The Use of Social Media in Higher Education for Sustainable Development

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Presented at national seminar on “Education for Sustainable Development” organized on March 28 & 29, 2014 by Department of Education, Mysore University, Mysore & SIO Karnataka, Bangalore, Karnataka, India.

Transcript of The Use of Social Media in Higher Education for Sustainable Development

  • 1. By Mr. Vijaykumar Meti Ph.D Research Scholar, Dept. of Journalism & Communication Gulbarga University, Gulbarga Guide Prof. B.P. Mahesh Chandra Guru Professor and Chairman Dept. of Communication & Journalism University of Mysore, Mysore March 27 & 28, 2014 SIO Karnataka & Dept. of Education, University of Mysore National Conference on Education for Sustainable Development

2. Introduction Over the last few years the web has fundamentally shifted towards user-driven technologies such as blogs, social networking sites and video-sharing platforms. The growth of social media over the past few years has transformed the internet experienced. Now the internet is no longer one-way broadcast delivery system, instead it is now driven by many ordinary users, which can be described as many-to- many rather than one-to-many connectivity. 3. .Introduction People are actively engaged with a wide variety of social media platforms, from blogs to social networking to video sharing site Social media applications allow users to converse and interact with each other; to create, edit and share new forms of textual, visual and audio content; and to categorize, label and recommend existing forms of content. Along with these technological developments, many higher education institutions and universities are now finding themselves likely to catch up with this world of social media applications and social media users. 4. Significance of Social Media in Higher Education Social media are associated with an increased tendency for young people to multitask, to rely on a digital juggling of daily activities and commitments. They also attain increased control over the nature and form of what they do, as well as where, when and how they do it. The most immediate significance of social media for higher education is the apparently changing nature of the students who are entering university. Apparently social media users are described as having an enhanced capacity to self-organize. 5. Social Media and its Common Uses in Higher Education Facebook Facebook is a popular social networking site that connects people with friends and others who work, study and live around them. When Facebook launched the fan pages concept in November 2007, many universities jumped at the opportunity to create an official Facebook presence for their university. As of December 2013 there were more than 600 universities taking advantage of this new feature . (Wikipedia) 6. Social Media and its Common Uses in Higher Education MySpace MySpace is an online community that lets to meet friends' friends, share photos, journals and interests. Unlike Facebook, MySpace allows users to fully customize their profiles by complete changing the appearance, background and format of their pages. Many universities and education institutions joined MySpace, but with the launch of more attractive Facebook fan page, many colleges and universities adapt over MySpace. 7. Social Media and its Common Uses in Higher Education YouTube YouTube is the leader in online video sharing, and the prime destination to watch and share original videos globally online. It allows people to easily upload and share video clips across the Internet through Web sites, mobile devices, blogs, and e-mail. Many universities have been making videos for more than 20 years and YouTube has given them a platform to easily distribute these videos to a much wider audience, and without the costs of burning to CDs/DVDs and postage to mail to a narrow audience. 8. Social Media and its Common Uses in Higher Education Flickr Flickr is a popular online photo site where users upload photos that can be organized in sets and collections. Public photos may be viewed and commented on by others. Universities have Flickr account and it is a great tool for easily sharing photos with students, alumni, faculty and staff. (Wikipedia) 9. Social Media and its Common Uses in Higher Education Blogs Blogs are a form of online journal. They can have a single author, or several. The most popular use of blogs for marketing in higher education is having currently enrolled students blog about their lives on campus, as a recruiting initiative in conjunction with admissions. Blogs are also being used by some colleges to post news articles to open conversations about them. Faculty blog about their teaching, travel and research as well. 10. Conclusion Major educational implication of social media is actually changing nature of learners relationships with information and knowledge. It could be argued that social media support forms of knowledge consumption and knowledge construction. Many educationalists believe that universities are in a good position to utilize social media practices to support the collective creation of knowledge amongst students and the wider community. 11. .Conclusion Many universities are now striving to develop ways of using social media to support these new forms of learning. It is clear that social media tools and applications present a challenge to the concept of the formal educational establishment as it currently exists. The continued growth of social media presents a set of clear challenges to the future nature of higher education provision and practice.