The Ultimate Guide to Measuring Google Plus Analytics
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Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
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This presentation covers everything you need to know about measuring Google Plus, including metrics and actionable KPI's for getting started.
Transcript of The Ultimate Guide to Measuring Google Plus Analytics
Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
Google Plus Analytics
By Jeff Sauer – http://gplus.to/jeffsauer Twitter: @jeffalytics (nice tweets only, fragile ego)
Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
15 13 Minutes to Learn…
14 Activities you can measure in
Google+
10 KPIs that you can use for your measurement
31 Resources that you can use
for reference
26 Metrics you need to pay attention to
1) CIRCLES
Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
Google+ Circles: Metrics, KPIs and Resources
KPI: Total Circles > 1,000
Resources: Circle Count tracks most followed profiles and pages, as well as engagement with content. Their Chrome extension is also quite handy. Check the PageRank of your Google+ profile with prchecker.net.
Page Rank of Your Google+ Page
Total Circle Followers
2) POST ENGAGEMENT
Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
Metrics available
KPI: 5 Actions/Post
Resources: Start with reading How to Grow Your Google+ Engagement from Social Media Examiner and then study the list of People with Highly Engaged Content on Google+ from Circle Count.
+1’s Shares
Comments Total Engagement
3) FINDING RIPPLES
Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
Metrics Available
KPI: Create a Ripple
Resources: You can view Ripples for any page using the Find Ripples bookmarklet from Blind Five Year Old
Total public shares
4) +1’S FOR YOUR PAGES/POSTS
Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
Metrics
KPI: Total +1 >10
Resources: Check the number of +1 s for a page using a site like ′ Plus One Checker. You can also use the Google+ API to programmatically capture +1 data for a series of posts.
Count of +1s for a page
5) FOLLOWERS OF YOUR GOOGLE+ BUSINESS PAGE
Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
Metrics
KPI: Total Followers > 1000
Resources: Direct link to the create a Google+ Page section of Google’s website. Get your Google+ Badgeto place on your website directly from Google.
Total Followers for Google+ Page
6) GOOGLE+ AUTHOR STATS
Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
Metrics
KPI: Clicks > 500 in 30 Days
Resources: Direct link to Google Author Stats in Webmaster Tools.
Total Search Impressions
Total Search Click Throughs
Individual Post Click Through Rate
Individual Post Average Position
7) SOCIAL DATA HUB ACTIVITY
Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
Find What People Are Saying About Your Content
Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
Metrics
KPI: 10 Conversations/Month
Resources: Install Google Analytics on your website and start collecting data about your website.
Total Conversations
TotalEvents
8) GOOGLE ANALYTICS SOCIAL MEDIA REPORTS
Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
Add Color to Your Analytics With Deeper Social Insights
Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
Metrics
KPI: 100 Visits/Month from Google+
Resources: Introduction to Social Sharing from Google Analytics.
Top Social Networks
driving traffic
Total Interactions with your social media buttons/plugins
Conversions from Google+
Traffic
9) VISITORS FROM GOOGLE+
Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
Metrics
KPI: Increase conversion rate from G+ by 10%
Resources: How are traffic sources / campaigns determined in Google Analytics?
Visits from Google+
Visit Duration, Pages/Visit
Bounce RateConversion Rate
Revenue (for e-commerce)
10) GOOGLE+ POWERED BLOG COMMENTS
Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
Metrics
KPI: 2x Interactions after G+ Comments
Resources: Announcement of Google+ Comments in Blogger. Comments Evolved for WordPress plugin. Google Plus Powered Blog Comments – Should You Jump Onboard?
Average comments/post
before G+ Comments
Average comments/post after
G+ Comments
Average total engagement on posts after G+ Comments
Coming Soon: The Guide
Your Turn
29
Thanks!
Jeff SauerVice President
Three Deep Marketing
I’m Teaching This Fall at DemandQuest
Use code mnsearchaugust for 20% Off Any Class!
