The University of East London MEDIA REPORT...Telegraph.co.uk 9,860,669 Don Jon: how porn is rewiring...
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MEDIA REPORT November 2013 Public Relations and Communications Team The University of East London A quick glance at our communications and PR activities and impact
Transcript of The University of East London MEDIA REPORT...Telegraph.co.uk 9,860,669 Don Jon: how porn is rewiring...
MEDIA REPORT
November 2013 Public Relations and Communications Team
The University of East London
A quick glance at our communications and PR activities and impact
Media Highlights A selection of clippings
This month kicked off with an energetic media campaign focusing on the opening of our stunning new campus at University Square Stratford - by HRH The Princess Royal. The event demonstrated meticulous planning and partnership working. And, as well as attracting more than 300 VIPs to the event, we successfully engaged wider audiences with a dynamic, short online film showcasing our urban dance students, spaces and teaching. The event was captured through our live tweets, Facebook updates, media releases, and a further film of the event showing USS as an impressive, modern destination for ambitious students. Together the two films have received almost 3,000 views and the event received significant coverage across local, regional and specialist media. From Stratford we turned our attentions to India; coordinating a multi-faceted media campaign to support the launch of our new India office, the campaign generated a raft of coverage across the sub continent, supplemented with activity on Facebook, and Twitter, and through advertorials placed in key media, including The Times of India. Five media/press attended the event. In addition, our work generated increased activity around UEL India on Facebook – with more than 300 commenting, liking or sharing the event, and more than 800 seeing the initial post promoting the event. The event management and press and communications activity around our #UELgraduation2013 engaged with students, communities, and media local, nationally and internationally. The seven graduations over 4 days saw almost 4,000 graduands attending for all our schools, cheered on by 7,660 guests. In addition, there were the impressive list of honoraries from Martine Wright, to Sir Charlie Mayfield, Subash Chandra and Dizzee Rascal. We used their profiles to build an engaging media campaign, effectively bringing positive attention to the university and celebrating the success of its students. We were able to drive a record-breaking 10,000 + viewers of the graduations to YouTube, a huge increase on previous years. A carefully targeted approach to media enabled us to attract journalists from international outlets including The Press Association and Zee TV. Media coverage included headlines on the BBC homepage, significant coverage in The Metro, and in The Sun, and high profile retweets of UEL_news content. We are embarked on an intelligence gathering exercise – surveying students and staff about our internal communications and how we can enhance and develop this in the future. Your Universe newsletter is also going through a process of improvement its editorial content. Subtle changes to the tone and content of Universe are already driving more students to it - with a huge 34% increase in unique views this year.
Communications and Media Summary – USS, Dizzee Rascal, India and more…
Media Report Online press coverage
This month there were 60 items of press coverage. 51 had a positive rating and nine had a neutral rating. The 10 most notable items were:
Outlet/Publication Circulation: Unique Visitors
Headline
BBC News UK 29,262,724 Electronic cigarettes 'could save millions of lives' by By Melissa Hogenboom
The Guardian 11,945,604 David Latchman: 'our students don't come to take it easy, but to learn' by John Crace
Telegraph.co.uk 9,860,669 Gardening Against the Odds 2013: the winners in full by Francine Raymond
Telegraph.co.uk 9,860,669 Don Jon: how porn is rewiring men's brains by Nisha Lilia Diu
ITV.com 5,371,554 List of accredited London employers
The Independent 3,822,583 More than half of British universities pay staff less than the Living Wage by Tom Mendelsohn
Digital Spy 2,620,781 Dizzee Rascal awarded honorary doctorate by University of East London by Tom Eames
Capital FM 661,040 Dizzee Rascal Says Honorary University Degree Is "Wicked" – Video
Female First 344,098 Princess Anne Opens University Square Stratford
Medical Xpress 120,628 Modafinil reduces depression's severity when taken with antidepressants
Social Media Highlights
Social Media Summary
This month there has been a significant increase in engagement with the UEL social media sites, mostly due to graduation and the opening of USS. • UEL’s twitter account, @UEL_News, gained its 10,000th follower. • During the USS opening with Princess Anne we tweeted 12 images and videos from the day. From this we had 36 retweets and 12 favourites. A selection of notable retweets were from @MPSNewham (Newham Metropolitan Police Service who have 2,561 followers), @million_plus (The Million Plus Group who have 5,797 followers), @EastLondonDance (East London Dance Group who have 6,099) and @MakeArchitects (who have 10,923 followers). • Dizzee Rascal retweeted a number of graduation tweets to his 465,196 followers, all of which mentioned @UEL_News or #UEL. With this, he posted an image to Instagram which received 2,121 likes from his 180,790 followers. David Hoffman also posted images of Dizzee Rascal to his 1,180 followers on twitter. • Over graduation week, the 7 organic Facebook posts (not including the live stream posts) achieved a massive 39,917 views, 1,148 likes, 147 shares and 79 comments. This also included our record highest organic post – a picture of Dizzee Rascal in his graduation gown – which, on its own received 17,368 views, 317 likes, 34 comments and a huge 85 shares. • During graduation we also chose to boost a number of posts on Facebook. These gained a significantly higher amount of views and likes:
Post Likes Comments Shares Views
Princess Anne opens USS - video 347 4 13 190,080
Dizzee Rascal receives his honorary degree - video
291 2 7 105,984
UEL dance performance students practice for USS opening - video
206 5 3 102,987
Dizzee Rascal is here to receive his award - image
251 4 19 30,880
• On You Tube, the total viewings of live and recorded streams of all the graduation ceremonies on You Tube so far, is 10,030. The Dizzee Rascal video and the other honorary videos have, in total, so far, been viewed 3,821 times.
Appendix Media report and press releases
Media Report
UK and Ireland
International
Press Releases
01/11/13 - UEL Dance students to perform in front of HRH
05/11/13 - UEL hosts advisor to the Stephen Lawrence enquiry
07/11/13 – UEL professor wins 2013 Film London Jarman Award
07/11/13 – UEL and Birkbeck, University of London, open new £33m campus
11/11/13 – What does the Poppy Appeal mean to you?
12/11/13 – UEL opens office in India to help students study in UK
13/11/13 – Sports Management seminar to feature Paul Smith from England Rugby 2015
14/11/13 – UEL launch innovative programme to celebrate MBA 20th Anniversary
14/11/13 – Dizzee Rascal to join leading figures receiving honorary degrees from UEL
18/11/13 – UEL takes part in London’s ‘Open Access’ Law fair
18/11/13 – INCEIF and UEL team up to deliver Executive Programmes
19/11/13 – Keir Starmer, QC and Leroy Logan MBE awarded honorary doctorates
20/11/13 – Jimmy Doherty and Martine Wright awarded honorary doctorates
21/11/13 – Sir Charlie Mayfiend and Lord Harris awarded honorary doctorates
21/11/13 – Subhash Chandra awarded honorary doctorate from UEL
22/11/13 – Superstar Dizzee Rascal awarded honorary doctorate from UEL
27/11/13 – UEL Professor collaborates on new research into drug modafinil
29/11/13 – Human Rights Lawyer Imran Khan relaunches UEL Law Clinic
Mark Burey Acting Head T +44 (0)20 8223 2249 E [email protected]
Louisa Byamukama Senior Corporate Communications Officer T +44 (0)20 8223 2512 E [email protected]
Jessica Longland Communications and PR Assistant T +44 (0)20 8223 2082 E [email protected]
Olly Knight Multimedia Developer T +44 (0)20 8223 2156 E [email protected]
Mary Rahman Press Officer T +44 (0)20 8223 2062 E [email protected]
Bobbie Lakhera Press Officer T +44 (0)20 8223 6239 E [email protected]
Nicola Quilter Corporate Events and Graduations Officer T +44 (0)20 8223 2884 E [email protected]
Fotios Savva Graduation and Events Assistant T +44 (0)20 8223 2042 E [email protected]
Public Relations and Communications Meet the team
