The Ultimate Guide to Google Next...The Ultimate Guide to Google Next 2018 Cut through the clutter...
Transcript of The Ultimate Guide to Google Next...The Ultimate Guide to Google Next 2018 Cut through the clutter...
The Ultimate Guide to Google Next 2018Cut through the clutter to plan an awesome conference experience.
July 24–26,2018 / Moscone Center, San Francisco
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1 / What is Google Next
2 / Key Dates & Times
3 / Top Sessions, Speakers & Companies
4 / Best Spots to Eat, Drink & Play
5 / Events to Fill Your Social Calendar
6 / Tips for Before, During & After the Event
7 / Meet ProsperWorks
Contents
The Ultimate Guide to Google Next 2018
01 / What is Google Next
3
Google Next is a conference that brings together
leaders, developers, and entrepreneurs who use
Google Cloud technology at work. For a week in
San Francisco, participants explore exciting ways
to unlock new business opportunities and build the
future of the cloud.
This year’s conference will feature over 400
sessions, including keynotes, codelabs, and
breakouts, as well as the opportunity to network
with Googlers, partners from their ecosystem and,
of course, the other 20,000 attendees.
The Basics
The Ultimate Guide to Google Next 2018
01 / What is Google Next
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Application Development
Collaboration & Productivity
Data Analytics
Infrastructure & Operations
Internet of Things (IoT)
Machine Learning & Artificial Intelligence
Mobility & Devices
Security
2018 Themes
The Ultimate Guide to Google Next 2018
02 / Key Dates & Times
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Monday, July 23
7am – 6pm Event Check In
9am – 6pm Bootcamps
5pm – 6:30pm Women Techmakers Social
6:30pm – 8pm Celebrate Diversity Reception
Tuesday, July 24
7am – 6pm Event Check In
9am – 10:30am Keynote
10:30am – 5:30pm Expo, Google & Partner Showcase, Hands-on Labs, and Equality Lounge
11am – 5:30pm Office Hours & Meetups
11am – 5:55pm Spotlight & Breakout Sessions
11am– 6pm Certification Testing
Wednesday, July 25
7am –6pm Late Event Check In Available
9am – 10:30am Keynote
10:30am – 5:30pm Expo, Google & Partner Showcase, Hands-on Labs, and Equality Lounge
11am – 5:30pm Office Hours & Meetups
11am – 5:55pm Spotlight & Breakout Sessions
11am – 6pm Certification Testing
7pm – 10pm Evening Event
Next ‘18 Agenda
The Ultimate Guide to Google Next 2018
02 / Key Dates & Times
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Thursday, July 26
8am – 4pm Late Event Check In Available
9am – 10:30am Keynote
9am – 2:30pm Expo, Google & Partner Showcase, and Hands-on Labs
9am – 2:35pm Spotlight & Breakout Sessions
9:30am – 1:45pm Office Hours & Meetups
10:30 –12:30pm Equality Lounge
11am – 6pm Certification Testing
Friday, July 27
8am – 5pm Bootcamps
Next ‘18 Agenda
The Ultimate Guide to Google Next 2018
03 / Top Sessions, Speakers & Companies
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With 400+ sessions to choose from, just looking
at the agenda for Next ‘18 can be overwhelming.
That’s why we’ve done the hard work for you.
In this section, you’ll find the top sessions for
business, product, and revenue leaders. Whether
you want to discover new technology, stay on top of
cloud trends, build your skills, or learn relevant tips
and tricks, you’ll find sessions that appeal to you.
Must-Attend Next ‘18 Sessions
The Ultimate Guide to Google Next 2018
03 / Top Sessions, Speakers & Companies
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For G Suite Users
G Suite Product Roadmap:
2018 and Beyond
Ryan Taketa, Product Marketing Manager, G
Suite at Google will lead this product roadmap
presentation, sharing what you can expect from
G Suite in 2018 and beyond.
The Google Docs,
Sheets, and Slides
Ecosystem: Stronger
Than Ever, and Growing
Google Product Manager Adam Tishok and
UX Engineer Aaron Wheeler will discuss the
various integration and ecosystem options
that are available to integrate with Docs,
Sheets, and Slides.
Hangouts Chat and the
Future of Enterprise Team
Collaboration
Matthew Leske, Group Product Manager at
Google, will discuss recent updates to Hangouts
Chat and how your team can make the most of
this team collaboration platform.
The Future of Gmail: A
Deep Dive and Roundtable
Matthew Izatt, Product Manager at Google, will
give a recap of the latest in the new Gmail UI and
what lies ahead on the Gmail roadmap. You’ll
also get the chance to ask questions and share
insights with the Gmail leadership team in this
roundtable session.
How Intelligence in Drive
Can Unlock the Value of
Your Organization’s Content
and Make Your Employees
More Productive
This session features Staff Software Engineer
Mike Colagrosso, Senior Interaction Designer Sean
Whipps, and Product Manager Joshua Smith,
who will share how current and future intelligence
features in Drive can promote productivity.
Why Google Docs, Sheets,
and Slides? How G Suite
Transforms the Way Your
Company Works
A team of Google product and engineering
leaders will share some of G Suite’s
intelligence-driven productivity features and
how they can empower a company to work
more quickly and efficiently.
The Ultimate Guide to Google Next 2018
03 / Top Sessions, Speakers & Companies
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For Business Leaders
Why Execution is Everything
in the On Demand Economy
Wrike Founder and CEO Andrew Filev will
investigate how the G Suite platform can unlock
a digital workflow that transforms how teams
operate at scale.
Preparing and Operating
at Maximum Scale for
Black Friday
Carl Franklin, Head of Solutions for Americas
East, Google Cloud Platform, will present a
process to help retailers plan, prepare, and
operate a solution to handle the massive
traffic that’s anticipated during Black Friday
and Cyber Monday.
Constellation’s
Alan Lepofsky on the
Future of Work
Constellation Research Future of Work analyst
Alan Lepofsky will share insights into how
tools like Google App Maker, JamBoard, and
YouTube are changing the way people work.
Engage All of Your
Employees in LumApps,
the Social Intranet
Recommended for G SuiteOlivier Chanoux, Co-Founder and CMO at
LumApps and a proud ProsperWorks customer,
will give an overview of how LumApps functions
as a social intranet, powerful search, information
sharing tool, and more.
30 Time-Saving
G Suite Tips to Help
Your Employees Be More
Productive
Ever wish you had your own personal G Suite
tutor? Now you’ve got three! Google Product
Manager Mario Anima, Senior UX Researcher
Stacy Saabye, and Product Manager Zeina Oweis
will share workflows that span multiple G Suite
products to boost your team’s efficiency.
Predicting Sales During
Hurricanes for a Home
Improvement Retailer
Dan Kopp, Matt Yates, and Charlie Morn
from North Highland will share how their
organization used TensorFlow to train a
recursive neural network based on weather
data and help a home improvement retailer
prepare for spikes in demand.
The Ultimate Guide to Google Next 2018
03 / Top Sessions, Speakers & Companies
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For Product Leaders
Spotify’s Journey
to the Cloud
Learn how Spotify migrated its global application
from European and American data centers to
GCP in this session featuring Ramon van Alteren,
Spotify’s Director of Engineering.
Your Apps Can Talk!
Introducing Cloud
Text-to-Speech
Get to know the newly released Cloud Text-to-
Speech and discover the product’s three main
use cases: call center apps, IoT devices, and
media content publishers. Then, hear from a
current Cloud Text-to-Speech customer about
what they’ve been able to accomplish so far.
Google Apps Scripts in
Action: Automating Common
Tasks Across G Suite
In this session led by members of Google’s
Product and Engineering teams, you’ll learn
about the most common use cases of macros
and how to apply them using Apps Scripts,
enabling you to automate tasks and create
customized tools for your business.
Building on the
Docs Editors:
APIs and Apps Script
Hoping to integrate with G Suite? This session,
led by Google Software Engineers Maurice Codik
and Yash Saini, will give developers an overview
of how to join the G Suite ecosystem via API,
add-ons, and more.
Building Chatbots with
Machine Learning
Want to create a fully functional and
conversational chatbot? Join this session with
Google Cloud Customer Engineer Robert Martin,
and you’ll learn to use DialogFlow and Natural
Language Processing to achieve just that!
Developing and Extending
Applications with
G Suite Tools and Platforms
In this half-day bootcamp with Google
Developer Advocate Wesley Chun, you’ll gain
exposure to two ways to programmatically
access G Suite apps and data. This G Suite
developer tour will provide you with the
knowledge and code you need to get started
on projects right away.
The Ultimate Guide to Google Next 2018
03 / Top Sessions, Speakers & Companies
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For Revenue Leaders
The Evolution of
Relationship Management
Our Chief Marketing Officer, Morgan Norman,
will moderate this panel featuring leaders from
Google, IDEO, and Udacity about the shift from
contact management to relationship building and
offer tips on keeping your customers happy while
building a successful business.
Develop Your Data-Driven
Storytelling Chops with
Four Simple Principles
Storytelling: it’s the word on every marketer’s
lips. Soleil Kelley from Google’s Product
Marketing team will examine how to use
data to tell a great story with narrative arc,
visualization, and interaction.
How to Simplify Business
Processes with G Suite
Learn how to improve your team’s core
workflows like budgeting, inventory
management, and project status tracking from
Google’s own Product and Program Managers.
Marketers in Conversation:
How to Maximize the Value
of Your Customer Data
Michelle Kraemer, Global Strategy Lead, Cloud
for Marketing will lead this panel of Google
Cloud customers and dig into how they’re using
the platform to solve for key marketing use
cases including predictive analytics, advanced
attribution, creative optimization, and more.
Get Smarter with Marketing
and Customer Data
How can you build customer intimacy—with
technology? Cloud Marketing Managing
Director Damian Lawlor and Global Strategy
Lead Biren Kalaria will show you how to reduce
technology friction across the data lifecycle
and how to apply machine learning to common
marketing problems.
The Value of G Suite, and
How the State of Colorado
Saved Millions
Learn how the State of Colorado saved $12
million in four years by adopting G Suite
and how your organization can enjoy similar
results in this presentation from Lilo Santos,
OIT Director at the Office of Information
Technology in the State of Colorado.
The Ultimate Guide to Google Next 2018
03 / Top Sessions, Speakers & Companies
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The Google Next agenda is packed with incredible
speakers from a range of industries and
backgrounds, so you really can’t go wrong. But hey,
there’s a lot to do—and you might be a bit short on
time. So, we’ve highlighted a few of our favorite
speakers to help make your decision-making
process just a little bit easier.
Speakers You Can’t Afford to Miss
The Ultimate Guide to Google Next 2018
03 / Top Sessions, Speakers & Companies
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Speakers Not to Miss
Don’t miss Google Cloud CEO Diane
Greene. A veteran of the tech space,
she co-founded and served as the CEO
of VMWare for 10 years prior to joining
Google. As a board member of Alphabet,
Google’s parent company, she will be
sharing her rich experiences and insights
on the cloud.
Olivier will be providing an introduction to
the LumApps product, a holistic intranet
platform endorsed by Google that houses
all corporate content and enterprise tools
in one place. And Olivier definitely knows
how to have fun—check out some of the
highlights from his experiences at Google
Next Tokyo in 2017 here.
Diane Greene
CEO, Google Cloud
Olivier Chanoux
Co-Founder & CMO,
LumApps
The Ultimate Guide to Google Next 2018
03 / Top Sessions, Speakers & Companies
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Alan will be discussing how G Suite and
other Google products are shaping the
future of work. Alan is a frequent presenter
and writer on this topic—check out some
of his insights in this episode of Think Tank
by Adobe, The Future of Work.
Alan Lepofsky
VP & Principal Analyst,
Constellation
Research
Speakers Not to Miss
Fei Fei Li, who’s also the Director of the
Stanford University Artificial Intelligence
Lab, will share the latest developments in
machine learning and artificial intelligence.
Fei Fei Li
Chief Scientist of
ML/AI, Google Cloud
The Ultimate Guide to Google Next 2018
03 / Top Sessions, Speakers & Companies
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Speakers Not to Miss
As Google’s Global Strategy Lead at Cloud
for Marketing, Michelle Kraemer will be
leading a panel discussion on how Google
products can help marketers solve some
of their trickiest problems. Michelle has
wide experience at Google, ranging from
Senior Sales Consultant and Business
Development Manager, and has built
leading international sales teams across
several industries, so she’ll bring deep
knowledge of Google and sales/marketing
strategy to the table.
Andrew is presenting on how digital
tools can promote productivity. Andrew’s
company, Wrike, has over 15,000
customers and millions of users around
the world and has been named a Deloitte
Fast 500 for three years running. He
frequently shares insights on operational
excellence and productivity—here’s a
profile of Andrew and Wrike from Forbes
and another from The New York Times.
Michelle Kraemer
Global Strategy
Lead, Google Cloud
for Marketing
Andrew Filev
Founder and CEO,
Wrike
The Ultimate Guide to Google Next 2018
03 / Top Sessions, Speakers & Companies
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Dan is presenting a case study on using
TensorFlow to predict demand for home
improvement products following a hurri-
cane. He’s joined by his North Highland
colleagues, Senior Data Analyst Charlie
Morn and Expert Practitioner Matt Yates,
who was recently named a Rising Star of
Consulting.
Dan Kopp
Director of
Data & Analytics,
North Highland
Speakers Not to Miss
Morgan is the Chief Marketing Officer
at ProsperWorks, where he leads a
team of marketers on Brand Strategy,
Demand Generation, Content and
Product Marketing, Communications, and
Storytelling. He’s also an abstract painter,
photographer, and avid backpacker.
Morgan Norman
CMO, ProsperWorks
The Ultimate Guide to Google Next 2018
03 / Top Sessions, Speakers & Companies
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Part of the fun of attending a conference like
Next is learning about all the cool companies and
partners that play nice with Google Cloud products.
But in the hustle and bustle of daily life and travel
preparations, you might not have time to research
who’s who on the guest list. Fret not, we’ve pulled
together this list so you know which brands to look
out for. Bonus: We even added in a fun fact that
you can throw into the conversation to get the ball
rolling and impress these new friends.
Cool Companies to Check Out
The Ultimate Guide to Google Next 2018
03 / Top Sessions, Speakers & Companies
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The Ultimate Guide to Google Next 2018
03 / Top Sessions, Speakers & Companies
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Fun fact: 30% of Google’s top 100 G Suite
customers in France have chosen LumApps to
build their intranet. C’est magnifique! They’re also
a ProsperWorks customer, so clearly they have
excellent taste.
Fun fact: In 2017, ProsperWorks raised $53M in
Series C funding, making it the most well-funded
CRM company in the last decade.
LumApps offers an enterprise intranet portal that
brings all corporate information, social feeds,
workspaces, G Suite, and business applications
together in one place.
ProsperWorks helps companies build stronger
relationships with a CRM that’s simple to
use, eliminating manual data entry through its
seamless integration with G Suite applications.
Companies to Check Out
Fun fact: The company blog is called “Crumbs
from the Cloud”. Get it? (Because they’re
“Cloudbakers!”)
This Premier Google Cloud partner can help you
out with all of your migration needs, whether
you’re moving from on-prem, another cloud, or
simply a concept.
The Ultimate Guide to Google Next 2018
03 / Top Sessions, Speakers & Companies
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Fun fact: Can GDPR preparedness count as fun?
Maybe not for everyone, but Spanner’s 9-part
series on GDPR readiness will give you a crash
course in everything you need to know.
Fun fact: On Star Wars Day (May the 4th), they
published a blog post on what Star Wars can
teach us about business technology. Yoda is
quoted heavily. The force is strong with this one.
Spanning provides cloud-to-cloud backup and
restoration for team Drives in G Suite, Microsoft,
and Salesforce.
AODocs helps you manage your documents
and workflows, ensure compliance, and build
business applications.
Companies to Check Out
Fun fact: Wrike’s CEO, Andrew Filev, is speaking
at Next ‘18. He was also featured in The New
York Times’ Corner Office profile.
Wrike is a cloud-based collaboration and project
management software that scales across teams
in any business.
The Ultimate Guide to Google Next 2018
03 / Top Sessions, Speakers & Companies
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Fun fact: Last year, Looker debuted as a “Strong
Performer” in the Forrester Wave report on
Enterprise BI platforms after scoring off the
charts in the ‘Strategy’ category.
Looker is an enterprise business intelligence
and data analytics platform that’s on a
mission to give the world better insights.
Companies to Check Out
Fun fact: This past April, BetterCloud raised
$60 million in Series E funding. Looks like this
cloud just made it rain!
Cloud management and security for all major
SaaS applications, including user lifecycle
management, data loss prevention, admin
permissions, and IT maintenance.
The Ultimate Guide to Google Next 2018
04 / Best Spots to Eat, Drink & Play
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Now that we’ve gotten the serious stuff out of the
way, let’s get down to business: where are you going
to eat, drink, and play between sessions? We turned
to the ProsperWorks team for their expertise on all
that San Francisco has to offer.
Cures for Hunger, Thirst, and Boredom
The Ultimate Guide to Google Next 2018
04 / Best Spots to Eat, Drink & Play
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“The Bird has the best chicken sandwich
in the area for lunch.” —Sean Cox, QA
Manager
The Bird is located at 115 New
Montgomery Street. It’s open Monday to
Wednesday from 7:30am – 9pm, Thursday
and Friday from 7:30am – 10pm, and
Saturdays from 9pm – 8pm.
“Dottie’s True Blue Cafe for brunch…
get the coffee cake!” —Omar Calles, QA
Analyst
Dottie’s True Blue Cafe is located at 28
6th Street. It’s open Monday, Thursday,
and Friday from 7:30am – 3pm and
Saturday and Sunday from 7:30am – 4pm.
Please note it’s closed on Tuesday and
Wednesday!
“Bowl’d Açai in Mint Plaza for lunch.”
—Prianka Rayamajhi, Senior Product
Designer
Bowl’d Açai is a food truck that often sets
up shop at Mint Plaza on weekdays from
8am – 2:30pm. Check their website for
up-to-date hours and locations.
Places to EatNear Moscone Center
Dottie’s True Blue CafeWalking distance: 14 minutes
Bowl’d AçaiWalking distance: 14 minutes
The BirdWalking distance: 5 minutes
The Ultimate Guide to Google Next 2018
04 / Best Spots to Eat, Drink & Play
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“Cheesecake Factory views minus the
wait!” —Shannon Goh, Strategic Partner
Manager
Burger Bar is located on the 6th floor
of Macy’s on 251 Geary Street in Union
Square. It’s open Monday to Thursday
from 12pm – 9pm, Fridays and Saturdays
from 11am – 10pm, and Sunday from
11am – 8pm.
Places to EatNear Moscone Center
Zero ZeroWalking distance: 7 minutes
Burger BarWalking distance: 13 minutes
“Zero Zero for pizza!” —Ashley Hall,
Customer Success Manager
Zero Zero is located at 826 Folsom Street.
They’re open 11:30am – 9:30pm from
Monday to Wednesday, 11:30am – 10pm
on Thursdays, and 11:30am – 10:30pm on
Fridays and Saturdays.
The Ultimate Guide to Google Next 2018
04 / Best Spots to Eat, Drink & Play
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Places to DrinkNear Moscone Center
“The View Lounge for cocktails and
amazing views.” —Shannon Goh, Strategic
Partner Manager
The View Lounge is located on the 39th
floor of San Francisco Marriott Marquis on
780 Mission Street. It’s open from 4pm –
1am from Sunday to Wednesday and from
4pm – 1:30am Thursday through Saturday.
“Marianne’s (the secret bar inside The
Cavalier) for delicious cocktails.” —Prianka
Rayamajhi, Senior Product Designer
Marianne’s is next to The Cavalier and the
Hotel Zetta at 360 Jessie Street. It’s open
Thursday through Saturday, 6pm – 2am.
(Note that it’s closed from Sunday to
Tuesday.) You can make reservations in
advance, but they also take walk-ins.
“Tequila Mockingbird has good drinks!”
—Matthew Muiter, Design Engineer
Tequila Mockingbird is located at 86
2nd Street. It’s open Monday to Friday
from 2pm – 2am and Saturdays from
5pm –2am.
Marianne’sWalking distance: 9 minutes
Tequila MockingbirdWalking distance: 7 minutes
The View LoungeWalking distance: 6 minutes
The Ultimate Guide to Google Next 2018
04 / Best Spots to Eat, Drink & Play
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Places to DrinkNear Moscone Center
“Go to Rickhouse for drinks!” —Seimith
Suth, Senior Design Engineer
Rickhouse is located at 246 Kearny Street.
It’s open on Mondays from 5pm – 2am,
Tuesday through Friday from 3pm – 2am,
and Saturdays from 6pm – 2am.
“A retro-themed speakeasy with swanky
cocktails.” —Amanda Chiang, Account
Executive
Local Edition is located at 691 Market
Street. It’s open Monday through Thursday
from 5pm – 2am, Fridays from 4:30pm –
2am, and Saturdays from 7pm – 2am.
Local EditionWalking distance: 7 minutes
RickhouseWalking distance: 11 minutes
The Ultimate Guide to Google Next 2018
04 / Best Spots to Eat, Drink & Play
26
Places to PlayNear Moscone Center
“Sweet views of the city!” —Siena Witte,
Marketing Automation Manager
Take in a gorgeous view of San Francisco
at One Kearny, a public 11th-floor terrace
(entrance at 23 Geary Blvd). The One
Kearney is open Monday to Friday, 10am
– 5pm. You’ll need to bring your ID, and be
sure to take the elevator on the left!
“The Playroom at Hotel Zetta if you want
to do some shuffleboard and giant Jenga.”
—Prianka Rayamajhi, Senior Product
Designer
Indulge in some friendly competition at
The Playroom, located on the 2nd floor of
Hotel Zetta on 55 5th Street. It’s open every
day, 4pm to 12am.
“Lots of old-school games and a whole
row of awesome pinball games.” —Emma
Chapman, Customer Marketing Manager
Bask in the nostalgia of the classics at
Coin-Op Game Room at 508 4th St. It’s
open Monday to Friday from 4pm – 2am,
and Saturday to Sunday from 2pm – 2am.
The PlayroomWalking distance: 10 minutes
Coin-Op Game RoomWalking distance: 10 minutes
One KearnyWalking distance: 8 minutes
The Ultimate Guide to Google Next 2018
04 / Best Spots to Eat, Drink & Play
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Places to PlayNear Moscone Center
“Skeeball and games!” —Siena Witte,
Marketing Automation Manager
What’s better than beer, wings, and
Skeeball? The Golden Gate Tap Room is
at 449 Powell Street and is open every day
from 11:30am – 2am. And yes, they have
Happy Hour (just not during big games.)
“SPiN for ping pong and drinks.”
—Rishav Rastogi, Senior Software Engineer
Bring your A-game to SPiN at 690
Folsom Street. It’s open Monday to
Thursday from 11am – 12am, Fridays
and Saturdays from 11am – 2am, and
Sundays from 11am – 10pm.
SPiNWalking distance: 4 minutes
The Golden Gate Tap RoomWalking distance: 14 minutes
The Ultimate Guide to Google Next 2018
05 / Events to Fill Your Social Calendar
28
Just because the sessions are done for the day
doesn’t mean that the fun has to end. With all that
free time, why not connect with other members of
the Next community or explore fun local events that
San Francisco has to offer? Browse through, mark
your social calendar accordingly, and enjoy.
For Your Entertainment
The Ultimate Guide to Google Next 2018 28
The Ultimate Guide to Google Next 2018
05 / Events to Fill Your Social Calendar
29
ProsperWorks is teaming up with Cloudbakers, BetterCloud, LumApps, Spanning, and AODocs
to put on a happy hour at at Novela, a stylish, literary-themed bar that’s just a 4-minute walk
from Moscone Center. So, put on your drinking pants and come down a cold one (or a fancy
cocktail, if that’s more your style) on us! RSVP here.
Keep on (food) truckin’
Can’t decide what you want for lunch? Head
over to 5th & Minna, a short 8-minute walk from
Moscone Center, for the Off The Grid food truck
gathering. There’s a rotating roster of vendors,
but you’re likely to find everything from Korean
and Filipino fusion to cheesesteaks and burgers.
Bring your appetite—and a friend. Lines can get
long during peak hours, so be prepared for a bit
of a wait.
Take me out to the ballgame
Fancy a hot dog and some garlic fries with a
breathtaking view of the Bay? (We’re also told
that there will be baseball!) Catch the Giants vs.
Brewers game at AT&T Park (a 15-minute walk
from Moscone Center)—grab your tickets here.
Take a paws
Looking for some light lunchtime entertainment?
Head over to the Contemporary Jewish
Museum’s Commons in the Blue Cube, a
6-minute walk from Moscone Center, for 30
minutes of adorable animal videos.
Find a muse(um)
On Thursday night, most San Francisco
museums stay open late and welcome the
21-and-over crowd with special programming.
Take your pick of the SF MoMa (a 2-minute walk
from Moscone Center, open until 9pm), After
Dark at the Exploratorium (open until 10pm), or
NightLife at Cal Academy (open until 10pm). The
Contemporary Jewish Museum (a 6-minute walk
from Moscone Center) is also putting on a talk
about the American Jewish History of Tattoos
with Don Ed Hardy, Mary Joy Scott, Grime, and
Horitaka from 6:30 – 8:00 PM.
The Next Best Happy Hour
July 25
July 26
July 26
July 26
410 Minna St
24 Willie Mays
Plaza
736 Mission St
Varies
July 24, 2018 662 Mission St6:30 – 9:30pm
11am – 2pm
7:15pm
12:30 – 1:00pm
Varies
The Ultimate Guide to Google Next 2018
06 / Tips Before, During & After the Event
30
If you’re trying to get the most out of Next ‘18,
congratulations! Reading this guide is a great start.
We’ve already shared our recommendations for
which speakers, sessions, and events to check out
as well as a carefully curated list of spots where you
can experience San Francisco like a local. Now, it’s
time for a few tried-and-true strategies for attending
the conference like a pro.
Hot Tips
The Ultimate Guide to Google Next 2018
06 / Tips Before, During & After the Event
31
Networking TipsDo some research upfront to identify some
speakers, vendors, and attendees that you’d
like to connect with.
Tap your network to see if anyone can introduce you ahead of time. Even if you
don’t have a warm introduction, you can reach out to the speakers via social
media to let them know you’re looking forward to attending their session.
Use this opportunity to strengthen your
existing connections.
If you met someone at Next last year or another conference, or just have some other
loose connection, make plans to meet up for coffee.
(FYI, there’s a robot barista at Café X in The Metreon, a 3-minute walk from Moscone
Center. We think “robot barista” is a pretty good conversation starter, don’t you?)
Do your own thing.
Check out some of our recommended spots in Section 4, book a table for a small
group, and invite a couple of your new friends to join you.
If you’re on the introverted side, some simple shifts
in perspective can help you become a boss at networking.
Look for ways that you can help or connect others (that way you’re not always in the position of
initiating the same type of small talk). It’s also useful to have a mindset of curiosity. Learn as much
as you can about the person you’re sitting next to or standing in line in with. Ask enough questions
and you’re bound to find some common ground!
Bring business cards!
Yes, this is a tech conference, but there’s something refreshing about
having a physical artifact, and it makes it much easier to connect with
people after the conference.
The Ultimate Guide to Google Next 2018
06 / Tips Before, During & After the Event
32
Conversation Starters
Google was originally named “Backrub”. The
name was changed to Google when they
registered the Google.com domain in 1997.
While there are sharks living in the San Francisco Bay, most
of them are small and not very dangerous. So, that whole thing
about shark-infested waters surrounding Alcatraz might be a
bit of an exaggeration.
It took only 4 years to build the Golden Gate Bridge, but the recent rebuilding of the
Oakland side of the Bay Bridge took 11 years!
The model for the bear on the California
state flag was one of the last wild
grizzly bears in San Francisco. His name was Monarch, and he lived in Golden Gate
Park until he was captured and brought to the zoo, where he
lived for 22 years.
The first ever Google doodle was a Burning Man stick figure that
came out on August 30, 1998 when Larry and
Sergey visited the Burning Man festival in Nevada.The name Google
is derived from the mathematical term
“googol,” which is a 1 with 100 zeros following it.
The Ultimate Guide to Google Next 2018
06 / Tips Before, During & After the Event
33
Technology Tips
If you’re going to be active on social media, be sure
to use and follow the #GoogleNext18 hashtag. It’ll
be a great way to be a part of the conversation and
connect with fellow attendees and speakers.
If you decide you are going to be using your phone
and laptop, be sure to bring your chargers and extra
battery packs. It’s no fun to run out of juice in the
morning and not be able to find your way to the lunch
spot you picked out ahead of time (ahem, section 6).
The ultimate power move: in addition to bringing
your own chargers, bring a power strip. Outlets are
always at a premium at conferences, so by expanding
the available spots, you’ll be setting yourself up to
make instant friends! (Thanks to Skillcrush for this
recommendation!)
There are conflicting schools of thought on whether you should use your laptop and/or smartphone during conferences. Many people find it anti-so-cial and off-putting. Research also shows that taking notes by hand is a more effective way of remembering what you learn. But, since it’s a tech conference in San Francisco, having and using technology is inevitable.
Here’s how to do tech right at Google Next:
The Ultimate Guide to Google Next 2018
06 / Tips Before, During & After the Event
34
Post-Conference TipsThe fun doesn’t have to end when Next ‘18 draws to a close. Here are a few ways to keep a good thing going:
After the conference ends, go through all your notes.
Add extra context or insights, make a to-do list of follow-up items, and spend some time processing the major takeaways and what your next steps will be.
Offer to spread the knowledge to your coworkers.
Whether you simply share a Google doc with your notes, put together a lunch and learn for anyone who’s interested, or give a formal presentation to your department, look for ways to make sure you’re not the only one at your company who benefits from your attendance.
Stay in touch with those connections you worked so hard
to make!
Invite people to connect on LinkedIn, send them a quick email to let them know you enjoyed meeting them, and follow up on any points you discussed or reiterate how cool the robot barista was—basically look for ways to solidify the connection.steps will be.
Curate conference highlights to share in a blog post or
via social media
Check out the conference hashtag and gather some of the tweets, LinkedIn posts, photos, and videos that sum up the key moments and insights, and add in your own take. Your marketing team might be thrilled to publish it on your company blog, or you can publish it on LinkedIn or Medium.
The Ultimate Guide to Google Next 2018
07 / Meet ProsperWorks
35
ProsperWorks is the #1 recommended CRM for G
Suite. It’s quick and easy to deploy for any team
and integrates natively with the tools you already
use: Gmail, Docs, Sheets, Slides, Meet, and Drive.
Designed to boost your productivity, ProsperWorks
automatically captures customer data, eliminating
the need for data entry and freeing up your team
to focus on what they do best: working together to
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that drive sustainable business growth.
Want to learn more? Book a demo, and we’ll show
you how ProsperWorks can help your team work
(and sell) more efficiently. Or just drop by Booth
#1515 in Moscone South!
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