The use and abuse of the Bartle matrix for game and gamification design

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Bartle Types & Gamification by Mentor Palokaj Thesis Defense

Transcript of The use and abuse of the Bartle matrix for game and gamification design

Page 1: The use and abuse of the Bartle matrix for game and gamification design

Bartle Types & Gamificationby Mentor Palokaj

Thesis Defense

Page 2: The use and abuse of the Bartle matrix for game and gamification design

A Classification System

Bartle TypesBartle Matrix

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Page 3: The use and abuse of the Bartle matrix for game and gamification design

Adding game mechanicsto non-game tasks

To Game-ifyGamification

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The Bartle Matrix is being applied to non-MUD games“

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Do Bartle types respond differently to gamification using levels and points?“

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Stroop taskinspired

Useless Task

What color is this sentence?

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Geared towards achievers

Points &levels

Gamification

Points: 12Level: 3

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Significant resultsTable 9: Overview of statistically significant effects. Mean interactions are for ungamified sample. Mean difference is the factor of difference between ungamified and gamified groups.

Bartle Types & Gamification

Sample Significant in Mean interactions

Mean difference

Explorer Raw data 76 1.20Socializer Raw data 67 1.47‘Interacting with’ Raw data 72 1.53‘Acting on’ Normalized 61 1.28

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Points and levels increase engagement when looking at overall population

The ‘interacting with’ axis (53%) versus the ‘acting on’ axis (28%)

Without normalization the Killer, Achiever and ‘acting on’ groups did not show statistical significance.

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Points and levels can be used to increase engagement

Points and levels do not seem to alienate non ‘acting on’ Bartle types

Achiever types do not respond significantly better than other types

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Points and levels are great. But don’t fall into the trap of unproven frameworks.

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