The Uses of GIS at Syngenta
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The Uses of GIS at Syngenta
Warner Phelps Ph.D., DABT
Manager, Environmental Exposure Assessment
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Two Major Areas For GIS
Business Mapping Market
Research Customer Surveys Bulk Tanks Pest Distributions Customer Support
Information
Environmental Crop Location Product Use Location Monitoring Products Field Study Placement Understanding
Product Behavior (CART analysis)
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Business-Mapping Market Research
Identify Market Segments Geographically Develop Appropriate Marketing Plans &
Messages Results from Customer Surveys often have
a geographic component.
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Sales Volume by County
Quartile
Top 25%
Bottom 25%
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Business-Bulk Tanks
Bulk tanks at customer location. Product in tank belongs to us. Customer “buys” by removing product from tank.
Sensors on tanks report in 4x per day. Mapping of tanks reflects, sales, weather
patterns, and farmer preferences.
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Pest Distributions
Pests can be weeds, insects or disease. Mapping resistant weeds is a sales
opportunity (lost or gained) Mapping insects shows where farmers
are/will have problems - can be done on field scale.
Mapping product disease problems is also important.
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Customer Support Information
Internal Customer Support- Interactive Maps to Show Sales Reps for any area
Plant Disease Models- Evaluates likelihood of disease based on known contributing factors, maps the result, and can send e-mails to customers warning about conditions.
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Disease Prediction Model in Potatoes
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Corn Insect Prediction Model
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Crop and Product Use Locations
See Demo
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A 3D view of the DEM Draped Image and Vector Overlay (Figure 11)
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Example CART: Variable B
H% > 21.1
Latitude > 42.8256
CEC > 19.05
Group 4
Group 6 Group 7
Group 5
Group 2 Group 3
Group 1All sites
yn
y
y
n
n
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Conclusions
GIS helps with “business focus” GIS helps with Customer Support GIS helps improve product safety