SPONSORED BY

The London Marriott Hotel Grosvenor SquareMarch 24th 2015

THE 2015 AWARDS FOR THE MOST EFFECTIVE USE OF SPONSORSHIP

THE UK SPONSORSHIP AWARDS GALA DINNER

ARTS SPONSORSHIPSupported by Arts & Business

BP Portrait AwardEntered by the National Portrait Gallery

Castello and Classic FM Live Entered by Carat & The Story Lab

Design Museum and John Lewis: How We Live TodayEntered by the Design Museum

Diamond Partnership between The Hallé and PZ CussonsEntered by The Hallé

Digital Revolution at the Barbican. Sponsored by BloombergEntered by the Barbican The National Gallery and Shell: Rembrandt: The Late WorksEntered by the National Gallery

ENTERTAINMENT & EVENT SPONSORSHIP

American Express - London Fashion Week (AW14)Entered by Momentum Worldwide Lucozade/MTV - Pimp My Summer Ball Entered by Sky Media

HTC One SkateparkEntered by Fuse Sport + Entertainment

Ray-Ban presents The Order of Never HideEntered by Fuse Sport + Entertainment

The SSE Hydro and The SSE ArenaEntered by Material_UK Vodafone Sponsorship of the Summertime BallEntered by Fuse Sport + Entertainment

CHARITY & CORPORATE COMMUNITY ENGAGEMENT SPONSORSHIPSponsored by Sponsorium

AG Barr City Partnership With Glasgow LifeEntered by Glasgow Life

Bank of Scotland Midnight LeagueEntered by Material_UK

Cravendale Sport ReliefEntered by Dentsu Aegis Network Sport & Entertainment

DeutscheBikeEntered by Malaria No More UK & Deutsche Bank

Lloyds Bank Social Entrepreneurs programme, in partnership with School for Social EntrepreneursEntered by Four Communications

EDUCATION & LEARNING SPONSORSHIP

Infiniti Performance Engineering AcademyEntered by INFINITI & PRISM

Into Film Festival sponsored by Cinema FirstEntered by National Schools Partnership

Lloyds Bank Social Entrepreneurs programme, in partnership with School for Social EntrepreneursEntered by Four Communications

Samsung Digital Discovery Centre at the British MuseumEntered by Samsung

TV SPONSORSHIP - UP TO £750K

blinkbox Music sponsors The Big ReunionEntered by ITV

Butcher’s Pet Care and You’ve Been Framed! on ITVEntered by SPP Media

Every Second Counts: Casio Edifice and Motoring on DiscoveryEntered by Vizeum & The Story Lab

Littlewood’s Great Toy GiveawayEntered by Carat & The Story Lab

McDonald’s McFlurry Summer ScoopEntered by Fuse Sport + Entertainment

Rock the Look with Rimmel LondonEntered by Fuse Sport + Entertainment

TV SPONSORSHIP - OVER £750K

A Powerful Performance From The Lexus ISEntered by ZenithOptimedia

British Gas Sponsorship of ‘Property on 4’Entered by Channel 4 & Carat

Hollyoaks: Bringing VO5 to life on the streets of ChesterEntered by Channel 4

Jeep & National Geographic - Adventure Has EvolvedEntered by Sky Media and Maxus Partnerships

Viking River Cruises and ITV Mystery Drama sponsorship 2012-2014Entered by SPP Media

Volvo & Sky AtlanticEntered by Sky Media

PRINT AND RADIO SPONSORSHIP

20th Century Fox’s X-Men Days of Future Past takes over XFMEntered by Vizeum & The Story Lab

It’s Beginning To Look A Lot Like Christmas With Morrisons and Capital’s Jingle Bell BallEntered by Morrisons, MEC Access, Savvy and Global Radio

O2 Priority TicketsEntered by ZenithOptimedia

Philips and Telegraph: 100 Days of Life-Changing InnovationEntered by Carat & The Story Lab

DIGITAL ACTIVATION OF A SMALL TO MEDIUM BUDGET SPONSORSHIP CAMPAIGN

A Digital Solution For Rugby’s Greatest Championship - AccentureEntered by Accenture

British Gas SwimBritainEntered by Limelight Sports Citroen #DrivenByBeautyEntered by OMD

Kiss Me I’m Irish - Tourism IrelandEntered by Carat & The Story Lab

O2 GoThinkBig with Nile RodgersEntered by ZenithOptimedia

DIGITAL ACTIVATION OF A LARGER BUDGET SPONSORSHIP CAMPAIGN

Alfa Romeo - Passion For Life - How a digital activation idea turned into a linear peak time on AFP on Channel 4Entered by Channel 4 & Maxus Face to Face With The Arsenal Family - EuropcarEntered by Sports At SMG

Gazprom Chelsea #ProudToBeBlueEntered by Fast Track Go Fun Yourself - Toyota AYGO and VEVO Digital Activation sponsorshipEntered by ZenithOptimedia

McDonald’s Fry FutbolEntered by Arc London

Samsung Sport - Putting Our Communities At The Heart Of The ActionEntered by Samsung

SPORTS SPONSORSHIP - UP TO £750KSupported by Sport England and UK Sport

A Digital Solution For Rugby’s Greatest Championship - AccentureEntered by Accenture Caledonia Best & Sam Torrance - A Year of Golfing HeavenEntered by Material_UK

Lucozade Sport Conditions ZoneEntered by Grey London Marriott London 7sEntered by MEC Access

Papa John’s & The Football LeagueEntered by Sportquake

PlayStation Schools’ CupEntered by HPS Jardine

SPORTS SPONSORSHIP - OVER £750KSupported by Sport England and UK Sport

IRN-BRU: Born To SupportEntered by IMG

Mars: Win 1 0f 500,000 Personalised England ShirtsEntered by Octagon

O2’s Partnership With England RugbyEntered by M&C Saatchi Sport & Entertainment The Official Beer Supplier of The Championships, Wimbledon - Stella ArtoisEntered by Octagon Williams Martini RacingEntered by Synergy Sponsorship

GRASS ROOTS SPORTS SPONSORSHIPSupported by the Sport + Recreation Alliance

AIG Rugby Safety AwardsEntered by Octagon

Bank of Scotland Midnight LeagueEntered by Material_UK

Budweiser Club FuturesEntered by Octagon

ScottishPower National Youth Racing SeriesEntered by ScottishPower

The McDonald’s Kit SchemeEntered by Arc London Vauxhall Youth Football ProgrammeEntered by Dentsu Aegis Network Sport & Entertainment

CORPORATE SPONSORSHIP

Accenture: Principal Sponsor of BFI Flare London LGBT Film FestivalEntered by Accenture

BNP Paribas sponsorship of Anselm Kiefer at the Royal AcademyEntered by Four Communications

DeutscheBikeEntered by Malaria No More UK & Deutsche Bank

Digital Revolution at the Barbican. Sponsored by BloombergEntered by the Barbican

The BP exhibition, Vikings: Life and LegendEntered by the British Museum

“What the artist saw” at the National Portrait GalleryEntered by BP

BRAND SPONSORSHIP - OVER £750K

McDonald’s Fry FutbolEntered by Arc London Ryder Cup Sponsorship By Standard Life InvestmentsEntered by Standard Life Investments

Stella Artois & The Open ChampionshipEntered by Momentum Worldwide

The SSE Hydro and The SSE ArenaEntered by Material_UK

Volvo & Sky AtlanticEntered by Sky Media

BRAND SPONSORSHIP - UP TO £750K

Caledonia Best & Sam Torrance - A Year of Golfing HeavenEntered by Material_UK

EE@Glastonbury: Festival Power BarsEntered by Cake

Nissan Team GB & Paralympics GB SponsorshipEntered by Fuse Sport + Entertainment

O2 & O2 - Take Your PlaceEntered by AEG Europe

Philips and Telegraph: 100 Days of Life-Changing InnovationEntered by Carat & The Story Lab

“What the artist saw” at the National Portrait GalleryEntered by BP

FIRST TIME SPONSOR AWARD

Cono Sur & Le Tour de FranceEntered by Grand Central Creative

Royal London’s sponsorship of one-day cricketEntered by Fuse Sport + Entertainment

Royal Naval Reserves Supersubs Entered by MEC Access Ryder Cup Sponsorship By Standard Life InvestmentsEntered by Standard Life Investments

The Vanarama Football ConferenceEntered by Sportquake

Yorkshire Building Society Tour de FranceEntered by the Yorkshire Building Society

SPONSORSHIP CONTINUITY

10th Anniversary of Hackett London & Aston Martin RacingEntered by Aston Martin Racing American Express & Somerset House Summer SeriesEntered by Momentum Worldwide

British Gas - principal partner of British Swimming since 2009Entered by TVC Sport and Sponsorship

Dubai sponsors of Channel 4 Racing - “take a closer look”Entered by Channel 4 Rimmel London Sponsors Made In ChelseaEntered by Channel 4 Tennent’s Lager - T in the ParkEntered by Material_UK

THE ESA INTERNATIONAL SPONSORSHIP AWARDSponsored by the European Sponsorship Association (ESA)

American Express Invites - Live Nation PartnershipEntered by Momentum Worldwide

burn Energy Drink and the Lotus F1 Team partnership “Collisions of Creativity”Entered by Havas Sports & Entertainment

HTC’s Sponsorship of The UEFA Champions and Europa LeagueEntered by Fuse Sport + Entertainment

McDonald’s Fry Futbol - International ProgrammeEntered by Arc London

The FIFA World CupTM Trophy Tour presented by Coca-Cola - The Coca-Cola Company.Entered by Havas Sports & Entertainment

The Galaxy 11 - SamsungEntered by Samsung

BEST USE OF RESEARCH & EVALUATIONSponsored By Smg Insight

adidas Team MessiEntered by Iris Worldwide

Barclays Premier League & PortfolioEntered by Iris Worldwide

Marriott London 7s evaluationEntered by MEC Access Panasonic & Sky MoviesEntered by Sky Media & Vizeum

Prudential Ride London - Sponsorship Evaluation Programme 2014Entered by Repucom Weetabix’s Sponsorship of the Disney ChannelEntered by SPA Future Thinking

EVENING’S EVENTSEVENING’S EVENTS

HOSTED BY LORD MICHAEL DOBBS, member of the House of Lords and author of

House Of Cards, now an acclaimed TV series on Netflix

Awards presentations to category winners

The Barrie Gill Award For Most Promising Young Sponsorship Executive

Sponsorship Personality of the Year

Sponsorship of the Year TrophyPresented to one outstanding winner from the individual

categories

Pay bar in Whitehall Suite

BEST USE OF PUBLIC RELATIONS IN A SPONSORSHIP CAMPAIGNSupported by the Public Relations Consultants Association

Face to Face With The Arsenal Family - EuropcarEntered by Sports At SMG

Jaguar - Innovation Partner to Team SkyEntered by brandRapport

Lucozade Sport Conditions ZoneEntered by Speed Communications

PlayStation Schools’ CupEntered by HPS Jardine

Tennent’s Lager - T in the ParkEntered by Material_UK

The 2014 Ryder CupEntered by Grayling

MOST EFFECTIVE USE OF A TIGHT BUDGET (UNDER £100K)

20th Century Fox’s X-Men Days of Future Past takes over XFMEntered by Vizeum & The Story Lab

AG Barr City Partnership With Glasgow LifeEntered by Glasgow Life

Caledonia Best & Sam Torrance - A Year of Golfing HeavenEntered by Material_UK

Castello and Classic FM LiveEntered by Carat & The Story Lab

Lexar by Micron - A win-win partnership with the FIA World Rally ChampionshipEntered by Sine Qua Non International

Ray-Ban presents The Order of Never HideEntered by Fuse Sport + Entertainment

SPONSORSHIP INNOVATION

20th Century Fox’s X-Men Days of Future Past takes over XFMEntered by Vizeum & The Story Lab

Citroen #DrivenByBeautyEntered by OMD

O2’s Partnership With England Rugby - Wear The RoseEntered by M&C Saatchi Sport & Entertainment

Castello and Classic FM LiveEntered by Carat & The Story Lab

SPONSORSHIP CONSULTANCY OF THE YEAR - LARGESponsored by ICON

• Fast Track• Fuse Sport + Entertainment• Havas Sports & Entertainment• Octagon

SPONSORSHIP CONSULTANCY OF THE YEAR - SMALL TO MEDIUMSponsored by ICON

• National Schools Partnership• Material_UK• SPP Media

THE BARRIE GILL AWARD FOR MOST PROMISING YOUNG SPONSORSHIP EXECUTIVESponsored by the European Sponsorship Association

Launched in memory of a pillar of our profession, Barrie Gill, this Award recognises the rising stars in the industry.

The winner (aged 27 or under) will be someone who has taken his or her role beyond the expected. For full details on the ESA CPD programme including the ESA Diploma, please visit www.sponsorship.org

Chilli Spiced Salmon Cake, Thai Asparagus and Tomato Salad, Watercress Aioli

Baked Rump of Lamb, Rosemary and Garlic Fondant Potato, Seasonal Vegetables, Redcurrant Jus

Mango and Milk Chocolate Dome, Almond Crisp

Fresh Filter Coffee or Tea and Petits Fours

(Vegetarian Options as Pre-Ordered)

MENUMENUAWARDS SPONSORS

ESAESA is the professional association of the sponsorship industry with members

throughout Europe. It exists to inspire, educate and raise standards within the sponsorship and wider industry. The Association believes in the power of sponsorship

to inspire more engaging marketing. ESA runs a part-time online sponsorship diploma, organises training and education events, provides access to best practice material

and is working to develop the next generation of marketers.

ICONICON has over 60 years’ experience in bringing brands to life. We specialise in

delivering branded environments and live experiences for our clients in sport, public sector, corporate, commercial and retail environments. With a global reach, ICON’s

work has been seen by half of the world’s population. Always striving to innovate and amaze, we create a lasting impression for your customers.

INKERMANInkerman is a distinctive British Brand specialising in a range of beautifully designed

corporate and personal gifts and offering a bespoke service producing gifts, trophies and awards to your requirements. Inkerman is the designer and sponsor of the 2015

UK Sponsorship Awards.

SMG INSIGHTSMG Insight / YouGov provide a fresh approach to sports and sponsorship research and consultancy, bringing together YouGov’s in-depth knowledge of consumer insights and relationship with brands with SMG’s understanding of sponsorship and rights ownership. A new generation sports research company, enabling world-leading sports governing bodies, sponsors and sports investors to meet their strategic and business objectives.

SPONSORIUMSponsorium offers PerforMind™ as a software-as-a-service product you access through

the Cloud. PerforMind™ is the most effective, robust sponsorship and community investment evaluation solution in the market. Contact Mark Cornish for more

information - mark@sponsor.com

REDBRAND SPECIALIST SPEAKERSSpecialist Speakers is delighted to support the UK Sponsorship Awards 2015 and to present Lord Dobbs of Wylye as our host for this evening. Michael Dobbs created

House of Cards for the BBC in 1990. In 2015 Kevin Spacey and Robin Wright star in the third Netflix season.

Lord Dobbs is one of hundreds of Specialist Speakers, from global celebrity names to exclusive policy experts. Conference speakers, business speakers, politics, finance, banking, technology, branding, PR, social media and communications. For every kind of major event, for keynote, motivational, and for after–dinner speakers - the

expert who knows and understands your sector is at specialistspeakers.com

THE SPONSORSHIP NEWSLETTERTo ensure that you are up to speed with what’s happening in the sponsorship sector, sign up to our weekly Sponsorship Newsletter. Simply email news@sponsorship-awards.co.uk. Or follow us on Twitter @sponsnews.

AWARDS SUPPORTERS

Supporters

ACTIVATIVEActivative is a sponsorship activation intelligence and insights company that help clients – rights owners, brands, agencies and professional services - stay at the forefront of this evolving landscape. Through consulting, monitoring and publishing, we focus on emerging strategies and tactics, original and innovative ideas, future facing media and new technologies across the sponsorship and partnership space - from sports, music, arts and culture, to education, ecology, cause and corporate social responsibility.

ARTISTAArtista’s dedicated professional front of house team can assist your event whether it is a product launch, conference, major sporting event, private dinner or charity party. Our reputation has been built on supplying an intelligent team who do more than just ‘look the part’. Please do not hesitate to pick up the phone (01488 648763), or visit our website www. artistaevents.com and read for yourself the testimonials from some of our regular clients: www.artistaevents.com/testimonials

ARTS & BUSINESSArts & Business sparks new partnerships between commerce and culture. We connect companies and individuals to cultural organisations and provide the expertise and insight for them to prosper together.

CORPORATE CITIZENSHIP BRIEFINGCorporate Citizenship Briefing: News and analysis on responsible and sustainable businessCCBriefing is probably the world’s longest-running regular publication on responsible and sustainable business issues. Sign up at ccbriefing.com or follow us @CCitizenship to receive daily news roundups, as well as insights and analysis from our experts and guest writers.

INCORPORATED SOCIETY OF BRITISH ADVERTISERSISBA is the Voice of British Advertising, protecting over 400 members’ freedom to advertise responsibly, and enhancing their advertising effectiveness to provide real commercial benefits.

ISPORTCONNECTiSportConnect combines social networking, an in-depth look at the latest sports business news and the market data, listings of events and jobs as well as market analysis to provide a one-stop shop for the sports business.Bringing together sports professionals, iSportconnect provides a community where all the essential components of the industry can be found and utilised.

THE PUBLIC RELATIONS CONSULTANTS ASSOCIATIONThe Public Relations Consultants Association is the voice of public relations consultancies in the UK and represents over 70 per cent of fee income for UK public relations consultancies. All members have to pass the independently-audited Consultancy Management Standard, a quality mark of sound business, professional management and strong creative capacity. For more information please visit www.prca.org.uk

THE SPORT & RECREATION ALLIANCEThe Sport and Recreation Alliance (formerly the CCPR) is the umbrella organisation for 320 national governing and representative bodies of sport and recreation.Its members, who range from The FA to the Ramblers, represent 150,000 clubs and around 8 million regular participants across the UK.

SPORTBUSINESS GROUPSportBusiness Group is committed to enhancing the effectiveness and profitability of businesses working in the sports industry by delivering timely, accurate, authoritative and actionable data, insight and analysis. Dedicated teams of experts, each immersed in their specialism, provide hard-to-get data and informed analysis of the sports media and sponsorship sectors for two services: TV Sports Markets and Sports Sponsorship Insider respectively. Across the group, we analyse all the best practice across the sports industry and with unmatched access to the people whose decisions shape the industry, it enables us to create the clearest and most coherent picture of the entire sports business sector through our flagship service SportBusiness International.

SPORT ENGLANDSport England is focused on helping people and communities across the country create a sporting habit for life. We will invest over £1 billion of National Lottery and Exchequer funding between 2012 and 2017 in organisations and projects that will: • Helpmorepeoplehaveasportinghabitforlife• Createmoreopportunitiesforyoungpeopletoplay

sport• Nurtureanddeveloptalent• Providetherightfacilitiesintherightplaces• Supportlocalauthoritiesandunlocklocalfunding• Ensurerealopportunitiesforcommunities.

SPORTCALSportcal is the essential resource for anyone in the business of sport. We have been at the forefront of sports market news, data, analysis and insight for over 23 years. Sportcal is the most comprehensive provider of sports market intelligence worldwide. Our product suite includes; News, Calendar, Directory, Media, Sponsorship, Events and Bidding. We also publish a quarterly magazine and a range of publications.

SPORTSPROSportsPro is the industry-leading B2B media company covering the commercial, political and organizational aspects of sport. Personality-led and feature-driven, the monthly Magazine is complemented by a comprehensive sports industry Website, News App and Global Conferences. Offering top-level behind the scenes insight and in-depth profiling of the industry’s leading figures, SportsPro is now seen as an essential tool for executives and investors across every sport and on every continent.

THINKBOXThinkbox is the marketing body for commercial TV in the UK, in all its forms – broadcast, on-demand and interactive. Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV, who together represent over 90% of commercial TV advertising revenue through their owned and partner TV channels. RTL Group and Virgin Media are Associate Members and Discovery Channel UK, UTV and STV also give direct financial support.Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.

THINK! SPONSORSHIPThink!Sponsorship delivers sponsorship intelligence to the UK sponsorship marketplace. Our products and services are used by sponsors, sponsorship agencies & sponsorship seekers from across the sports, arts, charity, entertainment, broadcast, local council, music & media sectors.

UK SPORTUK Sport is the strategic lead body for high performance sport in the UK. It invests Exchequer and National Lottery funds in Britain’s best Olympic and Paralympic sports and athletes to maximise their chances of success on the world stage. To find out more about UK Sport please visit www.uksport.gov.uk/