Do Your Research

Consult Webmaster Tools and Google Analytics to see what keywords you

should be focusing on. Look for keywords that the site currently has high

impressions for along with a low Click Through Rate (CTR) or an average

position below a 4 or 5.

Focus on One Keyword Per Page

Each page on your website should focus on a single keyword phrase. This

allows you to write engaging, natural copy without worrying about stuffing

too many keywords into your content. If you’re just using one keyword

throughout the piece, it will be used naturally so you won’t even have to

worry about it coming across as spam.

Title Your Post

Writing your page title should be a balance of SEO friendliness and creativity.

Include your focus keyword in the title of the page or blog post if they fit

naturally.

Include the Keyword in the URL

Including your keyword in the URL of your post is an easy and effective way

to tell search engines what your page is all about. Don’t miss out on this

easy opportunity!

Use Proper Heading Tags

Heading tags (H1, H2, H3, etc.) make certain text more important than other

text. Use your keyword in your H1 tag (this is typically the title of your page)

and, if possible, in an H2 tag as well.

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Write 300 Words of Content

Content is king, and if you want to rank favorably in search engines, you’ll

need to write at least 300 words per page to provide enough context to let

them know what the page is about.

Use Keywords in Links

When including links in your content, you have the ability to mask the link

with “anchor text,” or the text highlighted in blue. Include your focus keyword

in at least one link with anchor text in your content.

Label Your Images

Most website platforms give you several options when adding images to a

page. Look for the field called “Alt Text” and include your keyword here. This

tells search engines what your image is all about!

Don’t Ignore Metadata

There are a few hidden fields on every web page that Google and other

search engines use to understand the context of your page. Find the “Title

Tag” and “Meta Description” fields in your website editor and make sure

to fill them out using your keyword at least once. This is the information

that shows up in a Search Engine Results Page, so don’t slack in this

department!

By following these tips, you’ll be on your way to ranking better in search

engines in no time.

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