The universal pattern of value creation

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Hi, I’m Digit


Today, I’m here to talk

to you about. . .

The Universal Pattern of Value

CreationWhat’s that?


This presentation is about how all value innovations follow a common pattern.

All of them?


Yes, all of them. . .

Let me show you.


Take a moment to scan these items.

What do they have in common?



Take a moment to scan these items.

What do they have in common?


They all created value.

And they were game changers in their day.


Cool.

Exactly.

And how they created their value followed a common pattern.

A universal pattern.


Cool.


We’ll start by answering the question, what is

value?


Here’s the definition of value from

dictionary.com

VALUE– the worth of something in

terms of the amount of other things for which it can be exchanged or in terms of some medium of exchange.


VALUE– the worth of something in

terms of the amount of other things for which it can be exchanged or in terms of some medium of exchange.

PORNOGRAPHYI shall not today attempt further to define the kinds of material I understand to be embraced within that shorthand description, hard-core pornography. . . . but I know it when I see it. (Justice Potter Stewart, 1964)

It doesn’t tell us much….

In fact, it’s similar to this definition. You’re right.

We know it when we see it but we can’t define it.

Wow, all those years in meetings discussing value and we never

knew what it was.


Universal Human Motivations– Love– Communication– Security– Sweet– Smooth– Power– Belonging– Etc.

Let’s start.

Value creation starts with…..


Inventions, technologies and new forms of interactions …. …. allow people to express these motivations in new ways.

It’s completed when …..



It’s completed when …..

That’s it?

New technologies

allow new behaviors?

Can you show us some

examples?



Sure.

Let’s look at five historical examples to

expose more.


No One Knew

They wanted to talk with their friends and

family from the comfort of their own home...


No One Knew



...until Alexander Graham Bell invented

the telephone...


No One Knew



...until Alexander Graham Bell invented

the telephone...The telephone

Increased human

conversations by trillions.

I like calling Julie for a

date.


No One Knew

They wanted to deliver packages around the

world overnight...


No One Knew


world overnight...

...until FedEx invented the overnight shipping

business…


No One Knew


world overnight...

...until FedEx invented the overnight shipping

business… Now businesses depend on overnight delivery.

I had a ring shipped last week to give to

Julie.


No One Knew

They wanted to drink water anywhere,

anytime...


No One Knew


anytime...

...until Polar Springs introduced the 500ml plastic water bottle...


No One Knew


anytime...

...until Polar Springs introduced the 500ml plastic water bottle...

...expanding healthy

drinking to everyone,

everywhere

I use this when I run.


No One Knew

They wanted to buy a play simulated sports

indoors...


No One Knew


indoors...

...until Nintendo created life-like TV

sports...


No One Knew


indoors...

...until Nintendo created life-like TV

sports...

Julie and I like to play

tennis.

Now seniors exercise more.


No One Knew

They wanted to share expertise with millions of people in dozens of

countries...


No One Knew


countries...

...until Gutenberg invented the printing

press...


No One Knew


countries...

...until Gutenberg invented the printing

press...The printing

press launched the Renaissance.

We love mysteries.


Let’s review

You start with human motivations. . .

Human Motivation + Disruptor -> New

Behaviors -> Relationships grow

Like wanting to communicate with friends. Or learning

something new.


You provide them with a disruptor

Like the phone.Or the printing

press, or the internet, or Facebook.




The disruptor enables a new behavioral norm to

emerge.

Like the talking on the phone.

Or reading, or surfing the net.




Which enhances their relationships with: time, space, people, objects,

etc.

With the phone I can talk to my friend anytime. Or see what

Julie is doing on Facebook.


Behaviors -> Relationships Grow


THE UNIVERSAL PATTERN OF VALUE CREATIONMotivation + Disruptor -> New Behavior -> ∆ Relationships

Stay connected, communicate

Phone Phone call Instant, and expanded communication

Share things, artifacts, etc.

FedEx Overnight shipping Rapid, last minute document delivery

Quench thirst 500ml Plastic bottle Carry water bottles Water everywhere

Exercise, compete Nintendo Wii Life-like indoors sports

Increased health

Share knowledge Printing press Publish books Renaissance Revolution

It’s the universal pattern of

value creation.


THE UNIVERSAL PATTERN OF VALUE CREATIONMotivation + Disruptor -> New Behavior -> ∆ Relationships

Stay connected, communicate

Phone Phone call Instant, and expanded communication

Share things, artifacts, etc.

FedEx Overnight shipping Rapid, last minute document delivery

Quench thirst 500ml Plastic bottle Carry water bottles Water everywhere

Exercise, compete Nintendo Wii Life-like indoors sports

Increased health

Share knowledge Printing press Publish books Renaissance Revolution

It’s the universal pattern of

value creation.

It’s been around for

thousands of years.

And it doesn’t change.


So, that’s what the universal pattern of value creation is all about.


Imagine if your organization had a common tool and language to assess the new value you wanted to create?

And you could tell whether it met the criteria for

game changing. . .

. . .before you launched it.



Behaviors -> Relationships Grow

What value could you unlock?


If you’d like more info.

Call us and ask for John.

Tell him Digit sent you.

Ennova Inc.Toronto, Ontario1-888- 6ennova905-294-8050 (local)[email protected]

We’ll send you a free starter kit.

The universal pattern of value creation

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