04

124,568 calves

16,369 lots

• WeanVAC calves sold for $3.98 more per head than calves enrolled in other VAC programs

a

ab

b

a, b Values without a common superscript differ (P < .05).

*Other VAC - other Animal Health manufacturer programs

Page 60: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

SelectVAC Value to the Industry

“About 10 years ago, with Pfizer’s support, we started hosting local producer meetings on the

value of preconditioning and SelectVAC.”

“A key benefit of the SelectVAC program is that buyers recognize the SelectVAC cards during a sale. SelectVAC program calves are widely recognized throughout the entire industry because of the strong protocol Pfizer has developed.

“This brings a lot of consistency, and consistency is everything in the feedyard.”

-Mark Harmon, Joplin Regional Stockyards,

Missouri

Page 61: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.
Page 62: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

Conclusions• Keep focus on real profit drivers. • Prepare your calves for the “World they will face.”• Join an established value-chain, or• Create a value-chain for your cattle.• Open communication with the buyer of your calves.• Produce a “group” of calves that will finish together

and efficiently.• Consider willingness to accept or share some of the

risks in order to share in the profits.

Page 63: The Value-Added Feeder Calf: Where does the buyer of your calves perceive value? 2007 NCBA Cattleman’s College Robin Falkner D.V.M. Pfizer Animal Health.

“Once the grapes hit the dock, it’s too late for us to correct the fruit. You can make good or bad wine from good grapes, but you can’t make good wine from bad grapes.”

Bob Reed, Llano Estacado Winery.

“Cattle ain’t Grapes. There are not too many bad cattle. Mostly bad people and plenty of cattle in the wrong place or at the wrong price.”

Robin Falkner