Presented by: Michelle Dawson, MBA, PhDPresident, Catalyst Enterprises International

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The Unique Brilliance Factor5 Strategies to

Become a Brand in Demand

10/29/2015

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Our Objectives Today

• How to discover your Unique Brilliance

• Action steps you can implement immediately to use your Unique Brilliance to create a sustainable brand

• How to leverage your brand to stand out and grow personally and professionally

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“Personal branding is about unearthing what is true and unique about you and letting everyone know about it.” Dan Schawbel, Me 2.0 4

Why Does Branding Matter?

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What is The Unique Brilliance Factor?

The Unique Brilliance Factor is your skills, talent and abilities infused with your values, passions and beliefs.

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Know Yourself

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Self-Imposed Limitations 8

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Strategy #1: Get Clear On Your Unique BrillianceThere may be hundreds of people that do what you do but none of them can be you doing it!

• Where have you been and where are you now?

• Discover your common threads

• Review your track record

• What are your strengths?

• What environments did you most enjoy?

• What have you found that comes most easily to you?

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Strategy #2: Align Your Brand With Your Unique Brilliance

• Why is alignment so important?

• Pitfalls of not having an aligned brand

• Ways to align your brand

Exercise #1: Soaring With Your Strengths

People with strong brands are clear about who they are. They know and maximize their strengths.

Now is your chance to uncover and define the unique brilliance that makes you stand out from the crowd.

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Exercise #1: Soaring With Your Strengths

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1. __________________

2. __________________

3. __________________

4. __________________

5. __________________

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• Convey how your Unique Brilliance provides solutions

• Understand the value your solution brings to the challenges

Strategy #3: Speak the Language of Your Audience that Can Benefit From Your Unique

Brilliance

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Strategy #4: Spotlight Your Unique Brilliance

Activate the 3C’s to Spotlight your Unique Brilliance

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Clarify Your Core Values

O Serve as guides during times of conflict or confusion

O Give direction and keep you on the path that’s right for you

O Help you make decisions that honor what’s important to you

O Give you a sense of meaning10/29/2015

Exercise 2: Your Unique Brilliance Value Sheet

From your list of selected core values, select your top 5, write your definition of the value, then rate yourself as to how aligned you currently are with that value

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Strategy #4: Spotlight Your Unique Brilliance

The Power of Publicity

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Strategy #4: Spotlight Your Unique Brilliance

The Power of Partnership

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Strategy #4: Spotlight Your Unique Brilliance

The Power of the Podium

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Exercise 3: Spotlight and Develop Your Unique BrillianceUsing this diagram, list three opportunities in each category available to spotlight your Unique Brilliance

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Strategy #5: Create Accountability Around Your Unique Brilliance

• The importance of setting growth goals

• Choose a mentor that will help you to stand powerful

• Ask yourself when making decisions, “If I was fully operating in my unique brilliance, how would I handle this situation?”

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Summary of Today’s Session

• How to discover your Unique Brilliance

• Action steps you can implement immediately to use your Unique Brilliance to create a sustainable brand

• How to leverage your Unique Brilliance to stand out and grow personally and professionally

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Maybe You’re Not As Brilliant As You Think….

Maybe You’re More Brilliant Than You Think!

10/29/2015